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EMAC 2026 Spring Conference

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The strategic role of in-store service and process innovation as a mediating mechanism between sustainable innovativeness and organizational performance
(A2026-133783)

Published: June 5, 2026

AUTHORS

María Badenas-Boldó, Universitat de Valencia/Universitat Jaume I de Castellón; Irene Gil-Saura, Universidad de Valencia; Gloria Berenguer-Contri, Department of Marketing and Market Research, University of València. València, Spain.; Antonio Marín-García, Universitat de Valencia

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