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EMAC 2022 Annual

Language properties of successful collaborative conversations

Published: May 24, 2022


Alisa Wu, Columbia University; Melanie Brucks, Columbia University


We examine why conversations boost individual idea generation. By analyzing text data from two real-time interaction studies, we find that the discussions that boost a consumer’s creativity the most are with people who think most similarly to them. This is because similar others serve as “sounding boards” and clarify thinking.