"They Made Me Excited, Will I Stay?": The Role of Online Customer Engagement on Behavioural Intention in Food Social Commerce Context (R2024-122637)
Hesty Utami, Universitas Padjadjaran; Sulistyodewi Wiyono, Agricultural Social-Economics Department, Faculty of Agriculture, Universitas Padjadjaran; Dwi Sari, Universitas Padjadjaran

A Comparative Consumer Behavioural Intention Model for Green Hospitality Services – Evidences from Hotels, Restaurants & Theme Parks (R2024-122497)
Debdutta Choudhury, Woxsen University

A Consumer Neuroscience Approach to Instagram Advertising Features and Consumer Attention for Generation Z (R2024-122433)
Pragasen Pillay, University of Cape Town; Rebecca Perrot, University of Cape Town; Innes De Ferry, University of Cape Town

A Model of M-Commerce Antecedents, Marketing Oriented Activities and Company Performance, in the Business-to-business context. (R2024-122506)
GERASIMOS NTARLAS, UNIVERSITY OF PATRAS; Despina Karayanni, University of Patras

A systematic review of brand equity determinants: where do we come from, where should we go? (R2024-122516)
Jorge Vieira, Universidade Europeia, Lisbon; Marta Bicho, IPAM Lisboa & Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL)

Antecedents and Impact of the Perceived Value of an Ad on Consumers’ Perceptions and Behavior: A Cross-Cultural Study (R2024-122589)
Cátia Crespo, CARME, Escola Superior de Tecnologia e Gestão, Instituto Politécnico de Leiria; Alcina Ferreira, CARME, School of Technology and Management, Polytechnic of Leiria; Fábio Ribeiro, CARME, School of Technology and Management, Polytechnic of Leiria; Tatiana Alshevskaya, School of Technology and Management, Polytechnic of Leiria

Are you influenced by other people's travel experiences? - A study of the herd behaviour of tourists on the example of Budapest (R2024-122698)
Török Réka Szabina, University of Szeged; Eva Bundsag, University of Szeged, Faculty of Economics and Business Administration

Behavioral Economics Strategies to Improve Road Safety in Emerging Countries: A Vision Zero Approach Perspective (R2024-122542)
Christian Munaier, EGADE - Tecnológico de Monterrey; Jose Mazzon, University of Sao Paulo; Iuri Lara, Kennedy School of Engineering

Belief in Action: Exploring the Influence of Religiosity on Crowdfunding Intentions through the Theory of Planned Behavior and Donation Behavior (R2024-122504)
Hasnan Baber, American University of Sharjah

Beyond Wiener Würstel: Investigating Austrian Consumer Sentiments Towards Meat Alternatives (R2024-122585)
Marion Garaus, MODUL University Vienna; Christian Garaus, University of Natural Resources and Life Sciences, Vienna; Sandra Holub, University of Applied Sciences Wiener Neustadt, Campus Wieselburg, Institute of Marketing, Austria

Can our large cars make us bad drivers? Analysis of complete national records of vehicle weight and its association with risky driving behavior (R2024-122549)
Stav Rosenzweig, Ben-Gurion University of the Negev; Aviv Steren, Ben-Gurion University of the Negev; Ofir Rubin, Ben-Gurion University of the Negev

Cognitive and Gender Bias in Voice Commerce (R2024-122632)
Gaia Rancati, Middle Tennessee State University; Carsten Schultz, University of Hagen; Maurizio Mauri, Università Cattolica del Sacro Cuore

Competitive Unpredictability and Business Performance (R2024-122555)
João Oliveira, Lisbon School of Economics & Management; Anne Souchon, Loughborough University; Paul Hughes, Lancaster University; Ian R. Hodgkinson, Loughborough University; Nathaniel Boso, Kwame Nkrumah University of Science and Technology; Nemkova Ekaterina, IESEG; Magnus Hultman, Brock University; Joseph Sy-Changco, University of Macau

Complementors as network actors in electronic platforms: an exploratory study (R2024-122704)
Jose Novais Santos, ADVANCE, ISEG – Lisbon School of Economics and Management, Lisbon University; Joao Mota, ADVANCE, ISEG - Lisbon School of Economics and Management, Lisbon University

CONCEPTUALIZATION AND OPERATIONALIZATION OF INFLUENCER IMAGE (R2024-122515)
gözde baycur kececi, Yeditepe University; Hüseyin Karaca, Boston University

