Offering a second-hand gift: An exploration of consumers’ profiles in the toys sector
(A2025-126310)

AUTHORS

Eva Cerio, University of Angers; Tiphaine Chautard-Dardé, Université d'Angers

ABSTRACT

Buying second-hand products is now a significant societal trend established in the games and toys sector. With the growing awareness of environmental issues and the impact of inflation on families' purchasing power, second-hand toys are no longer purchased solely "for oneself" or exclusively within one's household. Today, second-hand toys are being "offered" as gifts. This research is based on a qualitative study conducted with 20 parents. Beyond the "resistors" who remain the majority among individuals who have experienced or anticipate this practice, the study identifies a typology with four profiles: "concealers”, "finders", "selectives", and "valuers". Managerial recommendations are provided to enable stakeholders to embrace this trend and support consumers in adopting this emerging practice.