Proceedings

EMAC 2025 Annual

Differences in eWOM music cultural influence between Millennial and X generational cohorts. (A2025-124235)
Iker Oquinena, Universidad Complutense Madrid; Joaquín Sánchez Herrera, Universidad Complutense de Madrid (UCM); Abel Monfort, ESIC Business & Marketing School

Towards a framework for virtual consumer behaviour: A Delphi perspective on virtual identity and symbolic consumption in the metaverse (A2025-126445)
Omaima Doukkane, University of Ljubljana - School of Business and Economics; Maja Konečnik Ruzzier, School of Economics and Business, University of Ljubljana

"I Have Social Media, But What Does It Say about My Audience?": A Case Study of a Small Music Charity Transforming Social Media Analytics into Actionable Insights (A2025-126486)
Jungmin Seo, The University of Manchester; Abbie Iveson, The University of Manchester

#Fitspiration on Instagram: The role of the kind of objectification evoked by fitspiration imagery on the influencing path toward a healthier lifestyle (A2025-126479)
Katrin Lingenhel, Alpen-Adria Universitaet Klagenfurt; Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt

(Dis)Entitlement to Eat Meat as a Barrier and Opportunity to Reduce Meat Consumption: The Role of Self-Construal (A2025-126427)
Sezin Ekinci, University of Amsterdam Business School; Sadaf Mokarram Dorri, University of Amsterdam; Carina Thuerridl, University of Amsterdam; Willemijn Van Dolen, University of Amsterdam

15-minute cities – a spark of controversy or a haven of liveability? A sentiment analysis approach in the context of the theory of planned behaviour (A2025-126343)
Anna Fornalska, IMC Krems University of Applied Sciences; Michal Suchanek, University of Gdansk; Luis Guzman, Universidad de los Andes; Lech Suwala, Technical University of Berlin

A Catalyst for Change: Perceived Economic Inequality as a Determinant of Consumer Switching Behavior (A2025-126286)
SUMAYA ALBALOOSHI, University of Groningen; Mehrad Moeini-Jazani, University of Groningen

A cautionary tale about p < 0.05 (A2025-125831)
Pranadharthiharan Narayanan, Nova School of Business and Economics; Sumit Malik, University of Liverpool Management School (ULMS); Michael Haenlein, ESCP Business School; Lucas Franieck, Nova SBE

A Meta-analysis of Interventions for Problematic Smartphone and Social Media Usage (A2025-126406)
Quang Duc Pham, CUNEF University; Laura Zimmermann, IE University; Jeeva Somasundaram, IE Business School

A Meta-Analysis of the Antecedents of Psychological Ownership (A2025-126452)
Lucas Nann, University of Lucerne

A Meta-analysis of Visual Marketing Communication (A2025-125731)
Yaqiu LI, ESCP Business School; Hsin-Hsuan Meg Lee, ESCP Business School; Lorena Blasco-Arcas, ESCP Business School

A Neurophysiological Study of Media Context Effects on Brand Recall: Active and Passive Attention in TV Advertising (A2025-126388)
Marc-Antoine Fortin, Politecnico di Milano; Gloria Peggiani, Politecnico di Milano; Lucio Lamberti, Politecnico di Milano, School of Management

A Platform for The Greater Good: How Can Digital Platforms Facilitate Social Innovation? (A2025-125136)
Ruiqi Wei, Emlyon Business School

A Typology of Live Streamers in Tourism (A2025-125689)
Kaiti Shang, Bournemouth University; Dimitrios Buhalis, Bournemouth University; Daisy Fan, Bournemouth University; Marcjanna Augustyn, Bournemouth University

A Video with A Viewpoint: How Visual Perspective Shapes Consumer Evaluations and Drives Video Virality (A2025-126236)
Zizhou Peng, University of Birmingham; Hao Sun, University of Science and Technology of China; Angdi Gong, Warwick Business School; Miaolei Jia, University of Warwick; Isabel Ding, Warwick Business School

Abandoned Shopping Carts in Brick-and-Mortar Retail: Identifying Purchase Resignation (A2025-125879)
Anna Ulrichshofer, Technische Hochschule Ingolstadt; Michael Jungbluth, Technische Hochschule Ingolstadt; Christian Schlereth, WHU - Otto Beisheim School of Management

Achieving more creative performance in co-creation from consumers through verbal physical Personification: Examination of the role of transportation and mental imagery ability (A2025-126413)
ADNAN MENDARES, Univ. Grenoble Alpes, Grenoble INP, CERAG, 38000 Grenoble France; Marie-Laure Gavard-Perret, Université Grenoble Alpes; ELINE JONGMANS, Univ. Grenoble Alpes, Grenoble INP, CERAG, Grenoble, France

Across-channel price difference acknowledged before or after the purchase. Does the price transparency impact the perceived price fairness? (A2025-125748)
EWA KICZMACHOWSKA, Kozminski University Warsaw; Paweł de Pourbaix, Kozminsky University; GRZEGORZ MAZUREK

Action-Reaction: Study of the behavioural responses adopted by consumers of brands involved in scandals (A2025-125929)
Laure Perraud, IUT Le Creusot - CREGO Cermab - Université Bourgogne Europe; Virginie RODRIGUEZ, Université d'Orléans - VALLOREM; Pierre BUFFAZ, EDC Paris Business School

Actor Roles, their Mental Models, and Influence in the Customer Buying Ecosystem of B2B2C Organizations (A2025-126168)
Susanna Maurer, University of St.Gallen; SVEN REINECKE, University of St. Gallen (HSG)

Adolescents’ Relationship with Food Brands: Exploring the Role of Customer Brand Engagement (A2025-126227)
MADHU MANDAL, XLRI Xavier School of Management Delhi-NCR

Adoption of Dynamic Pricing technology by Food Retailers: Efficiency Gains, Cannibalization and Food Waste. (A2025-126289)
Amir Heiman, Hebrew University; Monika Hartmann, Dept. Agricultural and Food Market Research Institute for Food and Resource Economics University of Bonn; Milan Tatic, Dept. Agricultural and Food Market Research Institute for Food and Resource Economics University of Bonn

Ads with Benefits: Field Experiments in Reward Advertising (A2025-125810)
Nils Breitmar, Goethe University Frankfurt; Yu-Jen (Andy) Chuang, Goethe University Frankfurt

Advertising and the IPO Price Revision Process (A2025-124830)
Yi-Lin Tsai, University of Melbourne; Michal Herzenstein, University of Delaware; Tzachi Zach, Ohio State University; Dan Horsky, University of Rochester

Against the Demise of the High Street: The Positive Net Effect of Events on Retail Area Visits (A2025-126129)
Robert Schwarz, HHL Leipzig Graduate School of Management; Erik Maier, HHL Leipzig Graduate School of Management

Aging and consumer reaction to word of mouth (A2025-125705)
Antea Gambicorti, University of Salento; Alessandro Peluso, University of Salento; Giovanni Pino, University of Chieti-Pescara

Ai In Decision-Making Marketing: Considerations And Strategic Applications within Organizational Contexts (A2025-126283)
Silvio Miranda Fillho, Federal University of Goias; Ricardo Limongi, Federal University of Goias, Brazil; Ruchi Gupta, Shaheed Bhagat Singh College, University of Delhi, India; Eduardo Francisco, FGV EAESP

AI on AI: Unveiling Trends and Patterns in AI in Marketing Using Large Language Models (A2025-126352)
Faridoddin Rezaei, University of Bremen; Maik Eisenbeiss, University of Bremen; Kristina Klein, University of Bremen

AI Service Rejection and its Impact on Customer Satisfaction (A2025-123930)
Panagiotis Sarantopoulos, Athens University of Economics and Business; Nan Liu, South China Normal University; Sumin Kim, Alliance Manchester Business School, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester

AI socialize with you – Conversational AI in Service Encounters (A2025-126196)
Tatjana Heiser, Johannes Gutenberg University Mainz; Frank Huber, Johannes Gutenberg University Mainz

Ai's trust Impact on Consumer Engagement Towards Brands: a Systematic Review (A2025-126146)
Julien Morange, CERGAM; Brigitte Müller, University of Toulon, IAE, Cergam; Isabelle Muratore, CERGAM, Toulon University

AI-driven Privacy Policy Optimisation for Sustainable Data Strategy (A2025-125853)
Ziqi Zhong, The London School of Economics and Political Science

AI-mazing Influence on the Gram: Reimagining the Smart Marketing landscape on Instagram and exploring Consumer Attitudes to AI Influencers. (A2025-126489)
Talalah Khan, Florida State University; Akansha Kharkwal, Florida State University; Sindy Chapa, Florida State University; Noverah Khan, Purdue University

Air travel sufficiency: exploring consumer practices and key drivers of social acceptance for flight reduction (A2025-126143)
Sandra Dechesne-Sellam, Toulouse School of Managament; Leila Elgaaied-Gambier, TBS Business School

Algorithm Aversion is Motivated: Symmetrical Partisan Bias in the Acceptance of Algorithmic Policy Advisors (A2025-125323)
Yann Cornil, University of British Columbia; Marius Claudy, University College Dublin; Susan Calderon Urbina, University College Dublin

Algorithmic Experience: Exploring User Perception of OTT Recommender Systems (RS) (A2025-126034)
Tushita Chadha, International Management Institute (IMI), New Delhi; Himanshu Joshi, International Management Institute (IMI), New Delhi; Neena Sondhi, International Management Institute- New Delhi

All Narrative Processing Is not Created Equal: The Impact of Decision-making Style on Narrative Transportation in User-generated Reviews (A2025-125763)
Sahar Karimi, University of Liverpool; Michael Haenlein, ESCP Business School

Amplifying local food consumption and increasing basket value through shopping basket attributes saliency (A2025-126450)
khalid Hamdaoui, University of Neuchâtel; Valéry Bezençon, University of Neuchâtel

An Alliance Failures Framework for Complex Multi-Agency Alliances (A2025-126393)
Mark Toon, Cardiff University

An empirical investigation into the effect of self-monitoring on sustainable luxury consumption (A2025-125846)
Altani Panagiotopoulou, Athens University of Economics and Business; Christina Papadopoulou, University of Leeds; Paraskevas Argouslidis, Athens University of Economics & Business, School of Business, Department of Marketing & Communication

An empirical investigation of the antecedents and performance outcomes of social product innovation (A2025-126026)
Sylvia Charitonos, University of Cyprus; Marios Theodosiou, University of Cyprus; Leonidas Leonidou, University of Cyprus

An experimental exploration of retail service recovery: Role of service agent, product type, and consumer dark traits (A2025-125982)
Kumar Rohit, Indian Institute of Management Visakhapatnam; Amit Shankar, Indian Institute of Management Visakhapatnam; Nivin Vinoy, Indian Institute of Management Visakhapatnam

An Experimental Investigation of Home Bias in Online Retailing (A2025-124341)
Benjamin Klink, Eastern Switzerland University of Applied Sciences

An Exploration of the Role of Recipient Stigma in Virtuous Gift Giving (A2025-125154)
Satadruta Mookherjee, Grenoble Ecole de Management; Abhi Bhattacharya, University of Alabama

Analyzing the Power of Non-Verbal Cues and Certainty Statements in Movie Reviews (A2025-126378)
Murat KANTAR, Pamukkale University; Umut Konus, University of Amsterdam - Amsterdam Business School

Anonymity Effects on Review Generation and Consumption (A2025-126458)
Shameek Sinha, University of Auckland Business School; Sandeep Arora, Marketing Department, Asper School of Business; Charan Bagga, Haskayne School of Business, Marketing [MKTG]

Antecedents of Multi-partner NPD Projects Termination: The Role of Alliance Portfolio Characteristics (A2025-125997)
Farhad Sadeh, Eastern Illinois University; Kamran Eshghi, Laurentian University; Hadi Eslami, Saint Mary's University

Antecedents, moderators, and outcomes of consumer environmental attitudes (A2025-126131)
Leonidas Leonidou, University of Cyprus; Dayananda Palihawadana, University of Leeds; Fangfang Li, University of Leeds; Jieke Chen, Leeds University Business School; Angelos Agathangelou, KPMG

Apps as a curse and a blessing: Understanding the paradox of customer experience with the use of mHealth technology (A2025-126435)
Olga Tsoumani, Radboud University; Bas Hillebrand, Radboud University; Vera Blazevic, Radboud University Nijmegen; Csilla Horvath, Institute for Management Research, Radboud University

Are Consumers Willing to Pay for Sustainability? A Study on Smartphone Consumption (A2025-126421)
Nelyda Campos-Requena, Universidad del Desarrollo; Mauricio Leiva, Universidad del Desarrollo

Are product categories driving omnichannel performance? (A2025-124887)
Arkadiusz Kawa, Poznań University of Economics and Business; Joanna Radomska, Strategic Management Department, Wrocław University of Economics and Business; Monika Hajdas, Marketing Management Department, Wroclaw University of Economics and Business

Artificial Intelligence disclaimer: coping regulatory effects through ad customization in social media (A2025-126375)
Jaime Romero, Universidad Autónoma de Madrid; Daniel Ruiz-Equihua, Universidad Autónoma de Madrid; Jano Jimenez Barreto, Universidad de La Laguna

Artificial intelligence-enabled technologies in global markets: A review of consumer trust and decision-making across developed and emerging economies (A2025-129434)
Alaa Dighriri, University of Strathclyde; Keith Pyper, University of Strathclyde; Matthew Alexander, University of Strathclyde

ARTIFICIALLY INTELLIGENT NATURE OF THE FIRM: A PROBLEM-SOLVING PERSPECTIVE (A2025-123979)
Anna Stepanova, University of Groningen; Emanuela Stagno, University of Sussex

Aspirational Consumption of Luxury Products Among Young BoP Consumers: A Brand Value Exploration (A2025-125040)
Kaidong Yu, City University of Macau

Assessing how socioemotional and social communication shapes chatbot perceived competencies (A2025-124339)
Álvaro Saavedra, Public University of Navarre; Monica Cortinas, Public University of Navarre; Natalia Rubio, Autónoma University of Madrid Q2818013A; Sandra Loureiro, ISCTE - Instituto universitario de lisboa

Assessing the Capacity of Marketing Researchers to Estimate Managerial Relevance: An Empirical Exploration (A2025-126079)
Malte Bleeker, University of St.Gallen; SVEN REINECKE, University of St. Gallen (HSG); Johannes Hattula, Copenhagen Business School

Assessing the Role of Top Management Team Diversity in Facilitating Green Innovation and Firm Success (A2025-126517)
M. Berk TALAY, University of Massachusetts Lowell; Debra Lee Surface, Seton Hall University; M. Billur Akdeniz, University of New Hampshire

Attracting Young People to Social Vocations: The Role of Happiness Benefit and Endorser Type in Vocational School Teacher Advertising (A2025-126415)
Bastian Blomberg, University of Wuppertal; Tobias Langner, University of Wuppertal; Daniel Bruns, University of Wuppertal

Authenticity in brand activism: consumer perceptions in a sports brand context (A2025-126497)
Anderson Rosa, USP; Kavita Hamza, University of Sao Paulo; Fabio Sandes, ESDES Business School

Automated psychographic consumer segmentation: a text classification approach (A2025-125738)
Patricia Feubli, Institute of Communication and Marketing, Lucerne University of Applied Sciences and Arts Business; Simone Griesser, Institute of Communication and Marketing, Lucerne School of Business

Background Music in Retail: When taking it slow may benefit you (A2025-126256)
Fabienne Krywuczky, PhD Candidate, Vrije Universiteit Amsterdam; Peeter Verlegh, Vrije Universiteit Amsterdam; Baris Kocaman, Vrije Universiteit Amsterdam

Bad Ideas Attract Attention While Good Ideas Are Ignored (A2025-126330)
David DeFranza, Michael Smurfit Graduate Business School, University College Dublin; Shelly Rathee, Villanova University

Balancing Familiarity and Exclusivity: The Impact of Anthropomorphism on Luxury Brand Perceptions (A2025-125709)
Mayuko Nishii, Aoyama Gakuin University

Balancing Priorities: How Sustainability and Social Context Influence Sequential Consumer Choices (A2025-126051)
Felix Reimers, Kiel University; Stefan Hoffmann, Kiel University

Because I’m Worth It: How Clothing Style Impacts Consumer Spending Behavior (A2025-126431)
Tatiana Kozlova, Technische Universität Berlin; Katrin Talke, TU Berlin

Behavioral Drivers in High-End Dining: A Structural Analysis of Tourist vs. Resident Online Reviews (A2025-126448)
Ivan Burkov, University of Milano Bicocca; Polina Shalygina, St. Petersburg State University of Economics; Aleksei Gorgadze, University of Tartu

Behavioral Interventions to Promote Water Savings in Hotel Rooms (A2025-126456)
Sofía López-Rodríguez, Universitat de les Illes Balears; Bartolomé Deyá Tortella1 Deyá Tortella, Universitat de les Illes Balears; Dolores Tirado, Universitat de les Illes Balears; Tomás Lejarraga, Universitat de les Illes Balears

Behind the Scenes: An Empirical Exploration of Virtual Influencers’ Leveraging on Immersive Platforms (A2025-126317)
Henrietta Batinovic, University of Goettingen; Fabian Tingelhoff, University of St.Gallen; Maik Hammerschmidt, University of Goettingen; Sofia Schöbel, University of Osnabrueck

Being Served in the Metaverse: A Dynamic Empirical Analysis of Customer Feedback Effects and Firm Performance Outcomes (A2025-126440)
Changxu (Victor) Li, KU Leuven (University of Leuven); Bart Larivière, KU Leuven; Alexander Edeling, KU Leuven

Beyond Borders: Examining Explicit and Implicit Associations of Consumer Ethnocentrism in Generation Z (A2025-126424)
Akos Varga, Corvinus University of Budapest; Alexa Rudolf, Corvinus University of Budapest; Tommi Laukkanen, University of Eastern Finland

Beyond Likes: The Role of Social Media Marketing Activities in Shaping Student Engagement, Social Capital, and Well-Being in Higher Education (A2025-125865)
Mona Saleh, Delta Higher Institute for Management and Accounting Information System, Egypt.; Tamer Elsharnouby, Qatar University; Ahmed Ebeid, Faculty of International Business & Humanities, Egypt Japan University of Science and Technology; Mahmoud Mohamed, Egypt-Japan University for Science and Technology, Alexandria, Egypt, and Faculty of Commerce, Damanhour University, Egypt; Olfa Benarfa, College of Business and Economics, Qatar University

Beyond the Cart: Understanding Online Browsing’s Role in Alleviating Tension and Fulfillment of Consumer Needs (A2025-126482)
Fabio Sandes, ESDES Business School; Yuliya Komarova Loureiro, Fordham University; Delane Botelho, EAESP, Fundacao Getulio Vargas, FGV/SP

Beyond the click: Exploring consumer behavior differences between retail apps and mobile websites (A2025-125988)
Huan Liu, Business School, Nankai University; Xiyao Li, Business School, Nankai University

Beyond the environment: do social and cultural dimensions of sustainability matter for tourists? A big data analysis (A2025-126156)
David D'Acunto, University of Verona; Serena Lonardi, Free University of Bozen-Bolzano; Ilenia Confente, University of Verona

Beyond the Stars: Rethinking Online Ratings to Combat Predominantly Positive Online Ratings in E-Commerce (A2025-124785)
Dominik Hettich, Goethe University Frankfurt; JOCHEN REINER, Aalborg University Business School; Daniel Kostyra, Goethe University Frankfurt

Beyond Time Limits: How Skill-based Scarcity Enhances Brand Relationships in Metaverses (A2025-124195)
Reo Fukuda, Asia university; Naoki Akamatsu, Meiji Gakuin University

Beyond Zero-Sum: Market Expansion Effects of Inter-Organizational Data Exchange (A2025-125101)
Madhav Arora, ESSEC Business School; P. K. Kannan, University of Maryland; Arnaud De Bruyn, ESSEC Business School

Big data analytics, business model innovation, and process innovation in the financial services sector of emerging markets: do market dynamism and big data affordances pay off? (A2025-125921)
Evangelia Katsikea, ICN Business School, Paris & CEREFIGE, University of Lorraine; Marios Theodosiou, University of Cyprus; Oluyomi Alarape, Wragby Business Solutions & Technologies; Christophe Rethore, ICN Business School, Paris & CEREFIGE, University of Lorraine; Shuyi Hao, ICN Business School, Paris & CEREFIGE, University of Lorraine, France

Big or Small? The Effect of Gender-Based Size Segmentation on Product Preference (A2025-124223)
Yun (Rico) ZENG, the Chinese University of Hong Kong; Hao SHEN, the Chinese University of Hong Kong

Blind consumers and ways forward: an up-to-date systematic literature review (A2025-125153)
Adriana Madeira, University Presbyterian Mackenzie; GILBERTO PEREZ, Mackenzie Presbiterian University; DOUGLAS MELO, UFES; Guilherme Shiraishi, Universidade de São Paulo

Boost Engagement: The Impact of Caption Length on Social Media Posts (A2025-126401)
Thomas Reichstein, BTU Cottbus-Senftenberg; Florian Dost, Brandenburg University of Technology; Michael Brusch, Anhalt University of Applied Science; Ines Brusch, BTU Cottbus-Senftenberg

Boosting Success: Optimizing Network Configurations for Franchised Outlet Survival (A2025-126047)
Li JI, HONG KONG METROPOLITAN UNIVERSITY; Vivian Zheng, City University of Hong Kong

Brand creation and development in ecosystem contexts (A2025-126481)
Bruno Pires, University of Minho; Cláudia Simões, University of Minho; Elisabete Sá, University of Minho

Brand detachment: What customers feel and what they say (A2025-126230)
Evi Chatzopoulou, University of Patras; MARKOS TSOGAS, University of Piraeus; Marina Kyriakou, University of Piraeus

Brand endorsement by International Organizations – How valued common heritage can enhance within-group cooperation (A2025-126065)
Torsten Bornemann, Goethe University Frankfurt; Sophie Feldner, Goethe University Frankfurt - Faculty of Economics and Business Administration - Marketing Department; Elina Carmen Sanchez Garcia, Goethe University Frankfurt

