Measuring residual perceived value for the consumer: the case of damaged fruits and vegetables
(A2024-119775)

AUTHORS

Sarra Azib, LEGO Laboratory - Brest University; Morgane Innocent, LEGO Laboratory - Brest Unviersity; Bertrand Urien, LEGO Laboratory - Brest University; Patrick Gabriel, LEGO Laboratory - Brest University

ABSTRACT

Residual perceived value is an interesting concept from a circular economy perspective, since it enables us to capture the sources of value that remain in a product at the end of its use or at the end of its life. However, the literature lacks tools for measuring this concept reserved for post-use, in contrast to purchase and consumption value, which have received a lot of attention from scholars. Our research aims to provide an understanding of the concept of residual perceived value by studying its dimensions and measuring it in the case of food products. An exploratory qualitative study along with two quantitative data collections have enabled us to construct a four-dimension measurement instrument applied to damaged fruits and vegetables. These four dimensions (symbolic, hedonic, individual utilitarian, biospheric utilitarian) could help public authorities better orientate their anti-waste communication.