Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2022 Annual

"Hot from the Press!": Crash Coverage as a Psychological Barrier to Autonomous Vehicle Adoption

Published: May 24, 2022


Thomas Teychenie, TSM-Research, Université Toulouse Capitole, CNRS; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole


Autonomous vehicles (AV) are one of the most highly anticipated technological advancements of our time, with potentially wide-ranging social implications in terms of driver/passenger safety, equity and environmental aspects. However, most consumers feel reluctant towards the adoption of AV. To analyze user acceptance of AV, we need to understand the related psychological and cognitive factors. This study contributes to the existing literature in psychology, marketing, consumer behavior and AV technology acceptance by providing new insights on psychological concepts affecting the decision making of using AV. We realize a scenario based experimental survey with 413 respondents with the factors a) media coverage of the gravity of the accident (low vs high), and b) level of autonomy of the AV (low vs high). Trust into AV influences positively hedonism which in turn affects positively behavioral intentions to use AV.