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EMAC 2020 Regional Conference

Perception of Privacy in the light of GDPR

Published: September 16, 2020


Mirkó Gáti, Corvinus University of Budapest; Attila Simay, Corvinus University of Budapest


GDPR; privacy; user perceptions


GDPR is the general data protection regulation of the European Union, which aims to harmonize legislation related to privacy and personal data in Europe. The regulation contains the protection of users’ personal data, and to change how different organizations should process these data. Legal regulation presumably changes internet users' privacy-related attitudinal and behavioural characteristics. The empirical research sheds light to the perception of general privacy and GDPR among university students. The study was conducted one year after GDPR took effect, which was assumed to be enough time for users to consciously perceive its significance.