Consumer Choices around Corporate Giving: Should Companies Prioritise Aid to the Most Effective Causes? (R2024-122679)
Aaron Shine, University of Bath; Yvetta Simonyan, University of Bath; Samuel Johnson, University of Waterloo (Department of Psychology)

Consumer Collaboration on CSR Initiatives: reasons and consequences on companies and products evaluation (R2024-122531)
Rita Coelho do Vale, Universidade Católica Portuguesa; Pedro Verga Matos, Universidade de Lisboa, ISEG - Lisbon School of Economics & Management

Contract ambiguity, psychological contract schema, and customer participation in supplier product innovation (R2024-122580)
Xinchun Wang, West Virginia University; Ruiqi Wei, EMLYON Business School; ongchuan (Kevin) Bao, University of Alabama in Huntsville

Corporate sustainability: What arouses consumer skepticism? (R2024-122569)
Francine Zanin Bagatini, FGV EAESP; Marcelo Perin, FGV EAESP

Cultural Engagement in the Digital Age: The Role of Social Media Influencers Among Generation Z (R2024-122650)
Justyna Fijałkowska, University of Social Sciences; Joanna Krywalski-Santiago, ISEG; Noemi Danesi, ISEG

Current solutions supporting last mile logistics as perceived by e-consumers (R2024-122629)
Ewa Prymon-Rys, AGH University of Krakow, Faculty of Management

Customer Experience Unveiled: A Neuroscientific Exploration of AI-powered Chatbots in Online Retail (R2024-122577)
Mike Trynczyk, Hochschule Düsseldorf; Ellen Roemer, Hochschule Ruhr West; Carina Eisel-Ende, Hochschule Ruhr West

Customer Knowledge Asset in B2B-companies – Conceptualization and a typology of attributes (R2024-122559)
Tamara Keszey, Corvinus University of Budapest; Silja Korhonen-Sande, NMBU School of Economics and Business, Norwegian University of Life Sciences

Customer Participation and Loyalty: Current Production and Potential Research Avenues (R2024-122695)
Cleverson Costa, ISEG; Christian Munaier, EGADE - Tecnológico de Monterrey

Customer satisfaction and retention in online grocery services: Avoid customer churn and retain already satisfied customers (R2024-122526)
Marc Ebel, IU International University of Applied Sciences; Sandra Gronover, Landshut University of Applied Sciences

Dignity-armoring: Subsistence entrepreneurs’ defense in transactional marketplaces (R2024-122551)
Sarthak Mohapatra, Indian Institute of Management Calcutta; Srinivas Venugopal, University of Vermont; Ramendra Singh, IIM Calcutta

Do digital marketing innovations outperform non-digital marketing innovations in profitability? The landscape of European retailing (R2024-122624)
Irma Agárdi, Corvinus University of Budapest; Zombor Berezvai, Corvinus University of Budapest; Mónika Alt, Babeș-Bolyai University

Do line extensions increase the success of a brand? An empirical analysis in the food retail sector (R2024-122612)
Linda Siegmund-Schultze, University of Hagen; Nina Lehmann-Zschunke, University of Hagen; Rainer Olbrich, FernUniversität in Hagen

Do smart consumers recognise a good deal when they see one? IQ and sensitivity to price promotions in the online horse betting market (R2024-122631)
Jani Saastamoinen, University of Eastern Finland; Niko Suhonen, University of Eastern Finland; Tuomo Kainulainen, University of Eastern Finland; David Forrest, University of Liverpool; Jussi Palomäki, University of Helsinki; Tommi Laukkanen, University of Eastern Finland; Mika Kortelainen, Univerity of Turku

Driving brand emotional attachment through eco-efficient packaging: the role of utilitarian, symbolic and hedonic benefits (R2024-122578)
Susana Rijo, CARME, School of Technology and Management, Polytechnic of Leiria; Cátia Crespo, CARME, Escola Superior de Tecnologia e Gestão, Instituto Politécnico de Leiria; Tânia Silva, School of Technology and Management, Polytechnic of Leiria

Dynamics of Value Proposition Change (R2024-122657)
Amanda Piepponen, LUT University

Effect of Green Nudging on Green Behavior: A Cross-Cultural Perspective (R2024-122673)
Sunny Arora, SPJIMR; Sahil Arora, University of Southampton; Eszter Jakopánecz, University of Pécs

