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EMAC 2022 Annual

Culture of Innovation: A Comprehensive Literature Review Using Latent Dirichlet Association

Published: May 24, 2022


Serena Pugliese, Bocconi University; Verdiana Giannetti, Leeds University Business School; Sourindra Banerjee


Past research on innovation has been organized into systematic frameworks, whereas research on culture of innovation has not received such scholarly attention and needs to be organized into such systematic frameworks. National culture is the collective programming of the mind and organizational culture is the pattern of shared values and beliefs within an organization. This article organizes research on culture of innovation into two strands: national culture and organizational culture; and guides future studies to examine the two strands in tandem. The article analyses a corpus of 380 papers by employing LDA, i.e., Latent Dirichlet Association. Preliminary findings from a pilot study, signals to three distinct topics: (a) related to national culture; (b) related to market orientation; and (c) related to voice of the customer.