Reshaping Customer Experience with Generative AI: Insights from Fashion Experts (A2025-130331)
Nima Taraghi, University of Padova; Enrico Scarso, University of Padova; Kathrin Kirchner, Technical University of Denmark

"Algorithmic Affection: The Role of Robot Acceptance in Parasocial Interactions with Virtual Influencers (VIs)" (A2025-130351)
Rawan Diaa, German International University; Sandra Habil, German International University

#Relatable versus #Reliable: A Dual Lens on Social Media Influencer Advocacy (A2025-130321)
Ulun Akturan, Galatasaray University; Nilsah Cavdar-Aksoy, Galatasaray University; Deniz Kuter, Galatasaray University/Galatasaray University; Kaan Koç, Galatasaray University/Galatasaray University; Armağan Ebrişim, Galatasaray University/Galatasaray University

A Game-Theory-Driven Machine Learning approach for Interpretable Analysis of Online Customer Data and Product Attribute Importance (A2025-130271)
Aigin Karimzadeh, escp business school; Amir Zakery, iran university of science and technology; ali yavari, Medical University of Vienna

A model of m-commerce antecedents, marketing-oriented activities, and company performance, in the business-to-business context. (A2025-130289)
GERASIMOS NTARLAS, UNIVERSITY OF PATRAS; Despina Karayanni, University of Patras

A model of m-commerce antecedents, marketing-oriented activities, and company performance, in the business-to-business context. (A2025-130289)
GERASIMOS NTARLAS, UNIVERSITY OF PATRAS; Despina Karayanni, University of Patras

A Modelling Approach of Salesperson Communication Behavior Effects in Financial B2B Services (A2025-130344)
Nikolaos Akriotis, University of Piraeus; Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

AI in Service Innovation: A Bibliometric Review (A2025-130360)
David Uhrin, Corvinus University of Budapest; Mirkó Gáti, Corvinus University of Budapest; Tamara Keszey, Corvinus University of Budapest

AI INFLUENCERS AND CONSUMER ATTITUDES TOWARD ADVERTISEMENT AND BRAND: A HEURISTIC-SYSTEMATIC MODEL PERSPECTIVE (A2025-130347)
Nazime Ebru Özkul Arıkan, Ankara Yıldırım Beyazıt Universitiy; Pinar Basgoze, Hacettepe University

AI-driven Privacy Policy Optimisation for Sustainable Data Strategy (A2025-130249)
Ziqi Zhong, The London School of Economics and Political Science

An Exploration of the Consumer Behaviour of Turkish-German Return Migrants (A2025-130290)
Moritz Botts, Turkish German University

Bidirectional Spillover Effects in Online Marketplaces: Interactions Between Seller and Marketplace Brands (A2025-130341)
Florian Weyerhäuser, Saarland University/Institue for Retailing and International Marketing (H.I.MA.); Bastian Popp, Saarland University

Boredom Begets Speed Consumption, Speed Consumption Begets Boredom: The Feedback Loop of Speed Consumption (A2025-130393)
Indeesh Mukhopadhyay, The Ohio State University; Selin Malkoc, Ohio State University; Sam Maglio, University of Toronto, Rotman School of Management - Marketing

Can we measure university brand pride? – Steps towards adapting a brand pride measurement scale for higher education (A2025-130090)
Anita Kéri, University of Szeged

Characteristics of award-winning integrated marketing communication campaigns in Europe (A2025-130442)
Christos Livas, University of Piraeus; Apostolos Skotis, University of Piraeus; MARKOS TSOGAS, University of Piraeus; Marina Kyriakou, University of Piraeus

CLUSTERING CONSUMERS ON THE BASIS OF THEIR EXPERIENTIAL TYPE (A2025-130355)
gözde baycur kececi, Yeditepe University

Communication Strategy Framework: Showing Universities' Contribution Towards Twin Transition Through Their Brand Capabilities (A2025-130267)
Arnt (Anna) Ni, Liverpool Hope University/n/a; Katherine Baxter, Liverpool Hope University

