Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2020 Regional Conference

Customer knowledge asset: A systematic review of leading marketing journals in 1997-2019

Published: September 16, 2020


Tamara Keszey, Corvinus University of Budapest; Silja Korhonen-Sande, NMBU School of Economics and Business, Norwegian University of Life Sciences


Customer knowledge; Customer insight; Systematic literature review


Marketing faces a situation where the potentially available amount of data and information about customers is exploding. To assist the managers to focus their efforts on the creation of customer insights, there is a need for understanding which characteristics of customer data and information influence performance and how they can be managed. This study identifies 29 empirical studies on Customer Knowledge Asset (CKA) - the body of data, information, and knowledge of economic value about customers possessed by a firm at a particular time – published in leading marketing journals in 1997-2019. Through a systematic review, this study establishes the