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EMAC 2023 Regional Conference

Determination factors of CSR adoption

Published: November 22, 2023


Efthimios Dragotis, University of Patras; Despina Karayanni, University of Patras


CSR adoption is detected in a variety of fields. The holistic CSR approach is a theoretical framework providing a comprehensive classification including seven fields: marketplace, workplace, natural environment, supply chain, stakeholders, society, vision and values. We use this classification to examine whether the CSR adoption may have an impact upon efficiency, in terms of economic performance, improvement of economic indicators and costs reduction. Towards this end, we used a convenience research sample of 569 respondents which volunteer to fill in the quantitative research instrument. The research hypothesis was then tested and supported through Structural equation modeling. Consequently, it appears that CSR adoption may have an impact upon Efficiency. These results place additional evidence upon the literature of CSR Adoption, and especially, regarding the relationship between CSR and economic efficiency. The implications are that when practitioners adopt CSR in all the aforementioned seven fields, then, they may anticipate a higher efficiency.