Consumer Insights on Wearable Solutions: The Case of a Fever Tracking Device (A2025-130368)
EZGİ DELEN, University of Strasbourg – BETA-CNRS/İzmir Bakırçay University

Consumer Insights on Wearable Solutions: The Case of a Fever Tracking Device (A2025-130368)
EZGİ DELEN, University of Strasbourg – BETA-CNRS/İzmir Bakırçay University

Consumer purchasing behaviour in the cross-channel price differentiation conditions: does the product category affect the channel choice? (A2025-130323)
Paweł de Pourbaix, Kozminsky University; GRZEGORZ MAZUREK; EWA KICZMACHOWSKA, Kozminski University Warsaw

Converting Charity Donations into Social Recognition: the Role of Endorser’s Symbolic Capital (A2025-130238)
Mindaugas Degutis, Faculty of Economics and Business Administration, Vilnius University; Sigitas Urbonavicius, Faculty of Economics and Business Administration, Vilnius University; Vatroslav Skare, University of Zagreb, Faculty of Economics & Business

DETERMINING AND ANALYSING KEY ACCOUNTS IN AN ARAB CONTEXT: EVIDENCE FROM JORDAN (A2025-130387)
Fawaz Alhussan, Léonard de Vinci Pôle Universitaire, France; Faten Alhusan, IESEG School of Management; Lulu Alhesan, Middlesex University Dubai; Fadi Alsarhan, ISC Paris Business School; Heba Abueed, Université d’Angers; Vajiheh Javani, University of Tabriz

Do Consumers Give AI the Power to Make Buying Decisions? A Qualitative Study (A2025-130252)
Dilsad Kirselioglu, Anadolu University; Gokhan Kan, Anadolu University

Does AI Outperform Humans? An Empirical Study of Social Media Addiction Notifications (A2025-130319)
Iman Goodarzi, Concordia University; Hamid Shirdastian, Bishop's University; Michel Laroche, John Molson School of Business, Concordia University; Michele Paulin, Concordia University

DOES GREEN STRATEGY COMPOSITION MATTER? HOW STRATEGY ATTRIBUTES COMBINATIONS SHAPE BRAND PERCEPTION. (A2025-130342)
Erwan Ghesquiere, Université de Haute Alsace/CREGO; Yohan Bernard, University of Franche-Comté; Bertrand Belvaux, Université de Bourgogne

Double Trouble or Dynamic Duo? Navigating Upstream and Downstream B2B Relationships in Supply Chains (A2025-130135)
Mornay Roberts-Lombard, Department of Management & Entrepreneurship, University of the Western Cape; Jyh-Liang Guan, National Ilan University, Taiwan; Göran Svensson, School of Communication, Leadership and Marketing, Kristiania University College, Oslo

Eco-Truth or Eco-Lie? Controlling for Social Desirability Responding in Green Attitude-Behavior Surveys via Indirect Questioning (A2025-130349)
Parham Fami Tafreshi, Kaunas University of Technology; Žaneta Gravelines, Kaunas University of Technology

Effective advertising through language adaptation: Tailoring ads to diverse purchasing contexts (A2025-130376)
Zeynep Aydin Gokgoz, Sabanci University, Sabanci Business School; Baris Depecik, Sabanci University; Ezgi Özgen, Sabanci University; Ayşegül Özsomer, Koç University

Eliciting The Salient Attributes of Chinese Consumers’ Skincare Choices: An Application of Repertory Testing and Laddering Techniques (A2025-130299)
Shuyu Wan, Bournemouth University; Guljira Manimont, Bournemouth University; Samreen Ashraf, Bournemouth University; Jeffery Bray, Bournemouth University

Engaging the Unreal: How Realism and Humanness Drive Reactions to Virtual Influencers (A2025-130348)
Moreno Frau, Corvinus University of Budapest, Institute of Marketing and Communication Sciences, Department of Marketing Management; Asheen Hettiarachchi Maha Hettiarachchige, Corvinus University of Budapest, Corvinus Institute for Advance Studies.; Francesca Cabiddu, Università degli Studi di Cagliari/CIAS Fellowship - Corvinus Institute for Advanced Studies (CIAS), Corvinus University of Budapest.

