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EMAC 2022 Regional Conference

An empirical investigation into the influence of emotional intelligence on consumer behavior

Published: December 1, 2022


Altani Panagiotopoulou, Athens University of Economics and Business; Paraskevas Argouslidis, Athens University of Economics and Business


Although previous studies have linked emotional intelligence (henceforth EI) with various aspects of human behavior, little attention has been given to the impact of EI on consumer behavior. This paper hypothesizes and finds a) significant effects of EI on impulsive and ethical consumption and b) a significant moderating role of emotional affect in the above associations. The findings contribute to the EI literature and have useful implications for managerial practice.