Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2022 Annual

The Double-Edged Sword of Self-Trackers: How Self-Quantification Affects Self-Control in Narcissistic versus Non-Narcissistic Consumers

Published: May 24, 2022


Eline L.E. De Vries, University Carlos III of Madrid; Sahar Karimi, University of Liverpool


The use of self-trackers has increased substantially over the last years. Technological advancements allow consumers to measure their level of exercise, energy, sleep, mood, and heart rate, or in other words, to quantify themselves. While research has shown both positive and negative consequences of self-quantification, the field lacks understanding of when self-quantification has predominantly positive versus negative effects for consumers. We propose that the complexity and diversity of self-quantification effects can be explained through narcissism. Across 3 experiments, including a field experiment using actual self-trackers and measuring real (chocolate) consumption behavior, we show that self-quantification decreases self-control for non-narcissistic consumers, whereas it increases self-control for narcissistic consumers.