Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2022 Annual

Competition and unethical firm behavior

Published: May 24, 2022


Lars Gemmer, University of Cologne; Alexander Edeling, KU Leuven; Marc Fischer, University of Cologne


There is an ongoing debate about the role of market share and market share-based competition. We address this discussion by analyzing the relationship between the specific competitive posi-tion of a company and its unethical behavior. Based on a sample of 2,489 companies, we intro-duce new variables that reflect the competitive position of a firm and identify which competitive constellations increase competitive pressure and force companies to act unethically. Further-more, we show how unethical behavior, in turn, affects the competitive position and thus reveal the dynamics between both constructs. Although the initial goal of the ethical misconduct is ac-tually to strengthen the competitive position, this position is weakened as the market share per additional disclosed incidence of unethical behavior decreases by 4.31%. Managers should be aware of this paradoxical relationship when developing competitive strategies and should not assume that a market share orientation is infallible.