Proceedings

EMAC 2024 Annual

A Healthy Cold-Colored Restaurant: The Impact of the “Cold Ambient Color = Healthy” Intuition on Consumer Food Choice (A2024-119355)
Yining Yu, Xi'an Jiaotong-Liverpool University; Bingjie Li, Warwick Business School; Miaolei Jia, University of Warwick; Lei Wang, Zhejiang University

Application of VBN Theory in the National Park context: tailoring social marketing interventions to individuals' values and environmental worldview (A2024-119396)
Rosvaldas Povilionis, University of Derby

Distilling the Factors Influencing the Adoption of Sustainable Disruptive Innovations: The Case of No or Low-Alcoholic Spirits (A2024-119605)
Alba Ramírez Pagès, University Ramon Llull - Blanquerna; Belén Derqui, IQS Universitat Ramon Llull; Marc Polo López, Ramón Llull

Multicategory Choice Modeling by Recurrent Neural Nets (A2024-118711)
Harald Hruschka, University of Regensburg

"To be mechanical or to be human? Analyzing how chatbots reinforce customer experience" (A2024-119408)
jesus cambra fierro, Pablo de Olavide; Lily(Xuehui) Gao, University of Zaragoza; Iguácel Melero Polo, University of Zaragoza

2D Virtual Reality tour of a UNESCO Site: A Promotional Attraction or a Substitute? The Case of the Lascaux Cave (France) (A2024-118482)
Stéphane Bourliataux-Lajoinie, Conservatoire National des Arts et Métiers; Marie-France Gauthier-Peiro, Université de Limoges; Koffi Agbokanzo, Université Catholique de l'Ouest; Bruno Mazières, Université de Limoges

A Balancing Act: The Tradeoff Between Information Richness and Rating Distortion caused by Abandonment of Online Reviews (A2024-118079)
Ann-Kathrin Polenz, University of Mannheim; Andreas Bayerl, Erasmus School of Economics, Erasmus University; Yaniv Dover, Hebrew University; Florian Kraus, University of Mannheim

A Cognitive-Affective Framework of Fear of Missing Out (FOMO): Bridging Trait and State Perspectives (A2024-118455)
Miriam Etz, Aalto University; Tomas Falk, Aalto University; Siggi Gudergan, James Cook University; Jan Klein, IESEG School of Management

A Cognitivist Perspective on the Choice Overload Phenomenon: Applying Cognitive Load Theory (A2024-118113)
Jennifer Musial, University of Duisburg-Essen

A Conceptual Model for Evaluating AI Implementation in Marketing Strategy: A Comprehensive Study (A2024-118668)
Nima Taraghi, University of Padova; Enrico Scarso, University of Padova

A Deep Dive into the Metaverse: Exploring People’s willingness to Enter the Metaverse in Relation to their Overall Knowledge on Web3, Blockchain & Cryptocurrency (A2024-118875)
Michael Hollaus, University of Applied Sciences Wiener Neustadt, Campus Wieselburg; Meri Grant, University of Applied Sciences Wiener Neustadt, Campus Wieselburg

A Gaussian Process Model for Capturing Digital Inequality in Mobile App Usage Over a Long Period of COVID-19 (A2024-119741)
Hwang Kim, Chung-Ang University

A Longitudinal Study of Consumer Animosity: A Panel Analytic Examination (A2024-117849)
Tinka Krüger, Kiel University; Ipek Nibat, Sabanci University; Robert Mai, Grenoble Ecole de Management; Olivier Trendel, Grenoble Ecole de Management; Wassili Lasarov, Audencia Business School; Mike Lee, The University of Auckland; Stefan Hoffmann, Kiel University

A Meta-Analytical Review of the Effect of Cosmopolitanism on Consumers’ Global/Domestic/Foreign Product Preference (A2024-119619)
Katharina Zeugner-Roth, SKEMA Business School; Fabian Bartsch, Montpellier Business School; Claudiu Dimofte, San Diego State University

A Network View of Customer Browsing and Purchase Decisions (A2024-119459)
Laxminarayana Yashaswy Akella, Indian Institute of Management Ahmedabad; praveen kopalle, Dartmouth College; Anirban Adhikary, Indian Institute of Management Udaipur; Sourav Borah, Indian Institute of Management Ahmedabad; Amalesh Sharma, Mays Business School, Texas A&M University

A Rising Tide that Lifts All Boats: The Effects of Collective Recognition Programs on E-Commerce Sellers (A2024-119806)
Wei Miao, University College London; Liqiang Huang, Zhejiang University; Chris Tang, UCLA; Xuchu Xu, Zhejiang University

A sociocultural perspective on wine: identification of four dimensions of wine consumption value (A2024-118823)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Barry BABIN, Ole Miss Business School; Pol SOLANELLES, Ole Miss Business School

A study of Science of Brand Growth applied to Baby care marketing strategies via Gen Z mothers needs (A2024-119729)
Douglas de Moura, ESPM; Ricardo Zagallo Camargo, ESPM - Escola Superior de Propaganda e Marketing

A sustainability rationale: Getting consumers on board with strict online return policies (A2024-118173)
Bonnie Simpson, Western University; Scott Connors, Western University; Michelle Li Chen, Western University

A-sentiment-analysis-of-Michelin-3-star-Restaurants (A2024-119467)
Gabriella Man Wai Au, University of Macao; Joseph Sy-Changco, University of Macau

Account-Based Marketing in B2B markets: Conceptualization, key drivers and outcomes (A2024-119890)
Silvio Cardinali, Università Politecnica delle Marche; Joel Mero, University of Jyväskylä; Simone Severini, Università degli Studi di Macerata; Harri Terho, Tampere University

Achieving generational product innovativeness: The role of intentional cannibalization, technological capability, and agility (A2024-119513)
Nikolaos Kyriakopoulos, Delft University of Technology; Paraskevas Argouslidis, Athens University of Economics & Business, School of Business, Department of Marketing & Communication; ERIK JAN HULTINK, DELFT UNIVERSITY OF TECHNOLOGY; EUIYOUNG KIM, TU Delft

Activating Persistence-Licensing Response Measure in Sustainable Consumptions (A2024-119307)
Ngoc Nguyen, University of Lincoln; Louise Hassan, University of Birmingham; Edward Shiu, Bangor University

Activating thoughts about healthy eating: repeated exposure to picture temptations results in lower consumption of indulgent foods (A2024-118432)
Yunxin Liu, ESSCA School of Management; Jackson Dian Zhang, Tsinghua University

Add on or Move on: Do in-game purchases help or hurt upgrading to newer game versions? (A2024-119865)
Olga Ungureanu, Vrije Universiteit Amsterdam; Rutger van Oest, BI Norwegian Business School; Nico Schauerte, Vrije Universiteit Amsterdam

Additional Price Metrics in Retail: Their Impact on Calculation Accuracy, Fairness Perceptions, and Word-of-Mouth Intentions (A2024-119717)
Marcel Mallach, University of Kaiserslautern-Landau; Stefan Roth, Technische Universität Kaiserslautern

Adoption of Facial Pattern Recognition Applications by Fashion Retailers (A2024-119716)
Amir Heiman, Hebrew University; Udo Wagner, University of Vienna

Adoption of innovative AI-based recycling technology: The role of visual design dimensions (A2024-119621)
Sinem Acar-Burkay, USN Business School; Marit Engeset, University of South-Eastern Norway; Ajmal Hafeez, University of South-Eastern Norway; Luying Zhou, University of South-Eastern Norway

Advancing and Integrating Value-Based Selling Research in Industrial Marketing: New Theories, Methods, and Perspectives (A2024-119362)
Joona Keränen, RMIT University; Edwin Nijssen, Eindhoven University of Technology; Michel Van der Borgh, Copenhagen Business School; Harri Terho, Tampere University; Eva Böhm, Paderborn University; Néomie Raassens, Eindhoven University of Technology; Roland Kassemeier, University of Warwick; Christian Kowalkowski, Linköping University

Advancing empirical understanding on zoo visitors’ moral emotions, satisfaction experience and their adoption of proconservation behaviour (A2024-119888)
Georgiana Grigore, University of Leicester; Mike Molesworth, University of Birmingham; Imran Ali, Northumbria University, Newcastle; Paul Baines, University of Leicester School of Business

Advertised Savings – Does the EU Price Indication Directive Make a Difference? (A2024-119419)
Jan Heinemann, University of Hamburg; Karen Gedenk, University of Hamburg

Advertising Effectiveness within the Business Cycle (A2024-119628)
Minxiong Huang, University of Groningen; Maarten Gijsenberg, University of Groningen

AI and analytics in the multidisciplinary marketing ecosystem (A2024-119733)
Maria Petrescu, Embry-Riddle Aeronautical University; Brooke Reavey, Dominican University, River Forest, IL, USA; Philipp Brüggemann, FernUniversität in Hagen; Mihai Orzan, Bucharest University of Economic Studies

AI Augmented Reality Digital Assistants: How using an anthropomorphized digital assistant influences phygital service experiences (A2024-118873)
Hannah Marriott, Cardiff University; Graeme McLean, University of Strathclyde; Jennifer Barhorst, College of Charleston

AI Gender Bias in Decision Making Process (A2024-119358)
Mariano Méndez Suárez, ESIC University; Belén Fraile, ESIC University

AI or Not AI: Navigating Consumer Distrust in Automated Product Descriptions and Purchase Intention (A2024-119814)
Julia Eisner, Fachhochschule Wiener Neustadt, Campus Wieselburg; Sandra Holub, University of Applied Sciences Wiener Neustadt, Campus Wieselburg, Institute of Marketing, Austria; Florian Goller, Fachhochschule Wiener Neustadt, Campus Wieselburg; Elisabeth Steiner, University of Applied Sciences Wiener Neustadt, Campus Wieselburg, Institute of Marketing, Austria

AIn’t it real? Using textual paralanguage to identify fake AI-generated electronic word-of-mouth (A2024-118289)
Tobias Maiberger, Darmstadt University of Applied Sciences

Algorithmic Delegation in Service Encounters: The Underlying Role of Impression Management Concern (A2024-119808)
Wooyun Yang, University College Dublin; Suhas Vijayakumar, University College Dublin; Marius Claudy, University College Dublin

Allow or Deny: The Impact of Information Access Mode on Willingness to Share Personal Information (A2024-119891)
Ana Scekic, Erasmus University; Tatiana Sokolova, Tilburg University; Aradhna Krishna, University of Michigan

Always the best for consumers? - The effect of comparative advertising on the activation of a maximizing mindset (A2024-119641)
Timo Kienzler, Pforzheim University

Am I being 'spied' on? A Systematic Comparison of Consumer Reactions Between Retargeting and Digital Eavesdropping Incidences (A2024-119598)
Kevin Krause, Saarland University, Institute for Consumer and Behavioral Research; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research

Ambivalence and irresponsibility: Implications for the insurance value of a reputation for corporate social responsibility (A2024-118292)
Haiming Hang, University of Bath, U.K.; Zhifeng Chen, University of Southampton, U.K.

An environmental feebate policy in the car market and its effects on pollution and welfare (A2024-119586)
Yanai Ankaoua, Ben-Gurion University of the Negev; Stav Rosenzweig, Ben-Gurion University of the Negev; Ofir Rubin, Ben-Gurion University of the Negev; Aviv Steren, Ben-Gurion University of the Negev; Ziv Bar-Nahum, The Hebrew University of Jerusalem

An overview on gamification in interactive marketing research: Insights and implications for research (A2024-118156)
Anca Yallop, Auckland University of Technology

Application of Convolutional Neuronal Networks in Customer Base Analysis (A2024-119378)
Shahrzad Kurbiel, University Duisburg-Essen

AR experience in industrial marketing: Understanding and measuring its perceived value (A2024-118479)
Elodie Massa, Université de Sherbrooke; Riadh Ladhari, Laval University

AR/VR Application in Online Retailing: A Meta-Analysis of the Influence of AR/VR Attributes on Consumer Purchase Stages (A2024-118197)
MINGHAO LI, University of Nottingham Ningbo China; Ruolan Chen, University of Nottingham Ningbo China; Ruizhi Yuan, University of Nottingham Ningbo China; Bo Huang, University of Nottingham Ningbo China

Are Consumers More or Less Averse to Wasting Organic Food? (A2024-119500)
Aylin Aydinli, Vrije Universiteit Amsterdam; Kobe Millet, Vrije Universiteit Amsterdam; Kristina Nadricka, Vrije Universiteit Amsterdam

Are Gifts a Delight or an Overhead Cost? Impact of Donor Motivations on Preference for Gifts (A2024-118683)
Sourav Borah, Indian Institute of Management Ahmedabad; sai siddharth, Indian Institute of Management Ahmedabad; Arvind Sahay, Indian Institute of Management, Ahmedabad

Arguing for change (towards more socially responsible business): The experience of women leaders who want to be seen and heard. (A2024-119818)
Helen Thompson-Whiteside, University Of Portsmouth

Art 2.0: How fear-of-missing-out drives consumers’ NFT artwork investments. (A2024-118327)
Jan Meyer, IQS School of Management Barcelona; Felix Friederich, Ramon Llull University, IQS School of Management; Jorge Matute Vallejo, IQS School of Management, URL; Michelle Schwarz, IQS School of Management, Universitat Ramon Llull; ying ni, University ramón Llull

Arts and Marketing: Insights from Secondary Data and Experiments (A2024-118865)
Aulona Ulqinaku, Leeds University Business School; Verdiana Giannetti, Leeds University Business School; Alessandro Biraglia, Leeds University Business School; Anastasia Nanni, Aalto Business School

Assessing the Antitrust Liability of Vertical Restraints (A2024-119821)
Anthony Dukes, University of Southern California; Aishwarya Joshi, University of Michigan; Daniel Sokol, University of Southern California

Assessing the Digital Pulse: A Comprehensive Evaluation of European Universities´Digitalization Using the IDDI Model (A2024-119708)
Andrés GÓMEZ, Esic University; José Ponzoa, Universidad Complutense de Madrid (UCM)

Associate Rule and Word Embedding Mining of Cultural Differences in Online Review Content (A2024-117999)
Tuck Siong Chung, ESSEC Business School

Authenticity of SMIs – Construction and Validation of a Holistic SMI Authenticity Construct (A2024-118118)
Luisa Mahn, University of Bremen; Kristina Klein, University of Bremen; Michael Schade, University of Bremen; Christoph Burmann, University of Bremen

Automating Science: Exploring the Potential and Limits of AI-based Applications in Systematic Literature Reviews (A2024-119691)
Przemyslaw Tomczyk, Kozminski University; Philipp Brüggemann, FernUniversität in Hagen; Tymoteusz Doligalski, Warsaw School of Economics

Avatars in Marketing – A Conceptual Framework and Literature Review (A2024-119039)
Annika Kroos, University of Passau; Johanna Zimmermann, University of Passau; Jan Schumann, University of Passau

Barbie: the success of a social media campaign (A2024-118328)
Javier Bustos Díaz, ESIC Business and Marketing Schoo; Lara Martin-Vicario, ESIC Business & Marketing School; Marc Perelló Sobrepere, ESIC Business & Marketing School

Bases of Firm Competitive Advantage: Assessment and New Insights (A2024-118000)
Abhi Bhattacharya, University of Alabama; Valerie Good, Grand Valley State University; Neil Morgan, University of Wisconsin, Madison; Lopo Rego, Indiana University

Beauty, Beliefs, and Brands: Exploring Pakistani Women's Preferences for Halal and Non-Halal Cosmetics (A2024-119502)
Faria Shaikh, University of Oregon

Behind the Purchase: Antecedents and Consequences of Post-Purchase Consumer Exposure to Electronic Word-Of-Mouth (A2024-119728)
Agnieszka Kacprzak, University of Warsaw; Lalin Anik, Vrije Universiteit Amsterdam; Katarzyna Dziewanowska, University of Warsaw; Krzysztof Nowak, University of Warsaw

Behind the Scenes with Virtual Influencers: Unveiling Managerial Perspectives on the Utilization of Virtual Influencers by Companies (A2024-118717)
Jomar Duchain, Toulouse Business school; Alexandra Polyakova, Toulouse Business School; Marion Garnier, GEM - GRENOBLE ECOLE DE MANAGEMENT

Being like a child – whether, how and for whom we buy toys from nostalgic brands (A2024-119549)
Kamil Lubiński, Politechnika Lodzka; Magdalena Grębosz-Krawczyk, Politechnika Lodzka

Beyond Ink and Paper: Exploring the Motivational Potential of Bullet Journals in Consumer Goal Attainment (A2024-119709)
Malaurie Fauré, Toulouse School of Management, University Toulouse Capitole, TSM‐Research, CNRS, Toulouse, France

Beyond Reality: Transforming Time Perception and Environmental Attitudes through Virtual Reality (A2024-119683)
Tobias Regensburger, LMU Munich

Beyond SENS(E)ation: Exploring Sensory Language Effectiveness in Virtual Influencers’ Product Endorsements (A2024-119610)
Christina Okoutsidou, University of Muenster; Nadine Eckel, University of Muenster / Chair of Marketing Management; Dipayan Biswas, University of South Florida

Beyond the Bargain: Deciphering the Complexities of Food Choices in Light of Consumer Identity (A2024-119696)
Sedigheh Monavari, Warwick Business School, University of Warwick, UK; Iman Ahmadi, Warwick Business School, the University of Warwick; Nick Lee, The University of Warwick; SeyedAlireza Mirbagheri, Sharif University of Technology; John Rudd, Warwick Business School

Beyond the Rollercoaster: Theme Park Satisfaction Changes Beyond the Pandemic (A2024-119536)
Juan Pedro Mellinas, University of Murcia; Isabel Riquelme, University of Murcia; Manuela Lopez-Perez, University of Murcia

Beyond the Sustainability-Liability Effect: Real Consumer Choices Favor Sustainable Products (A2024-119435)
Hege Landsvik, Norwegian School of Economics; Siv Skard, Norwegian School of Economics; Lars Jacob Pedersen, Norwegian School of Economics; Sveinung Jørgensen, Norwegian School of Economics; Hallgeir Sjåstad, Norwegian School of Economics & SNF (Center for Applied Research at NHH)

Beyond Transactions: Tailoring Strategies for B2B Relationship Building (A2024-119448)
Andreea Trifu, CUNEF University; jesus cambra fierro, Pablo de Olavide

Beyond Words: How Foreign Language Influences the Perceived Social Presence of Anthropomorphized Service Chatbots (A2024-119581)
Katharina Saile, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim

Big Data Analytics Capability, Marketing Agility, and Firm Performance: A Conceptual Framework (A2024-119707)
Mikko Vesterinen, Jyväskylä University School of Business and Economics; Joel Mero, University of Jyväskylä; Mika Skippari, Jyvaskyla University School of Business

Brand Activism and Inclusivity (A2024-119870)
Gijs Overgoor, Southern Methodist University; Gijs Overgoor, Rochester Institute of Technology; Yakov Bart, Northeastern University; Koen Pauwels, Amazon Ads; Ludovica Scalco, BI Norwegian Business School

BRANDED ENTERTAINMENT: CONCEPTUALIZATION, INSIGHTS FROM PRACTICE, AND RESEARCH AGENDA (A2024-119805)
Henrik Holzmann, EBS Universität für Wirtschaft und Recht; Jan Klein, IESEG School of Management; Sven Henkel, EBS Universität für Recht und Wirtschaft

Branding Horizons Unleashed: A Cross-Cultural Odyssey in FMCG Strategy Prioritization (A2024-119395)
Karan Patel, University of Barcelona; Ram Dhurkari, IIM Sirmaur; Jaime Gil - Lafuente, University of Barcelona; Francisco-Javier Arroyo-Cañada, University of Barcelona

Brands in the Rap Subculture: How Artistic Creations Can Mitigate the Effects of Brand Criticism (A2024-119753)
Ghizlane Kasmi, ISCAE Morroco; Valérie Zeitoun, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne; Géraldine Michel, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne

Brands, Don’t Try Too Hard: How Internet Slang Impacts Evaluations of Brand Messages (A2024-119555)
Matilde Rapezzi, University of Bologna; Gabriele Pizzi, University of Bologna; Peeter Verlegh, Vrije Universiteit Amsterdam, School of business and Economics

Breaking the taboo: The role of online reviews for adoption of online mental health services. (A2024-119724)
René Kerschbaumer, CAMPUS 02 University of Applied Sciences; Alice Danglmaier, CAMPUS 02 University of Applied Sciences; Silvia Geier, CAMPUS 02 University of Applied Sciences; Dietmar Kappel, CAMPUS 02 University of Applied Sciences

Bridging Perception Gaps for Continuous Retail Bank Quality Improvement (A2024-119404)
Chrysi Alexiadou, University of Macedonia; Chris Vassiliadis, University of Macedonia; Katerina Gotzamani, University of Macedonia; Maro Vlachopoulou, University of Macedonia

But I see your true Colors shining through – CSR as Moderator of the Impact of Rainbow Washing (A2024-117736)
Pascal Bruno, International School of Management; Martin Ohlwein, International School of Management

Buyers and Suppliers trust on E-Marketplace in the Context of SMEs Based on Signalling Theory (A2024-119156)
kedwadee Sombultawee, Thammasat University

Can a Chatbot Be Your Friend? Using Topic Modeling to Examine Customer Reaction to Feeling AI (A2024-119826)
Salma André, University Jean Moulin Lyon 3, iaelyon School of Management, UR Magellan; Margherita Pagani, Skema Business school

Can I Trust This? Credibility Strategies in Product-Related CSR Communication in Social Media (A2024-119644)
Judith Derenthal, Georg-August-University Göttingen; Waldemar Toporowski, University of Goettingen

Can we trust that groups make sustainable purchase decisions? (A2024-119725)
Alicia Gerlach, Karlsruher Institut für Technologie - Marketing & Sales Research Group; Martin Klarmann, Karlsruhe Institute of Technology (KIT)

Caring & Belonging: how the biological need to connect shapes food choices in consumer acculturation. (A2024-119827)
Gabriela Lima, UFES; Juliana Maria Magalhães Christino, UFMG

Categorization and Waste Management: More Complex Recycling Systems Lead to Less Wasting (A2024-119662)
Martina Cossu, University of Bocconi; Elena Bocchi, Bayes Business School (formerly Cass), City University of London; Irene Scopelliti, City, University of London

Challenges in the Interpretation of Research Results: Errors, Biases, and Temporal Dynamics (A2024-119545)
Irene Scopelliti, City, University of London; Shwetha Mariadassou, Erasmus University Rotterdam; Guy Voichek, Imperial College London; Kristin Diehl, University of Southern California

Changing systems through mental model leverage points: Creating faster, deeper action on the climate emergency (A2024-119853)
Iain Black, University of Strathclyde; Julia Leventon, Institute of Global Change Research of the Czech Academy of Sciences; Craig Anderson, University of Stirling Management School

