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EMAC 2023 Regional Conference

Getting users involved in idea crowdsourcing contests: An experimental ap-proach to stimulate intrinsic motivation and participation intention

Published: November 22, 2023


Christian Garaus, University of Natural Resources and Life Sciences, Vienna; Marion Garaus, MODUL University Vienna; Udo Wagner, University of Vienna


topics since the emergence of the phenomenon. However, it is still not fully understood which practices are effective in stimulating users’ motivation to participate. Building on the self-determination theory, we argue that the users’ self-selection decisions are determined by their intrinsic motivation. We theorize that organizers can use small rewards, high task complexity, and autonomy-supportive linguistic to stimulate intrinsic motivation. We test our predictions in three experiments. We find that small (rather than no or large) rewards are an effective mechanism to intrinsically motivate users and increase their intention to partic-ipate in firm-hosted idea crowdsourcing contests. Also, our findings reveal that increasing rather than lowering task complexity and using non-controlling rather than controlling lin-guistic cues can stimulate intrinsic motivation and participation intention.