Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2021 Annual Conference

Mental Representations of Interactions with Smart Objects before Purchase: An Exploration of induced Smart Objects Anxiety through Thoughts and Emotions

Published: May 25, 2021


Mohamed Hakimi, Université Grenoble Alpes; Pierre VALETTE-FLORENCE, Grenoble Univ, CERAG, IAE, Saint-Martin-d'Hères, France


Whereas the current literature has focused on the relationship between consumers and smart objects after the purchase (Verhoef et al, 2017; Hoffman and Novak, 2018), this research focuses on the consumer-smart object relationship before usage. This research represents the first step of a larger project aiming to build up a smart object anxiety theory anchored in a grounded theory methodology. A projective “Album On-Line” technique is relied on to investigate mental representations of smart objects pre-purchase. The undergone survey examines the affective and cognitive representations of two groups of six respondents (12 respondents) that were submitted to a smart fridge description. Findings suggest that the emergence of anxiety towards smart objects, as a simulated anxiety state, stems from negative emotions linked to the smart object’s capacity to interact and constrain the consumer. An explanation of the phenomenon and a conceptual framework are provided for further investigations.