Choosing is Losing: Children's Food Choice Independence Triggers the Development of the Unhealthy = Tasty Intuition (A2024-119615)
Jonathan D'hondt, Ghent University; Barbara Briers, University of Antwerp

City Digitalization and Corporate Environmental Investment: Evidence from China (A2024-118815)
Wei Jiang, Xiamen University; Bingkun Zhang, bkzhang@connect.hku.hk; Kevin Zheng Zhou, the University of Hong Kong

Click Green, Choose Greener: Investigating the Spillover Effect of Voluntary Carbon Offsetting on subsequent Pro-Environmental Decisions (A2024-119567)
Ann-Kathrin Nies, Leuphana University Lueneburg; Monika Imschloss, Leuphana University Lueneburg; Jacob Hörisch, Leuphana University Lueneburg

Clienteling in fashion luxury retailing (A2024-119692)
Katherine Sresnewsky, University of São Paulo; Andres Veloso, University of Sao Paulo

Coherence between saying and acting: The role of self-serving motives and consumer skepticism in corporate hypocrisy and CSR reputation (A2024-119321)
Barbara Culiberg, University of Ljubljana, School of Economics and Business; Mateja Kos Koklic, University of Ljubljana, School of Economics and Business; Mila Zečević, University of Ljubljana, School of Economics and Business; Petar Gidaković, IESEG School of Management, Univ. Lille CNRS; Vesna Zabkar, School of Economics and Business, University of Ljubljana

Collateral Impact of Geo-Political Armed Conflict in Emerging Market Retailing: Coexistence of Advantage and Disadvantage (A2024-119572)
Rafid Ur Rahman, Leeds University Business School, University of Leeds; Martin Heinberg, Leeds University Business School, University of Leeds; Sourindra Banerjee, University of Leeds; Constantine Katsikeas, Leeds University Business School

Communication Preferences When Seeking Medical Care: Embarrassment Decreases Preferences for Sociable Doctor-Patient Interactions (A2024-119525)
Selin Goksel, Vrije Universiteit Amsterdam; Sydney Scott, Washington University in St. Louis; Jonathan Berman, London Business School

Comparing the Ideation Quality of Humans With Generative Artificial Intelligence (A2024-119705)
Jan Joosten, Nuremberg Institute of Technology; Volker Bilgram, Nuremberg Institute of Technology; Alexander Hahn, Nuremberg Institute of Technology; Dirk Totzek, University of Passau

Conceptualising Predictive Influence of Mimicry on Consumer's Purchase Intention (A2024-119607)
Muhammad Hassan Khan, Western Sydney University; Michael Lwin, Western Sydney University; Omar Mubin, Western Sydney University; Aila Khan, Western Sydney University; Min Teah, curtin university

Conceptualizing customers’ responses to innovations: how adoption and resistance differ (A2024-118112)
Juliette van Acker, Nijmegen School of Management, Radboud University; Bas Hillebrand, Radboud University; Simone Ritter, Radboud University; Mark Wiering, Radboud University; Rob Holland, Radboud University

Configurations of Stakeholder Marketing Capabilities and their Effect on Organizational Performance (A2024-119552)
Gisela Otto, Radboud University; Oliver Koll, University of Innsbruck; Paul H. Driessen, Institute for Management Research, Radboud University, Nijmegen, The Netherlands; Bas Hillebrand, Radboud University

Construal Level Theory and its Role in Shaping Negative Affective Expectations: An Extension from the Rosy View Phenomenon (A2024-118353)
Aleksandar Blečić, University of Mannheim; Sabine Kuester, University of Mannheim; Alexander Rupertus, University of Mannheim

Consumer Behavior Patterns in the Face of Economic Crisis: Evidence from Poland, Hungary and Slovenia (A2024-119527)
Katarzyna Dziewanowska, University of Warsaw; Agnieszka Kacprzak, University of Warsaw; Anita Kéri, University of Szeged; Gregor Pfajfar, University of Ljubljana, School of Economics and Business

Consumer Behavior Related to Artificial Intelligent Health Science Applications (A2024-118827)
Dimitra Skandali, National and Kapodistrian University of Athens; Ornela Ramasauskaite, Mykolas Romeris University; Anastasios Magoutas, National and Kapodistrian University of Athens; George Tsourvakas, National and Kapodistrian University of Athens

Consumer Motives to Buy Pre-owned Products: The Role of Sustainability and Other Relevant Factors (A2024-119755)
Laurin Krempel, Saarland University; Bastian Popp, Saarland University

Consumer Perspectives: True Price Acceptance in the Shift Towards Sustainable Food Systems (A2024-119004)
Sjoukje Goldman, Amsterdam University of Applied Sciences; Jesse Weltevreden, Amsterdam University of Applied Sciences; Florian Buehler, Vorarlberg University of Applied Sciences

Consumer Response on Brands Taking a Stand - A Systematic Literature Review of Brand Activism in Social Media (A2024-119620)
Oona Fiebig, WHU - Otto Beisheim School of Management

Consumer Responses towards Humorous Advertisements Employing Opposing Types of Incongruity (A2024-119371)
Isadora Bon, IPAM; Miriam Salomão, IPAM

Consumer Value of Mindfulness Experience and Quality-of-Life through a Transformative Service Research perspective (A2024-119407)
BERTA TUBILLEJAS-ANDRÉS, UNIVERSIDAD DE VALENCIA; Jessica Stanton, University of North Carolina Wilmington; Martina Gallarza, University of Valencia

Consumer-Centric Perspectives on Chronic Patients' Decision-Making: Navigating Emotional Trauma, Sharing Experiences, and Shaping Healthcare Journeys (A2024-119522)
Saeedeh Rezaee Vessal, Leonard de Vinci Pôle Universitaire, Research Center; Judith PARTOUCHE-SEBBAN, PARIS SCHOOL OF BUSINESS; Insaf Khelladi, EMLV Business School

Consumers Prefer Donating Possessions Close to Their Hearts to ‎Distant ‎Others (A2024-118550)
Itai Linzen, Tel Aviv University; Yael Steinhart, Tel Aviv University; Ziv Carmon, INSEAD

Consumers' Trust in The Food Supply Chain: The Role of Growth Mindset (A2024-119648)
Kim Penias, Technion - Israel Institute of Technology; Liat Levontin, Technion, Israel Institute of Technology; Richard Bennett, University of Reading

Consumers’ Perceived Corporate Social Responsibility in Online Retailing: Scale Development and Validation (A2024-119763)
Patrick Klein, Saarland University, Department of Business Administration, in particular Retail Management

Consumer’s Perceptions of Foods’ Biodiversity Footprints (A2024-119529)
Sybilla Merian, University of Zurich; Sabrina Stöckli, University of Zurich; Geraldine Holenweger, University of Berne; Martin Natter, University of Zurich

Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation (A2024-119368)
Min Yan, University of essex; Raffaele Filieri, Audencia Business School; Matthew Gorton, Newcastle University; Artyom Golossenko, Cardiff Business School

Consumption communities. Critical review and theoretical implications (A2024-119566)
Daniele Dalli, University of Pisa

Coping Through Precise Labeling of Emotions: A Deep Learning Approach to Studying Emotional Granularity in Language (A2024-119336)
Ali Faraji-Rad, University of Maryland; Ali Tamaddoni, Deakin Business School; Atefeh Jebeli, University of Maryland, Baltimore County

Coping with Self-Conscious Emotions in Toxic Service Encounters: A Service Frontline-Employee Perspective (A2024-119484)
Ahmed Khalil Ben Ayed, Telfer School of Management; Marc-Alexandre Tomiuk, HEC-Montreal

Corporate Executive Career Progression: Shooting for the Top (A2024-119772)
Otto Afiuc, Universidad Carlos III de Madrid; Mercedes Esteban-Bravo, Universidad Carlos III de Madrid; Jose Vidal-Sanz, Universidad Carlos III de Madrid; Donald Lehmann, Columbia Business School

Corporate Raiders or Partners? Exploring the Role of Hedge Funds in Driving Firm Performance and Product Market Outcome (A2024-117937)
Shekhar Misra, Grenoble Ecole de Management; Alok Saboo, Georgia State University

Corporate Sociopolitical Debate Strategies and Customer Responses: The Mediator Strategy as Solution to the Corporate Activism Dilemma (A2024-118330)
Janne Geertje Skamel, University of Augsburg; Michael Paul, University of Augsburg

Craft beers in Spain: from territorial to digital (A2024-119868)
Fernando Garcia Chamizo, ESIC University; José Manuel Lòpez-Agulló Pérez Caballero, ESIC University; Belén Rodríguez de Mier, ESIC University

Craft vs. industrial. A consumer perspective (A2024-119517)
Antea Gambicorti, University of Pisa; Daniele Dalli, University of Pisa

Cross-Cultural Negotiation Dynamics in Laos: Examining the Impact of Cultural and Institutional Factors (A2024-119437)
Laszlo Jozsa, Pannon University - Szechenyi Istvan University; Annamária Sasné Grósz, University of Pannonia; Sengsouly Homedahack, Pannon University

Cross-National Comparisons of Country-of-Origin Influence on Product and Service Evaluations (A2024-119499)
Johan Bruwer, University of South Australia, UniSA Business Division, Ehrenberg-Bass Institute for Marketing Science, Adelaide, Australia; Martin Hirche, University of Cologne

Crowdfunding as an alternative mindful consumption behavior: Evidence from Kickstarter (A2024-119439)
María Eizaguirre Diéguez, ESIC University; Ana Gómez Olmedo, ESIC University

CSR Associations and Market Value: The Moderating Role of Market Competition (A2024-119816)
Franziska Frese, markstones Institute of Marketing, Branding & Technology, University of Bremen; David Brüninghaus, markstones Institute of Marketing, Branding & Technology, University of Bremen; Iván Arribas, Department of Economic Analysis, Universitat de València; Fernando García, Polytechnic University of Valencia, Faculty of Business Administration and Management; Christoph Burmann, University of Bremen; Michael Schade, University of Bremen; Marieke Schewe, University of Bremen; Anna Sophie Hollstein, Markstones Institute of Marketing, Branding & Technology, University of Bremen; Alexander Steding, markstones Institute of Marketing, Branding & Technology, University of Bremen

Cultivating Community: Elevating Supermarket Appeal Through Regionally Sourced Products (A2024-118804)
Tom Wielheesen, University of Groningen; Laurens Sloot, University of Groningen; Tammo Bijmolt, University of Groningen; Jun Yao, Macquarie University

Customer Concentration and Firm R&D (A2024-117730)
Xinming He, Durham University; Shan Zhao, 121 Baidi Road, Nankai District 300071 China Email:; Baichao Ma, School of Economics and Management

Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies (A2024-119688)
Christian Kowalkowski, Linköping University; Jochen Wirtz, NUS Business School/National University of Singapore; Maria Holmlund, Hanken School of Economics; Wolfgang Ulaga, INSEAD; Tanvir Ahmed, Linköping University; Elina Jaakkola, University of Turku

Customer Experiences in Brand Interactions within the Metaverse (A2024-119859)
Lijun Xie, SKEMA BUSINESS SCHOOL; Margherita Pagani, Skema Business school

Customer Journey Segments and Shopping Motives – Insights from Western and Eastern Europe (A2024-119443)
Stephan Zielke, University of Wuppertal; Marcin Komor, University of Economics in Katowice

Customer or Prosumer – Who am I? Role Acceptance in Emerging Service Business Models (A2024-119591)
Corinna Braun, University of Passau; Jan Schumann, University of Passau

Customer Satisfaction with AI Customer Service Chatbots: The Mediating Role of Trust (A2024-119746)
AHMED GEEBREN, Northumbria University

Customer-Centric Salespeople: Exploring Goal Orientation and Customer Evaluation in B2B and B2C contexts (A2024-119353)
Yu-Tse Lin, Fu Jen Catholic University (Depat. of Business Administration); Irene Hsia, Chunghwa Association of Public Affairs Communication Development, Taiwan

De-biasing electric vehicle adoption with personalized nudging (A2024-119894)
Ursa Bernardic, ETH Zürich

Deciphering the Emotional Code of Employee-Customer Conversations using Voice Analytics (A2024-119740)
Saskia Jacob, Karlsruher Intitute of Technology (KIT); Martin Klarmann, Karlsruhe Institute of Technology (KIT); Anne Cordts, Karlsruhe Institute of Technology (KIT)

Decisions for an Individual or for a Group: Preference Shifts between Algorithmic and Human Decision-Makers (A2024-119303)
Xuesong Shang, Zhengzhou University; Xilin Li, China Europe International Business School; Tian Qiu, East China Normal University; Jingyi Lu, East China Normal University

Decoding Brand Trust: Perspectives from Non-adopters, Users, and Discontinuers of Mobile Money Services (A2024-118518)
Pilar Carbonell, York University; Ana Rodriguez-Escudero, University of Valladolid

Decomposing Spillover Effects in Shopping Malls (A2024-119163)
Manuel Weber, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management

Designing memorable synchronous technology-mediated tourism experience: Insights from hosts (A2024-119295)
Cenhua Lyu, University of Nottingham Ningbo China; Yangyang Jiang, The University of Nottingham Ningbo China; M S Balaji, Rennes School of Business

Destigma-vertising: The Role of Homophily In Transformative Advertising to Impact Societal Norms and Practices (A2024-119462)
Karen Middleton, University of Portsmouth; Shanjita Shawrin, University of Portsmouth; Judith Fletcher-Brown, University of Portsmouth; Sarah Turnbull, University of Portsmouth

Determinants of the intention to use chatbots as online complaints channel (A2024-119409)
Rania Fakhet, ESC Tunis; Manel HAMOUDA, EDC Paris Business School

Determining online community engagement based on diversity communication (A2024-119779)
Anne Peschel, Aarhus University; Lina Jacobsen, MAPP-Centre, Aarhus University; Ekaterina Salnikova, Aarhus University; Marija Banovic, Aarhus University; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management

Developing a Typology of B2B Customer Journeys (A2024-119524)
Christina Kuehnl, University of Stuttgart; Marco Weippert, University of Stuttgart; Moritz Tischer, BCG

Development of a Customer-based Brand Competitiveness Scale (A2024-118240)
Gaki Wangmo, Macquarie University; Rico Piehler, Macquarie University; Chris Baumann, Macquarie University

Different Strategies to Meat Reduction: A Consumer Segmentation Approach (A2024-119857)
Maureen Schulze, Copenhagen Business School; Meike Janssen, Copenhagen Business School

Digital Alternative Food Networks – The Future of Sustainable Food Retailing? (A2024-119611)
Viktorija Viciunaite, Western Norway University of Applied Sciences; Aruna Tatavarthy, NHH Norwegian School of Economics; Rosalie Lai, NHH Norwegian School of Economics

Digital footsteps: Insights from organizational information search for sales lead qualification (A2024-117891)
Julia Gyorffy-Schäfer, Aalborg University Business School; Poul Andersen, Aalborg University Business School, Norwegian University for Science and Technology (NTNU); Dr. Holger Roschk, Aalborg University Business School

Digital Marketing and social media (A2024-119833)
Brikena Berisha, University of Ljubljana

Digital Platforms Characteristics and Privacy Research: A Systematic Review and Future Directions (A2024-119777)
Nour Shaaban, University of Passau; Johanna Zimmermann, University of Passau; Jan Schumann, University of Passau; Thomas Widjaja, Universtity of Passau

Digital Sales Assistants in ‘Bricks & Clicks’ – Deciphering Relative Feature Importance for Shopper Engagement (A2024-119563)
Anna Ulrichshofer, Technische Hochschule Ingolstadt; Michael Jungbluth, Technische Hochschule Ingolstadt; Patrick Cato, Technische Hochschule Ingolstadt; Carolin Kaiser, Nuremberg Institute for Market Decisions

DIGITAL SLAM DUNK: UNDERSTANDING COLLECTING DYNAMICS AND TENSIONS FOR DIGITAL COLLECTIBLES (A2024-119785)
Bibek Guha Sarkar, Indian Institute of Management Calcutta; Saravana Jaikumar, Indian Institute of Management Calcutta

Digitalization in Global Public Crisis: Literature Review, Synthesis, and Reflections on Ways to Move Forward (A2024-119380)
Guojun HE, SKEMA Business School; Thi Thanh Huong Tran, SKEMA School of Business; Leonidas Leonidou, University of Cyprus

Dignity-armoring: Subsistence entrepreneurs’ defense in transactional marketplaces (A2024-118267)
Sarthak Mohapatra, Indian Institute of Management Calcutta; Srinivas Venugopal, University of Vermont; Ramendra Singh, IIM Calcutta

Direct and indirect effects of firm generated content on brand sales: an empirical investigation on low-involvement product categories (A2024-119623)
Annamaria Tuan, University of Bologna; Yuri Peers, Vrije Universiteit Amsterdam; Peter S.H. Leeflang, University of Groningen; Daniele Dalli, University of Pisa

Disabled Social Media Influencers and Perceptions of Product Luxury (A2024-119515)
Sona Klucarova, University of Nebraska at Omaha

Disclosure under (dis)fluent conditions (A2024-119840)
Carolina Cuervo-Robert, Toulouse School of Management; Sandra Laporte, TSM Toulouse School of Management; Matthieu Bouvard, Toulouse School of Management

Discourse, service type and social value orientation: How do they determine the effects of CSR communication on consumers? (A2024-118361)
Andrea Pérez, University of Cantabria; Carlos López-Gutiérrez, University of Cantabria

Disgusted by the target: Emotion based approach of the repulsion effect (A2024-119505)
Youngwon Hahn, Korea University; Jongwon Park, Korea University Business School

Distilling Robust Processing Fluency Manipulations: A Direct and Conceptual Replication Approach (A2024-119797)
Lennart Kehl, Goethe University Frankfurt; Jan Landwehr, Goethe University Frankfurt

Do Consumers Always Choose the Best Condition? (A2024-119471)
Hui-Yi Lo, National Chung Hsing University (NCHU); Hua Hsu, National Chung Hsing University (NCHU)

Do lower-income consumers prefer longer or shorter duration loans? (A2024-119461)
Farah Diba Abrantes-Braga, Insper; Diogo Hildebrand, Baruch College, CUNY; Manuela Dantas, California State University Northridge

Do NFTs add value to customer reward schemes? (A2024-118252)
Achilleas Boukis, University of Birmingham

Do Product Returns Make Maximisers More Loyal to the E-tailer? A Serial Mediation Model (A2024-119379)
Shilpi Saxena, Indian Institute of Management Ranchi; Vaibhav Chawla, Indian Institute of Technology, Madras

Do they walk the talk? Consumers’ perceptions of sustainable companies (A2024-118040)
Francine Zanin Bagatini, FGV EAESP; Marcelo Perin, FGV EAESP

Do we differ in our social media activity and concern for privacy? A comparative study of Thai and UK consumers (A2024-119369)
Khanyapuss Punjaisri, Mahidol University; Anabel Gutierrez, Royal Holloway University of London; Simon O'Leary, Canterbury Christ Church University

Does everything look the same from a distance? A meta-analysis of construal level’s effect on similarity perceptions (A2024-119406)
Susanne Adler, Ludwig-Maximilians-University Munich

Does flash mob marketing encourage intention to participate in politics? (A2024-119907)
Sören Bär, University of Bayreuth; Khizar Hayat, HMKW Berlin; Markus Kurscheidt, University of Bayreuth

Does innovativeness matter in the relationship between lobbying and customer satisfaction? (A2024-119919)
M. Abrahim Zaka, Avans University of Applied Sciences

Does Smart Service Recovery Harm Customer Orientation: A Feeling Economy Perspective (A2024-119606)
Mariana Girão Carrilho, NOVA Information Management School; Rafael Wagner, NOVA Information Management School; Diego Costa Pinto, NOVA IMS Lisbon; Hector González, ESCP Business School; Khaoula Akdim, Cunef University

Does Time of Day Affect Consumers’ Price Sensitivity? (A2024-119801)
Sha Zhang, University of Chinese Academy of Sciences; Xiting Wu, University of Chinese Academy of Sciences; Peiqi Jiang, University of Chinese Academy of Sciences

Don't Judge A Book By Its Cover：Facial Attractiveness Effect in Online Consultation Services (A2024-119477)
Yi Zhang, University of International Business & Economics; Yi Xie, University of International Business & Economics; Qixing Qu, University of International Business & Economics

Don’t be Emotional - Influence of Online Customer Experience Dimensions on Review Helpfulness (A2024-118662)
Annika Wagner, University of Stuttgart

Don’t Distract Me When I’m Detoxing! The Effects of Social Media Detox on Attention to Instagram Ads (A2024-119803)
Lennart Borgmann, University of Wuppertal; Julian Kopka, University of Wuppertal; Tobias Langner, University of Wuppertal

Dressed for success in unstable market conditions: A retrospective case study of market-shaping in the clothing industry (A2024-119532)
Anna Granstedt, Åbo Akademi University

Drivers of customer satisfaction and recommendation in B2B context: A moderated sequential-mediation model using text mining in user-generated content (A2024-119341)
Swagato Chatterjee, Queen Mary University of London, UK; Prathamesh Kittur, Indian Institute of Technology Madras; Sehar Aejaz ., National Institute of Technology Srinagar; Shaza Kawoosa, National Institute of Technology Srinagar

Dynamic Pricing using Shape Constrained Nonparametric Bandits (A2024-119556)
Ian Weaver, National University of Singapore; Vineet Kumar, Yale School of Management

Eating our eco-anxieties away: How climate change threat and collective impotence fuel the consumption of vice food (A2024-119322)
Maria Carmen Di Poce, Sapienza University of Rome; Camilla Barbarossa, Toulouse Business School; Alberto Pastore, Sapienza University of Rome

Ecoresponsability Profile of Whale-watching Cruise Participants. (A2024-119440)
Josée Laflamme, University of Quebec - Rimouski; Camille Brisson, University of Quebec - Rimouski

Educational selling: a constructivist departure from mainstream selling (A2024-119866)
Antti Lähtevänoja, University of Helsinki; Essi Pöyry, Helsingin yliopisto; Jani Holopainen, University of Eastern Finland; Petri Parvinen, University of Helsinki; Joona Keränen, RMIT University

Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping (A2024-119445)
Gaia Rancati, Middle Tennessee State University; Carsten Schultz, University of Hagen; Maurizio Mauri, Università Cattolica del Sacro Cuore

Effective Influencer Marketing I (A2024-119421)
caio vieira, HEC; Francesca Sotgiu, Vrije Universiteit Amsterdam, School of Business and Economics; Dingli Wu, KU Leuven; Yanting He, Imperial College London

Effective Influencer Marketing II (A2024-119398)
Lingling Zhang, China Europe International Business; Ulrike Phieler, WU Vienna; Yuhua Liu, Renmin Business School; Amy Pei, Northeastern University

