Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2021 Annual Conference

Does being innovative and green drive the use of green transport innovations? The case of shared e-bike and e-scooter

Published: May 25, 2021


Phil Justice Flores, Lund University; Johan Jansson, Umeå University


The rise of green transport innovations supports the demand for a greener future. However, little is known as to what drives these innovations’ use. Research has pointed to the importance of consumer innovativeness (CI) and green perceptions. In this study, we look at a promoted green transport mode, shared micromobility. Shared micromobility offers small-scale, lightweight vehicles on an instant need basis. Notably, we identify how CI and green perceptions are related to the use of shared e-bikes and e-scooters. We surveyed 1,501 users and non-users in Copenhagen and Stockholm. Results show that users consider themselves innovative and perceive shared e-bikes and e-scooters as relatively green, while non-users do not. When comparing users, CI and green perceptions relate to shared e-bike use, but only CI is linked to shared e-scooter use. From a marketing perspective, identifying innovativeness and green perceptions allows for targeted communications and a more precise branding focus.


K2 - Sweden's national centre for research and education on public transport