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EMAC 2026 Spring Conference

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Green skepticism and need for cognition moderate the effect of green claim presentation format on perceived product credibility and environmental friendliness
(A2026-134561)

Published: June 5, 2026

AUTHORS

�gnes Buv�r, ELTE E�tv�s L�r�nd University; Mirk� G�ti, Corvinus University of Budapest; Zombor Berezvai, Corvinus University of Budapest; Andrea Dúll, Institute of People–Environment Transaction - ELTE PPK

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