Breaking the Mold—Consumer Hedonic Responses to Self-Transgressive Marketing in the Barbie Brand (A2025-123697)
Audrey Hanan, Aix-Marseille University; Isabelle Muratore, CERGAM, Toulon University; Gilles Paché, IUT TC Aix

Bridging Identities: The Role of EU Identity in Shaping Consumer Preferences Across Domestic and Foreign (EU and Non-EU) Products (A2025-126118)
KATERINA MAKRI, Department of Marketing and International Business, University of Vienna; George Tsalis, Copenhagen Business School; Efthymios Altsitsiadis, Department of Management, Society and Communication, Copenhagen Business School

Bridging Technology and Traditional Values: A Social Practice Theory Approach to Food Waste Reduction in China (A2025-126397)
Yanpeng Pei, Cardiff University; Nicole Koenig-Lewis, Cardiff University; Denitsa Dineva, Cardiff University

Broadening Our Horizons: How Pursuing Meaning in Life Encourages Exploratory Consumption (A2025-126392)
Tobias Klinke, University of Wuppertal; Tobias Langner, University of Wuppertal; Steffen Prior, University of Wuppertal; Bernd Schmitt , Columbia Business School

Broadening the Decision Frame:The Role of Quantitative and Qualitative Information in Reducing Price Importance for Virtual Goods (A2025-125778)
Marcel Mallach, University of Kaiserslautern-Landau; Julian Preiss, University of Kaiserslautern-Landau; Stefan Roth, Technische Universität Kaiserslautern

BUILDING SATISFACTION: HOW INITIAL CUSTOMER JOURNEY EFFORTS SHAPE SERVICE EXPERIENCES (A2025-125715)
Carmen Rodriguez Santos, University of León; SOFIA BLANCO-MORENO, UNIVERSITY OF LEÓN; Aroa Feito, University of León; Luis V. Casaló, University of Zaragoza

Building Trust Through Anthropomorphism: A Study of AI Chatbots in Banking Organizations (A2025-125836)
Sadia Malik, University of Sargodha; Tahir Nisar, Southampton Business School, University of Southampton

Calorie (Mis)estimation: A Literature Review and Guiding Framework (A2025-126423)
Jaehee Son, Seoul National University; Junghoon Moon, Seoul National University

Campaigns That Click: Unleashing the Power of Push-Notification Advertising on Mobile Apps (A2025-125816)
Zhuping Liu, Baruch College, City University of New York; Bicheng Yang, Hong Kong Polytechnic University; Subodha Kumar, Temple University

Can AI be an ally against immoral behavior and general incivility? (A2025-126258)
GABRIELA RAUBER, FGV EAESP; Lucia Barros, Lucia S G Barros is an Assistant Professor of Marketing at EAESP – Fundação Getulio Vargas. , Brazil; Julia Von Schuckmann, ESADE -- Ramon Llull University; Ana Valenzuela, Baruch College, CUNY

Can Corporate Philanthropy Deflect the Harm of Wage Inequality on Customer Satisfaction and Firm Reputation? (A2025-125034)
Boas Bamberger, University of Cologne

Can Identity Duels Improve Consumers’ Brand Attitude? (A2025-126202)
Frederik Ferié, University of Münster; Nina Mack, University of Münster

Can Message Salience Lead to More Effective Subscription Sign-ups and Retention? Insights from a Field Experiment (A2025-126023)
NAN ZHAO, Georgia Institute of Technology; Kirthi Kalyanam, Santa Clara Univrsity

CANCELLATION VS CONTINUANCE INTENTION ON SUBSCRIPTION-BASED SERVICES: THE ROLE OF SATIATION AND DIFFERENCES BETWEEN SHORT- AND LONG-TERM DECISION (A2025-125784)
Ismael Becerril-Castrillejo, Universidad de Burgos; Pablo Antonio Muñoz-Gallego, Universidad de Salamanca

Cancellation vs Continuance on Subscription-Based Services: How Expected Utility Shapes User Decision (A2025-126211)
Pablo Antonio Muñoz-Gallego, Universidad de Salamanca; Marta Nieto-García, Universidad de Salamanca; Ismael Becerril-Castrillejo, Universidad de Burgos

Charting the Course for Adaptive Selling: A Systematic Review and Meta-Analysis (A2025-125722)
Nivin Vinoy, Indian Institute of Management Visakhapatnam; Amit Shankar, Indian Institute of Management Visakhapatnam; Kumar Rohit, Indian Institute of Management Visakhapatnam

Child-Interest-Oriented vs. Society-Demand-Oriented: How Parents’ Political Ideology Affects Their Purchases of Educational Product (A2025-125450)
Qihui Chen, HKUST Business School; Yuechen Wu, Oklahoma State University

Choice or surprise? Unboxing the impact of surprise labeling on the reduction of end- of-day food waste (A2025-125913)
Geetanjali Saluja, University of Technology Sydney; Eldrin Hermoso, University of Sydney

Cognitive Challenges in Double Discount Processing and Mitigation Strategies for Vulnerable Consumers (A2025-124714)
Esther Kang, University of Bristol; Arun Lakshmanan, State University of New York at Buffalo

Cognitive Styles in Augmented Reality Shopping: Analysing Customer Experience through Eastern and Western AR Retail App Reviews (A2025-126149)
Katalin Hartl, Corvinus University of Budapest; Akos Varga, Corvinus University of Budapest; Tommi Laukkanen, University of Eastern Finland

Collective sensemaking during a major disruptive event: Insights from the Swedish aviation market in times of COVID-19 (A2025-125911)
León Poblete, Uppsala University, Department of Business Studies; Virpi Havila, Uppsala University, Department of Business Studies; Aino Halinen-Kaila, Turku School of Economics

Colouring Inclusivity: Exploring the Role of Skin-Tone Diversity in Consumer Perceptions and Brand Practices (A2025-125892)
Wen Xie, Institute for Experiential AI at Northeastern University; Gijs Overgoor, Southern Methodist University; Hsin-Hsuan Meg Lee, ESCP Business School

Communicating in Support of Privacy Notices. The Fundamental Role of Content and Format (A2025-126187)
Niccolò Testi, University of Macerata; Giacomo Gistri, University of Macerata

Communication Strategies in Healthcare: A Netnographic Study of a Nutrologist’s Instagram. (A2025-125888)
Flavia Setubal, Universidade Federal do Espírito Santo; Walter Assis, Universidade Federal do Espírito Santo - UFES; MARCELO BRANDAO, Federal University of Espírito Santo; Bruno Vilela, Universidade Federal do Espírito Santo - UFES

Comparing Average Payments and Minimal Bounds for Lower and Higher Outcomes Among Customers in Participative Pricing Mechanisms: An Empirical Investigation of PWYW, NYOP, and PYP (A2025-125952)
Bastian Werner, Brandenburg University of Technology Cottbus-Senftenberg; Florian Dost, Brandenburg University of Technology

Compensating Data-Rich Digital Services: Should Telcos Carry the Burden Alone? (A2025-125863)
Anil Gürbüz, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management; Jarle von der Bey, WHU - Otto Beisheim School of Management

Competing with Creators: How Price Fairness Drives Consumer Preferences (A2025-126124)
Catalina Wache, Freie Universität Berlin; Maja Fors, Stockholm School of Economics; Alexander Mafael, Stockholm School of Economics; Aylin Cakanlar, Frankfurt School of Finance & Management; Remi Trudel, Boston University

Components of Perceived Brand Localness: A Refined Conceptual Framework of Local Brand Effects (A2025-126385)
Bastian Popp, Saarland University; Florian Weyerhäuser, Saarland University; Jonas Falk, Saarland University

Consumer Ambivalence Toward Innovations Integrating Ecological Methods in High-tech Agriculture (A2025-126414)
Xuying Leo, Wageningen University & Research; YNTE VAN DAM; Arnout Fischer, Wageningen University

Consumer Interactions and Peer Effects in Socially-Connected Digital Products (A2025-124067)
Yulia Nevskaya, Queen's University; Yijun Chen, Imperial College London

Consumer Relationships and Imagination in AI Humanization (A2025-125811)
Jamie Smith, EAESP-FGV; Alisa Minina Jeunemaître, emlyon business school; Stefania Masè, Ipag Business School

Consumer Response to Context-Sensitive Advertising (A2025-125200)
Claudiu Dimofte, San Diego State University; Ronald Goodstein, Georgetown University

Consumer Response to Corporate Transgressions in the context of Culture (A2025-126323)
Evangelie Papadimitriou, Athens University of Economics and Business; DIONYSIS SKARMEAS, ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS

Consumer Response to Food Innovations: An Examination of Past, Present, and Future Research (A2025-126029)
Kexin YANG, Universidad Autónoma de Madrid; Natalia Rubio, Autónoma University of Madrid Q2818013A; Carmen Lopez, University of Southampton

Consumer Responses to the Acquisition of Socially Responsible Firms (A2025-126492)
H. Onur Bodur, Concordia University - Montreal; Bianca Grohmann, Concordia University; Argiro Kliamenakis, Concordia University

Consumer-specific Drivers and Moderator of COBRAs (A2025-125801)
Aditya Mishra, Indian Institute of Management Ranchi

CONSUMERS’ PERCEPTIONS OF SUSTAINABLE FOOD PACKAGING: A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS (A2025-126384)
Carmela Donato, Rome 3 University, Italy; Alba D'Aniello, Università degli Studi di Bari; Emanuela Stagno, University of Sussex

Content Marketing Agency–Client Relationship in the Age of Generative AI (A2025-125703)
Risqo Wahid, University of Jyväskylä; Joel Mero, University of Jyväskylä; Paavo Ritala, LUT University,

Corporate Sociopolitical Activism - The Case of Immigration Policy & Labor Shortage (A2025-124505)
Elina Carmen Sanchez Garcia, Goethe University Frankfurt; Torsten Bornemann, Goethe University Frankfurt

Cosmetic Transparency: Social Penalty and Rewards of Disclosing Cosmetic Procedure Consumption (A2025-126014)
Yajin Wang, China Europe International Business; Maggie Zheng, Boston University

Counteracting the Sustainability Liability: A Conceptual Model for Awareness-Based Debiasing (A2025-124535)
Emily Waltermann, WHU - Otto Beisheim School of Management; Anna-Karina Schmitz, WHU - Otto Beisheim School of Management

Cross-Category Differences in Brand Loyalty: Investigating Category Characteristics with Bayesian Additive Models for Location, Scale, and Shape (A2025-124758)
Andreas Plank, University of Innsbruck; Oliver Koll, University of Innsbruck; Nikolaus Umlauf, University of Innsbruck

Cross-Channel Integration and Myopic Marketing Management: Implications for Retailer Performance in Omni-channel Retailing (A2025-124840)
Takumi Tagashira, Kobe University

Cultural Differences in Consumers’ Purchase Intentions Towards Surplus Food in the Retail Sector: A Multi-Group Analysis in China and Spain (A2025-123951)
Muni Ni-Ying, University Ramon Llull; Belén Derqui, IQS Universitat Ramon Llull; Jorge Matute Vallejo, IQS School of Management, URL

Culture Over Cash: Rethinking Effects of Frontline Employee Satisfaction on Firm Financial Success (A2025-125843)
Anna Gabriel, Ruhr-University Bochum; Bastian-Andreas Koch, University of Mannheim; Sascha Alavi, Carl von Ossietzky University Oldenburg; Arnd Vomberg, HEC Paris

Customer experience in the age of chatbots: The value of humanness social cues (A2025-124559)
Cristina Farjas, Universidad de Zaragoza; Carolina Herrando, University of Zaragoza; Iguácel Melero Polo, University of Zaragoza

Customer Orientation Approaches in Sharing Economy Platforms: Insights from Multi-Actor Interactions (A2025-126112)
Nour Mohamed, University of Passau; Jan Schumann, University of Passau

Customer Perceptions of Firm Sustainability (A2025-125962)
TARJE GAUSTAD; Jakob Utgård, Oslo Metropolitan University

Customer profiles in relation to the brick-and-mortar store and city center image (A2025-123978)
Lisanne Bouten, Saxion University of Applied Sciences; Auke Wolfs, Saxion University of Applied Sciences

Cycling as a Mode of Transport in Organizational Contexts: An Exploratory Perspective (A2025-125234)
Jamie Thompson, Edinburgh Napier University; Alessandro Feri, John Cabot University - Edinburgh Napier University; Jonas Mueller, Edinburgh Napier University; Lewis Kirkwood, Mountain Bike Centre Scotland; Christof Backhaus, TU Braunschweig; Nathalia C Tjandra, Edinburgh Napier University

Data Breach’s Impact on Marketing Capabilities (A2025-126011)
Benita Bowden, Pennsylvania State University, Behrend; Ben Lee, Pennsylvania State University, Behrend; Amit Agarwal, Pennsylvania State University, Behrend

Deceptive Consumption (A2025-124487)
Wiley Wakeman, Stockholm School of Economics; (Joyce) Jingshi Liu, Bayes Business School, City, University of London

Deciphering the mystery of smart tourism technostress: revealing senior tourists’ smart tourism avoidance behaviors (A2025-123968)
Sharleen Xiaolian Chen, Macao University of Tourism

Decoding Destination Image and Performance: Insights from Microblog Metrics (A2025-124379)
Ilona Pezenka, FHWien der WKW University of Applied Sciences for Management & Communication; Christian Weismayer, Modul University Vienna; Melise de Lima PEREIRA, Federal University of Paraná

Decoding the Effectiveness of NGOs Campaigns: A Neuromarketing and Content Analysis Approach (A2025-126430)
Omid Asgari, Nova School of Business and Economics, Universidade Nova de Lisboa; Luis Martinez, Nova School of Business and Economics, Universidade Nova de Lisboa; Joao Baptista, Lancaster University Management School

Decomposing Front-of-Package Nutrition Label Effects for Different Food Categories (A2025-126444)
Jochen Eckert, RheinMain University of Applied Sciences; Anna Funck, RheinMain University of Applied Sciences

Decomposition of and Insights Into Revenue Retention Rates (A2025-126325)
Thilo Kraft, Goethe University Frankfurt; BERND SKIERA, Goethe University Frankfurt, Germany

Defining exchange and communal relationships between consumers and AI and their role in self-disclosure and enjoyment (A2025-125841)
Corina Pelau, Bucharest University of Economic Studies, Romania; Maria Barbul, Bucharest University of Economic Studies, Romania; Irina Bojescu, Bucharest University of Economic Studies, Romania; Miruna Niculescu, Bucharest University of Economic Studies, Romania

Degrowth-based business models – Exploring the sharp boundary between true sustainability transformation and loss of existence (A2025-125788)
Niklas Sprungmann, WHU - Otto Beisheim School of Management; Anna-Karina Schmitz, WHU - Otto Beisheim School of Management

Delving into Gen Z's Voice Assistant Adoption and Usage: A Curvilinear Approach to Understanding Motivation (A2025-126194)
Yukti Ahuja, Jagan Institute of Management Studies, Rohini, Delhi; Surbhi Chaudhary, FLAMES

Design Strategies in B2B Email Marketing: A Study on Existing Customers (A2025-125967)
Amelia Dash, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland; Heli Hallikainen, University of Eastern Finland

Determinants of private label purchases and analytical models: insights from experts (A2025-126179)
Annarita Colamatteo, University of Cassino and Southern Lazio; Maria D'Agostini, University of Cassino and Southern Lazio; Marcello Sansone, University of Cassino and southern Lazio

Developing the Willingness to Accept Social Robot Recommendations Scale (A2025-124481)
Isha Kharub, Western Sydney University; Michael Lwin, Western Sydney University; Aila Khan, Western Sydney University; Omar Mubin, Western Sydney University

Development and Testing of a Smart Destination Perception Scale (SDPS) for Tourists and Residents (A2025-124443)
Elena Cerdá-Mansilla, CUNEF Universidad; Natalia Rubio, Autónoma University of Madrid Q2818013A; Sara Campo, Universidad Autónoma de Madrid

Development and validation of a physical wellness measure: Effects of perceived and aspirational wellness on food purchase behaviors (A2025-126463)
Nayeong Kim, Seoul National University; Junghoon Moon, Seoul National University

Difference-in-differences with negative controls (A2025-125957)
Marco Gregori, Warwick Business School

Different Shades of Green: How Consumer Political Orientation Shapes Green Purchase Intention (A2025-125868)
KAI CHRISTINE LESAGE, DeGroote School of Business, McMaster University; Fiona Schweitzer, Grenoble Ecole de Management

Differentiating Inclusion in Social Innovation – The perception of general consumers (A2025-125737)
Lina Jacobsen, Aarhus University; Anne Peschel, Aarhus University

Differentiating State- and Trait-Based Range Anxiety: A New Perspective to Enhance Electric Vehicle Adoption (A2025-125786)
Katharina Baden, University of Innsbruck; Oliver Koll, University of Innsbruck

Digital Information Diffusion among Professionals: An Individual-Level Behavioural Approach (A2025-126451)
Joep van Haren, Maastricht University; Jos Lemmink, Maastricht University, School of Business and Economics; Allard van Riel, UHasselt, Marketing & Strategy; Mahdi Ebrahim, Maastricht University

Digital Maturity Level from Brazilian Companies in the Franchising Sector (A2025-126138)
Thelma Rocha Rodrigues, ESPM; CASSIA PIZANI, ESPM; CLAUDIO OLIVEIRA, ESPM; EDUARDO SPERS, ESALQ USP

Digital Transparency in Fast Fashion Retail: The Impact of Digital Product Passports on Consumers' Buying Decisions (A2025-125943)
Vera Herédia-Colaço, UNIVERSIDADE CATÓLICA PORTUGUESA, Católica Lisbon School of Business and Economics,; Leonor da Silva, Católica-Lisbon School of Business and Economics

Digitalization and environmental sustainability: powering firm export performance (A2025-126314)
Anna Napiórkowska, SGH Warsaw School of Economics; Magda Górska Grginović, SGH Warsaw School of Economics

Dimensions of Brand Activism: Impact on consumer behavior and brand performance (A2025-123675)
Souha Itani, Université Toulouse Capitole - TSM

Direct Support to Influencers: Role of Parasocial Relationships (A2025-124585)
Davide Gabriele Muzi, Grenoble Ecole de Management; Satadruta Mookherjee, Grenoble Ecole de Management; Marion Garnier, GEM - GRENOBLE ECOLE DE MANAGEMENT

Disclosing Data for the Planet: Understanding Consumers’ Privacy-Related Decision-Making for Sustainable Purposes (A2025-126120)
Jessica Knauß, Wiesbaden Business School and Goethe University Frankfurt; Margarita Bidler, Hochschule Pforzheim; Sandra Ullrich, University of Göttingen

Disfluency Increases Reliance on Heuristic Cues in Consumer Choice (A2025-125934)
Shahryar Mohsenin, Bocconi University; Kurt Munz, Bocconi University

Do Chief Customer Officers affect Firm Value? An Event Study (A2025-126386)
Inês Teixeira, KU Leuven; Yves Vaerenbergh, KU Leuven; Alexander Edeling, KU Leuven; Shuba Srinivasan, Boston University, Questrom School of Business

Do Employees Purchase from Employers? The Role of Psychological Contract Fulfilment and Employee Brand Identification (A2025-126058)
Gordhan Kumar Saini, Tata Institute of Social Sciences; Mukta Srivastava, T A Pai Management Institute Manipal Academy of Higher Education, Manipal, India

Do Minority-Owned Labels Help or Hurt Minority Businesses? The Effect of Minority-Owned Labels on Purchase Intentions Depending on Consumers’ Political Orientation and Ethnicity (A2025-125958)
Siddhanth Mookerjee, McGill University; Yann Cornil, University of British Columbia; Rishad Habib, Toronto Metropolitan University; Ekin Ok, Queen's University; Karl Aquino, University of British Columbia

Do personas help in new product idea evaluation? An empirical validation of the persona decoding process (A2025-126046)
Beatrice Weber, Karlsruhe Institute of Technology (KIT); Martin Klarmann, Karlsruhe Institute of Technology (KIT)

Do shorter home video release windows cannibalize movie theater attendance? An empirical analysis of consumer expectations, preferences, and behavior (A2025-126264)
Kerstin Mayer, University of Hamburg; Cord Otten, University of Hamburg, Germany; Rouven Seifert, University of Rostock; Michel Clement, University of Hamburg, Germany

Do Vampire Bites Really Hurt? The Relative Vampire Effect of Celebrities on Ad Attention and Downstream Ad Processing (A2025-126276)
Julian Kopka, University of Wuppertal; Daniel Bruns, University of Wuppertal; Lennart Borgmann, University of Wuppertal; Tobias Langner, University of Wuppertal

Does Breaking News Break Investors’ Attention? (A2025-123368)
Reo Song, California State University Long Beach; Tarun Kushwaha, University of Wisconsin Madison; Martin Andre, University of Notre Dame; Eunho Park, University of Texas San Antonio

Does Deregulation of Health Claims on Functional Food Package Design Change Consumers' Purchase Behaviors? (A2025-123996)
HIROSHI ONISHI, Keio University

Does Economic Ideology Influence Service Satisfaction? (A2025-126018)
WALTER PALOMINO-TAMAYO, Universidad Carlos III de Madrid; JULIO CERVINO, University Carlos III of Madrid

Does innovation and portfolio diversification lead to higher sales? A study using big data from Hollywood (A2025-125754)
Sebastiano Delre, Montpellier Business school

Does Social Media Threaten Brand Equity in Healthcare? (A2025-125986)
Walter Assis, Universidade Federal do Espírito Santo - UFES; MARCELO BRANDAO, Federal University of Espírito Santo; Arthur Sarcinelli, Lusófona University; Thiago Guedes, Universidade Federal do Espírito Santo; Bruno Vilela, Universidade Federal do Espírito Santo - UFES

Don’t Buy It – The Impact of De-Influencing on Purchase Intentions (A2025-124267)
Adele Dörner, Fachhochschule Nordwestschweiz (FHNW); Bettina Beurer-Züllig , ZHAW School of Management and Law; Anna Rozumowski, Fachhochschule Nordwestschweiz (FHNW)