Effective Influencer Marketing III (A2024-119530)
Arvin Moazemi, Bocconi University; Peter Pal Zubcsek, Tel Aviv University; Rupali Kaul, INSEAD Business School

Effective Influencer Marketing IV (A2024-119343)
Giovanni Luca Cascio Rizzo, University of Southern California; Xueqi Bao, INSEAD; Roman Antoschin, WHU - Otto Beisheim School of Management; Maximilian Beichert, University of Mannheim

Effective Influencer Marketing V (A2024-119434)
Jan Klostermann, University of Cologne; Renana Peres, HEBREW UNIVERSITY OF JERUSALEM SCHOOL OF BUSINESS ADMINISTRATION MOUNT SCOPUS CAMPUS; Daniel Ringel, University of North Carolina at Chapel Hill

Effective Technology Licensing: Managing Double-sided Agency Problems (A2024-119294)
Amir Hassanzadegan, The University of Melbourne; Erik Mooi, The University of Melbourne; Jan Heide, Wisconsin-Madison

Effectiveness of front-of-package labels on choice healthiness in partially-labeled product assortments (A2024-119676)
David Olk, University of Groningen; Koert van Ittersum, University of Groningen; Tammo Bijmolt, University of Groningen; Mike Palazzolo, UC Davis Graduate School of Management

Effects of Generic Marketing on Brand Sales: The role of Generic Websites, Generic Publicity, and the Interplay of Generic and Brand Advertising (A2024-119573)
Nhat Le, Norwegian School of Economics; Magne Supphellen, Norwegian School of Economics

Effects of Interactive Product Presentations on Consumer Responses in e-Commerce: A Meta-Analysis (A2024-118879)
Kim Uhlendorf, German Sport University Cologne, Chair of Sport Business Administration // University of Cologne, Chair in Marketing and Brand Management; Franziska Völckner, University of Cologne; Sebastian Uhrich, German Sport University Cologne

Embracing Digitalization in the Culture Sector: The Case of Cultural Crowdfunding (A2024-118635)
Natalia Maehle, Western Norway University of Applied Sciences; Anders Rykkja, University of Agder; Rotem Shneor, University of Agder; Ziaul Haque Munim, University of South-Eastern Norway

Embracing the Digital Wave: Navigating Emotional Dynamics in B2B Relationship-Building (A2024-119564)
Anja Schiller, Interhyp Gruppe; Piotr Kwiatek, University of Applied Sciences Upper Austria

Emerging Decarbonization, Energy Justice and Marketing (A2024-119414)
Ralitza Nikolaeva, University of St Andrews

Emerging Markets, Informal Economy and the Battle against Inequality (A2024-119622)
Sourindra Banerjee, University of Leeds

Enchantment of the economic cult –the rhetoric lures of crypto influencers (A2024-119807)
Heini Vanninen, LUT University; Jaan-Pauli Kimpimäki, LUT University, School of Business and Management; Paavo Ritala, LUT University

Enclothed Cognition: The Impact of Clothing Style on Consumer Behaviour (A2024-119860)
Tatiana Kozlova, Technische Universität Berlin; Katrin Talke, TU Berlin

ENCOURAGING CONSUMER WELL-BEING AND EQUALITY IN MARKETING (A2024-119612)
Klara Greinwald, University of Passau; Alisa Keller, University of Passau; Eileen Dauti, University of Passau; Stefan Hoffmann, Kiel University; Nicky Coucke, Ghent University; Anna Török, Corvinus University of Budapest

Encouraging Sustainable Packaging Choices: The Impact of Nudging on Online Shoppers’ Decision for Reusable Packaging (A2024-119782)
Thomas Wozniak, Institute of Communication and Marketing, Lucerne School of Business; Mirjam Stieger, Institute of Communication and Marketing, Lucerne School of Business; Simone Griesser, Institute of Communication and Marketing, Lucerne School of Business; Somara Gantenbein, University of Applied Sciences and Arts Northwestern Switzerland, Institute for Market Supply and Consumer Decision-Making; Dorothea Schaffner, School of Applied Psychology

Enhancing customer willingness to pay for digital services through the application of free-to-fee choice architecture (A2024-119347)
Joona Keränen, RMIT University; Anna Salonen, University of Jyväskylä; Harri Terho, Tampere University; Juha Munnukka, University of Jyväskylä

Entitlement: conceptual domain, its role in marketing and implications for research (A2024-119361)
Yanyan CHEN, Toulouse Business School; Alexandra Polyakova, Toulouse Business School; Arne DE KEYSER, EDHEC Business School

Escaping from market fundamentalism - Lessons from Karl Polanyi on marketing theory (A2024-119324)
József Berács, Corvinus University of Budapest

Escaping the Green Dilemma: Marketing Interventions on Sustainability Adoption (A2024-119344)
Ziqi Zhong, The London School of Economics and Political Science; Xiaolin Li, The London School of Economics and Political Science

Evolving Healthcare Practices: A Meta-Analytic Review of Value Co-Creation's Impact on Consumer Adherence (A2024-119526)
Jiancai Liao, Aalto University; Petra Paasonen, Aalto University School of Business; Sanna-Katriina Asikainen, Aalto University; Tomas Falk, Aalto University

eWOM influence an analysis of homophily and social identity effect on streaming consumption. (A2024-119027)
Iker Oquinena, Universidad Complutense Madrid; Joaquín Sánchez Herrera, Universidad Complutense de Madrid (UCM); Abel Monfort, ESIC Business & Marketing School

Examining When and How Taking Charge Invigorates or Depletes Service Frontline Employees (A2024-119444)
Wing Lam, The University of Manchester; Ziguang Chen, University of Derby; Kan Ouyang, Shanghai University of Finance and Economics

Expectations vs Reality: Sensory incongruence’ impact on emotions & shopping behaviours in the online shopping context. (A2024-119008)
Prithwiraj Nath, Northumbria University; Brendan Emmerson, Leeds Beckett University; Cathy Barnes, Salford University

Experience Matters When Not Restricted: The impact of product type and COVID-19 restrictions on pop-up store visits (A2024-119359)
Nayoung Yoon, Department of Marketing, Aalto University; Jaewoo Joo, Department of Marketing, Kookmin University

Experiences of Blind People in Supermarkets: Insights from Transformative Service Research (A2024-119376)
Adriana Madeira, University Presbyterian Mackenzie; DOUGLAS MELO, UFES; Guilherme Shiraishi, Universidade de São Paulo

Exploring AR Liminoid Spaces: A Study on Consumer Possible Selves in the Metaverse (A2024-119843)
Ruyu Yun, Loughborough University; Jie Meng, Loughborough University

Exploring Brand Transgressions and Consumers’ Emotional Responses in Online Environments (A2024-119509)
Anna-Marie Klütz, MSB Muenster School of Business; Carmen-Maria Albrecht, MSB Muenster School of Business

Exploring digital artwork value creation in the NFT context (A2024-118318)
Felix Friederich, Ramon Llull University, IQS School of Management; Maximilian Gerrath, University of Leeds; Jan Meyer, IQS School of Management Barcelona

Exploring intention to recommend mobile grocery shopping applications (MGSA) using a text mining approach (A2024-119887)
Rituparna Basu, International Management institute, Kolkata; Arghya Ray, International Management Institute Kolkata

Exploring new perspectives of technological and marketing capabilities emergence in high-tech startups (A2024-119599)
Alessandra Costa, University of Messina; Veronica Marozzo, University of Messina; Tindara Abbate, University of Messina

Exploring Psychological Factors in Non-Compliant Account-Sharing on Streaming Platforms (A2024-119415)
Meta Dev Prasad Murthy, Indian Institute of Management Kozhikode; Vishnu V, Indian Institute of Management Kozhikode; Atanu Adhikari, Indian Institute of Management Kozhikode

Exploring sustainable consumer behaviour in purchasing and disposing of mobile phones: the role of perceived green self-identity and extended self (A2024-118094)
Jan Jensen, University of Southern Denmark; Yingkui Yang, University of Southern Denmark

Exploring the Impact of Informational and Transformational Message Styles in Menstrual Communication (A2024-119428)
Vita Kadile, University of Leeds; Christina Papadopoulou, University of Leeds; Gabrielle Malone, University of Leeds

Exploring the Impact of Procurement Modes on Loyalty towards Luxury Brands among Chinese MZ Generations Consumers (A2024-119766)
Juhua CUI, University of Lyon 2; Isabelle Prim-Allaz, University of Lyon 2

Exploring the impact of Social Media Influencers on purchase intentions for luxury products through Human Brand Theory (A2024-119464)
Yan Danni Liang, Bournemouth University; Yumei Yang, Bournemouth University; Saqib Shamim, Queen Marry University of London

Exploring the Influence of Digital Technologies on the Operations and Synergies of Sales and Marketing Divisions in Technical B2B Companies (A2024-118843)
Andreas Zehetner, University of Applied Sciences Upper Austria; Christopher Kanitz, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing

Exploring the influence of message framing on brand evangelism in purchase-triggered donation purchases (A2024-119883)
Ahmad Aljarah, Bahcesehir Cyprus University; Manuela Lopez-Perez, University of Murcia; Eva Lahuerta-Otero, University of Salamanca; Rebeca Cordero-Gutiérrez, Pontifical University of Salamanca

Exploring the Perception of AI-Altered Personalities and Their Evocative Ties to the Nostalgic Past (A2024-119810)
Vanessa Lau, Brandenburg University of Technology Cottbus-Senftenberg; Florian Dost, Brandenburg University of Technology

Exploring tourist sentiments and emotions: an analysis of social media engagement in urban and rural areas in Spain (A2024-119778)
Elisa Baraibar-Diez, University of Cantabria; María Bernal Salazar, University of Cantabria; Jesús Collado Agudo, University of Cantabria

Exploring users' perceptions of Web 3.0: an analysis of motivations and expectations (A2024-119570)
Annalisa Fraccaro, TBS Business School; Philippine Loupiac, TBS Business School

Extended Reality along the B2B Customer Decision Journey – A Perspective of Salespeople and Buying Center Stakeholders (A2024-119569)
Janina Riether, University of Mannheim; Robin-Christopher Ruhnau, Catholic University of Eichstaett-Ingolstadt; Christian Homburg, University of Mannheim

Facts over stories: How sustainability storytelling can backfire (A2024-118948)
Melina Burkert, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim

Farewell, old Friend: A Field Analysis of Customer Reactions to the Elimination of Paper Brochures in German Grocery Retailing (A2024-119804)
Eric Schell, University of Siegen; Tobias Roeding, University of Siegen; Julian Schmitz, University of Siegen; Hanna Schramm-Klein, University of Siegen; Gerhard Wagner, University of Siegen; Frank Hälsig, htw saar

Feeling Attached? Shopping Motives, Place Attachment, and Behavioural Loyalty in Offline and Online Retail Stores (A2024-119373)
Julie Horáková, University of Jyväskylä; Outi Uusitalo, University of Jyväskylä; Juha Munnukka, University of Jyväskylä

Feeling Mixed, Choosing Mild? Mixed Emotions Increase Preferences for Low-Arousal Products in Online Product-Recommendation Settings (A2024-119681)
Jana-Verena Gerhart, Johannes Gutenberg University Mainz; Oliver Emrich, Johannes Gutenberg-Universität Mainz

Flagging Frequently Returned Products under Consumer Information Processing (A2024-119646)
Sergey Turlo, Goethe University Frankfurt

Food Consumption Confusion: understanding the process (A2024-118363)
Axelle Dorisse, UCLouvain - LouRIM

Food swaps with a personalized value-based justification to promote healthy online food choices: A randomized controlled trial (A2024-119812)
Laura Jansen, Wageningen University and Research; Ellen van Kleef, Wageningen University and Research; Ellen J. Loo, Wageningen University

Food waste reduction and well-being: The role of domestic food upcycling (A2024-118560)
carmela donato, University G. d'Annunzio of Chieti Pescara; Silvia Grappi, Department of Communication and Economics - University of Modena and Reggio Emilia; Simona Romani, Luiss University

Forging Bonds: The Development of a Scale to Measure Perceived Benefits of Brand Flagship Platforms (A2024-119668)
Marieke Schewe, University of Bremen; Ole Gardewin, University of Bremen; Michael Schade, University of Bremen; Franziska Frese, markstones Institute of Marketing, Branding & Technology, University of Bremen; Anna Sophie Hollstein, Markstones Institute of Marketing, Branding & Technology, University of Bremen; Christoph Burmann, University of Bremen

Forward-Looking Disclosure of Customer Metrics in IPO Prospectuses and IPO Performance (A2024-117751)
Simeng Han, Goethe University Frankfurt; Emanuel Bayer, Cooperative State University Mannheim; Bernd Skiera, Goethe-University Frankfurt, Germany

From aroma to action: Understanding the dynamics of congruent scents and green consumption values (A2024-119614)
Marianna Halinen, University of Eastern Finland; Nino Ruusunen, University of Eastern Finland; Heli Hallikainen, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland

From Boom to Bust: The Impact of Business Cycles on Online Product Reviews (A2024-119458)
Thomas Scholdra, University of Cologne

From brand love to divorce: how consumer-brand relationships end (A2024-119878)
Sofia Ferraz, FGV-EAESP; Yuri Dallabrida, Fundação Getulio Vargas’ São Paulo School of Business Administration FGV EAESP

From ChatGPT to the Metaverse – New Insights into Behavioral Drivers and Consequences of AI-Based Technologies (A2024-119824)
Meike Zehnle, University of St.Gallen, Institute of Behavioral Science and Technology; Begum Celiktutan, Erasmus University; Mirjam Tuk, RSM Erasmus University; Anne-Kathrin Klesse, Erasmus University, Rotterdam School of Management; Edmond Kozah, ESADE Business School, Barcelona; Ana Valenzuela, Baruch College, CUNY; Christian Hildebrand, University of St. Gallen; Mandeep Dhami, Midlesex University London; Ying Zhu, The University of British Columbia

From co-creating experiences to co-creating emotions: The role of Destination Love as a holistic concept. (A2024-119613)
DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; Georgia Zouni, University of Piraeus; MARKOS TSOGAS, University of Piraeus

From Critique to Creation: Utilizing Generative AI for Transformative Product Design (A2024-119539)
Claus Hegmann-Napp, University of Hamburg; Tijmen Jansen, University of Hamburg

From Likes to Lives: How Social Media Shapes Sustainable Consumption Choices (A2024-119483)
Anna Kurzak Mabrouk, Uniwersytet Ekonomiczny w Krakowie; Piotr Zaborek, Warsaw School of Economics

From Promise to Perception: A Scholarly Journey into the Essence of European Industrial Tourism (A2024-119869)
Magali Dubosson, HEG Fribourg / Hes-so; Samuele Meier, Haute école de gestion de Fribourg; Sabine Emad, HEG Geneve / Hes-so

From Regret to Subscription: The Consequences of AI Classification Failures on Streaming Platforms (A2024-119370)
Ana Rita Gonçalves, Nova Information Management School; Diego Costa Pinto, NOVA IMS Lisbon; Hector González, ESCP Business School

Gen Z and "ugly" fashion: new aesthetic codes or snobbery? (A2024-119838)
celine stiris, University of Southampton; caroline ardelet, Institut Francais de La Mode; Tara Robinson, Institut Francais de la Mode

Gen Z’s workplace expectations: An international comparison (A2024-119432)
Evelyn Kästner, Macromedia University of Applied Sciences; Oliver Mattutat, Uber Germany

Generation Y of transitional economy: Branded consumer ethnocentrism (A2024-119403)
Barbora Vaculová, Prague University of Economics and Business; Jana Kovářová, Prague University of Economics and Business

Generative AI chatbots and Customer Engagement: Does product type matter? (A2024-118323)
Lina ANGGRAINI, IESEG School of Management; Nathalie Demoulin , IESEG SCHOOL OF MANAGEMENT, LEM-CNRS (UMR 9221); Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221)

Girlfriend Getaway vs Mancation: A gender perspective on hedonic and eudaimonic wellbeing (A2024-119189)
Carmela Bosangit, Cardiff University; Shilpa Iyanna, Northumbria University

Goal Conflict in Plant-Based Food Choice (A2024-119044)
Ainslee Erhard, University of Goettingen; Yasemin Boztug, University of Goettingen; Steffen Jahn, University of Goettingen

Goal-Framing Theory and Zero-Waste Purchase Intention: Mediating Role of Willingness to Pay a Premium (A2024-119877)
Nidhi Yadav, Jaypee Institute of Information Technology, Sector-62, Noida; Charu Sijoria, Independent Researcher

GPT-Driven Value-Based Pricing Research: Comparing Synthetic Data versus Human Survey Results (A2024-119685)
Anett Erdmann, ESIC University, ESIC Business & Marketing School; José Ramos-Henriquez, Universidad de la Laguna, Instituto Universitario de la Empresa

Greed in Cryptocurrencies: How other people’s motives influence financial decision-making. (A2024-119837)
Konstantin Pikal, LUISS Guido Carli; Deniz Lefkeli, LUISS Guido Carli University; Francisco Villarroel Ordenes, Assistant Professor / LUISS Guido Carli University

Green CSR Initiatives and Customer Outcomes: A Meta-analysis (A2024-119655)
Jieyichi Zhao, Alliance Manchester Business School, The University of Manchester; Heiner Evanschitzky, Alliance Manchester Business School The University of Manchester; Hai-Anh Tran, Alliance Manchester Business School

Green for the Rich, But Not for the Poor: How Income Bias Affects the Perceived Greenness of Repair Behavior (A2024-119849)
Ceren Sahin, Tilburg University; Anika Stuppy, Tilburg University; Robert Smith, Tilburg University

Greening the Gap: A Study of Compensatory Beliefs in Sustainable Consumption. (A2024-119375)
Yacine Ladli, Univ Rennes, CNRS, CREM – UMR 6211, Rennes, France; Fanny Reniou, Univ Rennes, CNRS, CREM – UMR 6211, Rennes, France

Greenwashing and Social Media: An Examination of Consumer Responses on Twitter (A2024-118445)
Mitra Salimi, University of Jyväskylä; Francesco Tuscolano, Knime; Outi Niininen, University of Jyvaskyla; Outi Uusitalo, University of Jyväskylä

Habit strength in physical activity: Exploring the role of social influence (A2024-119647)
Agata Leszkiewicz, UNIVERSITY OF TWENTE; Ana Minguez, University of Zaragoza; F. Javier Sese, University of Zaragoza; V Kumar, Goodman School of Business, Brock University

Helping One or Helping Many? How the distribution of help affects future donations. (A2024-119799)
Matilde Lucheschi, University of Sussex; bram van den bergh, erasmus university; Oguz Acar, King's Business School

Highlighting the difference to make one: differential ethicality framing increases the choice share of ethical options. (A2024-118726)
Zhuliang Liu, University of Leeds; Aulona Ulqinaku, Leeds University Business School; Dionysius Ang, Leeds University Business School ; Vasileios Davvetas, University of Leeds; Barbara Summers, University of Leeds

Household Food Waste Determinants in Developed and Developing Countries: A Systematic Literature Review and Research Agenda (A2024-119739)
RILA ANGGRAENI, GHENT UNIVERSITY, UNIVERSITAS BRAWIJAYA; Hendrik Slabbinck, Ghent University; Anneleen Van Kerckhove, Ghent University; Radityo Handrito, Ghent University, University of Antwerp, Brawijaya University

How a chatbot should communicate advice? Formal language matters. (A2024-119898)
Novin Hashemi, University of Bologna; Gabriele Pizzi, University of Bologna; Chiara Orsingher, University of Bologna; Virginia Vannucci, University of Bologna

How AI leaders are shaping the discourse of Artificial Intelligence: A topic modelling approach (A2024-119316)
Ana Alina Tudoran, Department of Economics and Business Economics, BSS, Aarhus University; Surabhi Verma, Department of Economics and Business Economics, Aarhus University; Nicole Franziska Richter, University Of Southern Denmark

How and why a geopolitical conflict motivates political consumption (A2024-119844)
Nienke Buters, Technical University Munich; Christoph Ungemach, TUM School of Management

How B2B Branding Research Measures Up: A Systematic Review of Key Themes, Theories, and Methods (A2024-119719)
Edwin Nijssen, Eindhoven University of Technology; Christian Kowalkowski, Linköping University; Joona Keränen, RMIT University

How can business-to-business salespeople get out more of their social media posts? (A2024-119638)
Marla-Sophie Schmid, School of Management, University of Stuttgart; Christina Kuehnl, University of Stuttgart; Florian Omiecienski, University of Stuttgart; Sebastian Padó, University of Stuttgart

How can YouTube commercials for a major sporting event be more engaging? Exploring the impact of advertising commonality and sponsorship (A2024-119673)
Wenze ZHAO, ESSEC Business School; Marc Mazodier, ESSEC Business School

How communication budgets adjusted to Internet penetration affect corporate brand equity effects across nations (A2024-119657)
Lukas Zimmer, Trier University; Bernhard Swoboda, Trier University; Frank Hälsig, htw saar

How companies adapt their marketing program to achieve better export performance in Africa? The moderating role of institutional regulation (A2024-118129)
SAMY MANSOURI, Université d'Orléans, Vallorem EA6296; Joseph Kaswengi, University of Orléans; Mamadou NDIONE, Université d'Orléans VALLOREM EA6296; Bernard BAKO-LIBA, Université d'Orléans VALLOREM EA6296; Marie-George FAYN, Université de Tours VALLOREM EA6296

How Companies Match Resources, Marketing Mix and Targeted Segments: An Empirically Derived Framework of Targeting Strategies (A2024-119846)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

How consumers value sustainable packaging: An experimental test combining packaging material, claim and price. (A2024-119758)
Lotte Hallez, KU Leuven/ Institute for Media Studies; Bram Spruyt, KU Leuven; Filip Boen, KU Leuven; Tim Smits, Institute for Media Studies, KU Leuven

How Consumers with Hedonic (vs. Utilitarian) Purchase Motive Use Item-Price (vs. Price-Item) Presentation Order as a Mechanism to Justify Their Hedonic Purchase (A2024-119142)
Hyun Young Park, China Europe International Business School; Jungsil Choi, Cleveland State University

How crises change the value structures of generations in German labour market: Implications for employer branding (A2024-119590)
Evelyn Kästner, Macromedia University of Applied Sciences; Andrea Kloß, Macromedia, University of Applied Sciences

How do Consumers React to AI Chatbot Service Quality and Service Recovery? (A2024-118199)
giuseppe musarra, University of Leeds; Karen T. Bowen, University of Leeds; J. Joško Brakus, University of Leeds

How does corporate social irresponsibility shape reputation and consumer advocacy? A moderated-mediation approach (A2024-119720)
Grzegorz Zasuwa, The John Paul II Catholic University of Lublin; Sylwia Kostrzewa, The John Paul II Catholic University of Lublin