Effect of psychological distance on environmental concern: the case of pollinator park, a virtual reality educational experience on the decline of pollinating Insects (R2024-122607)
Caroline Bonnetier, Laboratoire Val de Loire Recherche en Management; Imed Ben Nasr, Centre de Recherche en Intelligence et Innovation Managériales, Excelia; Coutelle Patricia, Laboratoire Val de Loire Recherche En Management, IAE Tours Val de Loire; Laurent MAUBISSON, University of Tours

Emotional fabrics: Moderation and Mediation of the Effect of Emotions on Sustainable Fashion Consumption (R2024-122699)
Bernardo Chagas, ISEG - Lisbon School of Economics and Management; Sandra Miranda, Advance/CSG, ISEG, University of Lisbon; Helena Gonçalves, ISEG/ADVANCE

Enhancing Pharmaceutical Care through Customer Experience: A Strategic Imperative for the Future (R2024-122552)
Dr. Roberta Giannini, Business Scholar | Innovation & Strategy-Driven Technologist | Full Professor EAE Business School – Barcelona

Enhancing Transparency in Mobile App Privacy Notices: the Impact of Content and Format on User Perceptions (R2024-122675)
Niccolò Testi, University of Macerata; Giacomo Gistri, University of Macerata

Evaluating the multiple benefits of Corporate Social Responsibility adoption (R2024-122613)
Efthimios Dragotis, University of Patras; Despina Karayanni, University of Patras

Exploring partial and full switching intentions to digital-only banks by Gen Y (R2024-122647)
Marcelle Laubscher, Stellenbosch University; Christo Boshoff, stellenbosch University; Jacques Nel, University of the Free State

Exploring Perceived Value and Post-Trip Consequences in Regenerative Tourism: A Case Study of Sadhana Forest (R2024-122618)
Thuy-Trang TA-HOANG, University of Toulon; Brigitte Müller, University of Toulon, IAE, Cergam; Vincent CHAUVET, CERGAM, University of Toulon

Exploring the impact of ethnocentrism and cosmopolitanism on quality of life: a study of collaborative consumption intentions (R2024-122680)
Agnieszka Małecka, University of Economics in Katowice; Maciej Mitręga, University of Economics in Katowice; Gregor Pfajfar, University of Ljubljana, School of Economics and Business

Exploring the Role of Targeting Approaches on Business Strategy (R2024-122676)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

Export Decision Making in SMEs: The Significance and Contribution of Product and Marketing Innovations in Export Performance (R2024-122635)
MARKOS TSOGAS, University of Piraeus; Marina Kyriakou, University of Piraeus; Paraskevi Karaververi, University of Piraeus

Extending the Theory of Planned Behavior: Price Sensitivity, Love of Money, and Environmental Concern in Sustainable Clothing (R2024-122672)
Nazlı Dikmen Özcan, Hacettepe University; Beyza Gultekin, Hacettepe University

Extra Words, Extra Worth? Exploring the Impact of Hedonic, Health and Natural Cues in Online Product Names (R2024-122656)
Diana Duque, Université de Lausanne; Simona Haasova, University of Lausanne; Sandor Czellar, University of Lausanne

Facial Pattern Recognition in Retailing: Acceptance by shoppers personal targeting and profits of fashion retailers (R2024-122505)
Amir Heiman, Hebrew University; Udo Wagner, University of Vienna

Family-friendly business events – A “mule” within the industry? (R2024-122605)
Kitti Boros, Budapest Business University; Eva Markos-Kujbus, Corvinus University of Budapest; Tamás Csordás, Corvinus University of Budapest

Fear, guilt, hope or humour? Understanding emotional responses to water safety advertising in young adult men using OCOsense eyewear technology (R2024-122669)
Jill Nash, Bournemouth University

From Linear to Circular – How Circular Product Design Strategies affect Consumer Adoption (R2024-122564)
Franziska Janz, Saarland University; Slawka Jordanow, Saarland University; Sven Heidenreich, Saarland University

From Skepticism to Acceptance: Exploring the Psychological Barriers and Motivations to Metaverse Adoption (R2024-122625)
Iviane de Luna Ramos, Fundació per a la Universitat Oberta de Catalunya; Doa'a Herzallah, Universitat Oberta de Catalunya; Francisco Liébana-Cabanillas, Universidad de Granada

FUNCTIONALITY, SYMBOLISM, AND QUALITY: ANTECEDENTS OF PURCHASE INTENTION FOR SPORTS FOOTWEAR IN BRAZIL (R2024-122691)
Ítalo Dantas, Feevale University; Marcelo Curth, Feevale University; ALAN FERREIRA, Sports Science School of Rio Maior / Polythenic Institute of Santarém; Vera Pedragosa, CICEE - Centro de Investigação em Económicas e Empresariais / Universidade autónoma de Lisboa.

