Understanding the role of viability and benefits in influencing Blockchain Technology adoption in the hospitality industry
(R2024-122556)

AUTHORS

MOHAMED ABDELWAHAB, Nottingham Trent University

ABSTRACT

Blockchain possesses the potential to disrupt and reshape a plethora of industries in the next decade. However, the UK has still only seen a limited adoption in the tourism and hospitality industry. Therefore, this study aimed to develop a model to explain the role of viability and benefits variables in influencing managers intentions to adopt blockchain in the hospitality industry. Surveys were conducted in the UK with 410 hotel managers. Data were analysed using structural equation modelling/Partial least square. The findings revealed that both viability and benefits variables are key drivers of Blockchain adoption in the hospitality context. Keywords: Blockchain adoption, Functional benefits, Symbolic benefits.