The good, the bad, and the country image: Exploring Egypt's Perception on Twitter (X)
(A2024-119453)

AUTHORS

Hassan Mohamed, University of Exeter; Ream Kinawy, Gulf University for Science and Technology

ABSTRACT

Egypt's rich historical legacy, recognized by UNESCO, is pivotal to its thriving tourism sector, influencing its global image and economic vitality. This study acknowledges the crucial role of social media in shaping contemporary perceptions and delves into Egypt's portrayal, focusing on nuanced examinations of social values and citizen attitudes towards tourists. Using Twitter, the research employs quantitative content, and semantic analyses to uncover Egypt's current image, tapping into the emotional resonance of information sharing on such platforms. The anticipated insights into how tourists perceive Egypt, supported by real-life social media evidence, carry implications for theoretical frameworks, managerial strategies, policy development, and societal considerations. Ultimately, these findings contribute to Egypt's ongoing global rebranding efforts.