How Does Corporate Sociopolitical Activism (CSA) Affect Consumers' Purchase Intention? A Self-congruity Perspective (A2024-119578)
Zarrin Mahdizadeh, University of Bologna; Annamaria Tuan, University of Bologna; Daniele Scarpi, University of Bologna

How Does Disabling Cookie Tracking Impact Online News Consumption? (A2024-119640)
Klaus Miller, HEC Paris; Yufei Shen, Nova School of Business and Economics; Xitong Li, HEC Paris

How does displaying fake reviews impact consumers’ purchase intention? The mediation effects of perceived trust, risk, and quality (A2024-119493)
Susanne Pedersen, Aarhus University; Yuanshuo Li, Harbin Institute of Technology

How does Firms’ Social ESG Rating Influence Online Brand Equity (A2024-119433)
Lingling Zhang, China Europe International Business; Yajin Wang, China Europe International Business; Hongyu Shan, China Europe International Business; Ziqing He, China Europe International Business School

How Does Geographic Proximity Shape Online Interpurchase Time and Spending? Uncovering Patterns through Spatial Economic Models (A2024-119747)
Ruichen Ge, University of Groningen; Evert de Haan, University of Groningen; Peter Verhoef, University of Groningen; Sha Zhang, University of Chinese Academy of Sciences

How does Materialism Drive Japanese Consumers’ Participation in Peer-to-Peer Exchanges? Role of Religiosity and Spirituality (A2024-119624)
Mototaka Sakashita, Professor of Marketing, Graduate School of Business Administration, Keio University; Rahul Goswami, Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, Kharagpur, India; Swagato Chatterjee, Queen Mary University of London, UK

How leaders can stimulate customer complaint forwarding by professionally developing and empowering employees (A2024-119645)
Zofia Hartl, Seeburg Castle University; Clemens Hutzinger, Seeburg Castle University, Department of Management; Benedetta Crisafulli, Birkbeck University; Jaywant SINGH, University of Southampton; Wolfgang Weitzl, University of Applied Sciences Upper Austria

How Manufacturing Firms Compete with Industrial Software: A Dynamic Capabilities Perspective (A2024-119734)
Florian Völkl, Freie Universität Berlin; Andreas Eggert, Freie Universität Berlin; Wolfgang Ulaga, INSEAD

How Millennials Perceive Luxury Fashion Brands – the Case of Indonesia (A2024-117767)
Yan Sun, Oxford Brookes University ; Rachel Wang, Oxford Brookes University; Huifeng Bai, Liverpool John Moores University; Georgina Whyatt, Saint Mary’s University; Tesalia Tamara Ohandi, Group M Indonesia; Eleonora Cattaneo, Gilon

How Physical Pain Influences Conformity (A2024-119332)
Emanuela Stagno, University of Sussex; Selin Atalay, Frankfurt School of Finance and Management; Klemens Knöferle, BI Norwegian Business School; Luk Warlop, BI Norwegian Business School

How Robot’s Humanness Shapes Consumer Purchase Intentions to Hotels with Robot Service Personnel (A2024-119402)
Yunqi Su, NEOMA Business School; Yiping Song, NEOMA Business School; Peng Zuo, Shanghai University of International Business and Economics; Sisi Lei, Shanghai University of International Business and Economics

How Shall I Pay? Salience of Payment Options Increases Purchase Likelihood (A2024-119851)
Deniz Lefkeli, LUISS Guido Carli University; Nazli Gurdamar-Okutur, Koc University

How similar-to-me is too similar-to-me? Do young women really want to be like the influencer in that luxury advertisement? (A2024-118178)
Zoe McDonald-Mair, University of Otago; Lisa McNeill, University of Otago

How Social Media use impacts job turnover: the role of risk propensity and personal income satisfaction (A2024-119847)
khalid Hamdaoui, University of Neuchâtel; Ertugrul Uysal, ETH Zürich; Sascha Alavi, Carl von Ossietzky University of Oldenburg; Valéry Bezençon, University of Neuchâtel

How submissive (vs. dominant) language in AI-based assistants shapes consumer attitudes, intentions, and perceptions (A2024-119541)
Daniel Ruiz-Equihua, Universidad Autónoma de Madrid; Jano Jimenez Barreto, Oxford Brookes University; Jaime Romero, Universidad Autónoma de Madrid

How to build an effective loyalty program ? (Case of banks) (A2024-118401)
Latifa Ayoubi, Com'sup, Edvantis Group

How to Communicate Physically Shared Offerings in the Sharing Economy (A2024-119534)
Thomas Schreiner, University of New South Wales; Franziska Völckner, University of Cologne; Harald van Heerde, University of New South Wales Sydney; Valentyna Melnyk, Massey University; Tobias Hinze, University of Cologne; Magdalena Bekk, University of Cologne

How to engage students to change their eating behaviors? Increasing their empowerment through gamification (A2024-119571)
Hamidreza Khodaverdi, University of lyon 2; Isabelle Prim-Allaz, University of Lyon 2; Aina Vatosoa Ravoniarison, University of Lyon 2

How to Gain and Hold Attention: Combining the Perspectives of Research, Practice, and Consumers to Generate a Comprehensive List of Attention Tactics (A2024-119748)
Julian Kopka, University of Wuppertal; Lennart Borgmann, University of Wuppertal; Tobias Langner, University of Wuppertal

How to maintain alternative medicines consumption? Community learning about illnesses of the mind and inauthentic identity (A2024-119674)
Paul Pasquier, Université Jean Monnet Saint-Etienne; Anthony Galluzzo, Université de Saint Etienne

How to Market Investment Products to Micro-Investors: Spend Less (More) On Advertising When the Stock-Market Index Is High (Low) (A2024-119356)
Jake An, UTS; Marnik Dekimpe, Tilburg University; Harald van Heerde, University of New South Wales Sydney; Darren Kim, Macquarie University

How to Reduce The Environmental Impact of E-Commerce Sales: The Effect Of Retailers’ Communication Framing (A2024-119557)
Valentina Mazzoli, University of Verona; Ilenia Confente, University of Verona; Ivan Russo, University of Verona; Diletta Acuti, University of Bath

Human for Exploration, AI for Exploitation (A2024-119906)
Hao Zhang, HEC Paris; Anne-Sophie Chaxel, HEC Paris

Humans do it better? Exploring the existence of an artificiality bias in domains where performance is a fundamental product attribute (A2024-119780)
Benedetta Canfora, Grenoble Ecole de Management; Marie-charlotte Guetlein, Grenoble Ecole de Management; Robert Mai, Grenoble Ecole de Management; Moritz Loock, University of St.Gallen

Identity Priming in Political Marketing: Field-Experimental Evidence from Female Candidates (A2024-119608)
Asli Ceren Cinar, London School of Economics and Political Science; Frederik Ferié, University of Münster; Florian Foos, London School of Economics and Political Science

If it's fair to me, it's fair to him: how do consumers assess the fairness of the price paid to producers in agricultural cooperatives? (A2024-119585)
Evanguelia Tsiapkolis, University Jean Moulin Lyon 3, iaelyon School of Management, UR Magellan; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon; William SABADIE, iaelyon School of Management

Immersed in Experiential Consumption through Virtual Reality: How Virtual Reality Amplifies Aesthetic Experience through a Sense of Agency and Narrative Transportation (A2024-119718)
HYUNJI LEE, Hongik University; Nara Youn, Hongik University

Impact of Cultural Factors on Entrepreneurship. Evidence from a cross-country analysis and Singularity of Japan (A2024-119452)
Jose Gutierrez, Nebrija University; ESIC University

Impact of Obesity Policy Perceptions on Firms' Marketing Outcomes (A2024-119904)
Ece Baskol, Independent; Sajeesh Sajeesh, University of Nebraska - Lincoln; Ozgur Araz, University of Nebraska - Lincoln

Impact of Online Product and Sales Skills Training, Salesperson Engagement with Training, and Training Spillover Effect on Salesperson Performance (A2024-119666)
Siddharth Singh, Indian School of Business

Impact of Weather and Device Type on Retail Investor Trading Behavior (A2024-119547)
Pauline Engel, LMU Munich School of Management; Martin Spann, LMU Munich School of Managment; Peter Pal Zubcsek, Tel Aviv University

Implementing Value Co-creation in Marketing: Organizational Antecedents & Effect on Performance (A2024-119592)
carole charbonnel, Université Jean Moulin Lyon 3

In the lens of categorization: How ambiguous luxury labels can thrive? (A2024-119472)
Xin SONG, Universidad Anahuac Mexico City; Pável Reyes-Mercado, Universidad Anáhuac México

In Thy Recommendation We Trust: The Role of Message Framing and Consumption Motivation in Building Consumers’ Trust in the Recommender System Output (A2024-119863)
Ylan Wang, University of Amsterdam; Ivana Busljeta Banks, University of Amsterdam; Zeph van Berlo, University of Amsterdm

In-Group Heroes and Out-Group Antagonists? The Role of Social Identity and Ideology in Sustainable Consumer Behavior (A2024-119703)
Eric Klebeck, University of Mannheim; Sabine Kuester, University of Mannheim; Aleksandar Blečić, University of Mannheim

Incentives for selling hard or soft (A2024-119893)
Sumitro Banerjee, Grenoble Ecole de Management

Inclusive Design and Brand Allyship for Stigmatized Consumers (A2024-119713)
Natalia Rogova, University of Hagen

Increasing Brand Awareness and Consumer Engagement: The Effects of Educational Digital Content Marketing (A2024-119798)
Barbara Francioni, University of Urbino Carlo Bo; Ilaria Curina, University of Urbino Carlo Bo; Marco Cioppi, University of Urbino Carlo Bo; Roberta De Cicco, University of Urbino Carlo Bo; Mauro Dini, University of Urbino Carlo Bo

Individuals’ Decisions for Discretionary Retirement Saving: A Joint Model of How Much and How to Invest (A2024-119760)
Yadi Yang, Erasmus University Rotterdam; Benedict Dellaert, Erasmus University Rotterdam; Onno Steenbeek, APG Asset Management

Infectious disease threats increase preference for plastic-packaged products (A2024-119544)
Camilla Barbarossa, Toulouse Business School; Ilaria Querci, Neoma Business School; Georgios Halkias, Copenhagen Business School; Cesare Amatulli, University of Bari

Influencer Gifting as New Form of Advertising (A2024-118287)
Andre Marchand, Leipzig University; Andrea Schöndeling, University of Cologne; Theresa Duenschede, Leipzig University

Influencer Marketing: Understanding value creation and value destruction of an eco-system (A2024-119014)
Sandra Arrivé, Iéseg School of Management; Alisa Minina Jeunemaître, EM LYON

INFLUENTIAL OPINION LEADERS: SHAPING HEALTHCARE BRAND PERCEPTIONS AND ENHANCING MEDICATION ADHERENCE ON SOCIAL MEDIA (A2024-119425)
Lena Griset, Edhec Business School; Loick MENVIELLE, Edhec Business School; Rupanwita DASH, Edhec Business School

Innovating for Women? The Relationship Between Female Influence on the Top Management Team and Innovation’s Focus (A2024-119535)
Margherita Caprara, Bocconi University; Gaia Rubera, Bocconi University

Interfirm Knowledge Sharing and Intrafirm Knowledge Maintenance for Supply Chain (A2024-117777)
Namwoon Kim, Khalifa University; Soonhong Min, Yonsei University; Flora Gu, The Hong Kong Polytechnic University, Department of management & marketing

Investigating Consumer Shopping in Health Retail Stores: Basket Prototypes and Price Sensitivity (A2024-119181)
Mouna Sebri, Université de Sherbrooke; Kevin Morin-Laflamme, Léger Marketing

Investigating how the role of service robots impacts consumers’ emotional response and behavioural intention (A2024-119388)
Tiantian Wang, The University of Manchester; Nadia Papamichail, The University of Manchester; Sahar Karimi, University of Liverpool

Investigating the Effect of a Retail Platform’s Recommendation of a Seller (A2024-119642)
Jochen Reiner, Aalborg University Business School; oliver rutz, University of Washington, Foster School of Business; Bernd Skiera, Goethe-University Frankfurt, Germany

Investigating the Effect of Narrative Storytelling on Destination Brand Loyalty (A2024-118187)
ALI CAN, UNIVERSITY OF PORTSMOUTH; Yuksel Ekinci, University of Portsmouth; Setenay Dilek-Fidler, University of Westminster

Investigating the Impact of Changes in the Market Environment on the Grocery Sector (A2024-119028)
Marco Kotschedoff, KU Leuven; Dingli Wu, KU Leuven; Yuanyuan Zhang, KU Leuven; Saeid Vafainia, ESCP Business School; Lisa Joerg, University of Hamburg

Investigating the influence of creators’ social media content on follower conversion into paying subscribers (A2024-119769)
Sara Alida Volkmer, Technical University of Munich; Jasper David Brüns, Technical University of Munich, School of Management; Martin Meißner, Technical University of Munich

Is a Pink Tax Perceived Less Fair Than a Blue Tax? (A2024-119651)
Svenja Ryf, Bern University of Applied Sciences; Sven Feurer, Bern University of Applied Sciences; Tina von Däniken, Bern University of Applied Sciences

Is brand personification a source of competitive advantage? Evidence from Twitter users (A2024-119317)
Evangelia Katsikea, ICN Business School, Paris & CEREFIGE, University of Lorraine; Eleanna Kafeza, Zayed University, Dubai.; Marios Theodosiou, University of Cyprus; Christos Makris, University of Patras; Gerasimos Rompolas, University of Patras; Athanasia Zekyria, University of Patras

Is Ownership Becoming Outdated? Perception of the Sharing Economy’s Popularity Decreases Consumers’ Desire for Material but Not Experiential Purchases (A2024-119349)
Yunhui HUANG, Nanjing University; Xinping WEI, The Chinese University of Hong Kong; Xuebin CUI, Nanjing University

Is Streaming Killing Movie Theaters? Quantifying the Effect of the Availability of Subscription Video-On-Demand Services on Movie Theater Attendance (A2024-118723)
Paul-Vincent Mayr, Chair of Marketing & Media | Westfälische Wilhelms-Universität Münster; David Jütte, University of Münster; Thorsten Hennig-Thurau, University of Münster; Alina Marie Herting, University of Münster

Is this Still Fast Food?! Analyzing Consumer Acceptance of Reusable Packaging at McDonald’s restaurants (A2024-119701)
Daniel Maar, Paris School of Business; Gisele de Campos Ribeiro, Paris School of Business; Edouard Vinçotte, EDC Paris Business School (laboratoire O.C.R.E)

Is timing key? How showing support for the LGBT+ community generates positive consumer responses (A2024-119873)
Maximilian Gerrath, University of Leeds; Kshitij Bhoumik, University of Leeds; Aulona Ulqinaku, Leeds University Business School; Alessandro Biraglia, Leeds University Business School; Giampaolo Viglia, University of Portsmouth

Is Your Brand Enough? An empirical investigation on how personal brand equity influences recruitment outcomes (A2024-119506)
Nikolaos Pahos, TU Delft; Athanasios Polyportis, TU Delft; Nikolaos Kyriakopoulos, Delft University of Technology; Beatrice Van der Heijden, Radboud University, Institute for Management Research, Nijmegen

Is Your Brand Virtuous or Vice-ridden? Development and validation of the brand’s morality scale (MRLS) (A2024-119312)
Artyom Golossenko, Cardiff Business School; Roberta Discetti, The Bournemouth University Business School; Hai-Anh Tran, Alliance Manchester Business School; Mansur Khamitov, Indiana University

It's the journey and not the destination: How non-driving activity options in a fully autonomous car impact on technology acceptance (A2024-117749)
Anna Weber, DHBW Center of Advanced Studies; Ramona Mauch, DHBW Center of Advanced Studies; Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart

It’s a Match! A Machine Learning Approach for Arousal Detection and Congruency in Online Video Content (A2024-119022)
Lars Gemmer, University of Cologne; Julian Wichmann, University of Cologne; Zeynep Karagür, University of Cologne, Sabanci University

It’s eerie but I (still) like it?! – Towards a more differentiated view on eeriness in the context of new technologies. (A2024-118990)
Anne Volkmann, University of Passau; Johanna Zimmermann, University of Passau; Jan Schumann, University of Passau

It’s Just a (Video) Game?! – A Systematic Literature Review on the Business and Economics of Video Games (A2024-119751)
Verena Wecklein, University of Passau; Dirk Totzek, University of Passau

Just a trend or moral doubt? Generational differences and Green Equity Investments (A2024-119715)
Anne Bontour, University of Franche-Comté; Fabrice Hervé, University of Burgundy; Sylvain Marsat, University of Clermont Auvergne; Jean-Baptiste Welte, University of Burgundy

Learning from B2C: How to manage Influencer Marketing in B2B (A2024-119656)
Selina Hager, University of Applied Science Upper Austria; Christopher Kanitz, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing; Michael Schade, University of Bremen

Learning from Mistakes: Innovation Dynamics Following Corporate Social Irresponsibility Incidents in Companies (A2024-119913)
Lesman Ghazaryan, Grenoble Ecole de Management; Mariia Koval, Grenoble Ecole de Management; Stacey Malek, Grenoble Ecole de Management

Let it go: the Effect of Stress on Anonymous Self-Disclosure (A2024-119736)
Daniela Cristian, Bayes Business School (formerly Cass); Sinem Acar-Burkay, USN Business School

Let’s get Energized: edifying activities are more energizing than gratifying activities. (A2024-118306)
Olivia Kim, Norwegian School of Economics

Leveraging the Power of Generative AI for Branding and (Online) Marketing (A2024-119574)
Martin Reisenbichler, Vienna University of Economics and Business; Tijmen Jansen, University of Hamburg; Yannick Exner, Technical University of Munich; Maximilian Konrad, Technical University Munich

Logo Hues and Background Color (A2024-118596)
Jonathan Luffarelli, Montpellier Business School; Franck Celhay, Montpellier Business School

Loss of Control: How Interactions with Automated Retail Facilities Reduce Consumers’ Willingness to Pay (A2024-118177)
Chi Hoang, ESCP Business School; Xiaoyan Liu, Southwestern university of finance and economics; Sharon Ng, Nanyang Technological University

Luxury Beyond Labels: Investigating the Effectiveness of Co-Branding vs Brand Extension in Transforming Fashion Houses into Hospitality Brands (A2024-119735)
LATOYA QUAMINA, UNIVERSITY OF WESTMINSTER; Rahul Chawdhary, Kingston University ; Melanie Xue, LANCASTER UNIVERSITY

Machine Learning Classification of High-Value Customers in Multichannel Retailing (A2024-119333)
Jorge Brantes Ferreira, Pontifical Catholic University of Rio de Janeiro; Alice Linhares Amigo, Pontifical Catholic University of Rio de Janeiro; Jorge Ferreira da Silva, Pontifical Catholic University of Rio de Janeiro

Making Money Rewarding - Conditional versus Unconditional Pocket Money and Children’s Materialism (A2024-119589)
Ravneet Bawa, London School of Economics and Political Science; Heather Kappes, London School of Economics and Political Science

Making of Sticky Ads: Sequels in Advertising (A2024-119634)
Patrali Chakrabarty, Independent Researcher; Ashish Galande, Indian Institute of Management, Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Rajesh Nanarpuzha, Indian Institute of Management Udaipur

Managing Bidder Learning in Retail Auctions (A2024-118667)
Simon Schulten, University of Cologne; Paul Schäfer, University of Leicester

Market Orientation Perceptions of the ‘Market’: Navigating the Customer Journey (A2024-119533)
Zeynep Müge Güzel, Özyeğin University; Ayşegül Özsomer, Koç University

Marketing & Society (A2024-119410)
Mimansa Bairathi, University College London; Clement Bellet, Erasmus University; Rupali Kaul, INSEAD Business School; Iris Steenkamp, Bocconi University; Dominik Papies, University of Tübingen; Rafael P. Greminger, University College London, School of Management; Alina Ferecatu, Rotterdam School of Management, Erasmus University; Daniela Schmitt, Nova School of Business and Economics

Marketing continuity in times of crisis: a conceptual model (A2024-118867)
Deva Rangarajan, IESEG School of Management; Nadia Pomirleanu, UNLV; Brandon Gustafson, Oakland University; Babu John-Mariadoss, Texas Tech University

MARKETING DEVELOPMENT IN FINLAND AND UKRAINE: COMPARATIVE ANALYSIS (A2024-119334)
Oksana Domina, University of Helsinki

Marketing for Social Good: The Impact of Incentives on Donation Behavior (A2024-118643)
Hans Risselada, University of Groningen; Pascal Güntürkün, Vienna University of Economics and Business; Jacob Schjødt, Copenhagen Business School; Antonia Leisse, Universität Hamburg

Marketing Mix Effectiveness in a Retail Setting (A2024-119237)
Els Breugelmans, KU Leuven; Lieve Heyrman, KU Leuven; David de Jong, Vrije Universiteit Amsterdam; Stijn Maesen, Imperial College Business School; Nick Bombaij, University of Amsterdam

Marketing's Financial Impact: Knowledge, Skills, and Channel Dynamics (A2024-118938)
Christian Schulze, Frankfurt School of Finance & Management; Paul Hilfrich, Goethe University Frankfurt; André Tomano, Department of Finance at the School of Business and Economics at Maastricht University; Alexander Edeling, KU Leuven

Matching Customer Characteristics with Products or Services: Exploring Heterogeneity in Financial Advice (A2024-119670)
Tetyana Kosyakova, Frankfurt School of Finance & Management

Maximizing, Choice Difficulty and the Purchase of Extended Warranty (A2024-119420)
Liat Hadar, Tel Aviv University; Shai Danziger, Tel Aviv University; Ronit Montal-Rosenberg, The Hebrew University of Jerusalem

May (A)I help? Consumers' Acceptance of AI-based Expert Services in a High Touch Context (A2024-118218)
Marie-Louise Glas, SRH Mobile University; Anna Rottenkolber, Dr. Grandel GmbH; Gabriel Duttler, Dr. Grandel GmbH; Frank Danzinger, Augsburg Technical University of Applied Sciences

May I have your attention, please! Social Media Engagement does not always reflect user attention (A2024-119852)
Thomas Reichstein, BTU Cottbus-Senftenberg; Florian Dost, Brandenburg University of Technology; Clara Galle, Brandenburg University of Technology

Measuring Gender Stereotypes Using Readability Indexes On Advertising Ad Copy (A2024-119781)
Andres Veloso, University of Sao Paulo; Sofia Ferraz, FGV-EAESP; Guilherme Shiraishi, Universidade de São Paulo; Vitor Nogami, Universidade Estadual de Maringá

Measuring residual perceived value for the consumer: the case of damaged fruits and vegetables (A2024-119775)
Sarra Azib, LEGO Laboratory - Brest University; Morgane Innocent, LEGO Laboratory - Brest Unviersity; Bertrand Urien, LEGO Laboratory - Brest University; Patrick Gabriel, LEGO Laboratory - Brest University