Enhancing Health Marketing Communication for Breast Cancer Screening: Insights from Eye-Tracking and Facial Expression Experiments (A2025-130382)
Ioanna Yfantidou, National and Kapodistrian University of Athens; Dimitra Skandali, National and Kapodistrian University of Athens; George Tsourvakas, National and Kapodistrian University of Athens

Enhancing Health Marketing Communication for Breast Cancer Screening: Insights from Eye-Tracking and Facial Expression Experiments (A2025-130382)
Ioanna Yfantidou, National and Kapodistrian University of Athens; Dimitra Skandali, National and Kapodistrian University of Athens; George Tsourvakas, National and Kapodistrian University of Athens

Enhancing Pharmaceutical Care through Customer Experience: A Strategic Imperative for the Future (A2025-130337)
Dr. Roberta Giannini, Business Scholar | Innovation & Strategy-Driven Technologist | Full Professor EAE Business School – Barcelona

Enhancing Pharmaceutical Care through Customer Experience: A Strategic Imperative for the Future (A2025-130337)
Dr. Roberta Giannini, Business Scholar | Innovation & Strategy-Driven Technologist | Full Professor EAE Business School – Barcelona

Examining the role of consumption values for food, clothes, and mobile phones (A2025-130286)
Jan Jensen, University of Southern Denmark; Yingkui Yang, University of Southern Denmark; René Haldborg Jørgensen, University of Southern Denmark

Exploring Drivers and Consequences of Perceived Authenticity in Brand Activism: A Cognitive Age-Based Analysis (A2025-130449)
Bilge Baykal, Istanbul Health and Technology University; PEREN OZTURAN, Copenhagen Business School/Sabanci University

Exploring overprotective parenting in online gaming: outcomes and unintended consequences (A2025-130282)
Ambika Prasad Nanda, Jagdish Sheth School of Management

Exploring the Cognitive and Habitual Tensions in Sustainable Travel Decisions. A Multilevel Analysis of 33 Countries (A2025-130365)
Wassili Lasarov, Audencia Business School; Robert Mai, Grenoble Ecole de Management

Exploring the role of salesforce agility on services performance (A2025-130379)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

From Consumption Reduction to Consumption Redirection: Comparative Demarketing as a Catalyst for Promoting Sustainable Consumption in Tourism (A2025-130447)
Jeevan Lawrence, Goa Institute of Management; Manu C, Goa Institute of Management/Goa Institute of Management; Nandakumar Mekoth, Goa Institute of Management/Goa Institute of Management

From Legal Compliance to Competitive Differentiation: A Motivational Model for CSR Engagement (A2025-130373)
Ekaterina Nazarenko, GSOM SPBU; Mahmoud Saleh, saint Petersburg state university

Gender Differences in Reactions to Homosexual Representations in Advertising: The Mediating Role of Perceived Integrity (A2025-130330)
Sandra Holub, University of Applied Sciences Wiener Neustadt, Campus Wieselburg, Institute of Marketing, Austria; Marion Garaus, Sigmund Freud Private University; Elisabeth Wolfsteiner, University of Applied Sciences Wiener Neustadt

Green consumer behaviour in purchasing, using, and disposing of food, clothes, and mobile phones (A2025-130291)
Yingkui Yang, University of Southern Denmark; Jan Jensen, University of Southern Denmark; René Haldborg Jørgensen, University of Southern Denmark

Green Market Orientation in the Export Context: A Cross-National Study (A2025-130307)
İlayda İpek, Dokuz Eylül University; John Cadogan, The University of Leicester; Ryuta Ishii, Ritsumeikan University; Murat Karacay, University of Leicester

