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Crafting the Digital Frontline: An Exploration of How Firms Shape the Visual Identity of Virtual Service Agents
(A2026-134211)

Published: June 5, 2026

AUTHORS

Linda Marquardt, Technische Hochschule Mittelhessen; Stefanie Wannow, Technische Hochschule Mittelhessen; Monika Schuhmacher, Justus-Liebig-University Gießen

ABSTRACT

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