Proceedings Home Emac Website

Proceedings of the European Marketing Academy

Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2026 Spring Conference
 EMAC 2025 Fall Conference
 EMAC 2025 Spring Conference
 EMAC 2024 Fall Conference
 EMAC 2024 Spring Conference
 EMAC 2023 Regional Conference
 EMAC 2023 Annual Conference
 EMAC 2022 Regional Conference
 EMAC 2022 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2020 Annual Conference
 EMAC 2019 Annual Conference

EMAC 2026 Spring Conference

BACK

Perceived Brand Sustainability: Conceptualization and Development of a Multidimensional Measurement Scale
(A2026-133164)

Published: June 5, 2026

AUTHORS

Marina THIÉBAULT, ESCP Business School; Julien Schmitt, ESCP Business School, Paris; Desmichel Perrine, ESCP Business School/ESCP Business School; Florent Girardin, Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences and Arts Western Switzerland

ABSTRACT

text

 

 

Copyright © 2020 All Rights Reserved by European Marketing Academy