Don’t dare to play with quality! Consumer reactions to skimpflation (A2025-125759)
Marta Pizzetti, emLyon Business School; Diletta Acuti, University of Bath; Monica Grosso, EmLyon Business School

Don’t Fry This at Home! The effect of Vocal fry on Attitude toward the Advertised Product. (A2025-126344)
Ludovica Serafini, University of Salento - UniSalento; Ernesto Cardamone, University of Calabria; Gaetano Miceli, University of Calabria; Maria Antonietta Raimondo, University of Calabria

Double Trouble: Who Takes the Fall in Company-Influencer Brand Transgressions? (A2025-123959)
Verdiana Giannetti, Leeds University Business School; Aulona Ulqinaku, Leeds University Business School; Anastasia Nanni, Aalto Business School

Downstream Consequences of Product Repair – Why Repairing Increases Product Value (A2025-125884)
Marie-Louise Brand, Vienna University of Economics and Business (Wirtschaftsuniversität Wien); Ulrike Kaiser, Vienna University of Economics and Business; Martin Schreier, WU Vienna

Drivers of Social Robot’s Recommendation Acceptance: Restaurants vs Cafes (A2025-125983)
Isha Kharub, Western Sydney University; Michael Lwin, Western Sydney University; Aila Khan, Western Sydney University; Omar Mubin, Western Sydney University

Driving Sustainable Online Retail: Impact of Amazon’s Climate Pledge Friendly Label on Sales (A2025-126275)
Laura Ebbinghaus, Lucerne School of Business; Christina Reh, Hochschule Luzern; Jessica Mazurek, HHL Leipzig Graduate School of Management; Dominik Georgi, Lucerne University of Applied Sciences and Arts; Erik Maier, HHL Leipzig Graduate School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management

Eco-friendly Marketing Strategy and Performance Outcome: The Role of Learning (A2025-125699)
Farzana Riva, University of Leeds; Martin Heinberg, Leeds University Business School, University of Leeds; GIUSEPPE MUSARRA, University of Leeds; Constantine Katsikeas, Leeds University Business School

Eco-friendly Smart Home Devices: The Role of Artificial Intelligence Functioning and Environmental Effectiveness on Purchasing Intention. (A2025-125917)
Veronica Gabrielli, University of Modena and Reggio Emilia; ILARIA BAGHI, University of Modena and Reggio Emilia

Eco-taxes and sustainability information on the menu: The combined influence of fiscal and informational cues on meat selection (A2025-126178)
Katharina Rieck, FERNFH University of Applied Sciences; Birgit Teufer, FERNFH University of Applied Sciences

Economic vs. Moral: Finding the right argument for short trades (A2025-126232)
M. Deniz Dalman, emlyon business school; Subimal Chatterjee, Binghamton University

Edible insects as a hidden ingredient? Consumer perceptions and expectations of front-of-package insect-labelling (A2025-125797)
Benedikt Jahnke, University of Kassel - Section Agricultural and Food Marketing; Berlianti Puteri, University of Kassel

Effects of Circular Business Transformation on the Employer Attractiveness of Manufacturing Companies (A2025-126262)
Jovinary Kajuna, Norwegian School of Economics; Abdallah Issahaka, Centre for Applied Research at Norwegian School of Economics (SNF-NHH); Mohammad Zarei, NLA University College; Magne Supphellen, Norwegian School of Economics

Effects of Instagram Influencer’s Advocacy and Labelling Ethical Purchase Intentions of Cruelty-free Cosmetics (A2025-126241)
Maede Amini, Wageningen University; Xuhui Cheng, Wagenningen University

Embodied Staging: The Role of the Body in the Strategic Making of Tourism Servicescapes (A2025-125924)
ATHINODOROS CHRONIS, California State University, Stanislaus

Emoji Use in Brand Communications: Social, Non-social, or None? (A2025-126103)
Diogo Koch Alves, Bayes Business School; Anirban Mukhopadhyay, Bayes Business School, City St. George's, University of London

Emojis for Good: How Emoji Symbolism in Brand Communication Affects Consumer Active Engagement with Sustainable Development Goals (A2025-125310)
Kedma Hamelberg, University of Amsterdam

Emotional Responses to Robotaxis – The Role of Environmental Complexity (A2025-125815)
Kristina Nickel, Kiel University; Stefan Hoffmann, Kiel University; Carsten Schultz, Kiel University; MINU KUMAR, SAN FRANCISCO STATE UNIVERSITY

Empathic Mirroring Responses to Compensate for AI Chatbot Failures (A2025-126229)
Jano Jimenez Barreto, Universidad de La Laguna; Grzegorz Kapuscinski, Oxford Brookes University; Natalia Rubio, Autónoma University of Madrid Q2818013A; Corné Dijkmans, Breda University

Employee Ambassadors on Social Media: A Content Analysis Approach to Digital Employer Branding (A2025-125375)
Zahra Amini, University of Paris Nanterre; Eric Pezet, University of Paris Nanterre; Fanny Poujol, Université Paris-Nanterre

Employee videos on Instagram for hospital recruitment – a theoretical approach (A2025-124912)
Claudius Thelen, University of Greifswald; Ariane-Tabea Schüller, University of Greifswald

Employees as heroes: Rebuilding customer relationships through post-crisis communications (A2025-124170)
ILARIA BAGHI, University of Modena and Reggio Emilia; Paolo ANTONETTI, EDHEC Business School

Empowering researchers: an innovative approach to systematic literature reviews (A2025-125524)
Yilong Liang, Bordeaux University; Juliette Passebois-Ducros, IAE University School of Management, Univ. Bordeaux; Jean-Philippe Galan, Univ. Bordeaux, IRGO, EA 4190, F-33000 Bordeaux, France

Empowerment and involvement driving brand commitment with the mediating role of role clarity (A2025-123584)
Granit Baca, University of Prishtina; Gentrit Berisha, University of Prishtina

Enduring Connections: Recursive Customer Journey through IT-enabled Proactive Post-sales Service (A2025-126028)
Yi-Chun Ou, National Tsing Hua University; Hui-Ping Liao, National Tsing Hua University; Pei-Fang Hsu, National Tsing Hua University

Estimation of Superpopulation Models for Surveys Under General Sampling Approaches. (A2025-125869)
Jose Vidal-Sanz, Universidad Carlos III de Madrid; Mercedes Esteban-Bravo, Universidad Carlos III de Madrid

Ethical Imperatives in Charitable Work: A Multidimensional Approach to Prioritization and Decision-Making (A2025-126441)
Amir Raki, University of Liverpool; Sertan Kabadayi, Fordham University; Linda Alkire, Texas State University

Ethical Luxury Services: A Conceptualization, Key Premises, and Future Research (A2025-126387)
Domenic Winfrey, KEDGE Business School; Jonas Holmqvist, Kedge Business School; Sertan Kabadayi, Fordham University

Evaluating the Effectiveness of Large Language Models for Targeted Political Messaging (A2025-126399)
Aseem Behl, University of Tübingen; Adrian Zarbock, University of Tübingen

Evidence from half a century of literature: The various impacts of sustainability initiatives (A2025-126400)
Nora Bäckman, Aalto University School of Business; JOHANNA FRÖSÉN, Aalto University School of Business; JOHANNA BRAGGE, Aalto University School of Business

Examining Distributor Characteristics for A Brand Manufacturer's Distribution Intensity Decision (A2025-123583)
Namwoon Kim, Khalifa University; Xubing Zhang, Hong Kong Polytechnic University; Sam Min, California State University, Long Beach; Junji Xiao, Lingnan University

Examining the 'Honest' vs. 'Common' Way of CSR Communication: The Effect of Normative Justifications in Greenwashing Perceptions and Brand Attitudes (A2025-126136)
Anne-Madeleine Kranzbühler, Brand University of Applied Sciences; Athanasios Polyportis, TU Delft

Examining the moderating effect of Micro influencers’ personal traits on the sharing activity of digital brand content in B2B context (A2025-126334)
KARIM GRISSA, CEREGE, University of Poitiers

Examining the role of service quality in creating local tourism experience: a comparative study (A2025-126032)
Virginia Lau, Macao University of Tourism

Examining the Theory of Consumption Values: Insights from Organic Food Markets in Germany, Greece, and Spain (A2025-125936)
Oliver Torres-Reynoso, Universidad de León; Jesus Garcia-Madariaga, Complutense University; Carmen Rodriguez Santos, University of León

Expectations Unmet: Disconfirmation and Abandonment of Mobile Money Services in Base of the Pyramid Rural Markets (A2025-125666)
Pilar Carbonell, York University; Ana Isabel Rodríguez-Escudero, University of Valladolid

Expectations, Blame and Betrayal: Exploring the Dichotomous Impact of Brand Purpose on Consumer Forgiveness in Times of Criticism (A2025-124139)
Jonathan Matzinger, University of Bern; Clemens Ammann, University of Bern; Harley Krohmer, University of Bern

Explaining artificial intelligence for users with mental health challenges: Identifying barriers and implementing solutions (A2025-125708)
Danielle Ang, Toulouse School of Management; CAMILLA BARBAROSSA, TBS Business School; Andreas Munzel, Vlerick business school

EXPLORATION OF THE ASMR PHENOMENON: EFFECTS ON CONSUMER ENGAGEMENT (A2025-125653)
Andrea Morales Muñoz, Universidad de Almería; Alba García Urán, Universidad de Almería; Sara Herrada Lores, Universidad de Almería; MARIA ANGELES INIESTA; Antonia María Estrella Ramón, Universidad de Almería

EXPLORATORY ANALYSIS OF CONSUMERS' NAIVE PERCEPTION OF THE ENTROPY ASSOCIATED WITH PACKAGING MATERIALS (A2025-126455)
ANTHONY BOUVIER, Université Jean Moulin Lyon 3; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon

Exploring Consumer Perceptions of Fairness in Human-Developed vs. AI-Based Pricing Algorithms (A2025-125851)
Anders Mathias Mamen, Kristiania University College; Alexander Hem, Kristiania University College

Exploring Cross-Purchasing in Gastronomic Tourism: Influence of Rituals, Authenticity, and Perceived Value (A2025-126212)
Cristina Antón, Universidad de Valladolid; Marta Laguna García, University of Valladolid; Carmen Anton Martin, University of Valladolid

Exploring Fear of Recurrence among Chronically Ill Patients: an Analysis through the Lens of Resources (A2025-125774)
Judith PARTOUCHE-SEBBAN, PARIS SCHOOL OF BUSINESS; Saeedeh Rezaee Vessal, Leonard de Vinci Pôle Universitaire, Research Center

Exploring Guest Reviews of Capsule Hotels: Identifying Concerns and Satisfaction Factors (A2025-125332)
CHOI IO CHAN, University of Macau; Joseph Sy-Changco, University of Macau

Exploring Jungian Themes for Human Branding - the Psyche of Italian Rock Band Måneskin (A2025-125349)
Ozlem DOULL, Rennes School of Business; Lara BERTOLA, Rennes School of Business

Exploring the Dimensionality and Validation of Social Media E-Loyalty: A Multidimensional Approach (A2025-125984)
Badriah Alfozan, University of Bath; ALISTAIR BRANDON-JONES; Sheik Meeran, University of Bath; Judith De Groot, University of Groningen

Exploring the impact of perceived value dimensions and brand image on in-game purchase intention in freemium mobile games (A2025-125500)
Yan Danni Liang, Bournemouth University; Hao Chen, Naval University of Engineering; Jing (Daisy) Lyu, university of southampton; Hanh (Alice) Tran, Swinburne University of Technology

Exploring the implementation of value-in-use management from the customers' perspective (A2025-125818)
Katharina Prohl-Schwenke, Freie Universität Berlin; Michael Kleinaltenkamp, Freie Universität Berlin; Andreas Eggert, Freie Universität Berlin

Exploring the Influence of Brand Stereotypes on Purchase Intentions (A2025-123467)
MERVE VARDARSUYU, Kutahya Dumlupinar University; Christina Papadopoulou, University of Leeds

Exploring the Intersection of Artificial and Emotional Intelligence in Digital Marketing: Current Insights and Future Directions (A2025-124010)
Andreas Zehetner, University of Applied Sciences Upper Austria; Christopher Korntner-Kanitz, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing; Christian Stadlmann, University of Applied Sciences Upper Austria

Exploring the Mediating Role of Consumer Minimalism in the Relationship Between Spirituality, Religiosity, and Sustainable Consumption Intentions (A2025-124322)
Vytautė Šmakova, Kaunas University of Technology

Exploring the Moderating Effects of Social Visibility on the Relationship Between Personality Traits and Sustainable Purchase Intentions (A2025-123739)
Yingkui Yang, University of Southern Denmark; Jan Jensen, University of Southern Denmark; René Haldborg Jørgensen, University of Southern Denmark

Exploring the Non-Linear Impact of Hedonic Motivations on Online Shopping Addiction: The Salient Role of Marketing Stimuli (A2025-126095)
Laura Heredero Sánchez, University of Valladolid; Carmen Camarero, University of Valladolid; Ana Rodriguez-Escudero, University of Valladolid

Exploring the Perception, Potentials, and Barriers of AI-assisted Services in Swiss Health Insurance Companies: An Expert and Consumer Interview Study (A2025-125777)
Mirjam Hauser, FHNW University of Applied Psychology; Matthias Hudecek, FHNW University of Applied Psychology; Adina Lüthi, FHNW University of Applied Psychology; Anne-Catherine Perrig, FHNW University of Applied Psychology; Chasper Lohri, FHNW University of Applied Psychology; Elena Fischer, FHNW University of Applied Psychology

Exploring the Role of Reviews in Shaping Consumer Satisfaction and Favorable Feedback (A2025-125904)
Barbara Duffek, Georgia State University

Exploring value cocreation impact on marketing performance: Value cocreation orientation, responsive and proactive market orientation and marketing functional power (A2025-124666)
carole charbonnel, Université Jean Moulin Lyon 3; Pierre VALETTE-FLORENCE, Grenoble Univ, CERAG, IAE, Saint-Martin-d'Hères, France

Exposure to Nature Reduces Desire for Money (A2025-123966)
Sunxu Xu, Renmin University of China; Ying Ding, Renmin University of China; Yimin Cheng, Monash University

Fake Carting: Manipulation of Consumer Observational Learning (A2025-125838)
Sungsik Park, University of South Carolina; Jinhong Xie, University of Florida; Hae Kang Lee, Korea University

Falling from Grace or Cushioning the Blow? The Role of CSR in Navigating Ambiguous Brand Responsibility During Corporate Scandals (A2025-124149)
Pascal Bruno, Hochschule Worms - University of Applied Sciences; Martin Ohlwein, International School of Management

Fear of missing out moderates the effect of pressure nudges and time limits on attitudes towards the website and subjective stress (A2025-126538)
Ágnes Buvár, ELTE Eötvös Lóránd University; Mirkó Gáti, Corvinus University of Budapest; Andrea Dúll, Institute of People–Environment Transaction - ELTE PPK

Feeling through Imagery- Impact of multimodal cues of haptic sensations on consumer attitudes (A2025-126477)
Anuja Bhattacharjya, Fundacao Getulio Vargas Universidade EAESP; Delane Botelho, EAESP, Fundacao Getulio Vargas, FGV/SP

Fishing for information: How business customers seek information without the intent to buy (A2025-126177)
Jarkko Niemi, LUT University; Joona Keränen, RMIT University

Followers’ Perceptions of Deinfluencing: Moral Responsibility and Anti-consumption (A2025-124519)
Ioannis Kostopoulos, Liverpool John Moores University; Nina Michaelidou, Loughborough University; Emily Lowe, University of Birmingham

Food Acculturation: A Typology of Professional Expatriates (A2025-126380)
Raficka Hellal-Guendouzi, EM Strasbourg Business School, University of Strasbourg

Fortnite, the Black Hole of Waiting. Humour, camaraderie and emotional flux while waiting (A2025-124937)
Maria del Mar Pàmies, Universitat Rovira i Virgili; Othmane Aride, Universitat Rovira i Virgili; Gerard Ryan, Universitat Rovira i Virgili; Deepika Sharma, Universitat Rovira i Virgili

Four Types of Information Interplay in Online Reviews and Firm Response (A2025-125945)
Yingying Peng, University of Manchester; Florian Dost, Brandenburg University of Technology; Bryan Lukas, University of Manchester’s Alliance Manchester Business School; Christian Homburg, University of Mannheim

Free Will Versus Force: The Role of Brand Equity and Strategic Human Resource Management in Employee Motivation (A2025-125864)
Jan Kleinhans, University of Mannheim; Arnd Vomberg, HEC Paris

From Belief to Behavior: The Intersection of Religion and Household Food Waste Practices (A2025-125468)
Rila Anggraeni, Ghent University, Universitas Brawijaya; Hendrik Slabbinck, Ghent University; Anneleen Van Kerckhove, Ghent University

From Browsing to Booking: A Research Agenda for Conversational Generative AI Across the Tourist Journey (A2025-126097)
Gabriel Maruy, Complutense University of Madrid; Miguel Llorens-Marín, Complutense University of Madrid; Adolfo Hernandez, Complutense University of Madrid

From Campus to Community: A Pathway to Belonging (A2025-125366)
Ann Veeck, Western Michigan University; Mohammad Sakif Amin, Western Michigan University

From Data to Relationship: Exploring Consumer Data Sharing for Personalization (A2025-125900)
Mark Elsner, Wiesbaden Business School; Jessica Knauß, Wiesbaden Business School and Goethe University Frankfurt; Julia Kraft, Deutsche Börse

From Forest to Market: Investigating the effect of sustainability cues on consumer behavior for products from the Amazon Forest (A2025-125889)
Gabriela Nobre Dias, University of São Paulo and University of Antwerp; Kavita Hamza, University of Sao Paulo; Ingrid Moons, University of Antwerp; ANNOUK LIEVENS, University of Antwerp - Faculty of Business and Economics

From Fragmentation to Unity: Creating and Adapting the Unified Compassion Scale for Animals and Nature to Explore Sustainable Consumption (A2025-126201)
Ecem Emur-Bilge, Technical University of Munich; Jutta Roosen, Technical University of Munich

From Haha to Aha reactions: A netnographic study on how parody storytelling engages consumers (A2025-126139)
Conor Flew, Surrey Business School, University of Surrey; Ioanna Anninou, Surrey Business School, University of Surrey; Georgia Stavraki, Department of Organisation Management, Marketing and Tourism, International Hellenic University

From Image to Loyalty: Unraveling the Role of Identification and Engagement in Sports Fan Behavior (A2025-125819)
Elena Alvarado, Kiel University; Stefan Hoffmann, Kiel University

From luxury to affordable: The role of design similarity in shaping dupes’ appeal and intentions to purchase and to give them away (A2025-126324)
Maali BENHISSI, EDC Paris Business School; ANDREA MILENA SÁNCHEZ ROMERO, Université Clermont Auvergne

From Rivalry to Recycling: Using Social Identity to Enhance Pro-Environmental Behavior in the Field (A2025-126285)
Hege Landsvik, Norwegian School of Economics (NHH); Jareef Martuza, Norwegian School of Economics; Lars Jacob Pedersen, Norwegian School of Economics; Sveinung Jørgensen, Norwegian School of Economics; Siv Skard, Norwegian School of Economics

From Self-Preservers to Vigilantes: The Rule Enforcement Models of Frontline Employees (A2025-125780)
Kemefasu Ifie, Loughborough University

From Tradition to Greenwash: How Heritage Imagery Shapes green-perceptions (A2025-124024)
Arancha Larranaga, Universidad Pontificia Comillas; Carmen Valor, Universidad Pontificia Comillas; Paolo ANTONETTI, EDHEC Business School

From Words to Touch: The Power of Tactile Product Descriptions on Haptic Imagery, Psychological Ownership and Purchase Intention (A2025-125795)
Marion Garaus, Sigmund Freud Private University; Elisabeth Wolfsteiner, University of Applied Sciences Wiener Neustadt; Sandra Holub, University of Applied Sciences Wiener Neustadt, Campus Wieselburg, Institute of Marketing, Austria

Fueling Fairness: Exploring Consumer Preferences for Electric Vehicle Mileage Tax Strategies (A2025-126373)
Aviv steren, UC Davis; Stav Rosenzweig, Ben-Gurion University of the Negev; Ofir Rubin, Ben-Gurion University of the Negev

Future intention to use Metaverse with VR headsets: Integrating self-determination theory and theory of planned behaviour (A2025-125711)
MARCO GALVAGNO, University of Catania; Roberto Bruni, University of Cassino and Southern Lazio

Gaining Deeper Insights Into Thin Profile Donors via Attributed Graph Contrastive Learning (A2025-126044)
Jiyeon Hong, George Mason University; Qing Liu, University of Wisconsin-Madison; Wenjun Zhou, University of Tennessee, Knoxville

Gamified Philanthropy: Unveiling Customer Motivation in CSR Campaigns (A2025-125999)
Mohamad Amir Merhabi, Suliman S. Olayan School of Business, American University of Beirut

Gendered advertising to children: Doing gender differences through language in Brazilian toy advertisement (A2025-126293)
ANDRES RODRIGUEZ VELOSO, University of Sao Paulo; Yuri Dallabrida, Fundação Getulio Vargas’ São Paulo School of Business Administration FGV EAESP; Sofia Ferraz, FGV-EAESP; Vitor Nogami, Universidade Estadual de Maringá; Guilherme Shiraishi, Universidade de São Paulo

Generation Z's sharing of travel-related content on social media: The role of personality traits (A2025-123635)
Jan Jensen, University of Southern Denmark; Anne-Mette Hjalager, University of Southern Denmark; Yingkui Yang, University of Southern Denmark

Generative AI and Product Designs (A2025-125766)
Dipayan Biswas, University of South Florida; Courtney Szocs, Pennsylvania State University; Janina Garbas, ESCP Business School; Franziska Krause, EBS University of Business and Law

