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EMAC 2020 Regional Conference

The role of communities in sustainable consumption and well-being: literature review

Published: September 16, 2020


Tamás Veress, Corvinus University of Budapest; Orsolya Lazányi, Corvinus University of Budapest; Gabriella Kiss, Corvinus University of Budapest; Kata Kasza-Kelemen, Marketing Insitute / Corvinus University of Budapest; Agnes Neulinger, Marketing Institute/ Corvinus University of Budapest


sustainable consumption; well-being; communities


This paper introduces the theoretical framework of a multi-year research exploring the role of communities in transition toward sustainable consumption. Previous research did not address how community membership possibly informs, inspires, encourages and instructs individuals in developing sustainable lifestyles. To address this gap we design the conceptual foundations for the inquiry on communities as drivers for sustainability, and as factors contributing to members’ well-being. To do so we connect the concepts of sustainable consumption, well-being and community, and illustrate their relationship to each other. We position our paper within the approach of marketing research which deliberately engages for social change.


This publication is the outcome of the project „From Talent to Young Researcher project”, identifier EFOP-3.6.3-VEKOP-16-2017-00007 co-supported by the European Union, Hungary and the European Social Fund.