Measuring the effects of enforcing access control on subscription video-on-demand platforms (A2024-118939)
Diana Serrano de Lara, Universidad Autónoma de Madrid; Ignacio Redondo, Universidad Autónoma de Madrid

Measuring Willingness to Accept Social Robot Recommendations in a Hospitality Setting (A2024-119750)
Isha Kharub, Western Sydney University; Michael Lwin, Western Sydney University; Omar Mubin, Western Sydney University; Aila Khan, Western Sydney University

Meta Sustainability Labels: The Impact of Meta vs. Specific Labels and Claims on Consumer Choice (A2024-119335)
Christina Reh, Hochschule Luzern; Christian Schlereth, WHU - Otto Beisheim School of Management; Lukas Schnabl, WHU - Otto Beisheim School of Management

Meta-Analytic Generalizations in Marketing (A2024-118426)
Tammo Bijmolt, University of Groningen; Chenming Peng, University of International Business and Economics; Franziska Völckner, University of Cologne

Metaverse reshaping the tourism industry: Evidences from VR studies (A2024-118201)
Svetlana Bialkova, Liverpool Business School

Methods in Marketing: Leveraging Artificial Intelligence for Academic Information Dissemination (A2024-119835)
Maximilian Witte, University of Hamburg; Keno Tetzlaff, University of Hamburg; Martin Reisenbichler, University of Hamburg; Mark Heitmann, University of Hamburg

Mindfulness in Sales: Mitigating Emotional Exhaustion and Enhancing Customer Collaboration (A2024-119588)
Sudha Mani, Monash University; Bahar Ashnai, William Paterson University of New Jersey; Khashayar Afshar Bakeshloo, The University of Mississippi; Raj Agnihotri, Iowa State University

Mitigating Negative Country-of-Origin Effects: The Role of Producer Personification (A2024-119788)
Sourjo MUKHERJEE, School of Business, University of Wollongong in Dubai; Arash Talebi, Assistant Professor of Marketing, EDHEC Business School; Gopal Das, Associate Professor of Marketing, Indian Institute of Management Bangalore

Modeling Factor Market Competition Using TextSpatial Approach: Evidence from Firm Mission and Vision Statements (A2024-119468)
Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Ashish Galande, Indian Institute of Management, Udaipur; Jaydeep Patwardhan, Indian Institute of Management Udaipur; sudhir voleti, Indian School of Business (ISB)

Modeling the degree of Co-Creation in NPD phases: Predictors and Outcomes. (A2024-119909)
Lamis Alshalabi, INSEEC Business School; Florence JEANNOT, INSEEC School of Business & Economics; Dampérat Maud, Univ. Lyon 2, COACTIS

Modeling the Service Management Process for Engaging Restaurant Experience Creation (A2024-118904)
Peter Björk, HANKEN School of Economics; Harri Luomala, University of Vaasa, School of Marketing and Communication; Tuija Pitkäkoski, Seinäjoki University of Applies Science

Money Illusion for Others (A2024-118995)
Rajarshi Majumder, Grenoble Ecole de Management; Ignazio Ziano, University of Geneva; Robert Mai, Grenoble Ecole de Management

MORAL HYPOCRISY IN THE MARKETPLACE – BALANCING SELF-INTEREST & GREATER GOOD DECISIONS (A2024-118883)
Meikel Soliman, Leuphana University Lüneburg

More is not always better, but when is it? Investigating the Influence of Comprehensiveness on the Effectiveness of Sustainability Labels (A2024-119882)
Sandra Ullrich, University of Göttingen; Carsten Leo Demming, Baden Wuerttemberg Cooperative State University Heilbronn; Waldemar Toporowski, University of Goettingen

Mountain versus Ocean: The Moderating Effects of Regulatory Focus and Mediating Effects of Self-Efficacy for The Effect of Natural Environment Type on Consumer Responses to Green Advertising (A2024-119881)
Nara Youn, Hongik University; HYUNJI LEE, Hongik University; Sean-min SI, Hongik University

Moving towards a food-waste free world: Combining different approaches to reduce food waste (A2024-118299)
Ilona de Hooge, Wageningen University

Multi-dimensional Salesforce Contracts with Negotiated Prices (A2024-119296)
Pranav Jindal, Indian School of Business; Minkyung Kim, CMU Tepper; Peter Newberry, University of Georgia

Multihoming and Consumer Demand for Video Streaming Platforms (A2024-119856)
Bobbie Krijger, Tilburg University; Hannes Datta, Tilburg University; Bart Bronnenberg, Tilburg University

Multinational Collaborative Online International Project Experience - Intercultural Competencies in Change (A2024-119393)
Annamária Sasné Grósz, University of Pannonia; Dávid Máté Hargitai, University of Pannonia; Barbara Zsuzsanna Varga-Dani, University of Pannonia

Multisensory Embodied Service Experiences in Service Research – Explorative Framework (A2024-119340)
Halldor Engilbertsson, Kristiania University College; Bertil Hulten, Halmstad University

Multisensory Experiences Molding Consumer Decisions: A Multi-Stage Systematic Review and Future Research Agenda (A2024-119486)
Shweta Kakhtan, Indian Institute of Technology Jodhpur; Anuj Kapoor, IIT Jodhpur

Navigating Asymmetry: Insights from Aggregate and Choice Models on the Influence of Regular Prices and Discounts on Retailer Performances (A2024-119794)
Tanetpong Choungprayoon, Stockholm School of Economics; Rickard Sandberg, Stockholm School of Economics

Navigating Human-AI Dynamics: Insights from Contemporary Consumer Research (A2024-119790)
Melanie Clegg, Vienna University of Economics and Business; Tim Doering, Maastricht University; Yue Zhang, Rotterdam School of Management; Meike Zehnle, University of St.Gallen, Institute of Behavioral Science and Technology

Navigating Rural Realities: An Examination of Acceptance and Usage Intention in On-Demand Public Transport Services (A2024-119710)
Somara Gantenbein, University of Applied Sciences and Arts Northwestern Switzerland, Institute for Market Supply and Consumer Decision-Making; Annalisa Stefanelli, University of Applied Sciences and Arts Northwestern Switzerland, Institute for Market Supply and Consumer Decision-Making; Dorothea Schaffner, School of Applied Psychology; Tobias Arnold, Interface Politikstudien Forschung Beratung AG; Gabriele Butti, conim ag

Navigating the crisis: A framework for SME Resilience in times of crisis (A2024-119494)
Prasanna kumar kukkamalla, Laurea University of Applied Sciences; Nikolina Koporcic Nietola, Laurea University of Applied Sciences

Navigating the CSR Landscape in China: Interplay between Confucian Tradition and Institutional Isomorphism (A2024-117738)
Ramendra Singh, IIM Calcutta; Joseph Sy-Changco, University of Macau; Chen Junsong, Xi’an Jiaotong-Liverpool University; Josemaria Bassig, University of the Philippines Open University

Navigating Turbulence – Service Recovery in Multi-Stakeholder Megaprojects (A2024-119809)
Sabrina Gottschalk, Bayes Business School, City, University of London; Luigi Mosca, Imperial College London; Francesco Di Maddaloni, University College London

Neighborhood dweller’s retail agglomeration patronage intentions: the moderating role of region brand and consumer’s affective commitment (A2024-119895)
MARCELO BRANDAO, Federal University of Espírito Santo; Thiago Guedes, Universidade Federal do Espírito Santo; Arthur Sarcinelli, São Paulo School of Business Administration

Neither a Picasso Nor a da Vinci: Pricing Artwork of Emerging Artists (A2024-118480)
Sharmistha Sikdar, Tuck School of Business at Dartmouth; Ishita Chakraborty, UW Madison; Nika Dogonadze, Takeup.AI

Network capability and innovation in SMEs: does participation in global value chains matter? (A2024-118278)
Bruna Costa, Universidade Federal do Paraná; Simone Didonet, UFPR - Federal University of Paraná; Ismail Golgeci, Aarhus University

New Developments in Advertising Research: Insights from Ad Content, Context, Media Types, and Planning (A2024-118886)
Lisette Kruizinga-de Vries, DVJ Insights; Veronica Burbulea, University of Groningen; Xiongkai Tan, University of Groningen; Hidde Smit, University of Groningen

New Strategies in Data-driven Marketing: Consumer Data-Sharing and Personalization in the Post-Third-Party Cookie Era (A2024-119836)
Jessica Knauß, Wiesbaden Business School; Mark Elsner, Wiesbaden Business School; Markus Wübben, CrossEngage

Norm Dynamics and Climate Relevant Behavior: A Panel Study of Red Meat Consumption in Norway (A2024-118185)
John Thøgersen, Aarhus University; Marianne Aasen, CICERO Centre for International Climate Research, Oslo, Norway; Arild Vatn, Department of Environment and Development Studies, Faculty of Land and Society, Norwegian University of Life Sciences, As, Norway; Paul Stern, Social and Environmental Research Institute, Northampton, MA, USA

Nostalgia: The Emotion That Induce Action On The Greater Common Goal (A2024-119364)
Abhirupa Roy, Tripura University; Nazia Gera, GGDSD Panjab University; Gopal Das, Associate Professor of Marketing, Indian Institute of Management Bangalore

Novel Applications of Generative AI in Marketing (A2024-120021)
Arvind Rangasawamy, PennState Smeal College of Business; Bernd Skiera, Goethe-University Frankfurt, Germany; Michael Haenlein, ESCP Business School; Lukas Jürgensmeier, Goethe University Frankfurt; Sumon Chaudhuri, ESSEC Business School; Arnaud De Bruyn, ESSEC Business School; Wenlan Yu, The Smeal College of Business, Penn State University; Ning Zhong, The Smeal College of Business, Penn State University

Now or Never! The Impact of Pop-Up Stores’ Ephemerality on Impulse Buying (A2024-119679)
Max Pisek, University of Goettingen; Henrietta Batinovic, University of Goettingen; Waldemar Toporowski, University of Goettingen

One AI to rule them all: how AI's social presence and service centralization influence adoption of a smart home through the relationships built up. (A2024-119678)
Vincent FAVARIN, Toulouse School of Management Research - Université Toulouse 1 Capitole

One man’s trash is another man’s treasure: The need of open data and tools for research reproducibility in screen-based eye-tracking marketing experiments (A2024-119466)
Vasileios Mygdalis, University of Antwerp; Nathalie Dens, University of Antwerp

Online Consumer Privacy I (A2024-119314)
Bernd Skiera, Goethe-University Frankfurt, Germany; Klaus Miller, HEC Paris; Unnati Narang, UIUC; Alexander Bleier, Frankfurt School of Finance & Management; Maximilian Schaefer, IMT Business School; Gracia Cecere, Institut Mines Telecom, Business School

Online Consumer Privacy II (A2024-119504)
Klaus Miller, HEC Paris; Bernd Skiera, Goethe-University Frankfurt, Germany; Gilian Ponte, Rijksuniversiteit Groningen; Alexandra Becker, University of Tuebingen; Laura Brandimarte, University of Arizona

Only time will tell: Impact of temporal framing on sustainable behavior (A2024-119764)
Arpita Pandey, IIM Bangalore, India; Arpit Shah, IIM Bangalore; Shailendra Jain, University of Washington

Open to be sustainable: External knowledge sourcing to achieve environmental innovation performance (A2024-119582)
Chenyue Qi, Trinity Business School; Xiaoning Liang, Trinity Business School

Opportunities and Challenges for Employer Branding in Dealing with Employer Review Platforms (A2024-119449)
Vanessa Haselhoff, Hochschule fur angewandtes Management; Mark Harwardt, Hochschule fur angewandtes Management; Kristina Bode, Krauss-Maffei Wegmann GmbH & Co. KG

Organic Choices: Decoding Gen Z's Consumer Behaviour in Vietnam through the S-O-B-C Lens (A2024-119903)
Elvira Bolat, Bournemouth University; Thu Huyen Bui, Bournemouth University; Stefanos Marangos, Bournemouth University; Preethi Rajaprakasam, Bournemouth University

Organisational privacy ethical care and its influence on consumer responses in smart retailing: a comparison of different generations (A2024-119727)
Simoni Rohden, NOVA Information Management School (NOVA IMS); Lelis Espartel, IADE - Universidade Europeia

OUT OF SIGHT, OUT OF MIND! THE INTERVENTION OF SUSTAINABILITY MOTIVES AND CORPORATE HYPOCRISY IN A NEARSHORING DECISION (A2024-119776)
Çağla Dayanğan, University of Southampton; Nilay Bıçakcıoğlu-Peynirci, Sussex Business School, University of Sussex; Özge Özgen, Dokuz Eylül University

PAWSITIVELY POWERFUL: WHY AND WHEN PET INFLUENCERS BOOST ENGAGEMENT AND PURCHASE INTENTION (A2024-118862)
Martina Di Cioccio, LUISS Guido Carli University; Rumen Ivaylov Pozharliev, Assistant Professor/LUISS Guido Carli University; Matteo De Angelis, Luiss University

Paying Attention to Faces: Dual Function of the Face in Advertisement (A2024-119625)
Matia Torbarina, University of Rijeka,Faculty of Economics and Business; Tomaz Kolar, University of Ljubljana

People Overestimate the Dishonesty of Others (A2024-119310)
Jareef Martuza, Norwegian School of Economics; Helge Thorbjørnsen, Norwegian School of Economics & SNF (Center for Applied Research at NHH); Hallgeir Sjåstad, Norwegian School of Economics & SNF (Center for Applied Research at NHH)

Perceived Customer Experience in the Pre-purchase and Purchase Stages: Links, Effects and Moderations (A2024-119658)
Nils Fränzel, Trier University; Bernhard Swoboda, Trier University; Dan-Cristian Dabija, Babes-Bolyai University Cluj-Napoca, Romania, Faculty of Economics and Business Administration, Department of Marketing

Perceived price unfairness and complaint behaviour: context is irrelevant when prices differ (A2024-119722)
Domen Malc, Faculty of Economics and Business, University of Maribor; Vesna Zabkar, School of Economics and Business, University of Ljubljana; Aleksandra Pisnik, Faculty of Economics and Business, University of Maribor

Perceived Values in Regenerative Tourism Research: A Systematic Literature Review and Avenues for Future Research (A2024-119568)
Thuy-Trang TA-HOANG, University of Toulon; Brigitte Müller, University of Toulon, IAE, Cergam; Vincent CHAUVET, CERGAM, University of Toulon

Performative Staging of Servicescape: Bringing in the Lefebvrian Triad of Social Space (A2024-119633)
Pekka Saarikorpi, Hanken School of Economics

Persistence of customers during their shopping journey (A2024-119511)
Nathalie Demoulin , IESEG SCHOOL OF MANAGEMENT, LEM-CNRS (UMR 9221); Helen Cocco, IESEG School of Management LEM-CNRS (UMR 9221)

Persuasive effects of emotional and unemotional social media responses to offensive marketing (A2024-118229)
Saeid Kermani, Trent University; Peter Darke, Schulich School of Business, York University

Physical appearance comparison as viewing Instagram: effects in body image, self-esteem and eating disorders (A2024-119418)
Marina Xygki, Agricultural University of Athens; Konstantinos Lionakis, Athens University of Economics & Business; Sotirios Karetsos, Agricultural University of Athens

Physical Appearance Improvement Influences Prosocial Consumer Behavior (A2024-118621)
Natalia Kononov, Tel Aviv University; Danit Ein-Gar, Tel-Aviv University; Stefano Puntoni, Rotterdam School of Management, Erasmus University

Platform Evolution for Data-driven Service Growth: An Affordance Perspective (A2024-119721)
Tanvir Ahmed, Linköping University; Christian Kowalkowski, Linköping University; Alexey Sklyar, Linköping University

Platforms – Opportunities and Risks for Operators, Sellers and Brands (A2024-118393)
Sungtak Hong, Bocconi University; Jikyung Kim, IE University; Prasad Vana, Dartmouth College; Felix Anton Sklenarz, Kühne Logistics University; Alexander Edeling, KU Leuven; ALEXANDER HIMME, KÜHNE LOGISTICS UNIVERSITY; Marton Varga, Bocconi University; Sara Valentini, Bocconi University, Italy; Sichu Chang, Bocconi University; Erik Maier, HHL Leipzig Graduate School of Management; Tammo Bijmolt, University of Groningen

Playing with Fire – How Personalized Pricing triggers Perceived Price Unfairness (A2024-117735)
Martin Ohlwein, International School of Management; Pascal Bruno, International School of Management

POST-PURCHASE COGNITIVE DISSONANCE AND PERCEIVED ENVIROMENTAL EFFICACY: MODERATED MEDIATION ON ONLINE PRODUCT RETURNS (A2024-119327)
Susana Fernández-Lores, ESIC University-ESIC Business & Marketing School; Natividad Crespo-Tejero, ESIC University- ESIC Business Marketing School; Ruth Fernández-Hernández, ESIC University-ESIC Marketing & Business School; Fernando E. García-Muiña, Rey Juan Carlos University, Madrid, Spain

Post-Transgression Interorganizational Relationship Repair (A2024-119825)
Ali Shamsollahi, ESSEC; Simon J. Bell, University of Melbourne; Danielle Chmielewski-Raimondo, University of Melbourne; Richard McFarland, ESSEC Business School

Preventing the Death of the High Street (A2024-119687)
Erik Maier, HHL Leipzig Graduate School of Management; Florian Dost, Brandenburg University of Technology

Price Comparison Making as a Visual Process (A2024-119413)
Gilles Laurent, ESSEC Business School; Marc Vanhuele, HEC Paris; Madhav Arora, ESSEC Business School

Pricing Innovations: The Role of Perceived Power in Consumer Responses to Brands Offering Subscriptions with Consent-Based vs. Automatic Renewal (A2024-119594)
Wuraola Falana, Hanken School of Economics

Pride Perception and Differentiation: The impact of negative emotions and product type (A2024-119854)
Franciele Manosso, Universidade Federal do Paraná; Paulo Prado, Universidade Federal do Paraná; Rafael Demczuk, Universidade Católica Portuguesa

Privacy Dynamics in E-commerce: Integrating Rational Calculations and Unconscious Processes (A2024-119661)
Meysam Moayery, ISG INTERNATIONAL BUSINESS SCHOOL

Privacy Promise vs. Tracking Reality in Pay-or-Tracking Walls (A2024-119441)
Timo Mueller-Tribbensee, Goethe University Frankfurt

Privacy-Usefulness Trade(off): Consumer Perceptions of the Information Exchange in the Context of the Internet of Things (A2024-119811)
Aleksandra Mikhailova, Stockholm School of Economics; Jonas Colliander, Stockholm School of Economics

Private rooms in the peer-to-peer accommodation: employing unsupervised machine learning to maximize the revenue (A2024-119427)
EWA KICZMACHOWSKA, Kozminski University Warsaw

Product Badges and Consumer Choice on Digital Platforms (A2024-118359)
Nastasia Gallitz, LMU Munich School of Management; Markus Lill, LMU Munich School of Management; Martin Spann, LMU Munich School of Managment; Lucas Stich, Julius-Maximilians-Universität Würzburg

Profiling tourists in the context of a smart tourist destination (A2024-118334)
Ricardo Sellers-Rubio, University of Alicante; Felipe Ruiz-Moreno, University of Alicante; Liudmila Ostrovskaya, University of Alicante; Fernando Campayo-Sánchez, University of Alicante; Jesus Martinez-Navarro, University of Alicante

Profiting from sustainability? The effect of sustainability-related innovations on the performance of FMCG retailers (A2024-119774)
Mónika Alt, Babeș-Bolyai University; Zombor Berezvai, Corvinus University of Budapest; Irma Agárdi, Corvinus University of Budapest

Prohibiting Unfair Trading Practices: The Impact of a Regulatory Intervention on Market Prices (A2024-119106)
Stefan Wuyts, Penn State University; Sotires Pagiavlas, Pennsylvania State University

Promoting circularity through co-creation of value among brands and customers – A case study within the sports fashion industry (A2024-118217)
Frederic Dreher, University of Bayreuth; Tim Ströbel, University of Bayreuth

Promoting healthier online food purchases through site design (A2024-119331)
Elke Godden, University of Antwerp; Bart Coppens, KU Leuven; Lukar Thornton, University of Antwerp; Nathalie Dens, University of Antwerp

Promoting sustainable consumption behavior of mobile phones: evidence from an exploratory study in Denmark (A2024-118095)
Yingkui Yang, University of Southern Denmark; Jan Jensen, University of Southern Denmark

Prosocial intentions drive non-impaired consumer preference for and against accessible services (A2024-118120)
Benedikt Schnurr, TUM School of Management, Technical University of Munich; Volker Kuppelwieser, NEOMA Business School; Martin Wetzels, EDHEC Business School, Lille Campus, France

Public health advertisements in times of crisis: which factors influence their effectiveness? (A2024-118230)
George Tsourvakas, National and Kapodistrian University of Athens; Adamantia Kechagia, National and Kapodistrian University of Athens; Lamprini Piha, National and Kapodistrian University of Athens

Pursuing the Origins of ESG in Marketing Literature: A Bibliometric Analysis (A2024-119695)
Katerina Papakonstantinou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

Quantitative Marketing 1: Online platforms (A2024-119603)
Daniela Schmitt, Nova School of Business and Economics; Dominik Papies, University of Tübingen; Alina Ferecatu, Rotterdam School of Management, Erasmus University; Rafael P. Greminger, University College London, School of Management; Iris Steenkamp, Bocconi University; Yiting Deng, University College London; Xu Zhang, London Business School; Vladimir Pavlov, University College London

Quantitative Marketing 2: Modeling & Methods (A2024-119767)
Alina Ferecatu, Rotterdam School of Management, Erasmus University; Arash Laghaie, Nova School of Business and Economics; Jason Roos, Erasmus University; Matteo Fina, Goethe University Frankfurt am Main; Dominik Papies, University of Tübingen; Iris Steenkamp, Bocconi University; Rafael P. Greminger, University College London, School of Management; Daniela Schmitt, Nova School of Business and Economics

Quantitative Marketing 3: Retailing & Consumer Choice (A2024-119442)
Rafael P. Greminger, University College London, School of Management; Alina Ferecatu, Rotterdam School of Management, Erasmus University; Dominik Papies, University of Tübingen; Daniela Schmitt, Nova School of Business and Economics; Iris Steenkamp, Bocconi University; Johannes Kasinger, Tilburg University; Raluca Ursu, NYU Stern; Bart Bronnenberg, Tilburg University

Quantitative Marketing 5: Machine Learning & AI (A2024-119597)
Dominik Papies, University of Tübingen; Alina Ferecatu, Rotterdam School of Management, Erasmus University; Rafael P. Greminger, University College London, School of Management; Daniela Schmitt, Nova School of Business and Economics; Iris Steenkamp, Bocconi University; Sebastian Gabel, Rotterdam School of Management; Shrabastee Banerjee, Tilburg University; Aseem Behl, University of Tübingen; Xinrong Zhu, Imperial College Business School