Generative AI Design Devalues Luxury? Exploring Consumer Perceived Value of AI-designed Luxury Products (A2025-126368)
Yunqi Su, NEOMA Business School; Yiping (Amy) Song, NEOMA Business School; Stéphane Borraz, NEOMA Business School

Generative Experiments: A Novel Approach to Studying Consumer-AI Interactions (A2025-126454)
Siv Pedersen, Copenhagen Business School; Constant Pieters, Copenhagen Business School; Felix Eggers, Copenhagen Business School

Getting consumers to learn more about the product – The Effect of informative return labels on information processing and return rates (A2025-126111)
Sergey Turlo, Goethe University Frankfurt; Katharina Kessing, University of Wuppertal

Give customers a chance to show they care: the role of sympathy and equity in consumer–brand relationship recovery. A latent growth curve modelling approach. (A2025-123384)
Abbie Iveson, The University of Manchester; Vasileios Davvetas, University of Leeds; Magnus Hultman, Brock University

Giving Back or Holding Back: How Reciprocity Impacts the Perceived Value of Charity Gifts (A2025-125726)
Diletta Acuti, University of Bath; Marta Pizzetti, emLyon Business School; Isabella Soscia, SKEMA Business School

Go Dutch on fairness: How consumers care about price fairness for the producer when assessing the fairness of price for themselves (A2025-124169)
Evanguelia Tsiapkolis, University Jean Moulin Lyon 3, iaelyon School of Management, UR Magellan; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon; William SABADIE, iaelyon School of Management; Lan Xia, Bentley University

Good Intentions, Bad Impressions: When Content Warnings Impair Experience of Visual Art (A2025-126159)
Michail Kokkoris, Vrije Universiteit Amsterdam; Peeter Verlegh, Vrije Universiteit Amsterdam; Marieke Fransen, Radboud University

Greenhushing on Online Delivery Platforms: How Does it Affect Consumers and a Possible Intervention (A2025-126169)
Annamaria Tuan, University of Bologna - Department of Management; Musa Essa, Tilburg University; Marco Visentin, University of Bologna

Guardiola, Klopp or Mourinho? Evidence on the Value of Managerial Abilities for Brand Performance from the English Premier League Using an Extended Two-Sided Matching Model of the Market for Talent (A2025-126467)
Liang Zhao, University of Cambridge, Judge Business School; Ahmed Khwaja, University of Cambridge Judge Business School

Happiness as a barrier to food literacy in detecting healthwashing (A2025-125837)
Kacy Kim, Bryant University; Junghoon Moon, Seoul National University; Jaehee Son, Seoul National University; Sukki Yoon, Bryant University

Haptic sensations of product containers as moderators of the effect of risk on confidence and purchase intention (A2025-126055)
Marine Kergoat, Université Jean Monnet - Laboratoire COACTIS; Charlotte Lecuyer, Clermont-Ferrand University; Thierry Meyer, Université Paris Nanterre - LAPPS

Healthy Ageing and Service: How Smart Technologies Can Help Serve The Last Growth Market (A2025-123463)
Darius-Aurel Frank, Aarhus University; Martina Čaić, Aalto University; Nina Veflen, BI Norwegian Business School; John Bateson, The Bayes Business School; Jochen Wirtz, NUS Business School/National University of Singapore

Helpfulness of Online Reviews: Identifying the Sweet Spot of Fluent and Disfluent Textual Characteristics (A2025-125237)
Mohammadhesam HAJIGHASEMI, ESSEC Business School; Amir Sepehri, ESSEC Business School; JAN LANDWEHR, Goethe University Frankfurt

Hidden in Plain Sight: Consumer Responses to Pseudo-Secrets in Marketing (A2025-126248)
Dafna Goor, London Business School; Anat Keinan, Boston University; Nir Halevy, Stanford Graduate School of Business; Michael Norton, Harvard Business School

How Anticipated Fit between Experiential Features and Physical Stores Affects Visit Intentions (A2025-126360)
Max Pisek, University of Goettingen; Waldemar Toporowski, University of Goettingen

How Brands Approach Their Journey Towards More Sustainable Business Models: An Exploratory Analysis in the Luxury Industry (A2025-125713)
Bettina Herz, TU Braunschweig; Christof Backhaus, TU Braunschweig; Hannes Gurzki, ESMT Berlin

How Building Rapport with Sales Personnel Can Lower Consumers’ Shopping Costs? Consumers’ Sustainable Relationship Building with Sales Personnel & Its Impact on Switching Cost (A2025-125908)
SOOKHYUN KIM, EAST TENNESSEE STATE UNIVERSITY

How Can AI-Driven Customer Communication Mitigate Service Failures? (A2025-124047)
Mototaka Sakashita, Professor of Marketing, Graduate School of Business Administration, Keio University; Li Wang, Tongji University; Yirong Gu, Tongji University; Shu Wang, Tongji University; Zhiyong Yang, Miami University

How Consumer Lay Theories Shape Valuation of AI Creativity (A2025-124230)
Sara Caprioli, TU Munich; Armin Granulo, TU Munich; Noah Castelo, University of Alberta

How Content Creators Should Narrate Their Content? The Impact of Emotionality Flips on Audience Engagement (A2025-124254)
Mohammadhesam HAJIGHASEMI, ESSEC Business School; Amir Sepehri, ESSEC Business School; Vivek Astvansh, Indiana University

How different crisis responses can mitigate discrete negative moral emotions (A2025-124143)
Paolo ANTONETTI, EDHEC Business School; CARMEN VALOR; Branko Bozic, Neoma Business School

How Do Collaborations in Luxury Brands Contribute to Building a Unique Brand Identity? (A2025-125746)
Carlos Lourenco, Fundacao Getulio Vargas; Elena Vianello, Bocconi University; EMANUELA PRANDELLI

How Do Consumers Compare BOGOF Promotions: Diagnosing Disruptions of the Rational Process (A2025-125839)
GILLES LAURENT, ESSEC Business School; raphaelle pandraud, ESCP EUROPE; MARC VANHUELE, HEC Paris; Madhav Arora, ESSEC Business School

HOW DOES CEO REGULATORY FOCUS AFFECT CSR’S IMPACT OF FIRM OUTCOMES? (A2025-124040)
Tuck Siong Chung, ESSEC Business School; Claire Liu, The University of Sydney Business School; Angie Low, Nanyang Business School, Nanyang Technological University; XiXi Wang, Carroll School of Management, Boston College

How Does Using a Non-Native Language Influence Consumer Response to Service Failure? (A2025-126001)
Marie Ozanne, Cornell University, USA; Xinlian Zhang, Cornell University, USA

How Dynamic Pricing Shapes Prepurchase Stage Duration and Purchase Probability (A2025-126193)
Lucas Heyden, University of Rostock; Markus Husemann-Kopetzky, Freie Universität Berlin; Lena Steinhoff, Paderborn University; Christian Brock, University of Rostock

How Explainable Medical AI Unlocks Patient Disclosure (A2025-126303)
Wansaja BADDEGAMAGE, Université Jean Moulin Lyon 3; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan; Nour Alrabie, Université Toulouse Jean Jaurès; Maxime Ducret, Hospices Civils de Lyon, Université Claude Bernard Lyon 1, Laboratoire de Biologie Tissulaire et Ingénierie Thérapeutique

How External Knowledge Sourcing Affects New Product Innovativeness: The Double-edged Role of Organizational Implementation (A2025-126005)
Xiaoyun Chen, The University of Macau; Kevin Zheng Zhou, the University of Hong Kong; May Wang, Beijing Normal University-Hong Kong Baptist University, United International College; Yukun FENG, The University of Macau; Fang Qian, University of Macau

How Green Brand Extensions Facilitate Adoption of Usage-Changing Products Among Less Environmentally Conscious Consumers (A2025-124799)
Natacha Kahan, Université libre de Bruxelles, Solvay Brussels School of Economics & Management; Virginie Bruneau, Université libre de Bruxelles; Catherine Janssen, Solvay Brussels School of Economics and Management - Université libre de Bruxelles

How Long and How Much: Stress, Adaptation, and NPD Team Performance (A2025-124091)
Yang Liu, University of Westminster; Zhaleh Najafi-Tavani, University of Leeds; Ghasem Zaefarian, University of Leeds; Vasileios Davvetas, University of Leeds

How Maximizing and Satisficing Mindsets Impact Choice Overload: Exploring Cognitive Load (A2025-125725)
Jennifer Musial, University of Duisburg-Essen; Timo Kienzler, Pforzheim University and University of Hohenheim

How Previous Extraordinary Travel Experiences Inspire Tourists’ Future Pro-Environmental Choices (A2025-126050)
Nan (Iris) Xue, University of Birmingham; Elisa Chan, The Chinese University of Hong Kong; Lisa C. Wan, The Chinese University of Hong Kong

How psychological ownership contributes to the emergence of a parasocial preference for a chatbot and increases willingness to pay premium (A2025-125896)
Lara Fröbel, Heinrich-Heine-University Düsseldorf

How Public's Reception of Corporate Social Advocacy Moderates CSA's Effect on Brand Health (A2025-126395)
Ulrike Phieler, WU Vienna

How Shoppable Video Clips Convert Views to Clicks (A2025-125764)
Christopher Schraml, University of St.Gallen; Keyvan Dehmamy, Goethe University Frankfurt; Djordje Djokovic, University of St.Gallen; Dhruv Grewal, Babson College; Thomas Rudolph, University of St. Gallen, Institute of Retail Management

How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey (A2025-126222)
Nadine Schröder, HSBI; Christina Schamp, Vienna University of Business and Economics; THOMAS REUTTERER, WU Vienna University of Economics and Business

How should brands promote social sustainability online? The role of regulatory focus and political ideology (A2025-125770)
Antonios Tiganis, Department of Management, Aarhus University; Polymeros Chrysochou, Aarhus University; Frank Mathmann, Queensland University of Technology

How soon is soon enough?: The Influence of Salary Payment Proximity on the Pain of Payment (A2025-126282)
Chiara Pfeiffer, University of Goettingen; Yasemin Boztug, University of Goettingen; Steffen Jahn, Martin Luther University Halle-Wittenberg

How Spatial Thinking Ability Affects the Usage of Mobile Augmented Reality Apps in Retailing (A2025-126263)
Pascal Kowalczuk, University of Duisburg-Essen; Carolin Siepmann, University of Duisburg-Essen; Jost Adler, University of Duisburg-Essen

How Sustainable Should the Product Be? The Impact of Central and Peripheral Sustainable Cues on Product Choice (A2025-126468)
Rafael Demczuk, Universidade Católica Portuguesa; Rita Coelho do Vale, Universidade Católica Portuguesa

How Team Interaction Stability and Financial Incentives Influence B2B Customer Experience: A Longitudinal Perspective (A2025-123585)
Ahmed Almoraish, Cardiff University; Spiros Gounaris, Universtiy of Strathclyde

How temporal distance influence consumers’ experiential consumption (A2025-126403)
Muru Chen, Monash University; Harmen Oppewal, Monash University; Bhoomija Ranjan, Monash University; Jing Lei, University of Melbourne

How To Design Retail Communication For Effective Circular Strategies: Empirical Evidence From Take-Back Programs (A2025-126208)
Valentina Mazzoli, University of Verona; Benedetta Baldi, University of Verona; Ivan Russo, University of Verona; Ilenia Confente, University of Verona

How to make a movie trailer? Analyzing emotional patterns in multimedia trailer data using functional data analysis. (A2025-123395)
Thu (Jordan) Truong, The University of Sydney; Stephan Ludwig, Monash University; Liliana Bove, The University of Melbourne

How to transfer myths to the brand of a football club? - A quantitative analysis of the influence on fan loyalty. (A2025-126520)
Sören Bär, University of Bayreuth; Luka Marquardt, Universität Bayreuth; Markus Kurscheidt, University of Bayreuth

How Usage Complementarity (vs. Basket Co-Occurrence) Based Recommendations Attenuate Consumers’ Reliance on Discount Depth in Multi-Product Purchase Decisions (A2025-124828)
Hyun Young Park, China Europe International Business School (CEIBS); Jungsil Choi, Cleveland State University

How Virtual Should the Metaverse Be? How Visibility of the Physical Reality During Virtual Experiences Affects Consumers’ Perceptions and Responses (A2025-126474)
Philo Freiboth, University of Münster; Thorsten Hennig-Thurau, University of Münster

Human Attention in Advertising: EEG-Based Neuro-Marketing Insights on Media Framing and Visual Design (A2025-125498)
Hui-Chih Wang, National Taiwan University of Science and Technology; Berri Brilliant Albar, National Taiwan University of Science and Technology; Chun-Ling Lin, National Taipei University of Technology; Mehmed Kantardzic, University of Louisville

Human Dominance Belief Scale: Measurement of the Belief in Humans’ Ability to Dominate Nature (A2025-126280)
Benedetta Canfora, Grenoble Ecole de Management; Marie-charlotte Guetlein, Grenoble Ecole de Management; Robert Mai, Grenoble Ecole de Management

Human-Centered Multimodal Insights for Short Video Social Media Marketing (A2025-126419)
Wanqing Zhang, Bayes Business School, City, University of London; Qinghua Li, northwestern university; Pradeep K. Chintagunta, Booth School of Business, University of Chicago; Peng Wang, Bayes School of Business; Liqiang Huang, Zhejiang University

I don't like it! Examining the Impact of Product Disliking on Perceived Status (A2025-124995)
Kıvılcım Döğerlioğlu Demir, Ozyegin University; Melis Ceylan, Heriot-Watt University; Andy Ng, Cardiff University; Cenk Koçaş, Sabanci University

I Have Seen Enough?: Augmented Reality Can Suppress Search Behavior and Negatively Affect Decision Outcomes (A2025-124636)
Kim Uhlendorf, German Sport University Cologne // University of Cologne; Sebastian Uhrich, German Sport University Cologne; Franziska Völckner, University of Cologne; Kristin Diehl, University of Southern California

I like my ads like my bags. GenAI in Firm-created Content and Consumer Perception. (A2025-123348)
Konstantin Pikal, LUISS Guido Carli; Ginevra Testa, University of Genoa

I See it and it Becomes Mine: The Effect of Package Windows on Product Preference via Psychological Ownership (A2025-124524)
Eva Marckhgott, WU Vienna University of Economics and Business; Bernadette Kamleitner, WU Vienna; Zachary Estes, Cass Business School, City University of London

Implementation of Customer-Centricity: Impact of Stakeholder Integration and Convergent Value (A2025-125325)
Fabio Oliveira, Fundacao Getulio Vargas; Carlos Lourenco, Fundacao Getulio Vargas

Improving Information Display on Donation Platforms: A Choice-Based Conjoint Analysis of Donor Preferences (A2025-125794)
Philip Sander, University of Hamburg; Felix Eggers, Copenhagen Business School; Henrik Sattler, University of Hamburg

Improving Job Advertisement Attractiveness and Best Practices for Social Media Recruitment (A2025-125326)
Joseph Sy-Changco, University of Macau; KAI MAN CHEONG, University of Macau

Improving Uptake of Healthcare Subscription: Role of Influencer, Customer Testimonial, and Microcredit (A2025-124783)
Raghunath Rao, The University of Texas at Austin; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Vedha Ponnappan, Indian Institute of Management Udaipur; Madhur Mohan, Terry College of Business, University of Georgia

In a World that Cannot Wait (A2025-124737)
Deepika Sharma, Universitat Rovira i Virgili; Gerard Ryan, Universitat Rovira i Virgili; Maria del Mar Pàmies, Universitat Rovira i Virgili

Inaccurate Stereotyping of Gay Consumers Towards Aesthetic Products (A2025-125840)
Ignazio Ziano, University of Geneva

Incentive Designs with Uncertainty: Keeping the Hope Alive (A2025-126132)
Siria Xiyueyao Luo, University of Groningen; Luxi Shen, Chinese University of Hong Kong

Individuals in Need Versus Charities in Need The Effect of Donation Recipient Type on Donors' Preference for Choice (A2025-125756)
Anna Schwartz, The Hebrew University of Jerusalem; Lilach Sagiv, The Hebrew University of Jerusalem; Danit Ein-Gar, Tel-Aviv University; Matilde Lucheschi, University of Sussex

Influence or Echo? Understanding the Dynamics of Brand Activism, Consumer Opinions, and Sociopolitical Changes (A2025-125970)
Francesco Bologni, Bocconi University; Gaia Rubera, Bocconi University; Kai Zhu, McGill University

Influencer marketing campaigns along the funnel: A social capital theory perspective and a multiple-case study analysis (A2025-126374)
Gloria Peggiani, Politecnico di Milano; Lucio Lamberti, Politecnico di Milano, School of Management

Influencer marketing: The role of Z followers’ emotions (A2025-123903)
Anne Bontour, University of Franche-Comté/ IUT Nord Franche-Comté; Françoise SIMON, université de Haute-Alsace

Influences on Sustainable Consumption Behavior: An Evaluation of Price and Greenness Sensitivity (A2025-124344)
Katayoon Pourmahdi, Åbo Akademi University; ANNA-GRETA NYSTRÖM, ABO AKADEMI UNIVERSITY; Ilia Gugenishvili, Åbo Akademi University

Influencing Food Waste Reducing Behavior in Restaurants: is it Possible? (A2025-125876)
Alessandro Silva, ESPM - Escola Superior de Propaganda e Marketing; LUCIANA DE ALMEIDA, ESPM; Evandro Lopes, ESPM - Escola Superior de Propaganda e Marketing

Influencing Social Impressions Through Visually Induced Temperature in a Social Networking Site (A2025-126333)
Francisco Barbosa Escobar, Copenhagen Business School; Torsten Ringberg, Copenhagen Business School; Florian Kock, Copenhagen Business School

Information Processing Patterns during Choice: The Effects of Choice Design Complexity and Product Category Involvement on Attribute Non-Attendance (A2025-126259)
Alaa Elgayar, Institute of Marketing, School of Business and Economics, Humboldt University Berlin; Narine Yegoryan, Humboldt University Berlin

INFORMATION TRANSPARENCY AND AI RECOMMENDER SYSTEM: A DOUBLE-EDGED SWORD (A2025-124440)
Sara-Maude Poirier, Université du Québec à Montréal; Sylvain Sénécal, HEC Montreal; Pierre-Majorique Léger, HEC Montréal

Inspiring Consumers to Make Sustainable Food Choices: An In-Store Experiment in Food Retailing (A2025-125735)
Maureen Schulze, Leuphana University Lüneburg; Meike Janssen, Copenhagen Business School

Instagram Reels Engagement Drivers: Machine Learning Insights into Celebrities, and Brands (A2025-126090)
Elif Kumcu, Aksaray University

Integrating Digital, Social, and Physical Spaces to Explore Student Experience in Higher Education (A2025-124592)
KRISZTINA KOLOS, Corvinus University of Budapest; Zsofia Kenesei, Corvinus University Budapest

Intelligence Extension: Artificial Intelligence and Consumer Trust in Service Extensions (A2025-126004)
Jiajia Liu, The University of Hong Kong; Phyliss Jia Gai, Guanghua School of Management, Peking University; Anne-Kathrin Klesse, Erasmus University, Rotterdam School of Management

INTELLIGENT VOICE ASSISTANT SERVICE QUALITY IN B2B PARTNERSHIP QUALITY: EXPLORING THE EFFECTS OF PERCEIVED TRUST AND TECHNOLOGY-BASED SERVICE INNOVATIVENESS (A2025-126042)
Kofi Osei-Frimpong, Africa Business School, University Mohammed VI Polytechnic; Brigid Appiah Otoo, University of Central Arkansas; Nouha Berrada, Africa Business School, University Mohammed VI Polytechnic

Intergenerational Capital: A Strategic Lever to Enhance Consumer-Brand Relationships (A2025-125847)
Alizée Cez, Aix-Marseille Université, CERGAM, IAE Aix-Marseille; Aurélie KESSOUS, Aix Marseille Univ, Université de Toulon, CERGAM, Aix-en-Provence, France; Fanny Magnoni, Aix-Marseille Université, CERGAM, IAE Aix-Marseille

Intergroup Bias in Selfish and Other Benefitting Dishonesty (A2025-125835)
Jareef Martuza, Norwegian School of Economics; Hallgeir Sjåstad, Norwegian School of Economics & SNF (Center for Applied Research at NHH); Helge Thorbjørnsen, Norwegian School of Economics & SNF (Center for Applied Research at NHH); Jay Van Bavel, New York University

Internal brand orientation: innovation benefits and backfiring effects (A2025-125741)
LAMPRINI PIHA, National and Kapodistrian University of Athens; Vasileios Davvetas, University of Leeds; Karolos Papadas, University of York; Anastasios Fotsis, TEFACO SA

Internet Slang in Social Media Brand Messages (A2025-126098)
Matilde Rapezzi, Vrije Universiteit Amsterdam; Peeter Verlegh, Vrije Universiteit Amsterdam; Gabriele Pizzi, University of Bologna; Gian Luca Marzocchi, University of Bologna

Interplay between gentrification, retail and urban space: a systematic literature review (A2025-125987)
MARCELO BRANDAO, Federal University of Espírito Santo; Thiago Guedes, Universidade Federal do Espírito Santo; Arthur Sarcinelli, Lusófona University

Intrinsic Motivations and Their Role in Consumer Interaction with Immersive Branded Environments (A2025-126491)
Virginia Vannucci, University of Pisa; Francesca Bonetti, HEC Montreal; Matteo Montecchi, King's College London; Anne Roggeveen, Babson College

Intuitive Targeting Decisions along the Customer Lifecycle (A2025-126447)
Annika Jung, KU Leuven & Vlerick Business School; Bart De Langhe, KU Leuven & Vlerick Business School

Investigating benefits and tensions within brand communities (A2025-126153)
Lena Kemna, Nova School of Business and Economics; Catherine da Silveira, Nova School of Business and Economics

Investigating consumer resistance to adopt Augmented Reality (AR) in online retail (A2025-126064)
Lina ANGGRAINI, IESEG School of Management; Nathalie Demoulin, IESEG SCHOOL OF MANAGEMENT, LEM-CNRS (UMR 9221); Helen Cocco, IESEG School of Management LEM-CNRS (UMR 9221)

