Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference

EMAC 2020 Regional Conference

How Golden is my Silence? The Effect of Companies’ Communication of Customers’ Data-Use and Handling in Product Presentation

Published: September 16, 2020


Tobias Roeding, University of Siegen; Julian Schmitz, University of Siegen; Hanna Schramm-Klein, University of Siegen


Product Presentation; Customers’ Data-Use and Handling; Privacy Concerns


Due to the increasing relevance of data-disclosure and collection, customers’ reaction on the communication of data-use and handling in product presentations is widely unknown. Hereby, our research refers to Information Processing Paradigm, manipulating service providers’ communication of data-use and handling in context of smartphone (product) presentation. By conducting an online survey (N = 174), we identified an increase of customers’ privacy concerns in presence of the communicated content, however, regarding customers’ purchase intention and willingness to pay results show a divergency, as the first seems to increase, whereas the latter decreases. Moreover, customers’ assessed (latent) risk of uncontrolled data-disclosure seems to