Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2023 Regional Conference

Counting to a Round Number Precisely: Effect of Symmetric Chunking on Ease of the Process and Counting Confidence

Published: November 22, 2023


Sanjeev Tripathi, Indian Institute of Management, Indore, India; Sakshi Aggarwal, Indian Institute of Management (IIM) Amritsar


In this research, we examine individuals’ confidence in counting the number of objects. Intuitively, individuals should find it easier and be more confident in taking up a shorter counting task. However, we demonstrate that individuals are likely to find counting smaller magnitude non-round numbers more effortful than counting larger round numbers. We demonstrate that this happens as individuals like to make small chunks while counting. While counting round (vs. non-round) number of objects, the process of chunking is perceived to be easier, which positively impacts an individual’s confidence in counting correctly. We also demonstrate a practical implication: in situations where individuals need to count money, they may buy a product marked at a high, round (vs. low, non-round) price. Six experiments examine this proposal using different numbers, objects, and contexts.