Investigating the effects of intelligent products on psychological ownership (A2025-126411)
Qing Sun, Richmond American University London; Louise Hassan, University of Birmingham; Edward Shiu, Bangor University; Qing Sun, Richmond American University London

Investigating the influence of deepfakes on social media advertising value and brand engagement: the mediating role of trust (A2025-126350)
AHMED GEEBREN, Northumbria University; Shenaz Rangwala, Northumbria University

Is an eye truly for an eye? Magnitude differences affect moral praise more than moral blame (A2025-126224)
Lishi Tan, University of Leeds; Rajen Anderson, University of Leeds; Shankha Basu, University of Leeds

Is this appropriate? Effects of gender and self-objectification of Social Media Influencers on trust and consumer intentions (A2025-124161)
Daria Plotkina, EM Strasbourg, University of Strasbourg; Nada MAANINOU, EM STRASBOURG BUSINESS SCHOOL; Coralie Haller, EM Strasbourg Business School, University of Strasbourg

It gets under my skin – How colourist beauty ideals boosted by the cosmetic industry lead to health-damaging consumer behaviours in vulnerable groups (A2025-126106)
Suzanne Ehrlich, University of Rostock; Marc Linzmajer, University of St. Gallen/ Institute of Retail Management; Natascha Loebnitz, University of Applied Science Stralsund; Clarisse Kienou-Traore, University of Ouagadougou

It´s not only what you say, but also how you say it! How expressed Emotions predict User’s Satisfaction with Voice Assistants in different Usage Contexts (A2025-124410)
John Vara Prasad Ravi, IQS School of Management - Universitat Ramon Llull; Jan-Hinrich Meyer, Universitat Ramon Llull, IQS School of Management; Ramon Palau-Saumell, IQS School of Management Barcelona; Divya Seernani, iMotions A/S

Just old Wine in New Bottles or What Can Marketing Learn from Other Disciplines About Individualisation (A2025-126100)
Nicola Bilstein, University of Bayreuth; Charlotte Kräft, Bielefeld University; Julia Rötzmeier-Keuper, Technische Universität Berlin

Keeping the Mall Alive? Identifying the Drivers of Shopping Mall Satisfaction and Closure from Customer Reviews (A2025-126417)
David de Jong, Vrije Universiteit Amsterdam; Christoph Teller, Institute for Retailing, Sales and Marketing; Dennis Herhausen, VU Amsterdam; Stephan Ludwig, Monash University; Francisco Javier Villarroel Ordenes, University of Bologna; Dhruv Grewal, Babson College

Knowledge sources and export performance: A tri-decadal perspective on the determinants of the India’s pharmaceutical exports (A2025-126261)
Satyanarayana Rentala, Bharathidasan Institute of Management; Ruma Agnes, Bharathidasan Institute of Management, Tiruchirappalli (Tamil Nadu), INDIA

Lack of Autonomy and Spontaneous Recovery from Hedonic Decline (A2025-125215)
Kao Si, University of Macau; Jing Hu, University of Macau; Xianchi Dai, CUHK Business School, Chinese University of Hong Kong, Hong Kong

Leveraging Metahuman Endorsers for Cultural Destinations (A2025-123712)
Ali Can, University of Portsmouth; Ammar Javed, University of Dundee; Yuksel Ekinci, University of Portsmouth

Leveraging NLP to Analyze Emotions in Customer-Agent Interactions: Impacts on Satisfaction and Recommendation Intentions (A2025-126345)
Thomas De Cleen, Vlerick Business School; Frank Goedertier, Vlerick Business School; Philippe Baecke, Vlerick Business School

Leveraging Safety Messages to Improve Product Registration Rates and Brand Performance (A2025-125791)
Jan von Schlieben-Troschke, Freie Universität Berlin (FU Berlin)

Leveraging social norms for sustainable behaviour: How the exposure to static-and-dynamic-norm communications influences (sufficient-based vs over) consumption practices of fashion items. (A2025-124579)
GIULIA GRANATO, TU Delft, faculty of Industrial Design Engineering; Ruth Mugge, Delft University of Technology

Lifting the Curtain on Competitive Advertising Effects (A2025-125507)
Ivan Guitart, emlyon business school; Sarah Gelper, University of Luxembourg; Christophe Haon, Toulouse Business School; Guillaume Hervet, emlyon business school

Listen and Watch! Decoding the Power of Video in Experiential Product Success through a Multimodal Analytical Approach (A2025-125850)
Jonah Berger, University of Pennsylvania; Lily (Xuehui) Gao, Stockholm School of Economics; Qiong Tang, University of Groningen; Xiangnan Zhang, Temple University

Live Out of a (Used) Suitcase: Residential Mobility and Second-Hand Product Consumption (A2025-124218)
G. Ceren (Gerry) Aksu, UMass Boston; Aylin Cakanlar, Frankfurt School of Finance & Management; Gergana Nenkov, Boston College

Loneliness and Consumer Responses to Advertising for Ordinary versus Extraordinary Experiences (A2025-124314)
Fang-Chi Lu, University of Melbourne; Nuoya Chen, Hong Kong Polytechnic University; Jinfeng (Jenny) Jiao, Amazon; Xiucheng Fan, Fudan University

Luxury’s Treadmill: Unveiling the Ratchet Effect in Luxury Consumption (A2025-124252)
Rania Semaan, American University of Sharjah; Nina Michaelidou, Loughborough University; Nikoletta Siamagka, Aristotle University of Thessaloniki; George Christodoulides, American University of Sharjah

Malicious or Benign Envy to Travel? Developing and Validating the Travel Envy Scale (TES) and Its Application in Intention to Travel (A2025-125975)
Nazan Colmekcioglu, Cardiff University; Bekir Bora Dedeoglu, Nevsehir Haci Bektas Veli University

Managing CSR Across Corporate and Product Brands: Consumer Expectations and Brand Alignment (A2025-126237)
Conrad Homm, WHU – Otto Beisheim School of Management; Anna-Karina Schmitz, WHU - Otto Beisheim School of Management; Peter Liebens, WHU - Otto Beisheim School of Management

Managing Feedback Effects: Co-Branded vs. Non-Co-Branded Extensions (A2025-125824)
Fabian Kraus, University Bremen; Michael Schade, University of Bremen; Rico Piehler, Macquarie University; Marius Diegel, University of Bremen; Christoph Burmann, University of Bremen

Managing novice and experienced customers: an evaluability-based perspective on service recovery (A2025-124026)
Lucia Silvestro, Aston University; Lloyd Harris, Alliance Manchester Business School; Doga Istanbulluoglu, University of Birmingham

Managing the Impact of Natural Disasters on Salesperson-Customer Relationships within Business Markets: Evidence from Hurricane Harvey (A2025-125996)
Irene Nahm, Carlson School of Management, University of Minnesota; Michael Ahearne, University of Houston; Phillip Wiseman, Rawls College of Business, Texas Tech University; Seshadri Tirunillai, Bauer College of Business, University of Houston

Market Expansion, Switching, and Cannibalization: Decomposing the Effects of Sustainable and Conventional Line Extensions (A2025-125802)
Annika Hagen, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management; Anna-Karina Schmitz, WHU - Otto Beisheim School of Management

Market Response to Conflict Sourcing: A Study on the Consequences of Sourcing Blood Diamonds and Conflict Minerals (A2025-126272)
Aukje Wijnen, Tilburg University; Samuel Stäbler, Tilburg University; Barbara Deleersnyder, University of Tilburg

Market Response to Research Misconduct (A2025-126271)
Samuel Stäbler, Tilburg University; Aukje Wijnen, Tilburg University

Marketing instruments for promoting healthy food products – a mixed-method approach (A2025-124941)
PAWEŁ BRYŁA, University of Lodz

MARKETING POTENTIAL OF BEHAVIORAL GENETICS IN THE CONTEXT OF HYPER-PERSONALIZATION (A2025-126335)
IVELINA IVANOVA-KADIRI, CPSBB, Director Tsanko Gechev

Matching green message for luxury brands to improve perceptions of luxury value and message credibility (A2025-124551)
Shuang Wu, University of Leeds; Maria Logkizidou, University of Leeds; Pammi Sinha, University of Leeds

Measuring food preferences: evaluating the use of parental reports as proxy for their children (A2025-124671)
NATALIA TORRES VELDERRÁIN, University of Antwerp; Barbara Briers, University of Antwerp; Mario Pandelaere, Virginia Tech

Measuring industrial brand equity: unpacking the role of actual and potential customers’ evaluations (A2025-125805)
Sara Giacomelli, Politecnico di Milano; DEBORA BETTIGA, POLYTECHNIC UNIVERSITY OF MILAN

Meat the Future: Investigating the Determinants of Willingness to Try In-Vitro Meat (A2025-126176)
Katharina Rzepucha-Hlubek, Heinrich Heine University Düsseldorf; Tim Buchbauer, Heinrich-Heine-University Düsseldorf

Meet, Greet or Tweet: Empowering Employees with Role-Optimized AI Assistance (A2025-126091)
Claus Hegmann-Napp, University of Hamburg; Tijmen Jansen, University of Hamburg; Mark Heitmann, University of Hamburg

MENU PRICE INCREASE ANNOUNCEMENTS AND SHAREHOLDER VALUE: THE ROLE OF DUAL DISTRIBUTION CHANNELS (A2025-124184)
Kamran Eshghi, Laurentian University; Saeed Shekari, William Paterson University of New Jersey

Militant Consumers: A Consumer-Centered Exploration of Communal Identity and Brand Politicization in Polarized Social Environments (A2025-125873)
Steven Tadlock, Toulouse School of Management; Linda Hamdi-Kidar, TBS Education; MATHIEU ALEMANY OLIVER

Mimicry of Negative Valence in online WOM: A Cognitive Approach (A2025-126453)
Andrea Pelaez Martinez, LUISS University; Lauren Block, Baruch College, CUNY; Mahima Hada, Baruch College, CUNY; Ujwal Kayande, Melbourne Business School

Minimalist Design of Cannabis Stores Reduces the Negative Stereotyping of Consumers (A2025-126428)
Mohammed El Hazzouri, Dalhousie University; Namita Bhatnagar, University of Manitoba; Kelley Main, University of Manitoba

Mismatch Magic: Exploring the Influence of Text-Visual Mismatch on Audience Engagement (A2025-123473)
Ye Zhang, Koc University; Ayşegül Özsomer, Koç University; Fahri Bagir, Istanbul Atlas University

Model size and discounts in fashion advertising: Individualistic versus collectivistic mindsets (A2025-125648)
Sukki Yoon, Bryant University; Kacy Kim, Bryant University; YUNG KYUN CHOI, Dept. of Advertising & PR/Dongguk University, Seoul; Teresa McCarthy Byrne, Bryant University; Sharmin Attaran, Bryant University

Moral Compass of Brands: How Sustainability Influences Consumer Emotions (A2025-126221)
Jacqueline Veith, Johannes Gutenberg-Universität Mainz; Frank Huber, Johannes Gutenberg University Mainz

Motivational Psychology Aspects Behind Fashion Microtrends on Social Media: Exploring Imitation and Differentiation in the Consumption Behavior of Generation Z (A2025-125750)
Vanessa Haselhoff, Hochschule fur angewandtes Management; Lara Voss, Hochschule fur angewandtes Management

Narrating Negative Experiences on Behalf of Self vs. Others: Use of Passive Voice (A2025-124963)
Mohammadhesam HAJIGHASEMI, ESSEC Business School; Amir Sepehri, ESSEC Business School

Narrative conversion of marketing assets - The case of Welcome to Wrexham (A2025-125928)
Susanna Sarkki Ekestubbe, University of Helsinki; Essi Pöyry, University of Helsinki; Petri Parvinen, University of Helsinki

National tourism marketing: Scale-free and small-world networks (A2025-125812)
Havard Ness, University of South-Easten Norway; Jarle Aarstad, Western Norway University of Applied Sciences; SVEN HAUGLAND, NHH Norwegian School of Economics

Nature Sounds Promote Green Behavior amongst Consumers (A2025-126308)
Sajed Khandani, BI Norwegian Business School; Carlos Velasco, BI Norwegian Business School; Nina Veflen, BI Norwegian Business School; Charles Spence, University of Oxford

Navigating Differentiated Promotional Practices: Examining Consumer Fairness Perceptions in Omnichannel Retail (A2025-126407)
Ophélie Duquesne, UCLouvain, LouRIM; Simon Hazée, UCLouvain, LouRIM; Caroline Ducarroz, UCLouvain

Navigating Digital Hyperchoice - Honing as an alternative to Maximising (A2025-125799)
Ravneet Bawa, London School of Economics and Political Science; Amitav Chakravarti, London School of Economics and Political Science

Navigating Service Encounters with Disabled Consumers: A Dignity-Based Approach (A2025-124077)
Rodoula Tsiotsou, University of Macedonia

NAVIGATING THE COMPETITIVE LANDSCAPE: THE ROLE OF AWARENESS, MOTIVATION, AND COMPETITION NETWORKS (A2025-126297)
Fernando Campayo-Sánchez, University of Alicante/ Marketing department; Francisco Mas-Ruiz, University of Alicante; JUAN LUIS NICOLAU, Virginia Tech University

Navigating the digital marketing ecosystem: implications of the European Digital Services Act Package (A2025-123935)
Adriana Mutu, ESIC Business & Marketing School

Negotiating Dissatisfactory Outcomes: Consumers Believe That AI Is Not a Good Persuasion Target (A2025-123928)
Bo Huang, University of Nottingham Ningbo China; Anshu Suri, University College Dublin; Sylvain Sénécal, HEC Montreal

New or Second-Hand Clothing? How Materialism Shapes the Emotional and Identity Perceived Benefits of Fashion Choices (A2025-126163)
Olaya Moldes, Cardiff University; Nicole Koenig-Lewis, Cardiff University; Carmela Bosangit, Cardiff University

New Product Development Announcements and Shareholder Value: A Meta-Analysis (A2025-125976)
Hadi Eslami, Saint Mary's University; Kamran Eshghi, Laurentian University; Farhad Sadeh, Eastern Illinois University

No Longer One-size-fits-all: How B2B Sales Skillsets Differ Across Multiple Sales Performances (A2025-126327)
Giang Dao, University of Twente; Manfred Krafft, University of Münster; Agata Leszkiewicz, UNIVERSITY OF TWENTE; Holger Schiele

No one judges me! The impact of online shopping contexts on indulgent hedonic purchases (A2025-126405)
Rita Coelho do Vale, Universidade Católica Portuguesa; João Braga, Universidade Catlica Portuguesa, Católica Lisbon School of Business and Economics

Nostalgia and Consumers’ Product Recycling Decisions (A2025-126379)
Linjia Jiang, The Chinese University of Hong Kong; Jessica Kwong, The Chinese University of Hong Kong

NOT ALL CALORIES ARE EQUAL: UNDERSTAND THE NUTRITION FACTS LABEL BY INTELLIGIBLE UNITS (A2025-125134)
Nuoya Chen, Hong Kong Polytechnic University; Huixin Deng, Royal Holloway, University of London; Jinfeng (Jenny) Jiao, Amazon; Xiucheng Fan, Fudan University

Nudging Consumers Toward Sustainability: The Role of Quantitative and Qualitative Simplifications in Decision-Making (A2025-126402)
Julian Preiss, University of Kaiserslautern-Landau; Marcel Mallach, University of Kaiserslautern-Landau; Stefan Roth, Technische Universität Kaiserslautern

Obtaining a Calibrated Marketing Budget (A2025-125912)
Junqiu Jiang, ESSEC Business School; KAPIL TULI, SINGAPORE MANAGEMENT UNIVERSITY; Nirmalya Kumar, Lee Kong Chian School of Business, Singapore Management University

Offering a second-hand gift: An exploration of consumers’ profiles in the toys sector (A2025-126310)
Eva Cerio, University of Angers; Tiphaine Chautard-Dardé, Université d'Angers

Oh no! That was too Sudden: Role of Sudden Product-Failures in Repair-Intentions (A2025-126233)
Aruna Tatavarthy, NHH Norwegian School of Economics; Nidhi Agrawal, Foster School of Business, University of Washington; Helge Thorbjørnsen, Norwegian School of Economics & SNF (Center for Applied Research at NHH)

On The Design of a Conjoint Analysis: Some Empirical Evidence (A2025-125581)
Pablo Marshall, Pontificia Universidad católica de Chile, PUC

On the distortion of loadings in comparing the bifactor model and the second-order model (A2025-125744)
Pierre-Charles Soulié, University of south Brittany

On the Persistent Mischaracterization of Google and Facebook A/B Tests: How to Conduct and Report Online Platform Studies (A2025-125121)
Yann Cornil, University of British Columbia; Johannes Boegershausen, Rotterdam School of Management - Erasmus University; Shangwen Yi, University of British Columbia; David Hardisty, University of British Columbia

Online Dating Burnout Explained: Understanding the relationships between platform usage, social identity threat, and emotional exhaustion (A2025-125680)
Michelle Ølgaard, Aarhus University; Lina Jacobsen, Aarhus University

Online Product Reviews: The Effect of Information Sources on Consumer Trust and Behaviour (A2025-125981)
Josiane Schunck, Fundação Getulio Vargas' São Paulo School of Business; Felipe Zambaldi, Fundação Getulio Vargas’s Sao Paulo School of Business Administration (FGV EAESP); Leandro Guissoni, Fundação Getulio Vargas' São Paulo School of Business; Mateus Ponchio, Fundacao Getulio Vargas / Escola de Administracao de Empresas de Sao Paulo

Only Human: Voicebot Accent, Perceived Anthropomorphism, and Consumer Acceptance (A2025-124238)
Mohammadhesam HAJIGHASEMI, ESSEC Business School; Amir Sepehri, ESSEC Business School; Cait Lamberton, University of Pennsylvania, Wharton Business School

Open innovation and artificial intelligence as drivers of marketing and digital capabilities: A conceptual framework (A2025-126183)
Maria D'Agostini, University of Cassino and Southern Lazio; Annarita Colamatteo, University of Cassino and Southern Lazio; Marcello Sansone, University of Cassino and southern Lazio

Optimizing B2B Customer Experience: A Six-Step CEM Framework (A2025-125858)
LUCIANA DE ALMEIDA, ESPM; Mayla Takahashi, ESPM

Optimizing the “Aesthetics” of Online Product Ratings (A2025-126504)
Lin Ge, Hong Kong Metropolitan University; He (Michael) Jia, The University of Hong Kong; B. Kyu Kim, Yonsei University

Opulent and Responsible?: Examining Consumer Response toward Luxury Fashion Brands with Sustainable New Products (A2025-126160)
Ismail Erzurumlu, NEOMA BS; M. Billur Akdeniz, University of New Hampshire

Organizational Design in AI Adoption: How B2B Companies Organize for Agile AI Adoption? (A2025-125690)
Mikko Vesterinen, Jyväskylä University School of Business and Economics; Joel Mero, University of Jyväskylä; Mika Skippari, Jyvaskyla University School of Business; Heikki Karjaluoto, University of Jyväskylä, School of Business and Economics; DANDISON Ukpabi, University of Jyväskylä; Oliver Ahti, University of Jyväskylä, Faculty of Information Technology

Our Friends Electric: Cognitive dissonance when waiting for your car to charge. (A2025-124402)
Gerard Ryan, Universitat Rovira i Virgili; Deepika Sharma, Universitat Rovira i Virgili; Maria del Mar Pàmies, Universitat Rovira i Virgili; Mireia Valverde, Universitat Rovira i Virgili

Out of domain: When and Why Appetitive Stimuli Activate Consumers’ Desire for unrelated Rewards (A2025-125751)
Meike Kakas, University of Basel

Overcoming Awkward Moments: The Role of Robot Interaction Modality in Shaping Service Robot Acceptance (A2025-124841)
Jooyoung Park, Peking University HSBC Business School; Julia Talagrand, Peking University HSBC Business School; Feng Pan, Peking University HSBC Business School; Keongtae Kim, Chinese University of Hong Kong

Overcoming Endogeneity and Sparse-Data Bias in Consumer-level Random-Coefficient Discrete Choice Models Using Copulas (A2025-126164)
Fan Yang, NEOMA Business School; Xixi Hu, University of British Columbia; Yi Qian, University of British Columbia; Hui Xie, Simon Fraser University

Overestimation and Built-in Positive Biases in Customer Satisfaction Evaluation (A2025-126161)
Jaebeom Suh, Kansas State University; Ta Suh, University of Houston

Overtreated By Taxi Drivers: Whom, Who, And When? (A2025-126429)
Wei Miao, University College London; Yanlai Chu, Renmin University of China; Junhong Chu, National University of Singapore

Packaging Design and Sales Performance of Health Products: A Latent Class Analysis Approach (A2025-125977)
Mouna Sebri, Université de Sherbrooke; Stéphane Legendre, Business School - Université de Sherbrooke

Paradoxical Thinking as a Marketing Capability (A2025-124589)
Gisela Otto, Wageningen University; Bas Hillebrand, Radboud University; Paul Driessen, Institute for Management Research, Radboud University, Nijmegen, The Netherlands

Past Or Present? - Temporal Categorization of Recently Completed Actions in Goal Pursuit (A2025-126416)
YoungJin Chun, UC3M - Universidad Carlos III de Madrid; Sam Maglio, University of Toronto, Rotman School of Management - Marketing

Pathways to Equity? Examining the societal impacts of AI-enabled mobility solutions (A2025-126059)
Madeleine Neumann, EBS University; Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart; Katrin Merfeld, Utrecht University School of Economics; Sven Henkel, EBS Universität für Recht und Wirtschaft

Paying the Price: How Fees for No-Shows and Late Cancellations Influence Behavior in Contractual Settings (A2025-126469)
Michaela Draganska, LeBow College of Business, Drexel University; Narine Yegoryan, Humboldt University Berlin