Gender Role in Social Influence Effects on Behavioral Intentions for Mobile Application Usage (R2024-122603)
Magdalena Kowalska, University of Szczecin

HANDMADE CONSUMPTION: THE RELATIONSHIP BETWEEN THE CRAFTSMANSHIP PRODUCTION, AUTHENTICITY AND NEED FOR UNIQUENESS (R2024-122694)
Paulo Prado, Universidade Federal do Paraná; Juliana Greco, UFPR

Harvesting Innovation: Leveraging Digital Data for Innovating Agri-Food Product (R2024-122686)
Moreno Frau, Corvinus University of Budapest, Institute of Marketing and Communication Sciences, Department of Marketing Management; Tamara Keszey, Corvinus University of Budapest

How accessibility shapes brand’s experience of guests with disabilities (R2024-122670)
João Tiago Lourenço, Universidade Europeia; Raquel Soares, Unidade de Investigação em Design e Comunicação (UNIDCOM/IADE); Ana Ramires, Universidade Europeia, IPAM, Porto

How Consumers in digital insecurity cope with the dematerialization of public services? A perspective from France (R2024-122660)
Kamilia Aouaa, Institut de Recherche en Gestion, UPEC; Amine Abdelmajid, University of Paris Est Creteil

How does family ownership shape the impact of motives on SMEs’ sustainability practices? (R2024-122651)
Mateja Bodlaj, University of Ljubljana, School of Economics and Business; Barbara Cater, University of Ljubljana, School of Economics and Business; Patricia Milic, University of Ljubljana, School of Economics and Business; Tomaž Čater, University of Ljubljana, School of Economics and Business; Vesna Zabkar, School of Economics and Business, University of Ljubljana

How to foster consumer climate (change) engagement: A System 1 and System 2 thinking perspective (R2024-122640)
Khan Taufique, Oxford Brookes University

How to retain paying users on a freemium platform? An empirical analysis of factors that lead to subscription cancellation (R2024-122536)
Nina Lehmann-Zschunke, University of Hagen; Linda Siegmund-Schultze, University of Hagen

Impact of Narcissism and Neuroticism on Disclosure of Personal Data on Social Media: The Moderation of Trust (R2024-122566)
Neda Letukytė, Faculty of Economics and Business Administration, Vilnius University; Sigitas Urbonavicius, Faculty of Economics and Business Administration, Vilnius University

Improving Companies' Sustainable Marketing Mix by Understanding the Antecedents of Consumers' Sustainable Food Purchase Behaviour (R2024-122562)
Patricia Milic, University of Ljubljana, School of Economics and Business; Tomaž Čater, University of Ljubljana, School of Economics and Business

Indirect impact of professional interpersonal communication styles on service use intentions and moderating role of consumer cynicism: Insights from prospective online MBA students (R2024-122548)
Svetlana De Vos, Australian Institute of Business; Bora Qesja, Australian Institute of Business; Gediminas Lipnickas, University of South Australia

Inside the Game: Understanding Motivations and Constraints in Sports4All (R2024-122639)
Pedro Dionísio, ISCTE - Instituto Universitário de Lisboa; Ana Brochado, ISCTE-Instituto Universitário de Lisboa, DINAMIA'CET Centro de Estudos sobre a Mudanca Socioeconomica e o Territorio; Maria do Carmo Leal, Universidade Europeia; Adrien Bouchet, University of Central Florida

Integrating Decision Support System to Food Choices for Better Digital Customer Experience (R2024-122514)
Bahar Tasar, Izmir Bakircay University; Keti Ventura, Ege University; Ural Gokay Cicekli, Ege University

Intelligent Sales Tool in Business-to-Business Markets: Digitally Guided Buying (R2024-122606)
Tommi Mahlamäki, Tampere University; Mika Ojala, Tampere University

Inter-industry linkages: A pilot study on digital engagement (R2024-122643)
Siphiwe Dlamini, University of Cape Town; James Lappeman, University of Cape Town

Investigating the Roles of Customers in Collective Actions Underpinning a Business Ecosystem (R2024-122601)
Hsin-Hui Chou, National Cheng Kung University

