Consumer Insights on Wearable Solutions: The Case of a Fever Tracking Device
(A2025-130368)

AUTHORS

EZGİ DELEN, University of Strasbourg – BETA-CNRS/İzmir Bakırçay University

ABSTRACT

This study aims to understand consumer awareness, perceptions and usage trends towards wearable technologies used in the healthcare field, and a thermometer device integrated with a mobile application is considered as an example. This study adopts an exploratory qualitative research approach and collects data through semi-structured interviews. Interview invitations were sent to users of the mobile health application, which has 700 active users, via e-mail and social media announcements, and the form link was shared. So far, 14 people have filled out the form and an in-depth interview was conducted with 1 participant. The data collection process is still ongoing. Keywords: Wearable technology, consumer behavior, digital health Track: Marketing and Technology Interaction