The Reviewer Motivation Problem – How to Improve the Relationship with this User Group?
(R2020-85007)

AUTHORS

Victoria-Anne Schweigert, Karlsruhe Institute of Technology

KEYWORDS

Reviewer Motivation; Scientific Publishing; Long-term Relationship

ABSTRACT

Reviewers are a very interesting customer group in the daily business process of scientific journals, because reviewers are expected to work for the journal without a monetary reward.How to motivate reviewers? Is it possible to adopt proved strategies from scientific articles and CRM? This contribution consists of a state-of-the-art overview of the literature on scientific reviewer motivation and it introduces a new motivation hierarchy and a survey. Next, we present an analysis of reviewer’s motivation in the context of a journal by conducting a survey to solve the reviewer motivation problem and show how to build relationships with reviewers.