Is the third-party retailer a threat or an opportunity at Online Marketplace? Pricing response to entry (R2024-122544)
Jimi Park, Hult International Business School; Shijin Yoo, Korea University

Let's dive into the world of digital marketing and explore its impact on the online wine market in Portugal: comparing the experiences of the X and Y generations. (R2024-122697)
Madalena Abreu, Polytechnic University of Coimbra, Coimbra Business School|ISCAC, CEOS.PP Coimbra, Portugal.; João Silva, Polytechnic University of Coimbra, Coimbra Business School|ISCAC; Goreti Botelho, Polytechnic Institute of Coimbra, Coimbra Agriculture School, Portugal; CERNAS - Research Centre for Natural Resources, Environment and Society. Coimbra Agriculture School,

Leveraging the Competitive Segmentation Analysis to Orchestrate Organic and Nonorganic Revenue Streams (R2024-122570)
Niklas Mergner, FernUniversität in Hagen; Philipp Brüggemann, FernUniversität in Hagen; Rainer Olbrich, FernUniversität in Hagen

Managers´ Views on Narrowing the Relevance-Gap in Brand Research – Results from an Exploratory Study (R2024-122490)
Joern Redler, Dr., Mainz University of Applied Sciences; Sascha Gres, Harwin

Market Translations Mechanisms: Interconnection Between Technology Development and Market Shaping (R2024-122568)
Marlon Dalmoro, Federal University of Rio Grande do Sul; Daniel de Rezende, Federal University of Lavras

Metaverse - the essence, research streams and potential applications in marketing (R2024-122604)
Jolanta Tkaczyk, Kozminski University; Marcin Awdziej, Kozminski University; Dagmara Plata-Alf, Kozminski University

My shopping place can also be my favorite place: an analysis of the experiences involved in an urban retail agglomeration (R2024-122491)
Thiago Guedes, Universidade Federal do Espírito Santo; MARCELO BRANDAO, Federal University of Espírito Santo; Maria Clara Leite, Universidade Federal do Espírito Santo; Walter Assis, Universidade Federal do Espírito Santo - UFES

Navigating Brand Crises in in the digital era: A Comprehensive Approach to Understanding the Psychological Processes of Consumer Coping Strategies (R2024-122616)
Khouloud CHHAIDER, LUMEN (Lille University Management); Mbaye DIALLO, Université de Lille

Navigating the Metaverse: Assessing the Influence of Web3, Blockchain, and Cryptocurrency Knowledge on User Adoption (R2024-122628)
Michael Hollaus, University of Applied Sciences Wiener Neustadt, Campus Wieselburg; Meri Grant, University of Applied Sciences Wiener Neustadt, Campus Wieselburg

Needed competences for volunteering with Ukrainian refugees (R2024-122622)
Bettina Bifkovics, Corvinus University of Budapest; Erzsebet Malota, Associate Professor, Corvinus University Budapest

New Type of Teammates: A Systematic Review on AI and Generative AI (R2024-122554)
Darina Vorobeva, NOVA IMS; Benjamin Voyer, ESCP Business School; Diego Costa Pinto, NOVA IMS Lisbon; Hector González, ESCP Business School

Our vineyard is burning! (R2024-122561)
Anna Granstedt, Åbo Akademi University; Martin Nordell, Åbo Akademi University

Perspectives for sustainable consumption: A Study of Gen Z Behaviour on Halal Consumerism (R2024-122636)
Sulistyodewi Wiyono, Agricultural Social-Economics Department, Faculty of Agriculture, Universitas Padjadjaran; Hesty Utami, Universitas Padjadjaran

Private Labels and Negative Marketing Events - Inter-Category Spillover Effects to Competing Retailers' Private Labels (R2024-122609)
Olivier Reimann, ZHAW School of Management and Law; Liane Nagengast, ZHAW School of Management and Law; Oliver Thomas, ZHAW School of Management and Law; Gunther Kucza, ZHAW School of Management and Law

Promoting sustainable food consumption through interventions - consumer perspective (R2024-122633)
Anna Rogala, Poznan University of Economics and Business; Renata Nestorowicz, Poznań University of Economics and Business; Ewa Jerzyk, Poznań University of Economics and Business

PURCHASE INTENTION ON SOCIAL MEDIA FOR THE HEALTHCARE SERVICE SECTOR: Analysis of Mechanisms and Conditionings (R2024-122492)
Walter Assis, Universidade Federal do Espírito Santo - UFES; Bruno Vilela, Universidade Federal do Espírito Santo - UFES; MARCELO BRANDAO, Federal University of Espírito Santo; Tiago Tavares, Universidade Federal de Minas Gerais - UFMG; Thiago Guedes, Universidade Federal do Espírito Santo

