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EMAC 2020 Regional Conference

Social robot acceptance in Entertainment and Hospitality Services

Published: September 16, 2020


Rubén Huertas-Garcia, University of Barcelona – UB; Santiago Forgas-Coll , University of Barcelona; Antonio Andriella, Institut de Robòtica i Informàtica Industrial CSIC-UPC; Guillem Alenyà , Institut de Robòtica i Informàtica Industrial CSIC-UPC


Social-robot ; Stereotypes; Personalities


Although the increasing deployment of social robots in hospitality services, there is a need to understand to what extent customers accept this technology. Based on theories of technology acceptance, this study validates an adaptation of the Almere model in an entertainment environment. In addition, it examines the effect that a robot playing a gender role (male vs. female) combined with personality (collaborative vs. competitive) has on the degree of acceptance. 113 participants played a game with a TIAGo robot while it took on each of the four roles. Findings show the Almere model adapts in six of ten constructs to


This work has been partially funded by the EU project SOCRATES H2020-MSCA-ITN-721619, by the Spanish Ministry of Science and Innovation HuMoUR TIN2017-90086-R, and by the State Research Agency through the María de Maeztu Seal of Excellence to IRI (MDM-201