Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference
 EMAC 2024 Annual
 EMAC 2024 Regional Conference

EMAC 2021 Regional Conference


Dynamic Capabilities, Market-Driving Approach and Transformational Leadership: A Qualitative Study
(R2021-104371)

Published: September 22, 2021

AUTHORS

Jan Wegert, Prague University of Economics and Business

KEYWORDS

dynamic capabilities; market-driving; transformational leadership

ABSTRACT

This study examines how managers perceive levels of dynamic capabilities, market-driven and market-driving, and the role of transformational leadership. Based on eleven in-depth interviews with managers, the capability to transform business assets is the least developed part of the dynamic capabilities of firms. Furthermore, it seems firms are predominantly market-driven, while the market-driving approach is used mostly at the beginning of the business or after a strong outside pressure. Study shows that market orientation should not be seen statically, but dynamically over time. Another finding is that transformational leadership seems to be a critical factor for firms to drive markets.