RACE DIVERSITY IN SOCIAL MEDIA BRANDED CONTENT: EXPLORING AUDIENCE RESPONSES (R2024-122545)
Daniela Langaro, Instituto Universitário de Lisboa ISCTE-IUL, Businesss Researh Unit (BRU), Lisbon; Catarina Marques, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal; Mariana Cintra, Business Research Unit - BRU IUL

Reconsidering WoM activity in the context of the customer journey: empirical evidence from an innovative, high-involvement product (R2024-122533)
Sergios Dimitriadis, Athens University of Economics and Business/Research Center; Anna Karadimitriou, Alpha Bank

Refining marketing of art and culture with marketing mix modelling (R2024-122508)
Maciej Duchnowski-Czerwiński, SGH Warsaw School of Economics

Reusable takeaway packaging: What stimuli increases the consumer’s willingness to use reusable packages? (R2024-122485)
Raquel Meneses, University of Porto; FRancisca Correia, Católica Porto Business School, Universidade Católica Portuguesa; Susana Silva, Universidade Católica Portuguesa VAT 501082522; Paulo Duarte, Universidade da Beira Interior

Reviewing the Digital Transformation in B2B Relationships. Is it still about the relationships? (R2024-122538)
Piotr Kwiatek, University of Applied Sciences Upper Austria; Grzegorz Leszczyński, Poznan University of Economics and Business NIP PL7770005497

Revisiting Perceived Brand Localness in Retailing: Conceptualization, Antecedents, and Effects (R2024-122667)
Florian Weyerhäuser, Saarland University; Bastian Popp, Saarland University

SOCIO-CULTURAL ADAPTATION IN CROSS-CULTURAL TRANSITIONS OF DIGITAL NOMADS: A SELF-DISCREPANCY VIEW (R2024-122513)
Dario Miocevic, University of Split, Faculty of Economics, Business and Tourism

Striking a balance: Information sensitivity in smart retailing and consumer responses (R2024-122553)
Lelis Espartel, IADE - Universidade Europeia; Simoni Rohden, NOVA Information Management School (NOVA IMS)

Sustainability communication in the global beauty industry: the overview of persuasive appeals (R2024-122634)
Marija Uzelac, Faculty of Economics and Business Zagreb; Andrea Lučić, Faculty of Economics and Business

Text Mining Applications to Brands’ Social Media Messages Pre-, During and Post-Pandemic (R2024-122611)
Mustafa Cerit, Turk Alman Universitesi; Elif Karaosmanoglu, Istanbul Technical University

The family effect in the relationship between marketing strategy and international growth (R2024-122671)
Nuno Crespo, ISEG Lisbon School of Economics & Management, Universidade de Lisboa; Maria Guedes, ISEG- University of Lisbon; Cátia Crespo, CARME, Escola Superior de Tecnologia e Gestão, Instituto Politécnico de Leiria; Pankaj Patel, Villanova School of Business, Villanova University

The Feeling Economy in Healthcare: Satisfaction with Conversational AI (R2024-122683)
Mariana Girão Carrilho, NOVA Information Management School; Diego Costa Pinto, NOVA IMS Lisbon

The Impact of Environmental Consciousness and Health Awareness on the Brand-relationship quality – An examination of Community of Package-Free Stores in Hungary (R2024-122642)
Tünde Szász, Eötvös Loránd Tudományegyetem Gazdaságtudományi kar; Erika Hlédik, Eötvös Loránd Tudományegyetem; Ottilia Táskai, Eötvös Loránd Tudományegyetem

The Impact of Social Media on Women's Paths to Cosmetic Enhancement (R2024-122583)
Susana Santos, ISEG - Lisbon School of Economics and Management, Universidade de Lisboa; Bernardo Chagas, ISEG - Lisbon School of Economics and Management; Patrícia Tavares, Faculty of Human Sciences, Universidade Católica Portuguesa

The Impact of Store Atmosphere and Retailers' Price Positioning on Economy, Standard, and Premium Private Labels (R2024-122610)
Oliver Thomas, ZHAW School of Management and Law; Olivier Reimann, ZHAW School of Management and Law; Liane Nagengast, ZHAW School of Management and Law; Gunther Kucza, ZHAW School of Management and Law

