Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2022 Regional Conference

Communicating customer value of waste management through website content

Published: December 1, 2022


Rūta Repovienė, Vytautas Magnus University; Aušra Pažėraitė, Vytautas Magnus University


The purpose of this study is to determine how to communicate customer value of waste management through the website content. Theoretical analysis showed that customer value communication could be implemented by enlighten value dimensions and using content marketing principles. Quantitative content analysis of waste management companies' websites determines current content focuses on the communication of functional value through informative articles. Thus, a lack of more diverse content presenting the emotional and social values of waste management was identified. The contribution to the waste management field appears in integrating both customer value and content marketing theory to identify new opportunities and ways to involve society.