Range-based versus Point-based WTP/WTA Measures: New Findings for the Endowment Effect (A2024-119665)
Bastian Werner, Brandenburg University of Technology Cottbus-Senftenberg; Florian Dost, Brandenburg University of Technology

Real-Time Data Processing and Retailer’s Performance Under Demand Uncertainty (A2024-119360)
Ruiqing Cao, Stockholm School of Economics; Catherine (Sijia) Ma, Tilburg University

Real-Time Marketing: The Effects of Joining Another Brand’s Social Media Conversation on Engagement (A2024-119626)
Onur Osmanoğlu, Bilkent University; Ayşegül Özsomer, Koç University

Real-Time Personalization in Dynamic Environments (A2024-119745)
Hong Deng, Erasmus University; Bas Donkers, Erasmus University; Dennis Fok, Erasmus University

Real-time Value Co-creation in Tourism Live Streaming: A Live Streamer Perspective (A2024-119342)
Kaiti Shang, Bournemouth University; Dimitrios Buhalis, Bournemouth University; Daisy Fan, Bournemouth University; Marcjanna Augustyn, Bournemouth University

Reciprocal Effects of Cognitive, Affective and Social Customer Experience on Customer Loyalty and Word of Mouth in Omnichannel Shopping (A2024-119664)
Bernhard Swoboda, Trier University; Nils Fränzel, Trier University; Frank Hälsig, htw saar

RECONNECTING WITH THE PAST: EXAMINING NOSTALGIA ADVERTISING’S IMPACT ON PURCHASE INTENTIONS (A2024-118522)
Lebohang Masoga, University of Cape Town; Sulaiman Mohamed, University of Cape Town; Nkosivile Madinga, University of Cape Town ; Kathryn Wahl, University of Cape Town

Redefining Success in Crowdfunding Projects: Empirical Evidence of Mindful Consumption Promotion in Kickstarter Using Fuzzy Set QCA (A2024-119417)
Ana Gómez Olmedo, ESIC University; María Eizaguirre Diéguez, ESIC University

Reducing Uncertainty Caused by Neutral Online Ratings and an Overload of Online Reviews (A2024-119908)
Pradeep Kumar Ponnamma Divakaran, Rennes School of Business; Jie Xiong, ESSCA School of Management

Regulatory Focus and International Marketing Agility (A2024-118622)
Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; Carlos Sousa, Molde University College; Nuno Crespo, ISEG Lisbon School of Economics & Management, Universidade de Lisboa; Pedro Silva, University of Coimbra, CeBER, Faculty of Economics; Lorena Bellora, University of Coimbra, CeBER, Faculty of Economics

Reinventing soccer communication with GenZers in Spain: The case of the King´s League (A2024-119351)
César García Muñoz, ESIC University; Oliver Carrero Márquez, Esic University; Fernando Garcia Chamizo, ESIC University

Relationship between different types of AI anthropomorphism and their impact on AI’s friendliness and trust (A2024-119447)
Corina Pelau, Bucharest University of Economic Studies, Romania; Dan-Cristian Dabija, Babes-Bolyai University Cluj-Napoca, Romania, Faculty of Economics and Business Administration, Department of Marketing; Liana Anica-Popa, Bucharest University of Economic Studies, Romania; Mihaela Stanescu, Bucharest University of Economic Studies, Romania

Relationship between Size of Wallet, Share of Wallet and Total Wallet: New Insights from the Blockchain (A2024-119792)
Björn Hanneke, Goethe University Frankfurt; Bernd Skiera, Goethe-University Frankfurt, Germany; Thilo Kraft, Goethe University Frankfurt; Oliver Hinz, Goethe University Frankfurt

Removing Content Creators from Social Media Platforms: How Do Consumers Fill the Attention Void? The Case of Donald Trump's Deplatforming. (A2024-119385)
Francesco Bologni, Bocconi University; Verena Schoenmueller, Bocconi University; Gaia Rubera, Bocconi University

Repeated Touch Enhances Liking Towards Touched Surfaces (A2024-119761)
Farhana Tabassum, IESEG School of Management; Klemens Knoeferle, BI Norwegian Business School; Luk Warlop, BI Norwegian Business School

Resale Royalties in the Creator Economy: Evidence from Digital Asset Markets (A2024-119454)
Björn Hanneke, Goethe University Frankfurt; Yu-Jen Chuang, Goethe University Frankfurt; Bernd Skiera, Goethe-University Frankfurt, Germany; Oliver Hinz, Goethe University Frankfurt

Rescue us all! The effect of the rescue-based claim for familiar and unfamiliar food ingredients (A2024-119618)
Fernanda Carneiro-Otto, Georg-August-Universität Göttingen; Steffen Jahn, University of Goettingen; Jessica Aschemann-Witzel, Aarhus University; Yasemin Boztug, University of Goettingen

Reshaping Media Narratives: The Rise of Weak Narrativity in the Media Marketplace (A2024-119834)
Kees Smeets, Bayes (formerly Cass), City, University of London; Caroline Wiertz, Bayes Business School (formerly Cass), City, University of London; Daniela Cristian, Bayes Business School (formerly Cass); Stefan Bernritter, King's Business School

Resilience in the Face of Adversity: Evidence from a Multinational Enterprise’s Expansion into Multiple Markets (A2024-119478)
Amrita Mitra, University of Melbourne; Kersi Antia, Western University

Responsible Retailing (A2024-119465)
Kristopher Keller, UNC at Chapel Hill; Jonne Guyt, University of Amsterdam Business School

Retail Therapy in the Pandemic: How Loneliness, Materialism, Escapism and Impulsive Consumption Shape Shopping Habits (A2024-119031)
Monica Mendini, University of Applied Sciences and Arts of Southern Switzerland; Pia Furchheim, ZHAW School of Management and Law

Retailers’ Environmental Sustainability Initiatives: The Roles of Location Strategy, Sustainability Record, and Consumer Identity (A2024-119309)
Panagiotis Sarantopoulos, Athens University of Economics and Business; Hongwei He, Alliance Manchester Business School, The University of Manchester

Returns-based Partnerships: Can Competing Retailers Become Allies? (A2024-119699)
Ahmed Timoumi, Indian School of Business; Abhinav Uppal, Indian School of Business

Reusable takeaway packaging: What stimuli increases the consumer’s willingness to use reusable packages? (A2024-119910)
Raquel Meneses, University of Porto; Susana Silva, Universidade Católica Portuguesa VAT 501082522; Paulo Duarte, Universidade da Beira Interior; FRancisca Correia, Católica Porto Business School, Universidade Católica Portuguesa

Revenge Consumption – A longitudinal data analysis to explore individual compensation after deprivation (A2024-119684)
Felix Reimers, Kiel University; Wassili Lasarov, Audencia Business School; Hanna Reimers, Kiel University; Stefan Hoffmann, Kiel University

Revisiting “A Seasonal Model with Dropout …”: A Simple Model with Seasonal Effects for Noncontractual Settings (A2024-118783)
Peter Fader, The Wharton School, University of Pennsylvania; Bruce Hardie, London Business School; Daniel McCarthy, Goizueta Business School, Emory University

Riding the social media wave: How Brand Topic Salience impacts engagement with direct marketing communication (A2024-119498)
Madhav Arora, ESSEC Business School; Arnaud De Bruyn, ESSEC Business School; Marc Mazodier, ESSEC Business School; Sumon Chaudhuri, ESSEC Business School

Sales Forecasting with Machine Learning: A Hybrid Approach for the Dynamic Fashion Sector (A2024-119078)
Carlos Lourenco, Fundacao Getulio Vargas; Leandro Januario, Fundacao Getulio Vargas; Vanessa Santos, Fundação Getulio Vargas

Sales Performance Rankings: Examining the Impact of Information Display on Performance Improvement (A2024-119457)
Molly Ahearne, Terry School of Business, University of Georgia; Mohsen Pourmasoudi, Fowler College of Business, San Diego State University; Yashar Atefi, Daniels College of Business, University of Denver

SECOND-HAND LUXURY: COMPARING CONSUMER ATTITUDES TOWARD CIRCULAR AND REGULAR LUXURY PRODUCTS (A2024-119822)
Lam Luong, IAE PARIS SORBONNE; Géraldine Michel, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne; Valérie Zeitoun, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne

Securing Competitive Advantages Through Sustainable Proposition: Empirical Analysis of US Fashion Small Business Orientations (A2024-119496)
Ruirui Zhang, Framingham State University; Tracie Tung, California State University, Northridge

Self-Conscious Emotions as Antecedents for the Continuance Intention of Digital Voice Assistants in Private and Public Contexts (A2024-118348)
Pascal Kowalczuk, University of Duisburg-Essen; Jennifer Musial, University of Duisburg-Essen

Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis (A2024-119330)
Raghunath Rao, The University of Texas at Austin; Zhuping Liu, Baruch College, City University of New York; Qiang Gao, Zicklin School of Business, Baruch College, City University of New York

Self-Quantification: A Conceptualisation & Avenues for Marketing Research (A2024-119858)
Charlotte Pietschmann, University of Bremen; Kristina Klein, University of Bremen

Self-relational and self-enhancement benefits of brand authenticity (A2024-119482)
Vikas Kumar, Indian Institute of Management Sirmaur; Vikrant Kaushal, IIM Sirmaur

Self-tracking alone or with others: effects on happiness and exercise effort (A2024-119627)
Karen T. Bowen, University of Leeds; Aulona Ulqinaku, Leeds University Business School; Verdiana Giannetti, Leeds University Business School; Serena Pugliese, Leeds University Business School, University of Leeds; J. Joško Brakus, University of Leeds

Service Failures in Service Alliances: The Mitigating Role of Service Provider Social Responsibility in Customer Attribution of Blame (A2024-118021)
Abdullah Almashayekhi, King Fhad University of Petroleum and Minerals

Service growth through platforms in B2B markets: conceptual foundations, typology, and future research (A2024-119431)
Anna Salonen, University of Jyväskylä; Julia Fehrer, The University of Auckland Business School; Christian Kowalkowski, Linköping University; Elina Jaakkola, University of Turku

Service Personalization Refined, Through Human and Artificial Intelligence Combined (A2024-118367)
Darius-Aurel Frank, Aarhus University; Violeta Stancu, Aarhus University, Denmark; Tobias Otterbring, University of Agder; Liisa Lähteenmäki, Aarhus University, Denmark; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management

Set Composition Induces Overbuying (A2024-119508)
Elena Bocchi, Bayes Business School (formerly Cass), City University of London; Irene Scopelliti, City, University of London; Zachary Estes, Cass Business School, City University of London

Sharing Between Companies: A Necessary Evil? The relationship among Benefits, Trust, Perceived Value and Results (A2024-119474)
Eliane Francisco-Maffezzolli, Pontifical Catholic University of Paraná, Curitiba Campus (PUCPR); IVANA DUARTE MECHAILECH, PUCPR

Shifting Paradigms: A Qualitative Study of Transformative Marketing in B2B Mobility (A2024-118093)
Selina Strobel, Toulouse School of Management

Shifting Retailer Business Strategies and Models Induced by Global Macro-Events (A2024-119813)
Shankar Ganesan, University of Notre Dame

Should You Combine Luxury and Virtuality? A Brand Essence Perspective (A2024-119850)
Lucas Nann, University of Lucerne; David Finken, ETH Zurich - Chair of Technology Marketing; Tim Doering, Maastricht University; Reto Hofstetter, University of Lucerne

Shrinkflation - The Impact of Subtle Package Downsizing on Brand Sales (A2024-119784)
Timpe Callebaut, KU Leuven; Kathleen Cleeren, KULeuven; Kelly Geyskens , Maastricht University; Kris Helsen, Hong Kong University of Applied Sciences

Shrinkflation versus Inflation: Unpacking Fairness Perceptions of Price Change Tactics (A2024-119577)
Anders Mathias Mamen, Kristiania University College; Tarje Gaustad, BI Norwegian Business School

Similarity Penalty: How Idea Assortment Influences Evaluation in Crowdsourcing (A2024-119470)
Felix Schakols, University of Lucerne; Reto Hofstetter, University of Lucerne; Harikesh Nair, Stanford GSB; Sanjog Misra, Chicago Booth

Smart Manufacturing and Supply Chain Resilience: Evidence from Emerging Markets (A2024-119346)
Xuan Bai, Southwestern University of Finance and Economics; Kevin Zheng Zhou, the University of Hong Kong; Wei Jiang, Xiamen University; Xin Chen, Southwestern University of Finance and Economics

Smart Technologies in Sales – Unveiling the role of salesperson smart technology use in sales interactions. (A2024-119896)
Melanie Bowen, Justus-Liebig-Universität Giessen; Ricky Herman, Justus-Liebig-University Giessen; Alexander Haas, Justus-Liebig-Universität Giessen

Smooth Operations in an Automated Future: Illuminating Perceived Control in Highly Automated Services (A2024-119501)
Jannes Marquardt, Katholische Universität Eichstätt-Ingolstadt; Jens Hogreve , Katholische Universität Eichstätt-Ingolstadt

Social and economic impacts of mega events on community participation and support: the case of FIFA World Cup Qatar 2022 (A2024-119354)
Salha Al Mohannadi, Qatar University; Tamer Elsharnouby, Qatar University

Socially Safe on Smartphones: How Smartphone Use Reduces Social Risk Taking (A2024-119738)
Diogo Koch Alves, Bayes Business School; Ana Valenzuela, Baruch College, CUNY

Status Signalling of Product Maintenance and Purchase Decisions (A2024-119416)
Aruna Tatavarthy, NHH Norwegian School of Economics; Nidhi Agrawal, Foster School of Business, University of Washington

Stereotype Threats in Pro-Environmental Behaviors: An Integrative Review (A2024-119654)
Marta Rosales, Universidad Pontificia Comillas; Isabel Carrero, Universidad Pontificia Comillas; Camilla Barbarossa, Toulouse Business School

Stories vs. Posts: The Effectiveness of Ephemeral and Permanent Branded Content (A2024-119871)
Alexander Mafael, Stockholm School of Economics; Ammara Mahmood, Wilfrid Laurier University; Stefan Bernritter, King's Business School; Oguz Acar, King's Business School

Strategic Employer Branding: A Deep Dive into the Organizational Identification Dimensions from the Perspective of the Prospective Employees (A2024-119842)
Michael Schade, University of Bremen; Anna Sophie Hollstein, Markstones Institute of Marketing, Branding & Technology, University of Bremen; Franziska Frese, markstones Institute of Marketing, Branding & Technology, University of Bremen; Marieke Schewe, University of Bremen; Christoph Burmann, University of Bremen

Streamers' Influence in Live Shopping: A Cross-Country Analysis of Persuasive Styles and Product Value Communication (A2024-119514)
Michele Girotto, Universitat de Barcelona; Carolina Nicolas, University of Santiago Chile (USACH)

Stronger Together: The Complementary Roles of Real-Time and Survey- Based Brand Measures (A2024-118974)
Zeynep Karagür, University of Cologne, Sabanci University

Subjective Value of Prices (A2024-119426)
Priya Raghubir, New York University; Vicki Morwitz, Columbia University ; Gilles Laurent, ESSEC Business School; Minah Jung, New York University

Surplus Food Commercialization in China: An Attitude-Behavior-Context Based Strategy for Food Waste Reduction in Retail and HoReCa Sectors (A2024-119616)
ying ni, University ramón Llull; Belén Derqui, IQS Universitat Ramon Llull; Jorge Matute Vallejo, IQS School of Management, URL

Sustainability Communication and Service Experience Expectations (A2024-119531)
Jishnu Bhattacharyya, Nottingham University Business School China, University of Nottingham Ningbo China; Balaji Makam, Rennes School of Business; Yangyang Jiang, The University of Nottingham Ningbo China

Sustainability in Retailing (A2024-118639)
Marco Kotschedoff, KU Leuven; Cara de Boer, Maastricht University; Barbara Deleersnyder, University of Tilburg; Janneke Koster, University of Groningen

Sustainability in Sports Marketing and Management (A2024-119357)
Mihaela Constantinescu, The Bucharest University of Economic Studies; Gulberk Gultekin Salman, Bahcesehir University; Mihai Orzan, Bucharest University of Economic Studies; Karina Mukanova, Université Paris-Saclay

Sustainability Performance and Corporate Risk-Taking in the Tourism Industry (A2024-119714)
Vassiliki Grougiou, University of Macedonia; Stergios Leventis, International Hellenic University; Antonios Chantziaras, International Hellenic Uiversity; Omneya Abdelsalam, Durham University; Nikolaos Tsileponis, University of Bristol

Sustainability-based value creation within a multi-stakeholder network: balancing expectation’ conflicts within the Amazon context (A2024-119390)
Gabriela Nobre Dias, University of São Paulo and University of Antwerp; Kavita Hamza, University of Sao Paulo; Annouk Lievens, University of Antwerp - Faculty of Business and Economics; Ingrid Moons, University of Antwerp

Sustainable Pricing Initiatives in Marketing: A Conceptual Framework for Triple Bottom Line Success (A2024-119315)
Lukas Schnabl, WHU - Otto Beisheim School of Management; Anna-Karina Schmitz, WHU - Otto Beisheim School of Management

SUSTAINABLE PRODUCT POSTS by FASHION BRANDS on INSTAGRAM: CONSUMER ENGAGAMENT AND MODERATORS (A2024-118632)
Feray Adiguzel, Nottingham Trent University; carmela donato, University G. d'Annunzio of Chieti Pescara; Ada Maria Barone, Goldsmiths, University of London

Sustainable Tourism and Online Travel Reviews: Bridging the Perception Gap in the Global Hospitality Landscape with a Focus on Eco-Friendly Hotels (A2024-118414)
Ainhoa Boneta-Ruiz, Universidad Pública de Navarra; Maria Elena Aramendia Muneta, Universidad Pública de Navarra; Irene Gómez-Cámara, Universidad Pública de Navarra

Take a Chance on Me – Consumer Choice of Unfamiliar Online Retailers (A2024-119523)
Benjamin Schulte, IU International University of Applied Sciences; Sabrina Gottschalk, Bayes Business School, City, University of London; Aneesh Banerjee, Bayes Business School, City, University of London

TAKE IT OR LEAVE IT: EXPLORING THE IMPACT OF LIMITED TIME OFFERS IN RETAIL PRICING (A2024-118109)
FRANCISCO GUZMAN MARTINEZ, TEC DE MONTERREY; MA. OROZCO GOMEZ, TEC DE MONTERREY

Taste buds: 1 vs. Curiosity: 0 (A2024-118239)
Aline Simonetti, Institute for Food and Resource Economics, University of Bonn; Jose Marin-Aguilar, Universidad Autónoma de Aguascalientes; Dominic Lemken, Institute for Food and Ressource Economics, University of Bonn

Temporal Discrepancy in Multi-Stage Consumer Waiting (A2024-119596)
Yingting Wen, EMLYON Business School; Ayse ONCULER, Professor, Marketing Department, ESSEC Business School

The Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials (A2024-118724)
Thorsten Hennig-Thurau, University of Münster; Alina Marie Herting, University of Münster; David Jütte, University of Münster

THE B2B CEO AND CMO LINKEDIN POSTING INFLUENCE ON SALES REVENUE (A2024-119902)
Roberto Mora Cortez, Southern Denmark University

The B2B Edge: Phenomena, Theories, and Methods (A2024-119476)
Qiong Wang, University of Oklahoma; Erik Mooi, The University of Melbourne; Stefan Wuyts, Penn State University; Ajay Kohli, Georgia Tech

The barking Underdog - Effects of Underdog vs. Top Dog Brand Activism with special focus on the role of Corporate Hypocrisy and Perceived Opportunism. (A2024-118347)
Freya-Lena Blickwedel, Heinrich-Heine-University Düsseldorf; Janis Witte, Heinrich-Heine-Universität Düsseldorf

The Calories-Must-Be-Bad Bias: How the Belief that Calories Are Unhealthy Increases the Choice Share of Less Nutritious Options (A2024-119632)
Arnaud Monnier, Nova School of Business and Economics - Universidade Nova de Lisboa; Steven Sweldens, Rotterdam School of Management (RSM) Erasmus University Rotterdam

The Cheap = Poor Labor Conditions Lay Belief and Its Impact on Preferences for Production Method (A2024-119546)
Almira Abilova, Erasmus University Rotterdam; Mirjam Tuk, RSM Erasmus University

The Consumption Order Effect in Knowledge Acquisition (A2024-119487)
Xinping WEI, The Chinese University of Hong Kong; Leilei Gao, The Chinese University of Hong Kong

The Cost of Saving Time: The Unintended Consequences of Saving Time for Low-Income People (A2024-119565)
Nazli Gurdamar-Okutur, Koc University; Hanife Armut, Koc University

The Curse of Preference: Adding A Common Negative Feature Decreases Consumer Choice of the More Desirable Product (A2024-117734)
May Yuan, The Chinese University of Hong Kong; Leilei Gao, The Chinese University of Hong Kong

The Dark Triad of Brand Personality: Brand Narcissism, Machiavellianism, and Psychopathy (A2024-118160)
Lucia Malär, University of Bern; Andrea Giuffredi-Kähr, Assistant Professor – Department of Business Administration, Chair of Marketing in the Digital Economy University of Zurich; Mansur Khamitov, Indiana University

The Dissonance of the Bakery Industry and the Franchising System in the Food Retail in Brazil (A2024-119667)
Felipe Lazereis, FGV - EAESP; Carlos Lourenco, Fundacao Getulio Vargas

The Double-Edged Sword of Artificial Empathy (A2024-119323)
Kjell Herzig, University of Mannheim; Sabine Kuester, University of Mannheim; Elisa Konya-Baumbach, Bern University of Applied Sciences

The Dynamics of Corporate Misconduct and Online Employer Review Ratings (A2024-118688)
Andreas Hamann, University of Mannheim; Lars Gemmer, University of Cologne; Andreas Bayerl, Erasmus School of Economics, Erasmus University

The effect of ad disclosure and photo aesthetics on the effectiveness of sponsored social media posts (A2024-119918)
Mirkó Gáti, Corvinus University of Budapest; Ágnes Buvár, ELTE Eötvös Lóránd University

The effect of an expired warranty on the resale value of secondhand products (A2024-119604)
Nguyen Thai, University of Wollongong; Ulku Yuksel, The University of Sydney Business School; Vince Mitchell, The University of Sydney Business School

The Effect of Brand Equity on Consumer Purchase Intention: A Study of Small & Medium-sized enterprises (SMEs) sponsorship activities (A2024-119391)
Konstantinos Koronios, University of Peloponnese; Lazaros Ntasis, Univeristy of Peloponnese; John Douvis, University of Peloponnese - Sport Management Department; Athanasios Strigkas, University of Peloponnese

