Proceedings Home Emac Website

Proceedings of the European Marketing Academy

Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2026 Spring Conference
 EMAC 2025 Fall Conference
 EMAC 2025 Spring Conference
 EMAC 2024 Fall Conference
 EMAC 2024 Spring Conference
 EMAC 2023 Regional Conference
 EMAC 2023 Annual Conference
 EMAC 2022 Regional Conference
 EMAC 2022 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2020 Annual Conference
 EMAC 2019 Annual Conference

EMAC 2026 Spring Conference

BACK

Impact of In-Session Price Increases in the Cart on Consumer Behavior: Evidence from an Online Marketplace
(A2026-133795)

Published: June 5, 2026

AUTHORS

Domenico Fabrizi, Catolica-Lisbon; Serkan Mehder, University of Colorado Boulder; OVUNC YILMAZ, University of Colorado Boulder/Assistant Professor; Jiankun Sun, Imperial College London; Zifeng Zhao, Notre Dame

ABSTRACT

text

 

 

Copyright © 2020 All Rights Reserved by European Marketing Academy