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The Motivations Behind Consumer-to-Consumer Citizenship Behaviour in Networks of Strong and Weak Ties: A Qualitative Analysis
(A2026-132738)

Published: June 5, 2026

AUTHORS

Felipe Zambaldi, Funda��o Getulio Vargas�s Sao Paulo School of Business Administration (FGV EAESP); Renata Martins, FGV/EAESP; Sofia Ferraz, FGV-EAESP; Lucia Barros, Lucia S G Barros is an Assistant Professor of Marketing at EAESP – Fundação Getulio Vargas. , Brazil; Carlos Lourenco, Fundacao Getulio Vargas

ABSTRACT

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