Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2020 Regional Conference

What is Business Development? – Possible Ways Forward in Theory Building, Methods and Future Research

Published: September 16, 2020


Jonas Steffl, Bauhaus-Universität Weimar; Jutta Emes, Bauhaus-Universität Weimar


business development; corporate growth; marketing research


More and more companies have established business development units in their organization. Still, little is known about what actually characterizes business development. The aim of this study is to explore the scope and nature of business development and thus propose a uniform understanding and definition as well as possible advancements in theory building, methods and suggestions for future research. Therefore, based on a mixed-method content-analysis approach, we conduct a systematic literature review with a dataset of 36 research publications. Our insights indicate seven main topics describing, structuring and defining the scope and status quo of business development in academia.