Harnessing Emotional Intelligence from User-Generated Content: Insights into Perceived Value in Online Second-Hand Clothing Transactions (A2025-130284)
Beata Šeinauskienė, Kaunas University of Technology; Laura Salciuviene, Birmingham Business School, University of Birmingham; Mantas Lukauskas, Faculty of Mathematics and Natural Sciences, Kaunas University of Technology/School of Economics and Business, Kaunas University of Technology; Aiste Dovaliene, Kaunas University of Technology; Agne Gadeikiene, Kaunas University of Technology; Jurate Banyte, Kaunas University of Technology

How are small entrepreneurial marketing-focused organisations using AI? (A2025-130437)
Ahmed Abdullah, University of South wales; Ahmed Almoraish, Cardiff University

How to Engage Users with Virtual Influencers' Branded Fashion Content? (A2025-130317)
Kinga Forró, Babeș-Bolyai University; Zsuzsa Săplăcan, Babeș-Bolyai University; Andor Darvas, Babeș-Bolyai University; Mónika Alt, Babeș-Bolyai University

How to help students in their career planning? Investigation of a digital career development platform (A2025-130385)
Ágnes Halász, Corvinus University of Budapest; Zsofia Kenesei, Corvinus University Budapest

Identifying Instagram user segments based on privacy perceptions and attitudes towards online behavioral advertising (A2025-130260)
Beáta Sikó, University of Szeged

Impact or Commitment? Sustainability Message Framing in Luxury Hospitality (A2025-130361)
ShabbirHusain R.V., S P Jain Institute of Management & Research, Mumbai, India; Balamurugan Annamalai, Indian Institute of Management Sirmaur; Sanjeev Varshney, XLRI, Xavier School of Management, Jamshedpur, India; Shabana Chandrasekaran, XIM, Xavier Institute of Management, Bhubaneswar

Is one mechanism for value creation through market-based asset management sufficient to drive firm value? (A2025-130424)
Irina Staroverova, Graduate School of management of Saint Petersburg State University; Maria Smirnova, Saint Petersburg State University, Graduate School of Management

Let Consumers Experience Flow: A Systematic Review of Flow Theory in Context of AI-Driven Consumer Interactions (A2025-130364)
Syed Muntazir Mehdi, Kaunas University of Technology; Aušra Rūtelionė, Kaunas University of Technology

Linking CSR to firm performance: the moderating role of advertising expenditure (A2025-130263)
Sırma Şeker, Istanbul Technical University; Cumhur Ekinci, Istanbul Technical University

Managing the Mission and the Home: Examining Boundary Strategies, Occupational Role, and Work-Family Outcomes in the Armed Forces (A2025-130362)
Chih-Huang Lin, National Formosa University

Managing the Mission and the Home: Examining Boundary Strategies, Occupational Role, and Work-Family Outcomes in the Armed Forces (A2025-130362)
Chih-Huang Lin, National Formosa University

Managing the paradox of delocalized authenticity in luxury : a conceptual model for preserving symbolic capital (A2025-130367)
BECHTEL SOKI, Université Marie et Louis Pasteur - Lab CREGO UR 7317

Marketing Communication Language and Consumer Behavior in CRM (A2025-130322)
Yanli WANG, Hong Kong Baptist University; Shirley LI, Hong Kong Baptist University; Lexie HUANG, The Hang Seng University of Hong Kong/Hong Kong Baptist University; Kimmy Chan, Hong Kong Baptist University

MARKETING MORAL EXEMPLARS: THE IMPACT OF THE SUPERHERO CONCEPT ON PROSOCIAL BEHAVIOUR (A2025-130371)
Bibek Guha Sarkar, Indian Institute of Management Calcutta; Saravana Jaikumar, Indian Institute of Management Calcutta

Measuring patient satisfaction in outpatient care, focusing on private healthcare: a systematic literature review (A2025-130326)
László Czégény, University of Szeged

