Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference

EMAC 2019 Annual Conference

The role of self-expansion theory in tourist’s fandom and behavioral intentions

Published: May 28, 2019


LanLung Chiang, Yuan Ze University; YanJie Yang, Yuan Ze University


Self-expansion model; pop-culture tourism; Korea


This study tests an empirical model formulated by extending the self-expansion model to examine the structural relationships among self-expansion, fandom, recollection, place attachment, and post-behavioral intentions in the field of pop-culture tourism in Korea. The statistical data indicates that the sector was expected to contribute 47% to travel and tourism revenue in 2017 with grow an average 21.3% per year. In response to competitive markets, destination marketers keep attempting to form sufficient conditions in which support their goals. This suggests that a better understanding of the critical factors relevant for determining the complex relationship is needed. By using a two-step SEM analysis, seven hypothesized relationships were supported; further, the findings from this study can provide not only theoretical contributions, but also practical implications that can be useful guidance for governments and destination marketers.