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EMAC 2020 Annual Conference

From Socialist Space to Capitalist Market Place: The Creation of China’s Real Estate Market

Published: May 27, 2020


Shiqian Wang, Lancaster University; Xin Zhao, Lancaster University; Felix Moreno, Lancaster University


real-estate; institutional; socialcultural


The booming development of China’s real estate market has received surprisingly little attention in marketing and consumer research. This paper takes a historical perspective and analyses the emergence of China’s housing market in the past decades. We interpret the changes in the country’s real estate market through the theoretical lenses of institutional theories. Our findings highlight the politicized nature of Chinese market and broaden our theoretical understandings of political ideology and the consumption of space.