Millennials’ Behavioural Intention to Visit Industrial Heritage Sites (A2025-130257)
Tamara Keszey, Corvinus University of Budapest; Zoltan Szucs, Université Paris Nanterre

Navigating Service Recovery with Dark Personalities: The Role of Human and AI Agents in Retail (A2025-130306)
Kumar Rohit, Indian Institute of Management Visakhapatnam

Out-of-Home Advertising: Content or Context? (A2025-130277)
Veronica Burbulea, University of Groningen; TAMMO BIJMOLT, University of Groningen; Maarten Gijsenberg, University of Groningen

Patients and Providers in Parallel: Exploring Perceived Service Quality in Greek Primary Health Care (A2025-130328)
Eleni Lymperi, University of Patras; Christos Livas, University of Piraeus

Pay Less, Emit Less? The Role of Incentives in Shaping Sustainable Delivery Preferences (A2025-130429)
Ahmet Samet Ergün, University of Goettingen; Yasemin Boztug, University of Goettingen

Peer Effects in Influencer-Sponsored Content Creation on Social Media Platforms (A2025-130138)
Qi Sun, Shanghai University of Finance and Economics

Personal and social motivations induce love and hate for polarised brands (A2025-130297)
Antonio Pedro Alves, Escola Superior de Propaganda e Marketing; Vivian Strehlau, Escola Superior de Propaganda e Marketing

Pharmaceutical Companies and the COVID-19 Crisis: An Exploratory Strategic Analysis (A2025-130386)
Zaynab ZEAITER, IAE LIlle; Nadia Steils, HEC Liège; Mihai Calciu, IAE LIlle

Pricing in Resale Markets (A2025-130491)
Elisa Solinas, IE University/INSTITUTO DE EMPRESA SL VAT NUMBER ES B-82334319

Product Customization to Affirm a Sense of Humanness: The Impact of AI-Induced Identity Threats on Customization Preferences (A2025-130315)
Hye-young Kim, London School of Economics

RECALLS OF INNOVATIVE PRODUCTS AND FIRM MARKET VALUE AND FIRM STOCK RISK (A2025-130463)
Ismail Erzurumlu, NEOMA BS; NUKHET HARMANCIOGLU, Koc University

Reimagining hybrid conferences through digitalisation for sustainable and inclusive value creation (A2025-130353)
Kitti Boros, Budapest University of Economics and Business

Reputation Matters: An Empirical Framework for Assessing Tourist Destination Reputation (A2025-130293)
Alyaa Darwish, Northumbria University

Scarcity Meets AI: The Power of Message Type and Source in Online Booking (A2025-130335)
JÜLİDE ERDÖL, Istanbul Health and Technology University/Marmara University; IREM EREN ERDOGMUS, MARMARA UNIVERSITY

Seeing the Stars Clearly: Debiasing in Online Consumer Reviews Through a Third-Person Perspective (A2025-130303)
Caner Cesmeci, Istanbul Beykent University; Sebnem Burnaz, Istanbul Technical University

Self-Deprecating Advertisements Enhance Consumers’ Perception of Experience-Related Product Attributes (A2025-130378)
Vaishnavi Kale, IE Business School, IE University, Madrid/G-81711459; Eda Sayin, IE Business School

Store Environment, Retail Format, and Premium Private Labels: The Serial Mediating Roles of Retailer and Store Brand Evaluations (A2025-130332)
Liane Nagengast, ZHAW School of Management and Law; Olivier Reimann, ZHAW School of Management and Law; Gunther Kucza, ZHAW School of Management and Law

Strategic Sabotage in Digital Advertising: A Qualitative Study of Competitor Click Fraud Mechanisms and Impacts (A2025-130262)
Dejla Hrnjadovic, Brandenburg University of Technology; Florian Dost, Brandenburg University of Technology

