Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2022 Annual

The role of empathy for the perception of threats regarding the use of personal data by AI devices

Published: May 24, 2022


Corina Pelau, Bucharest University of Economic Studies, Romania; Dan-Cristian Dabija, Babes-Bolyai University Cluj-Napoca, Romania, Faculty of Economics and Business Administration, Department of Marketing; Mihaela Stanescu, Bucharest University of Economic Studies, Romania


AI devices and robots have become a common presence in our everyday life contributing to an increased quality of life for individuals. One premise for the optimal functioning of AI devices is the use of personal information and data about the individual. In this sense it is important to determine the constructs which impact the threats related to data sharing and use by AI devices. In our research we have determined empirically that an empathetic behavior of AI devices increase the perceived threats regarding the vulnerability and exposure of the humans related to the use of data by AI devices. Moreover, the perceived control over the shared data, the trust towards AI and the feelings of friendship between human and AI, mediate the relation between empathetic behavior and perceived threats related to the use of personal data by AI devices.