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EMAC 2022 Regional Conference

Understanding consumers' intention to purchase GI cheeses based on the SEM-Logit model

Published: December 1, 2022


Dubravka Užar, University of Novi Sad; Faculty of Agriculture; Jelena Filipovic, Faculty of Economics - University of Belgrade


Abstract This study aimed to investigate determinants of purchase cheeses with GIs in Serbia and to analyze to what extent these factors affected individuals’ purchasing intention. An extension of the theory of planned behavior (TPB) is used as the framework of the study. The results from SEM-Logit show that attitude, subjective norms, perceived behavioral control, trust, loyalty, education and monthly income have significant impacts on intention to purchase cheeses with GIs. The findings of this research provide important contribution for understanding GI cheeses' consumption intention and behavior.