Supply Chain Integration for Value Co-creation and Service Operations Performance (A2025-130380)
Rajesh Rajaguru, University of Tasmania

Synthesizing the Role of Artificial Intelligence in Brand Communication – A Systematic Literature Review and Future Research Agenda (A2025-130363)
Yashti Vyas, Indian Institute of Management Visakhapatnam

The Crisis and Order: The Attribution of Service Failure and Its Influence on Customer Satisfaction (A2025-130313)
Vladimir Melnyk, ESCP Business School; Eline De Vries, University Carlos III of Madrid; Lola C. Duque, Universidad Carlos III de Madrid

THE EFFECT OF PRICE ON ADD-ON DEMAND IN FREEMIUM GAMES (A2025-130294)
Jun Kim, Seoul National University

The Emotional Pathways of Scarcity: Examining the Role of Benign Envy and Social Proof in Shaping Brand Preference (A2025-130251)
Suresh Malodia, MICA, Ahmedabad; Mahima Mishra, Abu Dhabi School of Management

The human element in AR: how consumers’ personal value orientations affect the Augmented Reality customer experience in online beauty retail (A2025-130343)
Lilla Orovicz, Corvinus University of Budapest; Irma Agárdi, Corvinus University of Budapest

The Impact of E-CRM at the Time of Purchase on Customer Loyalty: The Mediating Role of E-Service Quality and Satisfaction in E-Commerce (A2025-130310)
Abdelkader Gam, Faculté des Sciences Economique et de gestion de Nabeul; Abderrahim BELLIL, Faculté des Sciences Economique et de Gestion de Nabeul; Jilani Habouria, Faculty Of Economic And Management Sciences Of Nabeul; May Oueslati, Faculté des Sciences Economiques et de Gestion de Nabeul

The Impact of E-CRM at the Time of Purchase on Customer Loyalty: The Mediating Role of E-Service Quality and Satisfaction in E-Commerce (A2025-130310)
Abdelkader Gam, Faculté des Sciences Economique et de gestion de Nabeul; Abderrahim BELLIL, Faculté des Sciences Economique et de Gestion de Nabeul; Jilani Habouria, Faculty Of Economic And Management Sciences Of Nabeul; May Oueslati, Faculté des Sciences Economiques et de Gestion de Nabeul

The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity Approach (A2025-130384)
Fang Wu, Shanghai University of Finance and Economics

The Impact of Store Atmosphere on Retailer Evaluations: Discounters vs. Supermarkets (A2025-130320)
Olivier Reimann, ZHAW School of Management and Law; Liane Nagengast, ZHAW School of Management and Law; Gunther Kucza, ZHAW School of Management and Law

The Rise of AI Influencers: Examining Consumer Trust and Anthropomorphism (A2025-130444)
Melissa Ahenk, Kadir Has University; Selin Gökkut, Kadir Has University/Dilek Sağlık Training and Consulting

The Rise of AI Influencers: Examining Consumer Trust and Anthropomorphism (A2025-130444)
Melissa Ahenk, Kadir Has University; Selin Gökkut, Kadir Has University/Dilek Sağlık Training and Consulting

The Rise of the Influencer-Entrepreneur: Understanding Social Media Content Creators’ Entrepreneurial Success (A2025-130308)
KHALID HUSSAIN, Marketing Department, College of Economics and Political Science, Sultan Qaboos University; Wondwesen Tafesse, United Arab Emirates University; Muhammad Junaid, Asian Institute of Technology

The role of Managerial Overconfidence in internationalization decision making as a speeding catalyst. Can the end justify the means? (A2025-130358)
MARKOS TSOGAS, University of Piraeus; Marina Kyriakou, University of Piraeus

THE ROLE OF SERVICE-RELATED AND SOCIAL FACTORS IN DIGITAL SERVITIZATION (A2025-130312)
Elif Karaosmanoglu, Istanbul Technical University; Can Guleren, Istanbul Technical University