Perceived environmental friendliness of fashion brands through the lens of construal level: investigating the moderating role of consumers’ educational level (A2025-125627)
Vesna Zabkar, School of Economics and Business, University of Ljubljana; Ágnes Buvár, ELTE Eötvös Lóránd University; BARBARA CULIBERG, University of Ljubljana, School of Economics and Business; Petar Gidaković, IESEG School of Management, Univ. Lille CNRS; Mateja Kos Koklic, University of Ljubljana, School of Economics and Business; Mila Zečević, University of Ljubljana, School of Economics and Business

Perceived reliance on advice for others: People perceive others would rely more on novice (but not expert) advice than themselves (A2025-125652)
Rajarshi Majumder, Grenoble Ecole de Management; Minah Jung, New York University; Ignazio Ziano, University of Geneva

Perceptions of Biobased Products in Europe: Analyzing Attitudes, Social Influences, and the Role of Smart Marketing Solution (A2025-126209)
Virpi Oksman, VTT Technology Centre; Agnieszka Wiśniewska, University of Warsaw; Hannamaija Tuovila, VTT Technology Centre; Michał Mijal, University of Warsaw

Perceptions of Disability: Effects on New Product Design and Marketing (A2025-126109)
Maayan Malter, Hebrew University Business School; Melanie Brucks, Columbia University; Gita Johar, Columbia University

Personalised AI offers and their effect: Application in Tourism Industry (A2025-123908)
Svetlana BIALKOVA, Faculty of Economics and Business Administration, Sofia University, Bulgaria

Political Identity and Preference for Extraordinary Experiences (A2025-126071)
Kyuhong Han, Korea University; Daniel Fernandes, Catholic University of Portugal; Jihye Jung, The University of Texas at San Antonio; Vikas Mittal, Rice University; Nailya Ordabayeva, Boston University

Political Reactance and Consumer Victimization in Business Protest Support (A2025-126007)
Hyun Jung Crystal Lee, Universidad Carlos III de Madrid; Eline De Vries, University Carlos III of Madrid

Pooled Wisdom, Unique Insights: Improving Customer Predictions with Cooperative Databases and Deep Transfer Learning (A2025-126418)
Sumon Chaudhuri, WU Vienna; Arnaud De Bruyn, ESSEC Business School

Pre-loved luxury goods: how and when consumers hunt for treasures (A2025-124571)
GIUSEPPE MUSARRA, University of Leeds; Karen T. Bowen, University of Leeds

Predicting Tourism Preferences: A Triple-Framework Combining Consumer Surveys, Neurophysiological Data and Multimodal LLMs (A2025-126355)
Kathrin Jaszus, Trier University of Applied Sciences; Anett Erdmann, ESIC University; José Ramos-Henriquez, Universidad de la Laguna, Dpto. Dirección Empresas e H.E. + Instituto Universitario de la Empresa

Preserving Dignity in Healthcare: Insights into LGBTQ+ Experiences with Fertility Services (A2025-126085)
Carolyn Wilson-Nash, University of Stirling; Oluwafunmilola Salu, University of Stirling; Carys Egan-Wyer, Lund University

Price Negotiation in Virtual Reality: Is Using Touch an Opportunity or a Risk? (A2025-126182)
Dasha Kolesnyk, University of Amsterdam; Camille Sallaberry, University of Twente; Jan van Erp, University of Twente; Angelika Mader, University of Twente

Pricing Guilt: How consumers purchase voluntary carbon offsets in online retail (A2025-126267)
Katherine Rother, University of Zurich; Radu Tanase, Senior Research Associate – Department of Business Administration, Chair for Marketing and Market Research University of Zurich; Martin Natter, University of Zurich; Luxi Shen, Chinese University of Hong Kong; René Algesheimer, University of Zurich

Pricing in Resale Markets: Why Lower-Priced Goods Tend to Retain More Value (A2025-125270)
Elisa Solinas, IE University; Joseph C. Nunes, University of Southern California; Minjeong Ko, University of Southern California

Proactive Assistance for Risky Purchases: Catalyst or Inhibitor for Online Lead Generation? (A2025-126281)
Johannes Fillmann, University of Cologne; Franziska Völckner, University of Cologne; Hernán Bruno, University of Cologne

Product introduction events and stock returns: A meta-analysis (A2025-126319)
Niklas Grube, HHL Leipzig Graduate School of Management; Erik Maier, HHL Leipzig Graduate School of Management; TAMMO BIJMOLT, University of Groningen

Product Returns and Lifetime Value in Subscription Retailing (A2025-125415)
Ohad Volvovitch, Phd at Tel Aviv University; Peter Pal Zubcsek, Tel Aviv University; THOMAS REUTTERER, WU Vienna University of Economics and Business

Promoting Sustainable Purchases: The Impact of Pre-Ownership Salience on Engagement and Purchases in Online Secondhand Marketplaces (A2025-126273)
Jens Paschmann, University of Cologne; Paula Liebig, University of Cologne; Franziska Völckner, University of Cologne

Public Sentiment Toward Personalized Recommendation System: Evidence in Chinese Social Media (A2025-125697)
Lewis Bingwen Huang, University of Macau; Joseph Sy-Changco, University of Macau

Quo Vadis Smart Cities? Exploring Citizen Adoption of AI-Driven Smart Mobility and Smart Home Technologies – a review on existing research (A2025-125947)
Sinu Thirukketheeswaran, Toulouse School of Management; LARS MEYER-WAARDEN; Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart

Rarity is in the Eye of the Beholder: Impact of Rarity Tools on NFT Marketplaces (A2025-126069)
Ahmed Timoumi, Indian School of Business; Vasundhara Sharma, Indian School of Business; Subodha Kumar, Temple University

Rational learning of CSR as a credence attribute (A2025-123981)
Sumitro Banerjee, Grenoble Ecole de Management

Real Men Don’t Drive Green: How Gender Identity Threats Impact Men’s Emotional Responses and their Rejection of Sustainable Products (A2025-126157)
Michelle Schwarz, IQS School of Management, Universitat Ramon Llull; Jan-Hinrich Meyer, Universitat Ramon Llull, IQS School of Management; Jorge Matute Vallejo, IQS School of Management, URL

Receptive to AI: Artificial Intelligence Can Promote Openness to Opposing Views (A2025-125186)
Louise Lu, Stanford University; Zakary Tormala, Stanford University; Adam Duhachek, University of Illinois at Chicago

Redefining AI Interaction: Hot Cognition as Predictor for Acceptance of Medical Artificial Intelligence (A2025-126228)
Laura-Sophie Grunert, Johannes Gutenberg- Universität Mainz; Frank Huber, Johannes Gutenberg University Mainz

Redefining Market Potential: Definitions, Dimensions, and Index (A2025-125920)
Alina Fonseca Flores, Federal University of Rio Grande do Sul; Jaiany Rocha Trindade, Federal University of Rio Grande do Sul; Carla Freitas Silveira Netto, ASSOCIAÇÃO PARANAENSE DE CULTURA - APC - Pontifical Catholic University of Paraná (PUCPR); Vinicius Brei, Federal University of Rio Grande do Sul

Reducing Polarization: Promises and Pitfalls of Signaling Receptiveness to Opposing Views (A2025-125822)
Yvan Norotte, HEC Paris; Anne-Sophie Chaxel, HEC Paris

Reducing Social media addiction via the Joy of Missing Out (JOMO) (A2025-125807)
Saleh Shuqair, Universidad de las Islas Baleares; Diego Costa Pinto, NOVA IMS Lisbon; Rafael Wagner, NOVA Information Management School

Refining Ideas with Generative AI: How Textual or Visual Boundary Objects Influence Idea Refinement (A2025-126027)
Philipp Gordetzki, University of St.Gallen; Ivo Blohm, University of St.Gallen; Melanie Clegg, University of Lausanne; Felix Schakols, University of St. Gallen; Reto Hofstetter, University of Lucerne

Refining the conceptualization of audience-perceived influencer authenticity based on the entity-referent correspondence framework (A2025-124279)
Changyan Li, Ghent University; Liselot Hudders, Ghent University; Steffi De Jans, Ghent University; Julie Moulard, Louisiana Tech University

Regaining Consumer Trust After the Reveal of Greenwashing (A2025-126287)
Hidayet KARAMUK, Kocaeli University / Faculty of Business; Fatih KOÇ, Kocaeli University/Foreign Trade and European Union; BURCU ÇAM, Kocaeli University / Faculty of Business; Serhat ERAT, Gebze Technical University / Faculty of Business; AYSEN ŞİMŞEK, Kocaeli University / Hereke Uzunyol Vocational School

Regulatory Compliance in the Sharing Economy: A Service Provider Perspective (A2025-126084)
Mohamed Mosaad, University of Southampton; Sabine Benoit, Singapore Management University; Chanaka Jayawardhena, University of Surrey

Rekindling the Old Flame: Reengaging Inactive Customers of Low-Involvement Products Using Targeted Advertisements (A2025-125716)
Mengzhou Zhuang, The University of Hong Kong; Mengran Xu, Fudan University; Eric Fang, Lehigh University; Liyin Jin, Fudan University

Research Agenda on Artificial Intelligence as a Teammate: A Conceptual Framework of Collaboration Dynamics and Paradoxes (A2025-124292)
Darina Vorobeva, NOVA IMS; Benjamin Voyer, ESCP Business School; Diego Costa Pinto, NOVA IMS Lisbon; Hector Gonzalez Jimenez, ESCP Business School

Responding to Online Complaints: The Role of Response Attentiveness, Content, and Patterns (A2025-123895)
Brianna JeeWon Paulich, Muma College of Business, University of South Florida; Ali Tamaddoni, Deakin Business School; Stephan Ludwig, Monash University

Retail pricing of perishable products: a bibliometric analysis of food waste, local effects and sales channels (A2025-125937)
Arthur Sarcinelli, Lusófona University; Thiago Guedes, Universidade Federal do Espírito Santo; MARCELO BRANDAO, Federal University of Espírito Santo; Carlos Lourenco, Fundacao Getulio Vargas; HENRIQUE CAMPOS JUNIOR

Rethinking Autonomous Vehicle Acceptance: From Reactance to Trust (A2025-126122)
Lea-Sophie Angersbach, Technische Universität Braunschweig; Antje Fricke, Technische Universität Braunschweig; Jan Gremmel, Technische Universität Braunschweig; David Woisetschläger, Technische Universität Braunschweig

Rethinking Consumer Global Identity in Times of Anti-Globalization (A2025-125991)
Elif Izberk-Bilgin, University of Michigan-Dearborn, College of Business; Yuliya Strizhakova, Rutgers University; Irem Yoruk, California State University, Los Angeles

Rethinking Mobility: AI-Based Pricing Systems To Promote Fair Mobility Participation In Cities (A2025-125944)
Madeleine Neumann, EBS University; Sarah Selinka, Baden-Wuerttemberg Cooperative State University Stuttgart; Vanessa Reit, Cooperative State University Baden-Württemberg (DHBW Stuttgart); Sinu Thirukketheeswaran, Toulouse School of Management; Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart

Revisiting the debate on Multinationals’ domination of Bottom of Pyramid opportunity conversion and growth in Africa (A2025-126048)
Tendai Chikweche, Western Sydney University; James Lappeman, University of Cape Town; Hossain mohammed, WESTERN SYDNEY UNIVERSITY; LALITHA Kirsnan, WESTERN SYDNEY UNIVERSITY

Rhetorical Repetition: A Fluency Perspective on Marketing Communications (A2025-125829)
Lennart Kehl, Goethe University Frankfurt; Niklas Schröder, Goethe University Frankfurt; JAN LANDWEHR, Goethe University Frankfurt

Riding the Wave or Being Left Behind: Examining the Digital Divide in Japan’s Smart Tourism through the Lens of Mobile Payment Users (A2025-125862)
Jie YANG, Hokkaido University; Youngkyung Kwon, Hokkaido University

Rinse and Repeat! The Impact of Brand Routine Video Design on Consumer Engagement (A2025-126328)
Charlotte Lamerz, University of Wuppertal; Steffen Prior, University of Wuppertal; Tobias Langner, University of Wuppertal

Role of Marketing in Dynamic Stochastic General Equilibrium Models (A2025-126342)
Keyvan Dehmamy, Goethe University Frankfurt

Role of Psychological Distance on Consumer Pro-Environmental Behavior in Climate Change Mitigation (A2025-126155)
Dr Md Nekmahmud, Assistant Professor, Department of Marketing and International Business, School of Business and Economics, North South University, Bangladesh

Roles by robot vs. human in the restaurant sector: Perspective of restaurant brand building (A2025-126121)
Yao-Chin Wang, University of Florida; Hanqun Song, University of Essex; Huijun Yang, Macao University of Tourism; Emily Ma, University of Surrey

Saving Lives or Preventing Death: Tailoring Messages to Increase Health-Promoting Behaviors (A2025-124062)
Tehila Kogut, Ben-Gurion University; Hagai Rabinovitch, Amsterdam School of Economics; Paul Slovic, Decision Research & The University of Oregon

Seeing Is Believing? The Negative Effect of AI Disclosure in Environmental Appeals on Consumers’ Climate Change Risk Perception and Support Behaviors (A2025-126436)
Soroush Verdi, University of Groningen; Mehrad Moeini-Jazani, University of Groningen; Norbert Schwarz, University of Southern California (USC)

Seeking for well-being: Solo Traveler’s Preference on Tourism Program (A2025-126472)
Chunqun LIU, THE CHINESE UNIVERSITY OF HONG KONG

Self-evaluation bias: an alternative explanation to the Dunning-Kruger effect (A2025-123438)
Olivia Kim, Norwegian School of Economics

Self-love towards destinations: scale development and validation (A2025-126092)
DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; GEORGIA ZOUNI, University of Piraeus; MARKOS TSOGAS, University of Piraeus

Self-other differences in mundane social rejections (A2025-126019)
Esra Aslan, Norwegian School of Economics (NHH); Rajarshi Majumder, Grenoble Ecole de Management; Jareef Martuza, Norwegian School of Economics

Self-Regulatory Focus and Its Consistent Effect on Item Responses (A2025-125902)
Elke Cabooter, IESEG School of Management; Bert Weijters, Ghent University; LUK WARLOP, BI Norwegian Business School

Sell or Give Away? Economics of Rewarding in the Creator Economy (A2025-125796)
Yu-Jen (Andy) Chuang, Goethe University Frankfurt; Björn Hanneke, Goethe University Frankfurt; BERND SKIERA, Goethe University Frankfurt, Germany; Oliver Hinz, Goethe University Frankfurt

Selling and Sales Management for Successful Servitization: A Systematic Review and Future Directions (A2025-125767)
Christian Kowalkowski, Linköping University; Victoria Kramer, University of Münster; Sertan Eravci, University of Münster; Anna Salonen, University of Jyväskylä; Wolfgang Ulaga, INSEAD

Selling in the Digital Age: Tailoring information communication to B2B buyers' situational needs (A2025-126043)
Lisa Mottl, Witten/Herdecke University; Michael Steiner, University of Witten/Herdecke

Selling Place Brand by Place Brand Champions (A2025-126061)
Junhong Min, Michigan Technological University; M. Deniz Dalman, emlyon business school

Service-dominant logic in the age of AI: An extension and update (A2025-125285)
Goetz Greve, HSBA Hamburg School of Business Administration

Shareholder value creation following terminations of technological alliance by innovative firms (A2025-125765)
Mariia Koval, IESEG School of Management; Viacheslav Iurkov, EDHEC Business School; Peter Guenther, University of Liverpool; Miriam Guenther, University of Liverpool; Mahabubur Rahman, Rennes School of Business

Shifting the Urban Modal Mix Towards Cycling: Development of a Typology of Policy Measures (A2025-125919)
Phil Petri, TU Braunschweig; Christof Backhaus, TU Braunschweig

Shifting Towards Quality: How Cost-per-Wear Signals Influence Consumer Choice of Clothing (A2025-123427)
Lisa Eckmann, University of Bath; Lucia Reisch, Cambridge Judge Business School

Should a critical illness campaign include the critical illness in the title? (A2025-124594)
Jingjing Ma, Peking University; Yuanjie Zhao, Peking University; Yitian Liang, Tsinghua University

Should I Stay or Should I Go? Social Media Advertising in Times of Boycott (A2025-125392)
Rémi Devaux, Institut Mines-Télécom Business School

Should retailers praise or show gratitude to customers for their purchases? Optimising order confirmation messages for purchase involvement (A2025-125885)
Rob Angell, Stirling Management School; Yuanming Qiu, Southampton Business School; Antonia Erz, Copenhagen Business School, Department of Marketing; Ben Marder, University of Edinburgh

Simplifying the Complex: How do Consumers Understand Data Recipients in Complex Digital Ecosystems? (A2025-126130)
Nour Shaaban, University of Passau; Johanna Zimmermann, University of Cologne; Jan Schumann, University of Passau; Thomas Widjaja, Universtity of Passau

Sitting at home and interacting with food producers in real-time: The impact of the interactivity of Live Streaming Shopping on consumers' food purchase intention (A2025-126446)
Dongfang LI, Paris-Saclay University

Soaring High, Falling Hard: When Brand Placebos Help versus Hurt Consumer Cognitive Performance. (A2025-124365)
Sebastian Sadowski, Radboud University Nijmegen; Bob Fennis, University of Groningen; Yannick Joye, ISM: University of Management and Economics

Social Identity Orientation Increases Receptivity to AI (A2025-126162)
Maren Domer, University of Leeds; Christina Papadopoulou, University of Leeds; Aristeidis Theotokis, University of Leeds; J. Joško Brakus, University of Leeds

SOCIAL MEDIA INFLUENCERS IN TOURISM: THE ROLE OF EMOTIONAL TIES AND ITS IMPACT ON ENGAGEMENT (A2025-125546)
SOFIA BLANCO-MORENO, UNIVERSITY OF LEÓN; ANA MARIA GONZALEZ-FERNANDEZ, UNIVERSITY OF LEÓN; Pablo Antonio Muñoz-Gallego, Universidad de Salamanca; Luis V. Casaló, University of Zaragoza

Socio-economic status and people’s acceptability of unsustainable consumption (A2025-126200)
Georgios Halkias, Copenhagen Business School; Benedikt Schnurr, Siemens AG, Global Marketing Services

Solitude to Spending: Conceptualizing the Link between Loneliness, Impulse Buying and Consumer Well-being (A2025-126089)
Stefania Masè, Ipag Business School; Priya Bhardwaj, Indian Institute of Technology Bombay, India and Curtin University, Australia; Arti D. Kalro, Indian Institute of Technology Bombay; Piyush Sharma, Curtin University; Marcela Moraes, Curtin University

Sophistication, Goal Attainment and Satisfaction with Personal Care Products among Millennial and Gen Z Consumers in Greece and Serbia (A2025-124168)
Christos Livas, University of Piraeus; Faidon Theofanidis, Australian University - Kuwait; Ivana Domazet, Institute of Economic Sciences, Serbia; Vladimir Simovic, Australian University, Kuwat & Institute of Economic Sciences, Serbia; Eleni Tsianaka, Department of Neurosurgery and Quality Department, Kuwait Hospital

Spirit-work: Reclaiming dignity in the face of material scarcity (A2025-124822)
Sarthak Mohapatra, Indian Institute of Management Calcutta; Ramendra Singh, IIM Calcutta; Srinivas Venugopal, University of Vermont

Sponsor clarity and its impact on SMI influence and brand outcomes: insights from micro, macro, and mega influencers (A2025-126291)
Alcina Ferreira, CARME, School of Technology and Management, Polytechnic of Leiria; Cátia Crespo, CARME, Escola Superior de Tecnologia e Gestão, Instituto Politécnico de Leiria; Fábio Ribeiro, CARME, School of Technology and Management, Polytechnic of Leiria; Mariana Oliveira, School of Technology and Management, Polytechnic of Leiria

Stakeholder Engagement and Environmental Disclosure: Role of Top Management Team (A2025-126270)
Divyansh Tripathi, Indian Institute of Management Udaipur; Anirban Adhikary, Indian Institute of Management Udaipur; Sourav Borah, Indian Institute of Management Ahmedabad; Sreejith Kumar Krishnakumar, Indian Institute of Management Udaipur

Stereotypes, Threats, and Coping Strategies of Eco-Conscious Individuals: An Integrative Review (A2025-126205)
Marta Rosales, Universidad Pontificia Comillas; Isabel Carrero, Universidad Pontificia Comillas; CAMILLA BARBAROSSA, TBS Business School

Store Disappearance and Inner-City Visitor Frequencies (A2025-124570)
Erik Maier, HHL Leipzig Graduate School of Management

Storytelling in salesperson-customer interactions: How salespeople leverage stories across the sales process (A2025-123993)
Nguyen Chau, Waseda University; Mai Uno, Faculty of Economics, Gakushuin University

Strategic AI Emphasis: Measurement and Consequences (A2025-126101)
Ali Obaidan, University Of Leeds; Sourindra Banerjee, Leeds University Business School, University of Leeds; Martin Heinberg, Leeds University Business School, University of Leeds; Constantine Katsikeas, Leeds University Business School

Strength in Numbers: Analyzing the Influence of Employee Marketing Intensity on Firm Performance (A2025-125948)
Gijs van Bussel, KU Leuven; Alexander Edeling, KU Leuven; Anatoli Colicev, University of Liverpool Management School; Yakov Bart, Northeastern University

Striking the Right Balance: How Sanctions for Customer Misbehavior and Consequences of Customer Misbehavior for Other Guests Affect Fairness Perceptions and Hotel Rebooking Intentions (A2025-125887)
Daniel Maar, Paris School of Business; Demba DIOUF, Paris School of Business; Ekaterina BESSON, PARIS SCHOOL OF BUSINESS

Subject choice as an advertising strategy: 'We' or 'brand name' (A2025-125870)
Hyeyeon Park, Sungkyunkwan University; Youngjee Han, Sungkyunkwan University; Jerry Han, Sungkyunkwan University; Geonho Sim, Sungkyunkwan University

Supervised Machine Learning Approach to Examine the Impact of Digital Marketing Strategy in Franchising (A2025-125569)
Jun Wang, Monash University; Sudha Mani, Monash University; Bhoomija Ranjan, Monash University

