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EMAC 2022 Regional Conference

Home Buyer Purchase Criteria and Willingness-to-Pay for Green Amenities: An Exploratory Analysis

Published: December 1, 2022


Dave Bussiere, University of Windsor


Researchers are interested in understanding consumer interest in greening their purchase decisions. This article investigates the demographic, housing and green knowledge variables that influence using green status as a purchase decision criteria. It also analyzes the impact of those same variables on consumers’ willingness to pay for green amenities. Results confirm that different variables impact purchase criteria and willingness to pay. Notably, knowledge of green accreditations is an important predictor of both use of green amenities as a purchase criteria and as an influencer of willingness to pay.