The use of Artificial Intelligence for sustainability communication. Evidence from Iberian companies (A2025-130316)
Cristiana Molho, University of Minho/Polytechnic University of Cávado and Ave; Elisabete Sá, University of Minho; Sónia Monteiro, Polytechnic University of Cávado and Ave

Transforming Hurdles into Opportunities: The Role of AI-Driven Sustainability in SMEs (A2025-130244)
Mina Tajvidi, Queen Mary University of London; Rana Tajvidi, Lecturer in Digital Marketing/ London South Bank University

Trust at First Glance: How Makeup-Induced Femininity Shapes Consumer Behavior in the Gig Economy (A2025-130372)
Gabriela Lima, UFES; MARCELO BRANDAO, Federal University of Espírito Santo; Felipe Pantoja, Montpellier Business School

Trust Consequences of Non-Native Language Privacy Policies (A2025-130264)
Florian Dost, Brandenburg University of Technology; Lennard Schmidt, Brandenburg University of Technology; Noelia Venet, ESCP Business School; Wei Zhou, ESCP Business School

Trust Me, I’m Green: The Credibility Effect in Eco-Influencer Marketing (A2025-130314)
Enis Yakut, Manisa Celal Bayar University; Ali Aydın, İzmir Bakırçay Üniversitesi; Şehnaz OKKIRAN, Gaziantep University

Trust, loyalty, and Engagement in Brand Communities: A strategy to promote positive eWOM intention. (A2025-130433)
Néstor Díaz, La Salle University, Colombia.; José Deaza, La Salle University, Colombia.; Suelen Castiblanco, La Salle University, Colombia.; Iván Medina, Corporación Universitaria de Asturias, Colombia

Uncovering/solving causal ambiguities in alternative strategies (A2025-130345)
GABOR NAGY, Inseec Business School; Arch Woodside, Yonsei University; Carol Megehee, Coastal Carolina University; József Berács, Corvinus University of Budapest

Understanding AI Personalization in the Consumer Journey (A2025-130452)
imabe ouazzani, ibn tofail; Johannes Hattemer, SBE Nova Business School; Philipp Brüggemann, FernUniversität in Hagen; Luis Martinez, Nova School of Business and Economics, Universidade Nova de Lisboa/NIF: PT501559094

When Business Goes Green, Do Consumers Follow?: Low Carbon Policies and Consumers' Green Purchase Intentions (A2025-130305)
eda yasa ozelturkay, Cag University; Deniz Akgül, Altınbaş University

Who’s the Fairest of them all? How AI beauty filter use drops with age among influencers across markets (A2025-130338)
Tetiana Artemova, University of Lodz, Doctoral School of Social Sciences; Malgorzata Karpinska-Krakowiak, University of Lodz

Wired for Warmth: How Automated Social Presence Shapes Service Recovery Outcomes (A2025-130451)
Manu C, Goa Institute of Management/Goa Institute of Management; sreejesh s, indian institute of management, Kozhikode, Kerala, India

Women in Control? Glass Ceiling Denial Shapes Evaluation of Sexualized Advertising featuring Women (A2025-130454)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Shilpa Madan, Singapore Management University; Mario Pandelaere, Virginia Tech

‘Say My Name’: How Naming Robots Improves Service Recovery Outcomes (A2025-130352)
Satadruta Mookherjee, Grenoble Ecole de Management; Malak El Halabi, Rennes Business School; Olivier Trendel, Grenoble Ecole de Management; Xingming Yang, NEOMA Business School

“I did it. I’m proud. Am I done?” – A Dual Mediated Pathway Model for the Impact of Authentic Pride in Past Sustainable Consumption on Future Efforts (A2025-130275)
Yaning Ren, University of Graz; Andreas Strebinger, University of Graz

“Less is More” for Health: How Minimalism Reshapes Food Consumption Patterns and Preferences (A2025-130333)
Sumit Malik, University of Liverpool Management School (ULMS); Eda Sayin, IE Business School