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EMAC 2022 Regional Conference

Factors predicting young children’s purchase requests for food

Published: December 1, 2022


Dora Gaćeša, University of Zagreb/Faculty of Economics and Business; Ruzica Brecic, University of Zagreb, Faculty of Economics and Business; Luca Panzone, Newcastle University, School of Natural and Environmental Sciences


Children exert great influence on family purchases of food. Hence, it is important to understand how different factors predict children’s purchase requests for food. This study investigated if food attitudes, media exposure, and food neophobia can predict purchase requests for food of young children (N=88; ages 4–12), concerning age differences. Overall, all factors predicted children’s purchase requests for food. Results further indicate that among younger children, only food neophobia predicted purchase requests for food. Food attitudes and media exposure predicted older children’s purchase requests for food. Potential implications related to these age differences were identified and discussed.