The effect of innovation ecosystems on the creation of innovation, economic, social, and environmental value. (A2024-118365)
Daniel Espinosa Sáez, Universidad de Murcia; José Munuera-Alemán, Universidad de Murcia; Elena Delgado Ballester, Universidad de Murcia

The Effect of Message Framing on Pro-Environmental Consumer Behavior: A Meta-Analysis (A2024-119862)
Catalina Wache, Freie Universität Berlin

The Effect of Online Retailer Brand Equity on Market Performance: An Empirical Examination (A2024-118290)
Benjamin Klink, Eastern Switzerland University of Applied Sciences

The effect of positive versus negative framing on the Negative Footprint Illusion (A2024-119518)
Karen Gorissen, Vrije Universiteit Amsterdam; Bert Weijters, Ghent University; Berre Deltomme, Ghent University

The effect of self-congruity and perceived sustainable actions in luxury branding. (A2024-119659)
Karolina Ivanauskaite, IUM; Anastasia Stathopoulou, International University of Monaco; Pierre VALETTE-FLORENCE, Grenoble Univ, CERAG, IAE, Saint-Martin-d'Hères, France

The effect of shape (length) of cutlery on food consumption; the moderating effect of consumption goals (A2024-119802)
Mona MASOUMZADEH, Grenoble Ecole de Management; Robert Mai, Grenoble Ecole de Management; Laurie BALBO, Grenoble École de Management

The effect of social density in the travel-retail-sector: Insights from real world data (A2024-119759)
Lars Findeisen, University of Rostock; Christian Brock, University of Rostock

The Effect of Social Media Complaint Management on the Perceptions and Behavioural Intentions of Virtually Present Others (VPOs) (A2024-119394)
Yu Yhee, University of Queensland; Nicole Hartley, University of Queensland

THE EFFECTS OF CORPORATE SOCIO-POLITICAL ADVOCACY ON CONSUMER CAUSE-RELATED ENGAGEMENT (A2024-119884)
Nathalia Mello, Federal University of Rio Grande do Sul - UFRGS; Cristiane Pizzutti, Federal University of Rio Grande do Sul (UFRGS)

The Effects of Institutional Linkage on Online Store Legitimacy and Shopping Intentions (A2024-118391)
Aijing Song, Yunnan Normal University

The effects of Media Coverage During Product Harm Crisis on Product Recall Effectiveness (A2024-119672)
Setareh Heidari, Freie University Berlin; Sascha Raithel, Freie Universität Berlin

The effects of new product and rollovers on lottery sales: An analysis of product portfolio cannibalization (A2024-119451)
Bernardo Chagas, ISEG - Lisbon School of Economics and Management

The Experience-Engagement-Value Trinity Canvas: A Mid-Range Theory (A2024-119901)
Michael Brady, Florida State University; Arne DE KEYSER, EDHEC Business School; Katrien Verleye, Ghent University ; Phil Klaus, University of Monaco

The financial performance impact of product recall compliance (A2024-119538)
Jan von Schlieben-Troschke, Freie Universität Berlin (FU Berlin); Sascha Raithel, Freie Universität Berlin

The good, the bad, and the country image: Exploring Egypt's Perception on Twitter (X) (A2024-119453)
Hassan Mohamed, University of Exeter; Ream Kinawy, Gulf University for Science and Technology

The Helpful Review Paradox: How Review Helpfulness Discourages Word of Mouth Volume (A2024-119507)
Jonghwan Kim, Korea University; Shijin Yoo, Korea University

THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS (A2024-119879)
JUNGSIK SON, University of Leeds; Aristeidis Theotokis, University of Leeds; Dionysius Ang, Leeds University Business School ; Yeyi Liu, Xi'an Jiaotong University

THE IMPACT OF AI ANCHOR NEWS: THE COMPARISON OF AI VS. HUMAN ANCHOR PROGRAMS IN NEWS INDUSTRY (A2024-118237)
Inyoung Chae, Sungkyunkwan (SKK) University; Lin Kim, Sungkyunkwan (SKK) University

The impact of AI on the role of communication in B2B relationships (A2024-119352)
Suh-Young Park, University of Auckland; Jongwon Park, Korea University Business School

The impact of allowing member participation in decision making for organizational governance: The case of professional associations (A2024-119575)
M. Deniz Dalman, emlyon business school; Junhong Min, Michigan Technological University; Ulrich Schmelzle, Michigan Technological University

The Impact of Atypical Smartphone Swiping on Attention and Brand Recall in Social Media (A2024-119663)
Stefan Rohrbach, University of Wuppertal; Daniel Bruns, University of Wuppertal; Tobias Langner, University of Wuppertal

The impact of binge-watching behavior on OTT subscriptions (A2024-119473)
Hui-Yi Lo, National Chung Hsing University (NCHU); Yun-Zhen Huang, National Chung Hsing University (NCHU)

The impact of communicating CSR & SDGs initiatives on consumers' attitudes and greenwashing perceptions towards the companies (A2024-119874)
Rita Coelho do Vale, Universidade Católica Portuguesa; Pedro Verga Matos, Universidade de Lisboa, ISEG - Lisbon School of Economics & Management

The impact of consumer motives for interacting with digital touchpoints on customer experience and attractiveness of retail agglomerations: a shopping journey perspective (A2024-119770)
Daphne Hagen, Amsterdam University of applied sciences; Bas Spierings, Utrecht University; Jesse Weltevreden, Amsterdam University of Applied Sciences; Oedzge Atzema, Utrecht University

The Impact of Digital Technology and Innovation Capabilities on Competitive Performance in Times of Institutional Voids: Evidence from China (A2024-119922)
Ruby Lee, Florida State University; Xinlin Tang, Florida State University

The Impact of Donation Utilization Frequency on Recurring Giving (A2024-119561)
Hanife Armut, Koc University; Nazli Gurdamar-Okutur, Koc University; Zeynep Gürhan-Canli, Koç University

The Impact of Efficiency Ratios on Marketing Decisions (A2024-118660)
Jean-Louis Sterckx, KU Leuven; Yue (Archer) Pan, Samuel Curtis Johnson Graduate School of Management, Cornell University; Bart De Langhe, KU Leuven & Vlerick Business School; Stijn van Osselaer, Cornell University

The Impact of Firm Management’s Stated Marketing Focus on Abnormal Stock Returns in Investor Earnings Calls (A2024-119488)
sudhir voleti, Indian School of Business (ISB); praveen kopalle, Dartmouth College

The impact of Food Expert Influencers on consumer behavior towards biological products (A2024-119463)
Rafailia Nikoletta Kallioupi, National and Kapodistrian University of Athens; George Tsourvakas, National and Kapodistrian University of Athens; Lamprini Piha, National and Kapodistrian University of Athens

The Impact of Google's Manifest Version 3 (MV3) on Ad Blockers' Effectiveness (A2024-119560)
Karlo Lukic, Goethe University Frankfurt

The Impact of Influence Tactics on Customer Engagement in Brand Messaging (A2024-119389)
Guowei Huang, Alliance Manchester Business School, University of Manchester; Hai-Anh Tran, Alliance Manchester Business School; Heiner Evanschitzky, Alliance Manchester Business School The University of Manchester

The Impact of Information Policies and Loyalty Programs on Consumer Choices in Retail Energy Markets (A2024-119706)
Hester Huisman, University of Groningen; Evert de Haan, University of Groningen; Machiel Mulder, University of Groningen; Jaap Wieringa, University of Groningen

The Impact of New Technologies on Firms and Consumers (A2024-119521)
Michael Haenlein, ESCP Business School; P. K. Kannan, University of Maryland; Koen Pauwels, Amazon Ads; Katrijn Gielens, UNC Kenan-Flagler Business School; Francesca Sotgiu, Vrije Universiteit Amsterdam, School of Business and Economics

The Impact of Personalised Pricing and Anthropomorphised Agents on Consumer Purchase Decisions (A2024-118923)
Zainab Atia, University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester; Panagiotis Sarantopoulos, Athens University of Economics and Business

The impact of review confusion on Online Shopping Cart Abandonment: A Mediating role of Perceived Risk and Moderating role of Mindfulness (A2024-119350)
Robin Roy, Indian Institution of Management Jammu; Ateeque Shaikh, Indian Institute of Management Jammu; Gautham Vadakkepatt, College of Business, University of Central Florida

The Impact of Stimuli Person’s Arousal Depicted in Video Advertising Clips (A2024-119595)
Sofie Sagfossen, Oslo New University College; Nora Alomar, Durham University Business School

THE IMPACT OF TECHNOLOGY ON BUYER-SELLER INTERACTIONS (A2024-119669)
Erasmia Leonidou, Cyprus University of Technology

The Impact of Visual Entropy on Food Evaluations (A2024-119475)
Ze Wang, University of Central Florida; JUNCAI JIANG, UNIVERSITY OF CENTRAL FLORIDA; GANGA HEWAGE, THE UNIVERSITY OF MEMPHIS; MACKENZIE BLAND, UNIVERSITY OF CENTRAL FLORIDA; Surendra Singh, University of Kansas

The Impact of “Use in Moderation” Corporate Social Marketing (CSM) Campaigns on Free-to-play Game App Usage and Spending (A2024-118721)
Yashar Bashirzadeh, Grenoble Ecole de Management; Stacey Malek, Grenoble Ecole de Management; Amanda Pruski Yamim, Grenoble Ecole de Management; J. Andrew Petersen, Pennsylvania State University; Ali Nadalizadeh, Turned On Digital

The Influence of Blog Post Content on Consumer Donation: A Comparative Study between Expression-oriented and Market-oriented Blog Content (A2024-119386)
yu jinjun, south china university of technology; Wang Yijie, Warwick Business School, The University of Warwick

The Influence of Numerical Cues on the Choice of Cryptocurrency in Crypto Philanthropy (A2024-119796)
Hyunjung Crystal Lee, University Carlos III of Madrid; Rahil Hosseini, Universidad Carlos III de Madrid; Eline L.E. De Vries, University Carlos III of Madrid

The influence of shopping club nudges along the consumer decision journey (A2024-119795)
Nadine Schröder, WU Wien; Bernhard Winter, Vienna University of Economics and Business; Christina Patricia Schamp, Vienna University of Business and Economics; Thomas Reutterer, WU Vienna University of Economics and Business

The Influence of the crowd sensation on the postponement of a visit to a store during sales periods in retailing: the role of confusion and comfort decision (A2024-119630)
Maali BENHISSI, EDC Paris Business School; Aurely Lao, IAE LILLE

The Integration of Color Perception and Product Design: A Gestalt Approach to Understanding Marketing Effectiveness (A2024-119424)
Dunia Harajli, Lebanese American University; Bart Norré, University of Applied Sciences Western Switzerland; Guillaume Fernandez, PHD Candidate University of Geneva; Kirti Dutta, Rishihood University; Elise Godel, University of Applied Sciences Western Switzerland

The interplay of image and text semantic relevancy on video consumption (A2024-119731)
Deqing Rong, University of Warwick; Zizhou Peng, University of Greenwich

The Lack of Research on Value Co-Creation, and Triadic Relationships in Three-dimensional Brand Communities (A2024-118279)
Christian Munaier, EGADE - Tecnológico de Monterrey; Jose Mazzon, University of Sao Paulo

The less I know, the better? The impact of labeling private-label brands as climate-neutral (A2024-119828)
Katharina Rzepucha-Hlubek, Heinrich-Heine-Universität Düsseldorf; Regina Harms, Heinrich Heine University Düsseldorf

The mediation and spillover effects of mobility on digital entertainment activities during the pandemic (A2024-119886)
Jayson Jia, Faculty of Business and Economics, University of Hong Kong; Yuan Yun, School of Economics and Management, Tsinghua University; Jianmin Jia, Shenzhen Finance Institute, School of Management and Economics, The Chinese University of Hong Kong, Shenzhen, China

The mind-multichannel connection – Predicting psychological traits from multichannel customer data using machine learning (A2024-119550)
Jan Blömker, MSB Muenster School of Business; Carmen-Maria Albrecht, MSB Muenster School of Business

The mocking in the mock meats: The enchanting narratives of the alt-meat in market legitimacy process (A2024-119384)
Ileyha Dagalp, Stokcholm University, Stockholm Business School; Benjamin Hartmann, University of Gothenburg

The Moderating Role of Product Knowledge and Control on Consumers’ Interest in Mystery Promotions (A2024-118958)
Isabel-Sophie Lazarovici, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau; Florian Brodschelm, University of Passau

The negative and positive effects of sponsorship announcements on brand strength (A2024-119698)
Reinhard Grohs, Seeburg Castle University; Samuel Stäbler, Tilburg University

The networked consumption: development and validation of a social capital scale from the consumer perspective (A2024-119817)
Jussara Cucato, Universidade Nove de Julho; Vivian Strehlau, Escola Superior de Propaganda e Marketing; Flávio Bizarrias, Escola Superior de Propaganda e Marketing; Dirceu Silva, Universidade Estadual de Campinas; Suzane Strehlau, ESPM

The perceived value of virtual products: overview and research perspectives (A2024-119537)
Philippine Loupiac, TBS Business School; Cindy Lombart, Audencia Business School; Olga Untilov, Audencia Business School; Kevin Carillo, TBS Business School

The Perceived Value-in-Use of Smart Speakers and its Influence on Continuance Intention: A Comprehensive Analysis of a Trade-Off between Benefits and Costs (A2024-118321)
Nick Hof, University of Duisburg-Essen; Pascal Kowalczuk, University of Duisburg-Essen

The Persuasive dynamics of Social Media Food Communication: An intervention among Adolescents (A2024-119583)
Yara Qutteina, Institute for Media Studies, KU Leuven; Tim Smits, Institute for Media Studies, KU Leuven

The potential of chatbots in retailing - A study on consumer acceptance in the last stage of the customer journey (A2024-118533)
Raquel Chocarro, Public University of Navarre; Monica Cortinas, Public University of Navarre; Gustavo Marcos-Matás, Public University of Navarre

The power of information from a consumer perspective: Effectiveness and willingness to pay for improved animal welfare in the German pork market (A2024-118174)
Birgit Stoltenberg, Nuremberg Institute for Market Decisions; Vladimir Manewitsch, Nuremberg Institute for Market Decisions; Matthias Unfried, Nuremberg Institute for Market Decisions

The Relevance of Customers' Perception of Financial Benefits in the Context of Loyalty Programs for Product Returns Management (A2024-119712)
Tobias Roeding, University of Siegen; Freya-Lena Blickwedel, Heinrich-Heine-University Düsseldorf; Vita Zimmermann-Janßen, Heinrich-Heine-Universität Düsseldorf; Hanna Schramm-Klein, University of Siegen

The Role of Brand Activism in Employer Branding (A2024-119430)
Selei Meiners, University of Bremen; Kristina Klein, University of Bremen

The Role of Identification in Fan Behaviour – Insights for Professional Sport Clubs (A2024-118011)
Michael Schade, University of Bremen; Anna Sophie Hollstein, Markstones Institute of Marketing, Branding & Technology, University of Bremen; Daniel von der Wense, University of Bremen; Markstones Institute of Marketing, Branding & Technology; Christopher Kanitz, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing; Christoph Burmann, University of Bremen

The Role of Sales Force and Their Incentives in Engaging Private Medical Providers for Public Health Outcomes (A2024-119480)
Madhu Viswanathan, Loyola Marymount University & Emeritus Professor at University of Illinois, Urbana-Champaign; Raghu Bommaraju, Indian School of Business; Sarang Deo, Indian School of Business

The role of storytelling in the modern sales process: A research agenda (A2024-118385)
Mai Uno, School of Business Administration Hitotsubashi University; Nguyen Chau, Waseda University

The Role of Uncertainty in the Adoption of Blockchain Products: An Empirical Investigation of the Helium Network (A2024-119771)
Octavian Ciupitu, University of Cologne; Hernán Bruno, University of Cologne

The Salience of Cryptocurrency and Its Implications on Consumer Decision Making (A2024-119737)
Wooyun Yang, University College Dublin; Suhas Vijayakumar, University College Dublin; Huidi Lu, NEOMA Business School

The second order S-1 model: an alternative model for higher order multidimensional marketing constructs (A2024-119367)
Pierre-Charles Soulié, University of south Brittany

The Shape of Authenticity: Logotype Dimensionality Influences Brand Authenticity and Brand Recognition (A2024-119787)
Sonia Vilches-Montero, University of Newcastle; Renzo Bravo-Olavarria, University of Newcastle; Aisha Muthaffar, The University of Newcastle & Umm Al-Qura University; Enrique Marinao, University of Santiago Chile; Leslier Valenzuela, Universidad de Chile

The Size Matters: How Shopping Trolley Size Influences Consumers’ Purchase (A2024-119348)
Bingjie Li, Warwick Business School; Miaolei Jia, University of Warwick; Nick Lee, The University of Warwick; Yining Yu, Xi'an Jiaotong-Liverpool University

The Stories That Anchor Our Experience: Cultural Narratives Uniting and Marginalizing Experiences of Heritage Consumption in South Korea (A2024-118068)
Matthias Glaser, University of Salzburg

The Underlying Mechanism of the Effect of Syncing Ads with Brand Placement on Brand Attitude: The Mediating Role of Processing Fluency (A2024-119436)
Shikhar Bhaskar, University of Plymouth; Rob Angell, University of Southampton

The visual automated engine: Exploring Visual Search with Augmented Reality for creative Customer Decision-Making (A2024-119872)
Anton Spitkovsky, RWTH Aachen University; Tim Hilken, Maastricht University; Jermain Kaminski, Maastricht University School of Business and Economics; Dominik Mahr, Maastricht University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University

The “Fast Meal = Fast Food” Intuition - The Effect of Consumption Time Pressure on Fast-Food Choice (A2024-119652)
Nico Heuvinck, IESEG School of Management; Yi Li, Macquarie University

The “Minimalism = Non-Indulgence” Intuition and its Implications on Food Preferences and Waste Behavior (A2024-119637)
Sumit Malik, University of Liverpool Management School (ULMS); Eda Sayin, IE Business School

Thou Shall Not Imitate: When Do Copycats Trigger Moral Concern? (A2024-118884)
Femke van Horen, Vrije Universiteit Amsterdam; Anika Stuppy, Tilburg University; Margaret (Meg) Campbell, University of California, Riverside

Through their eyes: how service settings can be therapeutic to sighted guides in road running (A2024-119460)
Wilderson Furtado, University of São Paulo; Caroline Pereira, University of São Paulo; Kavita Hamza, University of Sao Paulo

To Share or Not to Share: The Role of Privacy Intervention Strategies in Metaverse Data Disclosure (A2024-119693)
Denise Pape, University of Goettingen; Waldemar Toporowski, University of Goettingen

Too Little Money or Time? Using Justifications to Maintain a Positive Image After Self-Control Failure (A2024-117719)
Janina Steinmetz, Bayes Business School

Touch by an untrustworthy virtual agent reduces compliance in a price negotiation (A2024-119762)
Dasha Kolesnyk, University of Amsterdam; Camille Sallaberry, University of Twente; Angelika Mader, University of Twente; Jan van Erp, University of Twente

Tourism Safety Through a Social Constructivist Lens (A2024-119660)
Phatdhanant Setthanandhaphokin, Newcastle Universtity Business School; Qionglei Yu, Newcastle University; Natalia Yannopoulou, Newcastle University

Tourism Word of Mouth: A Bibliometric Analysis (A2024-119558)
Cecilie Andersen, University of Agder

Toward a Communicative View on Sustainability (A2024-119793)
Michael Hartmann, University of Applied Science Coburg

Towards a Fully Circular Plastics Packaging Industry – Exploring Challenges and Development Potential (A2024-119783)
Eileen Dauti, University of Passau; Christina Haderer, University of Passau; Stefan Mang, University of Passau; Margarethe Überwimmer, University of Applied Sciences Upper Austria; Doris Ehrlinger, University of Applied Sciences

Towards a paradoxical treatment effect: are fablabs (A2024-119562)
Vellera Cyrielle, Toulouse School of Management; stéphane salgado, Toulouse School of Management - Université Toulouse 1 Capitole

Towards reducing purchases of plastic bottled water: exploring the influence of self-prophecy (A2024-119077)
Bing Bai, Montpellier Research in Management, University of Montpellier; Laurie BALBO, Grenoble École de Management; Marie-Christine Lichtlé, Montpellier Research in Management, University of Montpellier

TRANSCENDING REALITY: UNRAVELING POSITIVE AND ADVERSE EFFECTS OF MIXED REALITY PRODUCT INTERACTION (A2024-119516)
David Finken, ETH Zurich - Chair of Technology Marketing; Dorothea Aliman, University of Münster; Ana Valenzuela, Baruch College, CUNY; Jason DiPalma, Aarhus University

Transforming Captive Service Experiences and Compliance Dynamics Through Robots (A2024-118571)
Qingxuan Zhang, University of Melbourne; Liliana Bove, The University of Melbourne; Daiane Scaraboto, Faculty of Business and Economics, University of Melbourne

Transforming the organization to manage customer experience: A process framework (A2024-119757)
Alina Rucheva, Graduate School of Management, Saint Petersburg University; Ksenia Golovacheva, Saint Petersburg State University, Graduate School of Management

Transparency and Consumer Choice (A2024-118225)
Ana Martinovici, Erasmus University, Rotterdam School of Management; Bernd Skiera, Goethe-University Frankfurt, Germany; Martin Spann, LMU Munich School of Managment; Lucas Stich, Julius-Maximilians-Universität Würzburg

Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations (A2024-119848)
Christina Patricia Schamp, Vienna University of Business and Economics; Lukas Maier, WU Vienna; Luca Held, Vienna University of Economics and Business; Yuri Peers, Vrije Universiteit Amsterdam; Peeter Verlegh, Vrije Universiteit Amsterdam, School of business and Economics

Trickster Consumers: Applying the Trickster Lens to Understand Socially-Unconstrained Appetite-Seeking Consumption (A2024-119587)
Nathan Warren, BI Norwegian Business School; Linda Price, University of Wyoming

Two Perspectives of Korean Beauty YouTubers and Followers to Explore Influencer Marketing (A2024-118803)
Chih-Ping Chen, Yuan Ze University

Two-sided Analysis of Trust in Mobile Providers in Germany Using a Mixed Methods Approach (A2024-119635)
Jasmin Ebert, University of Applied Sciences Wiesbaden; Peter Winzer, University of Applied Sciences Wiesbaden

Unboxing the black boxes of AI: Enlightening vulnerable consumers with the algorithmic processes of AI-based mental health applications (A2024-119702)
Danielle Ang, Toulouse School of Management; Camilla Barbarossa, Toulouse Business School; Andreas Munzel, Vlerick business school

