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Exploring the Synergistic Effects of Artificial Intelligence and Augmented Reality on Consumer Purchase Decisions
(A2026-132583)

Published: June 5, 2026

AUTHORS

Peilin Jiang, University of Edinburgh; Kirsten Cowan, University of Edinburgh; Tim Hilken, Maastricht University; Jennifer Yule, The University of Edinburgh

ABSTRACT

text

 

 

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