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EMAC 2026 Spring Conference

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Does hyper-personalized consumption lead to a fragmentation in our society?
(A2026-134259)

Published: June 5, 2026

AUTHORS

Luisa Weber, Karlsruhe Institute of Technology; Benjamin Scheibehenne, Institute for Information Systems and Marketing; Martin Klarmann, Karlsruhe Institute of Technology (KIT)

ABSTRACT

text

 

 

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