Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2023 Regional Conference

Modeling fashion retail adoption of a virtual dressing room and crowd-wisdom technologies

Published: November 22, 2023


Amir Heiman, The Hebrew university of Jerusalem; Udo Wagner, University of Vienna


This study aims to model the adoption of two technologies, virtual dressing room technologies (VDR) and crowd wisdom fitting services. VDR technologies are effective in reducing the risk of buying online, whereas crowd wisdom technology offers a selection of brands and garments that are more likely to fit consumers based on their individual experiences and other users' preferences. Despite the growing diffusion of VDR technologies, crowd wisdom technologies have failed to take off. This study formalizes the conditions for the adoption of virtual fitting technologies and explains why we observe a difference in the adoption patterns of these two technologies.