The importance of ChatGPT as an AI tool for marketing communications: a bibliometric analysis (R2024-122658)
Katarzyna Sanak-Kosmowska, Cracow University of Economics; Maria Bajak, Cracow University of Economics

The mobile augmented reality app experience in retail: a systematic literature review (R2024-122627)
Katalin Hartl, Corvinus University of Budapest; Akos Varga, Corvinus University of Budapest; Ildikó Kemény, Corvinus University of Budapest

The negative impact of self-idealized content on consumers’ health journey (R2024-122600)
Saleh Shuqair, Universidad de las Islas Baleares; Diego Costa Pinto, NOVA IMS Lisbon

The Power of Purpose: Examining the Influence of Cause-Related Advertising Campaigns on Consumer Purchase Intention (R2024-122529)
Monica Khanna, K J SOMAIYA INSTITUTE OF MANAGEMENT, SOMAIYA VIDYAVIHAR UNIVERSITY, MUMBAI; Rinku Jain, K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai, India; Himani Meratwal, K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai, India

THE ROLE OF SERVICE-RELATED AND SOCIAL FACTORS IN DIGITAL SERVITIZATION (R2024-122702)
Can Guleren, Istanbul Technical University; Elif Karaosmanoglu, Istanbul Technical University

The role of the moderating effect of regional affiliation on the influence of the perceived authenticity of the label of a traditional food product on the consumer's perceived value and purchase inten (R2024-122666)
BECHTEL SOKI, Université de Franche-Comté - Lab CREGO UR 7317; Koffi Hounkpedji, Institut Togolais de la Recherche Agronomique; Komlanvi Elom Gbetchi, Université de rennes, CNRS, CREM-UMR 6211

The State of Flow on Social Commerce: A Comprehensive Literature Review (R2024-122539)
Ricardo Soares, CEOS.PP ISCAP, Polytechnic of Porto, Porto, Portugal; Iviane de Luna Ramos, Fundació per a la Universitat Oberta de Catalunya; Gisela Ammetller, Associate Professor/Universitat Oberta de Catalunya

The Sustainable Connection? Examining the Effects of Companies’ Sustainability on Customers’ Co-creation Intention (R2024-122527)
Slawka Jordanow, Saarland University

The Theory of Planned Behaviour applied to predict the European’s insect-based food consumption intention: an overview. (R2024-122572)
Andreia Ferreira, NECE - Research Centre for Business Science, Universidade da Beira Interior; Ricardo Rodrigues, NECE - Research Centre for Business Sciences, Universidade da Beira Interior, 6200-209 Covilhã, Portugal; Oliva Martins, Centro de Investigação Transdisciplinar em Educação e Desenvolvimento (CITED), based in Instituto Politécnico de Bragança; Ana Gouveia, NECE - Research Center for Business Sciences

The Times They Are A-Changin': Adapting to New Agricultural Paradigms through Direct Sales (R2024-122599)
Julia König, Fachhochschule Wiener Neustadt GmbH – Campus Wieselburg; Sandra Holub, University of Applied Sciences Wiener Neustadt, Campus Wieselburg, Institute of Marketing, Austria

The whole or the parts? Exploring the role of Gestalts in multiple celebrity-endorsed advertisements (R2024-122701)
Subhadip Roy, IIM, Ahmedabad; Kirti Sharma, Management Development Institute

Tokenizing Luxury: Exploring the Value of NFTs in the Fashion Luxury Industry (R2024-122687)
Elissar Toufaily, EMLV- Pôle Universitaire Léonard De Vinci; Efstathios Polyzos, Zayed University; Tatiana Zalan, American University in Dubai

Towards full automation of systematic literature reviews (R2024-122550)
Przemyslaw Tomczyk, Kozminski University; Demetris Vrontis, University of Nicosia

Trust Consequences of Non-Native Language Privacy Policies (R2024-122557)
Florian Dost, Brandenburg University of Technology; Lennard Schmidt, Brandenburg University of Technology; Noelia Venet, ESCP Business School; Wei Zhou, ESCP Business School

Try again. Fail again. Fail better-E-commerce service failures in small and medium-sized enterprises (R2024-122587)
Ana Brochado, ISCTE-Instituto Universitário de Lisboa, DINAMIA'CET Centro de Estudos sobre a Mudanca Socioeconomica e o Territorio; Maria Gabriela Patrocínio, Instituto Universitário de Lisboa (ISCTE-IUL),; Helena Rodrigues, ISCTE-IUL, University Institute of Lisbon, Business Research Unit (BRU-IUL) & Universidade Europeia; Pedro Miguel da Costa, ISCTE

