Shifting the Urban Modal Mix Towards Cycling: Development of a Typology of Policy Measures
(A2025-125919)

AUTHORS

Phil Petri, TU Braunschweig; Christof Backhaus, TU Braunschweig

ABSTRACT

Across the world, an increasing number of cities and municipal administrations is currently developing the mobility-related product- and services portfolio they offer to consumers and businesses towards more sustainable modes such as walking and cycling. While several cities represent role models in this regard, others only tentatively experiment with a broad variety of measures that might or might not be effective in supporting sustainable and/or suppressing less sustainable mobility behaviours. Given a gap in the literature at the interface of marketing, public administration, and urban mobility, this study develops a typology of policy measures to promote cycling as a mode of transport. To do so, we draw on secondary data in the form of city mobility plans and related documentation, resulting in a typology outlining 45 different measures alongside the criteria of benefits and costs. The typology and generalized evaluation of measures provide a framework further empirical work can build on.