Unboxing video effectiveness (A2024-119723)
Lisa Hanf, University of Wuppertal; Ina Garnefeld, University of Wuppertal; Eva Böhm, Paderborn University; Sabrina Helm, University of Arizona

Under the influence of the influencer: what mechanism explains an influencer’s influence on product evaluations? (A2024-119855)
Even Lanseng, BI, Norwegian Business School

Understanding Consumer Responses to Product Recalls: The Role of a Brand's Warmth and Competence (A2024-119649)
Niklas Schröder, Goethe University Frankfurt; Dominik Hettich, Goethe University Frankfurt; Torsten Bornemann, Goethe University Frankfurt

Understanding differences between purchase channels in emerging markets. A cross-country study (A2024-119491)
Karla Barajas-Portas, Universidad Anáhuac México; Leslier Valenzuela-Fernández, Universidad de Chile; Enrique Marinao-Artigas, Universidad de Santiago de Chile

Understanding Fear of Recurrence among Chronically Ill Patients : an Analysis through the Lens of Resources (A2024-119675)
Judith PARTOUCHE-SEBBAN, PARIS SCHOOL OF BUSINESS; Saeedeh Rezaee Vessal, Leonard de Vinci Pôle Universitaire, Research Center; Insaf Khelladi, EMLV Business School

Understanding Individual Charitable Giving in Natural Disasters: Substitution, Persistence, and Targeting (A2024-118689)
Anirban Adhikary, Indian Institute of Management Udaipur; sai siddharth, Indian Institute of Management Ahmedabad; Sourav Borah, Indian Institute of Management Ahmedabad; Nikita Gupta, Indian Institute of Management Ahmedabad

Understanding the effects of personalization along the customer journey (A2024-118350)
Marco Weippert, University of Stuttgart; Christina Kuehnl, University of Stuttgart

Understanding the enhanced social presence of female virtual conversational agents: A stereotype content model perspective (A2024-118429)
Kristina Nickel, Kiel University; Caroline Meyer, A&F Marketing – Consumer Psychology, Christian-Albrechts-Universität Kiel

Understanding the Impact of By-Feature Ratings on Overall Product Ratings (A2024-119841)
Rahil Hosseini, Universidad Carlos III de Madrid; bram van den bergh, erasmus university; Christophe Lembregts, RSM Erasmus University

UNDERSTANDING THE OPPOSING ROLE OF CONSUMERS’ BRAND RELATIONSHIP IN THE CONTEXT OF NEGATIVE EVENTS: A META-ANALYTICAL APPROACH (A2024-119831)
Andrea Giuffredi-Kähr, Assistant Professor – Department of Business Administration, Chair of Marketing in the Digital Economy University of Zurich; Bettina Nyffenegger, University of Bern; Mansur Khamitov, Indiana University; Wayne Hoyer, University of Texas at Austin; Harley Krohmer, University of Bern

Understanding the Role of “Rural Connections” and Identity in Local Food Consumption (A2024-119306)
Rajlakshmi Banerjee, Nottingham Trent University; Barry Quinn, Ulster University

Understanding the Value-based Adoption of Virtual Reality in Tourism: Exploring the Role of Content Availability, Anticipated Regret and Task-Technology Fit (A2024-118028)
Pankaj Vishwakarma, Indian Institute of Management Visakhapatnam India; Srabanti Mukherjee, Vinod Gupta School of Management Indian Institute of Technology Kharagpur; Biplab Datta, Vinod Gupta School of Management Indian Institute of Technology Kharagpur; Haywantee Ramkissoon, University of South Australia

Unintended consequences of omnichannel integration on the well-being of frontline retail employees (A2024-119387)
Kristina Brahmstaedt, Katholische Universität Eichstätt-Ingolstadt; Jens Hogreve , Katholische Universität Eichstätt-Ingolstadt

Uniquely Designed Products: When Unique Aesthetic Product Designs Destroy – and Create – Customer Value (A2024-119495)
Matthias Fuchs, EHL Hospitality Business School, HES-SO University of Applied Sciences and Arts Western Switzerland; Martin Schreier, WU Vienna

University industry collaboration for sustainable business development (A2024-119617)
Per Freytag, University of Southern Denmark, Department of Entrepreneurship and Relationship management ; Ann Clarke, University of Southern Denmark

Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios – the example of Smart Homes (A2024-119732)
Sinu Thirukketheeswaran, Toulouse School of Management; Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole

Unlocking the Secrets of Virtual Goods Purchase Intentions: A Consumer Values Perspective in Games with GACHA Mechanism (A2024-119485)
Gaobiao CAO, Beijing Normal University-Hong Kong Baptist University, United International College; May Wang, Beijing Normal University-Hong Kong Baptist University, United International College; Xiaoyun Chen, The University of Macau

Unpacking Gender Disparities: Insights from Quantitative Marketing Research (A2024-119032)
Andreas Bayerl, Erasmus School of Economics, Erasmus University; Ali Goli, University of Washington; Alisa Wu, Columbia University; Martina Pocchiari, Rotterdam School of Management, Erasmus University

Unravelling the E-Servicescape: A Systematic Literature Review (A2024-119423)
Paraskevi Ntzoumanika, Athens University of Economics and Business; Kalipso Karantinou, Athens University of Economics & Business

Unveiling Consumer Empowering Pathways (A2024-119401)
Sanam AKHAVANNASAB, Aalborg university; Dr. Holger Roschk, Aalborg University Business School

Unveiling Consumer Preference from Filtering Choices Using a Bayesian Dynamic Approach (A2024-119481)
Zoey Hu, University of Michigan; Xiaojing Dong, Santa Clara University

Unveiling Coping Mechanisms in Marketplace Discrimination: The Allure of AI Recommendations (A2024-118162)
Kulwinder KAUR, IIM Jammu, India; Nazia Gera, GGDSD Panjab University; Arash Talebi, Assistant Professor of Marketing, EDHEC Business School; Sourjo MUKHERJEE, School of Business, University of Wollongong in Dubai; Gopal Das, Associate Professor of Marketing, Indian Institute of Management Bangalore

Unveiling Speciesism: A Psychological Barrier to Environmentally Responsible Consumer Behavior (A2024-119497)
Stefan Rose, Bern Univeristy of Applied Sciences

Unveiling the critical role of marketing department power and firm reputation in the relationship between ESG investments and firm performance (A2024-119338)
Adnan Yusuf, Deakin University; Bernd Skiera, Goethe-University Frankfurt, Germany

Unveiling the Customer-centric Power of Corporate Brand Purpose (A2024-118976)
Salome Naepfli, University of Bern; Lucia Malär, University of Bern; Harley Krohmer, University of Bern

Unveiling the Dark Side of Companies Self-Promotion of Artificial Intelligence (A2024-119392)
Darina Vorobeva, NOVA IMS; Diego Costa Pinto, NOVA IMS Lisbon; Hector González, ESCP Business School; Nuno António, NOVA Information Management School (NOVA IMS)

Unveiling the Unique Value of Physical B2B Trade Fairs: Mutual Social Construction of the Trade Show Reality (A2024-119520)
Sophie Feldner, Goethe University Frankfurt - Faculty of Economics and Business Administration - Marketing Department; Dominik Hettich, Goethe University Frankfurt; Torsten Bornemann, Goethe University Frankfurt

User Behaviour in Digital Data Markets: A Study of Cookie Preferences, Trust in Data Brokers, and Reward Influences (A2024-119629)
Ijeoma Ogiemwonyi, Loughborough University

Using Large Language Models to Mimic Human Response Behavior: A Systematic Literature Review on Silicon Sampling (A2024-119405)
Lea Rau, Ludwig-Maximilians-Universität Munich; Susanne Adler, Ludwig-Maximilians-University Munich; Marko Sarstedt, Ludwig-Maximilians-Universität München

Using machine learning to predict customer churn in online food delivery application (A2024-119512)
Shizhe Zheng, University of Macau; Wing Chi Chow, University of Macau; Leong Hou U, University of Macau

Using Viewport Logging to Measure Gaining and Holding Attention Toward Social Media Ads: A Validation via Mobile Eye-Tracking (A2024-119815)
Daniel Bruns, University of Wuppertal; Julian Kopka, University of Wuppertal; Lennart Borgmann, University of Wuppertal; Tobias Langner, University of Wuppertal

Value Media: Exploring a New Concept for Ethical and Sustainable Marketing Practice (A2024-119492)
Elisa Dorothee Adam, IU International University; Lisa-Charlotte Wolter, IUBH Internationale Hochschule

Video game character design: The role of diversity, equity, and inclusion (A2024-119786)
Xiaolan Chen, Bayes Business School (Formerly CASS), City, University of London; Wanqing Zhang, Bayes Business School, City, University of London; Daniela Cristian, Bayes Business School (formerly Cass)

Vine in the Virtual Glass: Redefining Marketing Experiences through Augmented Reality (A2024-119609)
Jeandri Robertson, Luleå University of Technology; Caitlin Ferreira, University of Cape Town

Viral Virtues: Discussing Merit and Gender Influence in the Generation Z's Social Media Saga (A2024-119455)
Fabio Sandes, ESDES Business School; Paula Lopes, Universidade Lusófona; Rui Estrela, Universidade Lusófona de Humanidades e Tecnologias (CICANT)

Virtual or Human Influencers: Who Matters More for Consumer Engagement? (A2024-119791)
Elisabetta Benevento, University of Pisa; Davide Aloini, University of Pisa; PAOLO ROMA, UNIVERSITY OF PALERMO; Raffaele Filieri, Audencia Business School

Virtual Reality as a Vector of Isolation vs. Engagement: Exploring Subjective Mental Representations of VR Through an Implicit Association Test (A2024-119867)
Nikolay Slivkin, Toulouse School of Management; Leila Elgaaied-Gambier, TBS Business School; Linda Hamdi-Kidar, TBS Business School

Virtual vs human influencers: Can Instagram users detect the difference? (A2024-119864)
Danielle Barbe, Northumbria University; Alyaa Darwish, Northumbria University; Aleksandra Maricak, Trip.com

Visual Influence: Unveiling the Role of User-Generated Photos in Boosting Review Helpfulness (A2024-118753)
Miriam Alzate, Universidad Publica de Navarra; Marta Arce Urriza, Universidad Publica de Navarra; Jose Enrique Armendariz, Public University of Navarre; Paula Vidaurreta, Universidad Pública de Navarra

Visual Influences on Quantity Perception on Online Grocery Retailing (A2024-119892)
Wanyi Zheng, Hong Kong Baptist University; He (Michael) Jia, The University of Hong Kong; Echo Wan, The University of Hong Kong

Visual Presentation of Green Products: Contrast Effect on the Perception of Conventional Products (A2024-119576)
Natacha Kahan, Université Libre de Bruxelles, Solvay Brussels School of Economics & Management; Virginie Bruneau, Université libre de Bruxelles; Catherine Janssen, Solvay Brussels School of Economics and Management - Université libre de Bruxelles

Volunteer’s elicited emotions and motivations in Rio 2016 Olympics: insights into mega sports events management. (A2024-119503)
Marcelo da Silva, University of São Paulo; Andres Veloso, University of Sao Paulo; Marcos Silva, Faculdade Instituto de Administração; Guilherme Shiraishi, Universidade de São Paulo

VR-facilitated Travel Inspiration: The role of Pleasure and Arousal (A2024-119429)
Eleni Mavragani, University of Macedonia; Ioannis Assiouras, Institute of Sustainable Business and Organizations – Sciences and Humanities Confluence Research Center –UCLY, ESDES, Lyon, France; Antonios Giannopoulos, Department of Organisation Management, Marketing and Tourism, International Hellenic University, Greece; Dimitrios Buhalis, Bournemouth University

Warm Heart or Sincere Mind? The Effect of Salespeople’s Communication Styles and Customers’ Self-concept Clarity (A2024-119694)
Yuri Lee, Seoul National University; Youjae Yi, Seoul National University

Warning: This image has been digitally altered: Consumer reactions to alteration disclaimers (A2024-119382)
Kacy Kim, Bryant University; Sohyeon Park, Korea University; Seolwoo Park, Jeju National University; Sukki Yoon, Bryant University

Well-done and well-used: State-of-the-art & AI-based approaches for optimizing the production and utility of meta-analyses in consumer research (A2024-119446)
Gratiana Pol, Hyperthesis; Martin Eisend, European University Viadrina; Joseph Riley, Europa University Viadrina; Dominika Niewiadomska, Europa University Viadrina

What Does it Mean to Study “Green”?: Exploring Potential Barriers and Solutions to Studying a Broader Set of High Mitigation-potential Behaviors. (A2024-119653)
Christophe Lembregts, RSM Erasmus University; Romain Cadario, Erasmus University, Rotterdam School of Management

What does it take? – Optimizing Visitor Experience at B2B Trade Fairs (A2024-118714)
Christopher Kanitz, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing; Olivia Büsser, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing; Michael Schade, University of Bremen

What drives CSR Specialization? The role of external contingencies (A2024-119749)
Fangyuan Teng, Rennes School of Business; Mahabubur Rahman, Rennes School of Business; Seongsoo Jang, Cardiff Business School, Cardiff University

What drives customer satisfaction for apparel bought online? Analysis of the influence of time savings, money savings and effort savings on e-satisfaction. (A2024-119325)
Anne Françoise Audrain, ESG -UQAM; Reine Fortunée Alohomin Gantoli, Université du Québec à Montréal; Julien Francois, Université du Québec à Montréal

What drives marketing agility in emerging markets firms? Balancing innovation and customer focus (A2024-119584)
Maria Smirnova, Saint Petersburg State University, Graduate School of Management; Ksenia Golovacheva, Saint Petersburg State University, Graduate School of Management

What explains routinized online grocery shopping? A study of experienced shoppers (A2024-118329)
Niklas Eriksson, Arcada University of Applied Sciences; Minna Stenius, Arcada University of Applied Sciences

What motivates consumers to participate in livestream shopping? (A2024-119832)
Ksenia Rundin, Stockholm School of Economics; Jonas Colliander, Stockholm School of Economics

What shapes sufficiency adoption within families: an analysis based on identity goals (A2024-119639)
Diana Condrea, University Toulouse Capitole, Toulouse School of Management, TBS Research Center; Laurent Bertrandias, Toulouse Business School

What will make mobility-disabled tourists return to wine festivals? Enduring Involvement and ExperienceScape (A2024-119318)
Sandeep Kumar Dey, Tomas Bata University in Zlin; Zuzana Tučková, Tomas Bata University in Zlin; Carimo Rassal, University of Algarve; Antónia Correia, University of Algarve

When a charitable gift is not a second-best option – An investigation of charitable gift exchanges (A2024-119438)
Marta Pizzetti, emLyon Business School; Isabella Soscia, SKEMA Business School

When and Why Payment Schedules Fail to Enhance Consumer Choice (A2024-118651)
Haojun Chen, The University of Hong Kong; Sara Kim, The University of Hong Kong; Chu (Ivy) Dang, The University of Hong Kong

When Consumers Reflect Business Models: The Influence of Digital Platform Remuneration Models on Consumers’ Decision Making and Market Outcomes (A2024-119690)
Levent Uyar, University of Hamburg; Rouven Seifert, University of Rostock; Michel Clement, University of Hamburg, Germany; Sönke Albers, Kühne Logistics University; Patrik Wikstrom, Queensland University of Technology; François Moreau, Université Paris‐Nord; Frederik Jensen, Université Paris‐Nord; Ola Haampland, Inland Norway University of Applied Sciences

When do consumers engage in self-matching versus competitive matching? An empirical analysis (A2024-118658)
Helena Martin, Cooperative State University Mannheim; Arnd Vomberg, University of Mannheim; Emanuel Bayer, Cooperative State University Mannheim

When Do Nudges Backfire? The Role of Goal Congruence and Reactance (A2024-119773)
Maja Fors, Stockholm School of Economics; Aylin Cakanlar, Stockholm School of Economics/Jönköping University; Sara Rosengren, Stockholm School of Economics; Siegfried Dewitte, KU Leuven

When does corporate social responsibility drive customer participation? (A2024-119819)
Junhua Li, University of Macau; Wing Chi Chow, University of Macau; Raymond Chi Ho Loi, University of Macau; Lawrence Hoc Nang Fong, University of Macau

When Gender is as a Zero-Sum Game: How Political Orientation Shapes Gender Ideals and Consumption (A2024-119730)
Carlos Eduardo Caldas de Souza, BI Norwegian Business School; Nathan Warren, BI Norwegian Business School; Luk Warlop, BI Norwegian Business School

When Interact with Generative AI: The Impact of Anthropomorphized Generative AI on Productivity (A2024-119456)
Kate Jeonghee Byun, NEOMA Business School; Shijin Yoo, Korea University; Michael Haenlein, ESCP Business School; Daegon Cho, KAIST; Youngchan Hwang, KAIST

When is "dark tourism" really "dark"? Motivations, behaviours, and sensations (A2024-118164)
Dandara Ferraro, Escola Superior de Propaganda e Marketing; Diandra Ferraro, Escola Superior de Propaganda e Marketing - ESPM; Suzane Strehlau, ESPM; Vivian Strehlau, ESPM

When Normative Information Becomes a Challenge: The Role of Resistance to Change and Imminence in Consumer Compliance with Dynamic Norms (A2024-119579)
Agne zakareviciute, Vilnius University

When Option Order Primacy Disappears: The Role of Presentation Order of Loss and Gain (A2024-118141)
Yongkun Liu, Bocconi University; Kurt Munz, Bocconi University

When Should Organizations Outsource Problem Solving? Balancing Functional and Technical Requirement Specifications in Public Procurement (A2024-119671)
Anna Stepanova, BI Norwegian Business School; Jon Sande, BI Norwegian Business School; Kenneth Wathne, University of Stavanger

Whirlwind warnings: Factors driving consumers to engage in negative eWOM towards brand activism on social media. (A2024-119308)
Ursula Haas-Kotzegger, University of Applied Sciences CAMPUS 02; Elena Wibmer, University of Applied Sciences CAMPUS 02; René Kerschbaumer, CAMPUS 02 University of Applied Sciences; Dietmar Kappel, CAMPUS 02 University of Applied Sciences

Who Benefits More? The Role of AI-Human Interaction in Creativity Augmentation (A2024-119397)
Zizhou Peng, University of Greenwich; Yuan Yuan, Warwick Business School

Who Takes the Wheel? Exploring Consumers’ Preferences for Service Functioning-Drones (A2024-119686)
Vaishnavi Kale, IE Business School, IE University, Madrid; Eda Sayin, IE Business School; Stefanie Beninger, Nyenrode Business Universiteit

Why Marketing Managers Act Sustainable - and Why Not: Towards a Sustainability Acceptance Model (A2024-119489)
Chiara Hübscher, University of Twente; Susanne Hensel-Börner, HSBA Hamburg School of Business Administration; Jörg Henseler, University of Twente

Why Read This?: Exploring the Cues Consumers Use to Evaluate Online Reviews in the Context of Deception (A2024-118301)
Andrea Wetzler, Toulouse School of Management; Andreas Munzel, Toulouse 1 Capitole University (TSM Research)

X Platform Showdown: Comparing Presidential Candidates' Campaign Communication Strategies (A2024-119490)
Gozde Akdeniz, Manisa Celal Bayar University; Birce Dobrucalı Yelkenci, Izmir University of Economics; Burcu ILTER, Dokuz Eylül University

You Can Do it! Or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit (A2024-118912)
Sebastian Sadowski, Radboud University Nijmegen; Enny Das, Radboud University Nijmegen

Young people's resilience when using social media: challenges and factors that jeopardize resilience (A2024-119366)
Maria Schmuck, Deutsche Hochschule für Gesundheit und Sport; Kim Büttner, Universität Duisburg-Essen; Jenny Traina, Media Smart e.V.; Oliver Büttner, University of Duisburg-Essen; Gunnar Mau, DHGS German University of Health and Sports; Michael Haas, Media Smart e.V.

You’re too exciting, I don’t trust you! The impact of the personality of employer and consumer brands on job application intention. (A2024-119377)
Verena Batt, Lucerne University of Applied Sciences and Arts; Andreas Hüsser, Lucerne University of Applied Sciences and Arts; Domingo Valero, Lucerne University of Applied Sciences and Arts

‘Hot stuff’: Food is More Desirable with Dynamic Food-Extrinsic Temperature Cues (A2024-119631)
Tianyi Zhang, University of Oxford; Rhonda Hadi, University of Oxford; Clea Desebrock, University of Oxford; Kasunori Okajima, Yokohama National hUniversity; Charles Spence, University of Oxford

‘OOPS, MERCURY DID IT AGAIN’! EXAMINING CONSUMER BEHAVIOUR DURING MERCURY RETROGRADE PHASES (A2024-119411)
Saravana Jaikumar, Indian Institute of Management Calcutta; Bibek Guha Sarkar, Indian Institute of Management Calcutta

“DARK” MAGIC OF TIDYING UP: PHYSICAL ORDERLINESS LEADS TO UNFAVORABLE EVALUATIONS OF PEOPLE (A2024-119743)
Gunes Biliciler, Koç University; Rajagopal Raghunathan, The University Of Texas At Austin

“I may have never walked in your shoes, but I can see your soles are worn” – A systematic literature review on consumer empathy using the TCCM approach (A2024-118167)
Leon Lehnert, University of Stuttgart

“I Wanna Thank Me”: Reputational Consequences of Attribution Locus Depend on Outcome Valence (A2024-119528)
Ignazio Ziano, University of Geneva; Adam Wang, James Cook University, Singapore campus; Ovul Sezer, Cornell University

“Mind Over Matter”: Harnessing Brain-Computer Interfaces for Enhancing Frontline Employee Performance (A2024-119829)
Alexander Kies, RWTH Aachen University; Jonas Heller, Maastricht University; Tim Hilken, Maastricht University; Stefanie Paluch, RWTH Aachen University

“Patent marking” as a signaling strategy: Impacts on perceived product innovativeness and innovation adoption (A2024-118436)
stéphane salgado, Toulouse School of Management - Université Toulouse 1 Capitole; David Henard, Department of Business Management Nelson Hall 2338; Jamal Azzam, Toulouse School of Management

“Relationship Marketing for Future!” Leveraging Co-responsibilization to Enhance Sustainability (A2024-119543)
Andreas Eggert, Freie Universität Berlin; Lena Steinhoff, Paderborn University; Benedikt Alberternst, Freie Universität Berlin; Katharina Kessing, University of Wuppertal; Tobias Schaefers, Technische Hochschule Ostwestfalen-Lippe; Eva Böhm, Paderborn University; Ina Garnefeld, University of Wuppertal; David Woisetschläger, Technische Universität Braunschweig

“Yesterday I thought the pullover will be different”: Observing Consumers’ Product Expectations in Online Shopping over Time (A2024-119677)
Ann-Catrin Pristl, University of Kassel; Andreas Mann, University of Kassel

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