Sustainability Dimensions of Luxury Products– Conceptualization and Consumer Response (A2025-125512)
Inbar Elia, Bar-Ilan University; Dikla Perez, Bar Ilan University; Amir Grinstein, Northeastern University

Sustainable Aesthetics: Enhancing Responsible Luxury Consumption Through Symmetric Product Design (A2025-126096)
Alba D'Aniello, Università degli Studi di Bari; Cesare Amatulli, University of Bari; Matteo De Angelis, Luiss University; Rumen Ivaylov Pozharliev, Assistant Professor/LUISS Guido Carli University

Sustainable Fashion, Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda (A2025-126466)
Julianna Faludi, Corvinus University Budapest

Sustainable Luxury: Sustainable Actions, Self-Congruity and Willingness to Pay (A2025-125985)
Karolina Ivanauskaite, IUM; Anastasia Stathopoulou, SKEMA Business School; Pierre VALETTE-FLORENCE, Grenoble Univ, CERAG, IAE, Saint-Martin-d'Hères, France

Sustainable Product Posts and Consumer Engagement (A2025-124338)
Feray Adiguzel, Nottingham Trent University; Carmela Donato, Rome 3 University, Italy; Ada Maria Barone, Goldsmiths, University of London

Tackling Plastic Blindness: How Citizen Science Interventions Can Help (A2025-124082)
Marta Nieto García, Universidad de Salamanca; Kate Whitman, University of Portsmouth; Cressida Bowyer, University of Portsmouth; Steve Fletcher, University of Portsmouth

Tales of trust: The process of legitimation through narrative ethics (A2025-126195)
Anna Granstedt, Åbo Akademi University

Talk the 'Talk'?: Exploring the Congruence Between Text and Vocal Features in Enhancing Customer Satisfaction (A2025-126017)
Ye Zheng, The University of Sydney; Steven Lu, The University of Sydney; Jiang Qian, The University of Sydney; Jake An, UTS

Targeted Nudging: Leveraging Gender Differences to Enhance Sustainable Purchase Behavior (A2025-126189)
Lukas Miedzinski, University of Mannheim; Sabine Kuester, University of Mannheim

Temporal Frames of Environmental Threats (A2025-125959)
Ozlem Tetik, London Business School; David Faro, London Business School

Temporal Frames of Life Expectancy (A2025-126245)
David Faro, London Business School; Ozlem Tetik, London Business School; Shlomo Benartzi, UCLA Anderson School of Management; HAL HERSHFIELD, UCLA; Stephen Shu, CORNELL UNIVERSITY

Text Overlay Effectiveness in Social Media Communication (A2025-126104)
Stefania Farace, University of Bologna; Francisco Javier Villarroel Ordenes, University of Bologna; Dennis Herhausen, VU Amsterdam; Dhruv Grewal, Babson College; Ko de Ruyter, King's College

Thank You, Mr. President: The Impact of National-Populist Election Victories on Advertising and Price Promotion Effectiveness (A2025-124414)
Albert Valenti, IESE Business School; Chadwick Miller, Washington State U; Daniel Brannon, University of Northern Colorado; Íñigo Gallo, IESE Business School

That is (Data) Exploitation! – Consumer Responses to eXplainable AI for Personalised Dynamic Pricing Algorithms (A2025-126404)
Myrthe Blösser, University of Amsterdam; Andrea Weihrauch, University of Amsterdam

The Acceptance of Second-hand Products as a Gift (A2025-125874)
Martina Schöniger, Otto-von-Guericke-University Magdeburg; Susanne Adler, Ludwig-Maximilians-University Munich; Juliane Weidenhagen, University of Technology Chemnitz; Martin Ulber, University of Technology Chemnitz; Marlen Arnold, University of Technology Chemnitz

The Art of Responding to Customer Online Messages: The Role of Response Standardization (A2025-124709)
Sepehr Safari, Università Bocconi - Phd School; Gaia Rubera, Bocconi University

The Attraction Effect in Consumers’ Response to Coupon Promotions (A2025-126409)
Sören Köcher, TU Dortmund University - Department of Marketing; Sarah Köcher, Kiel University

The balance between social capital and stewardship in stimulating sustainable service change in business networks (A2025-126170)
Debora Casoli, University of Bologna; Marco Visentin, University of Bologna; Giuseppe Cappiello, Università di Bologna; Annamaria Tuan, University of Bologna - Department of Management

The benefits of product customization in the context of cause-related marketing (A2025-125897)
Rocío Alarcón-López, Public University of Navarre; Monica Cortinas, Public University of Navarre

The Blame Game – Does ambiguous Brand Responsibility trigger Construal in Brand Transgressions? (A2025-124148)
Martin Ohlwein, International School of Management; Pascal Bruno, Hochschule Worms - University of Applied Sciences

The cognitive processes at play in Food Consumer Confusion (A2025-125833)
Axelle Dorisse, UCLouvain - LouRIM; Karine Charry, UClouvain; Béatrice Parguel, CNRS - Université Paris-Dauphine PSL

The Conflict Between Social Distance and Cultural Proximity in Service Encounters With Compatriot Migrant Employees While on Vacation Abroad (A2025-124663)
David Bourdin, FHWien der WKW University of Applied Sciences; Ana Garcés Vidal, IMC Krems University of Applied Sciences

The CSR Paradox: When and Why CSR Efforts Enhance Brand Image but Undermine Product Evaluation (A2025-126016)
Jiashu Wang, Peking University; Jingjing Ma, Peking University; Haiyang Yang, Johns Hopkins University; Ming Hsu, University of California Berkeley

The desire to age well, a new driver of elderly consumer behaviour: antecedents, direct and indirect effects on consumption (A2025-124494)
eloise SENGES, Toulouse School of Management,; Denis Guiot, University Paris-Dauphine; Jean-Louis Chandon, Inseec

The devil’s avatar wears Prada: a consumption values’ perspective on purchase intention in immersive environments (A2025-125915)
Martina Columbano, University of Parma; Alice Venturini, University of Modena and Reggio Emilia

The Dual Effect of Mode of Payment and the Product Returns-Order Value Tradeoff: Evidence from an Emerging Market e-Retailer (A2025-126175)
Amalesh Sharma, Mays Business School, Texas A&M University; Anirban Adhikary, Indian Institute of Management Udaipur; Soumya Mukhopadhyay, Indian Institute of Management Ahmedabad; Sourav Borah, Indian Institute of Management Ahmedabad; Mauli Soni, Goa Institute of Management

The Dual Role of Product Accessibility in the Chain of Effects from Firm-Generated Content to Brand Sales (A2025-124529)
Annamaria Tuan, University of Bologna - Department of Management; Yuri Peers, Vrije Universiteit Amsterdam; Peter Leeflang, University of Groningen; DANIELE DALLI, University of Pisa

The Duality of Darkness: When Brands Go Bad (or Not) Depending on Who is Watching (A2025-124387)
Silvia Blas Riesgo, University of Zürich; Andrea Giuffredi-Kähr, Assistant Professor – Department of Business Administration, Chair of Marketing in the Digital Economy University of Zurich; Lucia Malär, University of Bern

The Effect of Inconsistent Reviews on Consumer Memory and Decisions (A2025-126253)
Alican Mecit, SKEMA Business School; Ana Scekic, Erasmus University Rotterdam; Aradhna Krishna, University of Michigan

The Effect of Local Environment on Temporary Loyalty Programs: Analyzing the Impact of Competition, Market, and Store Characteristics (A2025-124399)
Nikki Numan, University of Groningen

The Effect of Number Type on Product Naturalness Claim Credibility (A2025-125254)
Yi Li, Macquarie University; Mario Pandelaere, Virginia Tech

The Effect of Personal Selling on Customer Conversion under Partial Compliance (A2025-126483)
Seong kyoung Shin, Bowling Green State University; Tat Chan, Washington University in St. Louis; Manohar Kalwani, Purdue University

The effect of targeting strategies on firm performance: A modeling approach (A2025-126426)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

The Effects of Environmental Self-Identity on Sustainable Store Preferences (A2025-125972)
Lay Peng Tan, Macquarie University; Denni Arli, University of Tasmania; Riza Casidy, Macquarie University

The Effects of Non-central Information Cues in Social Media Posts An Eye-Tracking Experiment with High- and Low-Involvement Product Posts (A2025-126180)
Frank Hälsig, Saarland Business School | htw saar; Stefanie Mueller, Leibniz Institute for Psychology (ZPID); Robin Eltner, Saarland Business School (htw saar); Lena Hartmann, Saarland Business School (htw saar); Tatjana König, Saarland Business School htw saar

The Effects of Self-Disclosing in Writing with AI Writing Assistants (vs. Without) on Well-Being (A2025-125702)
Atil Mansour, Technion, Israel Institute of Technology; Ofra Amir, Technion, Israel Institute of Technology; Liat Levontin, Technion, Israel Institute of Technology

The Ethics of Identity (A2025-126389)
Marlena Ciszek, KEDGE Business School; Jonas Holmqvist, Kedge Business School

The Impact of Childhood Socioeconomic Status on Liquid Consumption (A2025-126115)
Anni Cheng, RMIT University; Hean Tat Keh, Monash University; Jiemiao Chen, Monash University

The impact of clarity, moderation in General Conditions of Use (GCU) , and emotional reactance on AI adoption (A2025-125231)
SAMY MANSOURI, Université d'Orléans, Vallorem EA6296; Joseph Kaswengi, University of Orléans; Virginie RODRIGUEZ, Université d'Orléans - VALLOREM; Bernard BAKO-LIBA, Université d'Orléans VALLOREM EA6296

The impact of climate labelling on consumer choices of food products: A systematic literature review (A2025-124090)
John Thøgersen, Aarhus University; Lucía Romero-Verdú, Aarhus University; Anne Peschel, Aarhus University

The Impact of Credibility on the Intention to Use Physician Rating Websites: A Moderated Mediation Analysis (A2025-126443)
Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt; Bernhard Guetz, Carinthia University of Applied Sciences

The Impact of Digital Divergence on Customer Responses in Digital Service Interactions (A2025-124103)
Paula Liebig, University of Cologne; Franziska Völckner, University of Cologne; Martin Fritze, Zeppelin University Friedrichshafen

The Impact of Employee-Robot Collaboration on Service Sabotage: The Moderating Role of Collective Psychological Ownership (A2025-125803)
Guohong yu, Nottingham University Business School China; Yangyang Jiang, The University of Nottingham Ningbo China; M S Balaji, Rennes School of Business; Wang Yi, University of Nottingham Ningbo China

The Impact of Extended Reality in Tourism, During the Pre-Travel Stage (A2025-125941)
Athanasios Poulis, University of West Attica, Department of Business Administration; Efthymia Panoutsopoulou, CE.A.R.S Group; Evi Chatzopoulou, University of Patras

The Impact of Facial Emojis in Consumer Reviews: Enhancement or Backfire? (A2025-125776)
Meysam Moayery, ISG International Business School; Okaï OZBAL, ISG Business School

The Impact of Femfluencing on Brand Image and Purchase Intentions (A2025-126432)
Belem Barbosa, Faculdade de Economia da Universidade do Porto VAT PT 501413197; Maria Spínola, University of Porto

The Impact of Food Recommendation Based on Nutritional Claims vs. Social Cues on Consumers’ Food Choices (A2025-126268)
Wuraola Falana, Aalto University; JUHO-PETTERI HUHTALA; Sanna-Katriina Asikainen, Aalto University; Xiaoshi Kinnunen, Aalto University

The Impact of Generative AI on Consumer Valuation in User-Design (A2025-124513)
Eva Pflanzer, LMU Munich School of Management; Martin Spann, LMU Munich School of Managment

The Impact of Generative Artificial Intelligence on Consumer Reviews (A2025-124171)
Weilong Gu, LMU Munich School of Management; Martin Spann, LMU Munich School of Managment

The Impact of Image and Text Information Density on Crowdfunding Success (A2025-125126)
Shuya Lu, Cleveland State University; Shih-Lun Tseng, Cleveland State University; Yinglu Wu, John Carroll University; Jianan Wu, Louisiana State University

The impact of innovation ecosystems commitment on generating innovation, economic, social, and environmental value (A2025-124383)
Daniel Espinosa Sáez, Universidad Católica San Antonio de Murcia; José Munuera-Alemán, Universidad de Murcia; Elena Delgado Ballester, Universidad de Murcia

The Impact of Lexical Sophistication on Virality (A2025-124007)
Zitian Adam, The University of Manchester; Andreas Lanz, University of Basel; Felicitas Morhart, HEC Lausanne; Daniel Shapira, Ben-Gurion University of the Negev

The Impact of Mindful Compassion on Consumer-Brand Relations Following Brand Failures (A2025-126142)
Ezgi Akpinar, Sabanci University; Kıvılcım Döğerlioğlu Demir, Ozyegin University

The Impact of Religious Beliefs on Consumer Reactions to LGBTQ+ Advertising (A2025-123775)
Sunju IM, University of Cape Town; Nkosivile Madinga, University of Cape Town; Siphiwe Dlamini, University of Cape Town; Dannie Ferreira, Nelson Mandela University

The Impact of Store Closures on Neighboring Stores: The Location of the Closing Store Matters! (A2025-126349)
Sha Zhang, University of Chinese Academy of Sciences; Xiangzhe Wang, University of Chinese Academy of Sciences; Xiting Wu, University of Chinese Academy of Sciences

The Impact of Subjective Wealth on Social Connectedness (A2025-125700)
Jay Zenkic, Deakin University; Alex Belli, The University of Melbourne; Arvid Hoffmann, University of Adelaide Business School; Ali Tamaddoni, Deakin Business School

The impact of tiered advertising and loyalty discounts on incentivizing video-on-demand subscription intention (A2025-124564)
Diana Serrano, Universidad Autónoma de Madrid; Ignacio Redondo, Universidad Autónoma de Madrid

THE IMPACT OF TOP MANAGEMENT TEAM MARKETING HUBRIS ON CMO POWER (A2025-124192)
Eric Boyd, University of Central Florida; Brian Brown, Virginia Commonwealth University

The Influence of Augmented Reality on Consumers' Product Returns in Online Retailing (A2025-125566)
Danial Hayati, Erasmus University Rotterdam; Xi Chen, Rotterdam School of Management, Erasmus University ; Yvonne Everdingen, Professor of Marketing and Innovation, RSM Erasmus University

The Influence of Financial Resource Scarcity on Consumer Lifestyles (A2025-126133)
Jannica Nyman, University of Turku; Samuel Piha, University of Turku

The influence of gender role equality attitudes on femvertising’s brand impact (A2025-126066)
Anna Török, Corvinus University of Budapest; Erzsebet Malota, Associate Professor, Corvinus University Budapest; Jhanghiz Syahrivar, Corvinus University of Budapest

The Influence of Perceived Congruity and Information Processing Mode on Consumer Response to the Free Gift with Purchase Promotions (A2025-125994)
Atul Kulkarni, Southern Connecticut State University

The Influence of Scents on Product Color Choice (A2025-125856)
Ruta Ruzeviciute, University of Tennessee; Courtney Szocs, Pennsylvania State University; Christian Arroyo, University of South Florida; Dipayan Biswas, University of South Florida

The Interplay of Overall and Feature Ratings (A2025-125925)
Rahil Hosseini, Universidad Carlos III de Madrid; Christophe Lembregts, RSM Erasmus University; bram van den bergh, erasmus university

The Interplay of Perceived Strategic Green Marketing Orientation, Religiosity, and Conservatism on B2B Buying Decisions (A2025-124892)
Riza Casidy, Macquarie University; Karolos Papadas, University of York

The Interplay of Social Commerce, Consumer Engagement, and Brand Value Co-Creation: A Study of South African Markets (A2025-123399)
Siphiwe Dlamini, University of Cape Town; Rogan Muirhead, University of Cape Town; Mia van Aardt, University of Cape Town

The Intractable Problem of Health Care Crowding: How Waiting Room Crowding Influences Subsequent Patient Experiences (A2025-126045)
Milan Köpke, University of Rostock; Marc Linzmajer, University of St. Gallen/ Institute of Retail Management

The Labeling Dilemma: How Labels and Claims Shape Product Perception and Purchase Intention for Upcycled Foods (A2025-126337)
Ahmet Samet Ergün, University of Goettingen; Yasemin Boztug, University of Goettingen; Steffen Jahn, Martin Luther University Halle-Wittenberg

The Less-Than-Average Effect in Purchasing: When and Why Consumers Think They Buy Products Less Frequently Than Other Consumers (A2025-126465)
Begum Celiktutan, Erasmus University; Robert Smith, Tilburg University; Niels van de Ven, Tilburg University

The Many Faces of Firm Sustainability Orientation (A2025-126054)
JOHANNA FRÖSÉN, Aalto University School of Business; JOHANNA GUMMERUS; HENRIKKI TIKKANEN

The Marketing of Behaviour Change Techniques for Public and not for Profit Organisations (A2025-126376)
Valéry Bezençon, University of Neuchâtel

The Mediational Effects of Flow and Interactivity Dimensions - Towards an Extended TikTok Advertising Value Model (A2025-126203)
Tatjana König, Saarland Business School htw saar; Chiara Mauri, LIUC Cattaneo

The More, the Worse? Exploring the Negative Influence of Robot Replicates on Human-Robot Rapport (A2025-125192)
Jingya Huang, Chongqing technology and business university; Jiancai Liao, Aalto University

The most Social games? Exploring the role of social media in consumers’ engagement with sponsors of Paris 2024 Olympics (A2025-124401)
KONSTANTINOS KORONIOS, University of Peloponnese; Lazaros Ntasis, Univeristy of Peloponnese; Efi Tsitskari, Democritus University of Thrace; Athanasios Strigkas, University of Peloponnese; John Douvis, University of Peloponnese - Sport Management Department; Andreas Papadopoulos, University of Peloponnese - Sport Management Department

The Oracles of Online Reviews (A2025-125894)
Yael Karlinsky-Shichor, Northeastern University; VERENA SCHOENMUELLER, ESADE

The Organic Penalty: How Organic Food Recalls Affect Consumers and Investors? (A2025-124578)
Sascha Raithel, Freie Universität Berlin; Faruk Anıl Konuk, Professor of Marketing; Jan von Schlieben-Troschke, Freie Universität Berlin (FU Berlin); Setareh Heidari, Freie Universität Berlin

The Path to Implementation - A Strategic Framework for generative AI Implementation (A2025-126364)
Alvin-Marcus Balazs, University of Bern; Harley Krohmer, University of Bern; Andreas Hediger, University of Bern; Clemens Ammann, University of Bern

The Persona User Journey: Exploring Stakeholder Use and Critical Questions in Marketing (A2025-125745)
Tamara Minina, University of Vaasa; Joni Salminen, University of Vaasa; Bernard Jansen, Qatar Computing Research Institute; Hannu Makkonen, the University of Vaasa

The Power of Diversity: The Impact of Diversity Representation Strategies on Consumers with and without Stigma (A2025-125721)
Rocio Martínez Moraleda, IESE Business School; Elena Reutskaja, IESE Business School; Cait Lamberton, University of Pennsylvania, Wharton Business School

The Power of Proximity: Exploring Narrative Language in Consumer Reviews (A2025-123690)
Anne Hamby, Boise State University; Christie Fuller, Boise State University; Brent McFerran, Simon Fraser University

The Price of Ethical Coherence in Charitable Giving (A2025-125618)
Roman Antoschin, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management; Christine Eckert, Technical University of Munich (TUM)

The Psychology of Direct and Indirect Sales (A2025-126191)
Ulrike Kaiser, Vienna University of Economics and Business; Lukas Maier, WU Vienna; Martin Schreier, WU Vienna

The role of cognitive psychological factors in online virtual tours of museums (A2025-125378)
Jessie Pallud, EM Strasbourg Business School; Daniela Langaro, Instituto Universitário de Lisboa ISCTE-IUL, Businesss Researh Unit (BRU), Lisbon; Daria Plotkina, EM Strasbourg, University of Strasbourg

The Role of Cultural Dimensions in Servitization Strategies (A2025-126188)
Ashkan Faramarzi, ESDES Lyon Business School; Stefan Worm, BI Norwegian Business School, Oslo, Norway; Leonard Rackowitz, University of Hamburg

The role of dynamic capabilities in the early stages of internationalization (A2025-126134)
Bernardo Munoz Angosto, Universidad Complutense de Madrid; ROSARIO Cruz, Universidad de Sevilla; Jesus Garcia-Madariaga, Complutense University

The role of emotions in pro-environmental food consumption (A2025-126206)
Sergio Valdelomar-Muñoz, University of Jaén; Cecilia López Boronat, University of Jaén; Eva María Murgado-Armenteros, University of Jaén

The Role of Same-side and Cross-side Influences in the Multinational Diffusion of Two-Sided Digital Platforms (A2025-125916)
Paul Parker, University of Kansas; Yeji Lim, California State University, Fullerton; MURALI MANTRALA, University of Kansas

The seamless experience as a driver of consumer empowerment from a gender perspective (A2025-126070)
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos; Lauren Trabold Apadula, Manhattan College

The Short and Long-Term Effects of Female Offensive Advertising: The Role of Reactance and Empowerment in Shaping Consumer Responses (A2025-124432)
Vasiliki Grougiou, University of Macedonia; Enav Friedmann, Ben-Gurion University of the Negev; Eliran Solodoha, Peres Academic Center; Dorit Efrat-Treister, The Department of Management, The Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev

The Signalling Attributes of Hotel Managerial Responses: An Analysis of Response Content through Text Mining on TripAdvisor (A2025-126309)
Badr-Eddine Lahsini, Africa Business School — University Mohammed VI Polytechnic; Ravi Ranjan, Africa Business School

The Sound of Salience: Measuring Platform Power in Music Streaming (A2025-125768)
Leonard Rackowitz, University of Hamburg; Ola Haampland, Inland Norway University of Applied Sciences

The Sponsorship and Event Typicality Paradox: How to Engage Without Annoying? (A2025-125979)
Marc Mazodier, ESSEC Business School; Wenze ZHAO, ESSEC Business School

