Evaluating the multiple benefits of Corporate Social Responsibility adoption
(R2024-122613)

AUTHORS

Efthimios Dragotis, University of Patras; Despina Karayanni, University of Patras

ABSTRACT

Existing marketing literature has shown that the adoption of CSR may lead to increased benefits. This quantitative study leans upon prior research on the subject matter and focuses on the effects of Corporate Social Responsibility upon business performance, in terms of.economic efficiency, customer relations, corporate image enpowerment, innovation, employee performance and interorganizational cooperation. To these ends, we performed a quantitative research based on 569 respondents operating in the business-to-business industry. In order to test our research hypotheses and model’s robustness we performed a series of advanced statistical analyses, as well as structural equation modelin. The research results showed that CSR adoption may have a significant impact on a variety of expected benefits, including efficiency. Such findings contribute to the relevant literature regarding the expected benefits of CSR adoption. The findings imply that businesses who engage in CSR activities may anticipate both short-term and long-term benefits.