Belief in Action: Exploring the Influence of Religiosity on Crowdfunding Intentions through the Theory of Planned Behavior and Donation Behavior
(R2024-122504)

AUTHORS

Hasnan Baber, American University of Sharjah

ABSTRACT

The main aim of this research is to explore the connection between religiosity and individuals' willingness to take part in crowdfunding. The research was carried out in India, a nation renowned for its religious plurality, and involved the collection of data from 344 participants. The results underscore a positive relationship between religiosity and individuals' attitudes, subjective norms, donation behavior, and intentions to participate in crowdfunding. Furthermore, attitude, subjective norms, and donation behavior were discovered to positively impact intention. Interestingly, the study uncovers that religiosity has a detrimental effect on perceived behavioral control, subsequently leading to a negative impact on the intention to participate.