The Status Implications of Age Perception and Conspicuous Consumption: The Moderating Role of Sex (A2025-125691)
Ga-Eun (Grace) Oh, Lingnan University

The Synergy of Control Systems: Exploring the Interactive Effect of Formal and Informal Controls on Salesperson Well-being. (A2025-126321)
Melanie Bowen, Justus-Liebig-Universität Giessen; Rhett Epler, Old Dominion University; Laurianne Schmitt, IESEG School of Management

The Taste of Effort: Consumer Response to the Disclosure of Generative Artificial Intelligence Content in Food Advertising (A2025-126370)
Hannah Maurer, Faculty of Business Administration and Economics, Heinrich Heine University Düsseldorf; Tim Buchbauer, Heinrich-Heine-University Düsseldorf

The Theory of Planned Behavior and Adoption of electric vehicles: A cross-national Study (A2025-125678)
Alexander Muk, Texas State University; Christina Chung, Ramapo College of New Jersey

The Time-Varying Effects of Racial Representations in TV Commercials on Brand Health Metrics (A2025-126366)
Li Jing Wang, Imperial College Business School; Gokhan Yildirim, Imperial College London; Gijs Overgoor, Southern Methodist University; Yakov Bart, Northeastern University; Koen Pauwels, Northeastern University

The transformation of marketing practices to integrate the planetary boundaries (A2025-126135)
NICOLAS GASIGLIA, ESCP Business School; Julien Schmitt, ESCP Business School, Paris

The U-Shaped Effect of Price Increase Magnitude in B2B (A2025-126062)
Marcel Keen, Ruhr-University of Bochum; Sascha Alavi, Carl von Ossietzky University Oldenburg; Holger Jentsch, University of Bochum

The use of marketing and communication in the construction of Alfred Hitchcock´s brand (A2025-123481)
César García Muñoz, ESIC University; Maria Sierra Flores, ESIC University

The Value of Intellectual Capital for Business-To-Business Selling (A2025-125978)
Franziska Gibbons, Oregon State University; J. Andrew Petersen, Pennsylvania State University; Rajkumar Venkatesan, University of Virginia

The Value of Marketing Metrics in Credit Risk Assessment: Evidence from Small Business Customer Relationships (A2025-125942)
Daniel Blaseg, Esade Business School; BERND SKIERA, Goethe University Frankfurt, Germany

They did what? Why the unexpected sustainable behaviours of others lead to positive outcomes (A2025-125882)
Carina Thuerridl, University of Amsterdam; MARLENE VOCK; Bonnie Simpson, Western University

Time flies in virtual shopping: Exploring the relationships between relaxation, perceived speed of time and impulse buying (A2025-124767)
Heli Hallikainen, University of Eastern Finland; Ihfaz Ahmed, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland; Mark Leenders, RMIT University

Timeless Appeal: Exploring the Optimal Age of Virtual Influencers Through the Lens of Source Credibility, Gender, and Consumer Engagement (A2025-125926)
Vanessa Lau, Brandenburg University of Technology Cottbus-Senftenberg; Florian Dost, Brandenburg University of Technology; Clara Galle, Brandenburg University of Technology

Title: The Role of Extroversion in Revealing Information about the Self in Response to Social Exclusion (A2025-125412)
Melis Ceylan, Heriot-Watt University; Ezgi Akpinar, Sabanci University; Selin Atalay, University of Bristol Business School; Eda Sayin, IE Business School; Huseyin Guven, IE University

To save or to sacrifice: how to prevent interdependent privacy infringements in an app download context (A2025-126198)
Susanne Ruckelshausen, WU Vienna; Bernadette Kamleitner, WU Vienna

To Tell or Not to Tell? The Impact of Explicit and Implicit Sustainability Communication Through Loyalty Programs (A2025-126192)
Anna-Karina Schmitz, WHU - Otto Beisheim School of Management; Annika Hagen, WHU - Otto Beisheim School of Management; Conrad Homm, WHU – Otto Beisheim School of Management

Too convenient? The value of mobile in-store search (A2025-124726)
Lukas Breustedt, Technische Hochschule Ostwestfalen-Lippe (TH OWL); Tobias Schaefers, Copenhagen Business School; Sabine Benoit, Singapore Management University

Too Disgusted to Remember: The Impact of Contextual Emotions on Advertising Recall (A2025-125821)
Cátia Alves, University of Vienna; Maarten Boksem, Rotterdam School of Management (RSM); ALE SMIDTS

Touch, Swipe, and Tilt: Exploring the Impact of Mobile In-App Advertising Content on Consumer Brand Choice Intention (A2025-125859)
Yusuf Oc, Bayes Business School, City St George University of London; Kirk Plangger, King's College London; Stefan Bernritter, King's Business School; Francesca Sotgiu, Vrije Universiteit Amsterdam, School of Business and Economics

Tourism meets marketing: Local attitudes toward government-promoted LGBTIQ+ tourism in Mexico (A2025-124553)
Mar Alguero Boronat, Universitat Jaume I; Rosa Rodríguez-Artola, Universitat Jaume I; Miguel Ángel Moliner Tena, Universitat Jaume I

Towards a Better Understanding of Consumer Fairness Perceptions of Dynamic Ski Pass Prices: How Price-Setting Based on Weather Takes its Toll (A2025-124635)
Yannick von Allmen, Bern University of Applied Sciences; Sven Feurer, Bern University of Applied Sciences (BFH); Tina von Däniken, Bern University of Applied Sciences

Towards A better Understanding Of Rhetorical Figures In Advertising: Advertisers And Consumers Perspectives (A2025-126186)
Valentin Piontek, Montpellier Research in Management, University of Montpellier; Marie-Christine Lichtlé, Montpellier Research in Management, University of Montpellier; Sarah Mussol, University of Montpellier

Towards a More Comprehensive Framework for Customer Engagement in Gamified Digital Branded Environments (A2025-126126)
Kseniia Lashkova, Aalto University School of Business

Transforming Brand Equity Through Digital Tools: AI, Big Data, and Cloud Computing in the EU27 (A2025-125747)
María Eizaguirre Diéguez, ESIC University; Fernando Garcia-Monleon, Esic University; Andrés GÓMEZ, Esic University

Transforming Frontline Healthcare Services: The Role of Digital Service Innovations in Patient Experience (A2025-126185)
Vivienne Schünemeyer, Friedrich-Schiller-University of Jena; Nicolas Zacharias, Friedrich Schiller University Jena

Travel Behavior and Virtual Influencers: Investigating the Effects of Congruence and Anthropomorphism (A2025-124616)
Ahmed Al Asheq, School of Business, Maynooth University, Ireland.; Rajibul Hasan, EM Normandie Business School – Métis Lab; Joseph Coughlan, Maynooth University

Two Sides of the Same Coin? Long-Term Effects of Cross- and Up-Selling (A2025-126105)
Wiebke Keller, University of Tübingen; Niklas Nagel, University of Freiburg

Ultra-processed Food Labeling: fostering consumer vulnerability in emerging markets (A2025-126478)
Marcos Silva, Faculdade Instituto de Administração; ANDRES RODRIGUEZ VELOSO, University of Sao Paulo; Marcelo Silva, University of São Paulo

Understanding Consumer Choices in Food Delivery: A Focus on Local and National Platforms (A2025-124425)
MATTEO CORCIOLANI, Dipartimento di Economia e Management, University of Pisa, VAT number: 00286820501; DANIELE DALLI, University of Pisa

Understanding Consumer Perceptions of Sustainable Innovations: The Impact of Perceived Company Motivations (A2025-124074)
Angeliki Kalogeraki, University of Mannheim; Sabine Kuester, University of Mannheim; LUDWIG BSTIELER, UNIVERSITY OF NEW HAMPSHIRE

Understanding Consumer Responses to Product Combination Offers (A2025-125340)
Jeeyeon Kim, La Trobe University; Inseo Hwang, Yonsei University; Jeonghye Choi, Yonsei University

Understanding Consumer Variety-seeking Dynamics in Food Contexts: Insights from Purchase Data and Consumption Patterns (A2025-126459)
Kyounghee Kim, Seoul National University; Junghoon Moon, Seoul National University

Understanding continued fitness app utilization: An extended expectation- confirmation model framework and the role of gratifications (A2025-123435)
Teresa Ries, Universität Bayreuth; Daniel Baier, University of Bayreuth, Germany

Understanding Mobile Health App Perceptions: Large Language Models for Scalable Consumer Insights (A2025-126010)
Miriam Alzate, Universidad Publica de Navarra; Paula Vidaureta, Nair Center ((Navarra Artificial Intelligence Research Center) and UPNA; Andrea Morales-Garzón, Universidad de Granada; Karel Gutiérrez-Batista, Universidad de Granada

Understanding Post-Purchase Regret in Tourism E-commerce Livestreaming (A2025-125219)
Yangyang Jiang, The University of Nottingham Ningbo China; Nikolaos Stylos, University of Bristol; Yijin Huang, University of Nottingham Ningbo China; Cenhua Lyu, Ningbo University–University of Angers Joint Institute

Understanding sustainable food choices: A category-relationship approach to vegan products (A2025-125753)
Mailin Struck, Warwick Busines School; Roland Kassemeier, University of Warwick; Hugh Wilson, Warwick Business School; Miaolei Jia, University of Warwick; Isabel Ding, Warwick Business School

Understanding the Impact of Sustainability-Oriented Recommender Systems on Consumers’ Choices (A2025-126351)
Chloe Satinet, UCLouvain; Caroline Ducarroz, UCLouvain; François Fouss, UCLouvain

Understanding the key drivers of sales in live streaming e-commerce: empirical studies (A2025-124311)
Dingning Liu, Monash University; Junzhao Ma, Monash University; Shanfei (Sophie) Feng, Monash University

UNDERSTANDING THE RELATIONSHIP BETWEEN TOURISTS' PERCEPTIONS OF SUSTAINABILITY AND THEIR OVERALL SATISFACTION (A2025-124623)
María Bernal Salazar, University of Cantabria; Elisa Baraibar-Diez, University of Cantabria; Jesús Collado Agudo, University of Cantabria

Understanding the Value of Sustainable Tourism: Insights from Consumer Perception Studies (A2025-124851)
Irene Gómez-Cámara, Universidad Pública de Navarra; Maria Elena Aramendia Muneta, Universidad Pública de Navarra; Roshan Panditharathna, University of Westminster

Unexpected Consequences of Cobotic Service Teams: How Human Service Providers’ Collaboration with Robots Fosters Customer Compliance (A2025-124852)
An SHENG, The Chinese University of Hong Kong; Sungwoo Choi, The Chinese University of Hong Kong

Unexpectedly Ethical: Price Shapes the Effect of Ethical Attributes as a Quality Signal (A2025-125965)
Yuqi Guo, Tilburg University; Karen Winterich, Pennsylvania State University

Unfinished Business: Mechanisms for Balancing Consumer Engagement and Value in Early Access Games (A2025-126152)
Yujin Kim, King's Business School, King's College London; Stefan Bernritter, King's Business School; Ko de Ruyter, King's College

Unifying Trends and Divergent Strategies: An Analysis of Loyalty Programs in the UK, Norway, and the Netherlands (A2025-124521)
Gry Agerup, Kristiania University of Applied Sciences

Unpacking consumer responses: examining the multi-dimensional structure of resistance and its relationship to adoption (A2025-124057)
Juliette van Acker, Nijmegen School of Management, Radboud University; Bas Hillebrand, Radboud University; Simone Ritter, Radboud University; William van der Veld, Radboud University; Mark Wiering, Radboud University; Rob Holland, Radboud University

Unveiling Decision Biases Shaping Sustainable Innovation: A Typology of Marketing Managers (A2025-126338)
Sophie Richit, Aix-Marseille Université, CERGAM, IAE; Aurélie HEMONNET, Aix Marseille University - IAE Graduate School - CERGAM

Urban Mobility Environments and Citizen Perceptions: A Two-Level Investigation (A2025-125923)
Christof Backhaus, TU Braunschweig; Tobias Heußler, Wiesbaden Business School; David Woisetschläger, Technische Universität Braunschweig

Using Dark Patterns in Online Service Chatbots (A2025-126223)
Jan-Lukas Selter, University of Siegen; Julian Schmitz, University of Siegen; Hanna Schramm-Klein, University of Siegen

Using Local Infrastructure Concentration to Increase Marketing Mix Effectiveness (A2025-125288)
Florian Dost, Brandenburg University of Technology; Erik Maier, HHL Leipzig Graduate School of Management; Lennard Schmidt, Brandenburg University of Technology

Valuable visual variety: How temporal dynamics of visual features in video ads affect ad effectiveness (A2025-125728)
Leonard Kinzinger, Technical University Munich (TUM); Keno Tetzlaff, University of Hamburg; Jan Ole Krugmann, Technical University Munich (TUM); Jochen Hartmann, Technical University of Munich

Virtual Promises, Tangible Failures – Understanding AR Service Failures in Online Retail (A2025-126357)
Denise Pape, University of Goettingen; Waldemar Toporowski, University of Goettingen

We Are in An Exchange Relationship: The Effect of Empathetic AI on the Engagement with Consumers (A2025-125844)
Kate Jeonghee Byun, NEOMA Business School

Weather, Devices, and Investments: How Mobile Technology Shapes Consumer Decisions (A2025-124567)
Pauline Engel, LMU Munich School of Management; Martin Spann, LMU Munich School of Managment

Web atmospherics in online retailing: Influence of color and typography on consumer responses (A2025-126231)
Demba DIOUF, Paris School of Business

Welfare Consequences of Upgrades: Evidence from the Airline Industry (A2025-123962)
Domenico Fabrizi, Catolica-Lisbon

What Do Users Value? Insights into Perceived Benefits on Brand Flagship Platforms (A2025-125861)
Marieke Schewe, University of Bremen; Sabrina Hegner, City University of Applied Sciences Bremen; Michael Schade, University of Bremen; Ole Gardewin, University of Bremen; Christoph Burmann, University of Bremen

What happens when companies tell the truth about their sustainability efforts? The influence of message sidedness on consumer skepticism (A2025-125907)
Francine Bagatini, FGV EAESP; Marcelo Perin, FGV EAESP; Dilney Gonçalves, IE Business School – IE University

What is Next? Exploring the Dynamics of TV Series’ Success (A2025-125931)
Zeynep Aydin Gokgoz, Sabanci University, Sabanci Business School; Zeynep Karagür, Sabanci University

What Makes Consumers Buy Pre-Owned Products? Drivers of Re-Commerce in Selected Product Categories (A2025-125723)
Laurin Krempel, Saarland University; Bastian Popp, Saarland University; Florian Weyerhäuser, Saarland University

What’s the Japanese word for Dampfnudel? How Japanese consumers evaluate innovative and traditional products coming from Bavaria (A2025-126326)
Nadine Benninger, Technical University of Munich; Jutta Roosen, Technical University of Munich

When and how do interventions promote pro-environmental spillover behaviour? The role of goal importance and (un)conscious goal pursuit (A2025-126107)
Morgan De Rocker, Ghent University; Iris Vermeir, ghent university; Adriaan Spruyt, Ghent University

When Being Human Backfires: Perceptions of Privacy Violations by Human vs Non-Human Service Agents (A2025-126471)
Aleksandra Mikhailova, Stockholm School of Economics; Magnus Söderlund, Stockholm School of Economics

When Branding Backfires: Investigating the Impact of Brand Overexposure in User-Generated Content (A2025-126490)
Julia Rosada, Universität Hamburg; Magdalena Heynicke, Universität Hamburg; Mark Heitmann, University of Hamburg; Jochen Hartmann, Technical University of Munich; Jasper Schwenzow, Universität Hamburg

When Green Attitudes Don’t Pay: The Role of Sustainability in Repair Attitude vs. Willingness to Pay for Repairs (A2025-125773)
Cecile Kornmann, IU International University of Applied Sciences; Benjamin Schulte, ISM International School of Management GmbH; Michael Buttkus, Sopra Steria; Michelle Magel, Horváth AG

When Less Pressure Leads to More Talk: Sales Tactics and Word-of-Mouth (A2025-125775)
Jingyi Yang, PhD candidate, Durham University Business School, Durham University; Yuanyi Xu, Southampton University Business School; Zhibin Lin, Durham University

When love turns to hate. The interplay of brand love, attribution of blame, and personal relevance on consumers’ feelings of betrayal in a value-related brand transgression. (A2025-126240)
Ursula Haas-Kotzegger, CAMPUS 02 University of Applied Sciences, Graz; René Kerschbaumer, CAMPUS 02 University of Applied Sciences, Graz; Clara Wawrina, CAMPUS 02 University of Applied Sciences, Graz; Lena-Maria Kriegl-Wenzel, CAMPUS 02 University of Applied Sciences, Graz

When Michelin Meets Instagram: Human Branding Strategies of Starred Chefs (A2025-126151)
Karine RAÏES, Emlyon Business School; Mariem El Euch Maalej, Essca School of Management; Jean-Louis Chandon, Inseec; Marielle Salvador, Institut Lyfe

When One Size Does Not Fit All Models: Does Inclusive Fashion Help or Harm Consumers’ Decision Making? (A2025-126363)
Yerong Zhang, Vrije Universiteit Amsterdam; Jiska Eelen, Vrije Universiteit Amsterdam; Iina Ikonen, University of Groningen; Ana Martinovici, Erasmus University, Rotterdam School of Management; Artem Belopolsky, Vrije Universiteit Amsterdam; Laurens Stuurman, University of Amsterdam

When Smallness Backfires: How Consumers Perceive Small Companies on Instagram (A2025-126371)
Elze Uzdavinyte, Vilnius University; Justina Baršytė, Vilnius University

When sustainability doesn't matter: Comparing category and touchpoint evaluations through construal level theory (A2025-126077)
Hugh Wilson, Warwick Business School; Mailin Struck, Warwick Busines School; Roland Kassemeier, University of Warwick

Which type of virtual influencer do I choose Animated-like vs Human-like. (A2025-125758)
Henar Ortega Perez, University of Valladolid; Ana Rodriguez-Escudero, University of Valladolid; Ana Gutierrez Arranz, University of Valladolid

Who is driving my customer retention rate: Is it me or you? (A2025-126412)
Johannes Roscher, Goethe University Frankfurt; BERND SKIERA, Goethe University Frankfurt, Germany; Ali Tamaddoni, Deakin Business School

Why service providers unwilling to remain with crowdsourcing logistics? Hygiene factor analysis (A2025-124005)
Ming-Chih Tsai, Department of Marketing, National Chung Hsing University; Wei Di Wu, National Chung Hsing University; Fang Ying Chen, National Chung Hsing University

Winning the Sport for Me, Winning the Spot for You: The Impact of Soccer Game Performance on Local TV Network’s Advertising Demand (A2025-123916)
Min Jiang, Shanghai Normal University; Yiting Deng, University College London; Xiaodong Jiang, Shanghai University of Finance and Economics

Within-Brand Favoritism Enhance Perceived Endorsement Authenticity (A2025-126434)
SungJIn Jung, The Chinese University of Hong Kong; Geoffery Tomaino, University of Florida; Cecilia Wu, The Chinese University of Hong Kong

Words in Motion: How Regulatory Mode Language Fuels Consumer Engagement in Online vs. Offline Channel Service Promotions (A2025-125914)
Frank Mathmann, Queensland University of Technology; Janina Garbas, ESCP Business School; Yuanyuan (Gina) Cui, Clemson University; Patrick van Esch, Coastal Carolina University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University

You Buy Where You Buy Fresh Foods: Understanding The Role of Sensory and non-Sensory Products in Multichannel Store Loyalty Transference (A2025-126056)
Minji Seo, Master; Junghoon Moon, Seoul National University

Young Bettors: How The Illusion of Control Fuels Gambling in Newly Regulated Emerging Markets (A2025-126141)
Marcelo da Silva, University of São Paulo; ANDRES RODRIGUEZ VELOSO, University of Sao Paulo; Marcos Silva, Faculdade Instituto de Administração; Guilherme Shiraishi, Universidade de São Paulo

“A Fine Addition to my Collection” – Exploring Gen Y and Z’s Intention to Purchase Collectible Toys Through the Theory of Consumption Values (A2025-126274)
Kamil Lubiński, Politechnika Lodzka

“ACCEPT, REJECT, OR CUSTOMIZE THIS COOKIE?” EXPLORING THE ROLE OF DECISION DIFFICULTY IN CONSUMERS’ PRIVACY DECISIONS (A2025-126246)
Deniz Lefkeli, LUISS Guido Carli University; Zeynep Gürhan-Canli, Koç University; MUSTAFA KARATAŞ, Nazarbayev University; Francisco Javier Villarroel Ordenes, University of Bologna

“Changing Perceptions”: Inclusive Campaigns as Tools against Identity Stigma (A2025-124581)
Nikhita Tuli, Institute of Management Technology, Ghaziabad; Harish Kumar, Great Lakes Institute of Management Gurgaon; Saurabh Upadhyay, Management Development Institute Gurgaon; Erica Ciszek, Stan Richards School of Advertising, Moody College of Communication, University of Texas at Austin, USA

“Customers usually keep this item” – The effect of return information on return behavior (A2025-126312)
Lena Pulci, University of Wuppertal; Katharina Kessing, University of Wuppertal; Ina Garnefeld, University of Wuppertal

“Size Neglect”: Why Bigger Isn’t Always Better (A2025-125956)
Burcak Bas, KU Leuven; Bernadette Kamleitner, WU Vienna

“Vegetarian” or “Suitable for Vegetarian”? How Framing Influences Plant-based Consumption (A2025-125315)
Ada Maria Barone, Goldsmiths, University of London; Emanuela Stagno, University of Sussex; Carmela Donato, Rome 3 University, Italy

“What makes Salesperson Gritty Heroes?”: Transforming Challenges into Triumphs (A2025-126318)
Abhinav Srivastava, Institute of Rural Management Anand; Vartika Srivastava, Indian Institute of Management Mumbai

„True Prices“ Campaign: Customer Emotions and Loyalty in Food Retail (A2025-125893)
Doreén Pick, University of Applied Sciences Merseburg

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