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EMAC 2020 Regional Conference

Individual level of the business tourism: different perceptions of the people involved in the industry

Published: September 16, 2020


Kitti Boros, Corvinus University of Budapest


MICE tourism; Meetings Industry; destination selection criteria


Before the pandemic COVID-19 business tourism was characterised with increase and high competition among destination for the opportunity to organise an event. As a result, quality changes and new participants have appeared on the demand side of business tourism and new event types (digital or hybrid meetings) on the supplier side. Although it is called MICE tourism in the segment in academic literature, there is no consensus in naming the branch. The aim of this study is to present a systematic review of the current international terminology of business tourism and the process of choosing destinations from event organiser aspect.