Understanding consumer engagement and sentiment in social media activism (R2024-122661)
Chrystyna Misiewicz, Kozminski University; Karolina Małagocka, Kozminsky University; Elwira Duś-Prieto, Kozminski University

Understanding segmentation of non-core bussiness suppliers (R2024-122705)
Maria Ana Morais, ISEG; Jose Novais Santos, ADVANCE, ISEG – Lisbon School of Economics and Management, Lisbon University

Understanding the Literature on Advertising Ethics (R2024-122547)
Jyothis Franklin, IFMR Graduate School of Business, Krea University; Jayasankar Ramanathan, IFMR Graduate School of Business, Krea University

Understanding the role of viability and benefits in influencing Blockchain Technology adoption in the hospitality industry (R2024-122556)
MOHAMED ABDELWAHAB, Nottingham Trent University

Unveiling the virtual reality paradox: Why developing economies struggle to embrace? (R2024-122630)
Tanmoy Bag, Indian Institute of Technology, Kharagpur; Vikas Choudhary, Indian Institute of Technology Kharagpur; Srabanti Mukherjee, Vinod Gupta School of Management Indian Institute of Technology Kharagpur

USP-crisis fit in a product harm crisis: the role of corporate hypocrisy perceptions (R2024-122662)
Esmeralda Marić, School of Economics and Business Sarajevo; Maja Arslanagic-Kalajdzic, University of Sarajevo

Virtual Influencers: The impact of cultural intelligence on perceived credibility (R2024-122543)
Maike Hübner, Hochschule Ruhr West University of Applied Sciences, Mülheim a.d. Ruhr, Germany; Julia Thalmann, Hochschule Ruhr West University of Applied Sciences, Mülheim a.d. Ruhr, Germany; Andrea Schmidt, Hochschule Ruhr West University of Applied Sciences, Mülheim a.d. Ruhr, Germany

Virtual Influencers’ Attributes Impact on Attachment and Purchase Intentions (R2024-122646)
Susana Silva, Universidade Católica Portuguesa VAT 501082522; Catarina Francisco, Universidade Católica Portuguesa; Roberta De Cicco, University of Urbino Carlo Bo; Cristiana Lages, School of Economics and Management, University of Minho

Virtuality and Embodiedness Practices: How the Mix and Match of Corporeal and Virtual Rebuilds the Practice of Dating (R2024-122619)
Stefânia de Almeida, PUCRS; Rafael Mello, PUCRS; Manoela Radtke, Pontifícia Universidade Católica do Rio Grande do Sul; Marlon Dalmoro, Federal University of Rio Grande do Sul

Visual complexity versus visual simplicity: The effect of product presentation strategies on consumer meta cognitive experiences and purchase intentions (R2024-122681)
Polly Sokolova, University of Southampton; Paurav Shukla, University of Southampton

Waiting lines as a Liminal Space-Times for Identity Negotiation: The Case of Beneficiaries’ Queuing for Food Aid in France (R2024-122626)
Anis Jounaid, Université Paris-Est Créteil; Amine Abdelmajid, University of Paris Est Creteil

What Impacts Sustainable Purchases in Uncertain Times? A Longitudinal Empirical Investigation (R2024-122615)
Benjamin Klink, Eastern Switzerland University of Applied Sciences; Philipp Brüggemann, FernUniversität in Hagen; Luis Martinez, Nova School of Business and Economics, Universidade Nova de Lisboa; Manuel Chica Serrano, University of Granada

‘Beyond the Hype: Unveiling the Implications of Influencer Marketing on Consumers and Society’ (R2024-122573)
Matthias Werner, University of the Bundeswehr Munich; Annika Pezold, University of the Bundeswehr Munich; Carsten Rennhak, University of the Bundeswehr Munich

“I should have won” - Deconstructing (Un)Fairness Perceptions in creative crowdsourcing contests (R2024-122688)
min shuai, uclouvain; Nadia Steils, HEC Liège

“I would rather receive a recommendation from a voice assistant than a salesperson!”: consumer responses to interactions with artificial intelligence. (R2024-122654)
Simoni Rohden, NOVA Information Management School (NOVA IMS); Júlia Lopes, NOVA Information Management School; Lelis Espartel, IADE - Universidade Europeia